2. Why? • What are the benefits of advertising? • What are some inexpensive but effective ways of advertising? • How does one pick the best methhod to convey their invention? • What are the legal formalities that need to be present. • Convert your prospects into customers.
3. Benefits 1. Improves the sale of a product 2. Provides information to customers 3. Remember your product when purchasing 4. Leads to a stronger customer base 5.
4. BENEFITS Advertising is crucial to the success of your invention. Through advertising you are able to acquire lots of customers. Doing this will save you the headache down the road of having to turn prospects into customers. By advertising your product on the web, flyers at a grocery store, or if you have the money maybe getting billboard advertisement this will all help with customers remembering your product when they are shopping. More customers will lead to a greater revenue. Advertising in advance and generating these customers will give you more time to spend in perfecting your product.
5. Ways to Advertise 1. Create online ads 2. Through social media 3. Network 4. Generate coupons 5. Practice an elevator pitch
6. Advertising Online Advertising online can be extremely effective. This is because almost everyone uses a computer whether its for school, work, shopping, or chatting with friends. You can create ads then can pop up on facebook or google. You can even create a profile on facebook for your product that will allow other users to obtain information on it. This would be excellent in making your product go public.
7. Choosing The Correct Method Ideally all methods can work when advertising as long as you give your full effort in promoting your product. Acquiring demographics will be helpful in properly marketing your business or product. This will help in choosing the correct radio stations to target the correct age group when marketing your product or business. Create a hook and a short speech for your business or product because you only have a few precious moments. In those moments it is important to grab the customers attention and get them to want your product or at least remember it.
8. Legalities According to the Bureau of Consumer Protection under law, claims in advertisement must be truthful, cannot be deceptive or unfair and must be evidence-based. For some specialized products or services some special rules may apply. There are many different rules and regulations depending on the customer base your are selling to, children, seniors, etc.
10. Prospects to Customers 1. Know your products every aspect 2. Highlight key features 3. Talk about flaws that are now strengths 4. Be confident 5. Follow up with the interested prospects
11. Customers When selling to customers it is a plus to know your product in depth, know every single aspect to your product so that it is that much easier to pitch it to a customer. Be confident, no one wants to buy something from someone who is unsure of what they are selling. Tell them about a few short comings and how you managed to transform them into strengths. Be sure to highlight key features of your product to your customers. This way they will receive information on your product and will remember it when shopping.
12. Advertising is a huge factor in the success of your product or business.
