Traditional marketing involves offline channels like print advertising, while digital marketing uses online channels like email, social media, and search engines. Some key differences between the two are the mediums used to reach audiences, how they create emotional brand attachments, their costs, opportunities for customer interaction and engagement, and response systems. However, the document argues that traditional and digital marketing can and should work together, with each supporting the other, rather than taking an exclusively digital or traditional approach. A blended multi-channel strategy leveraging the benefits of both offline and online marketing appears to be most effective.

1. Traditional Marketing
Versus
Digital Marketing

2. Traditional Marketing
Traditional Marketing on the other hand involves traditional channels, like
billboards and printed media. Example - Newspaper and Magazines advtt

3. Traditional Marketing - Pros & Cons

4. Digital Marketing
DM is a broad field including attracting customers via Email, Content
marketing, Search Platforms, Social media and more.

5. Digital Marketing - Pros & Cons

6. Difference between Digital Marketing &
Traditional Marketing
1. Medium through which an audience encounters a marketing message
2. Emotional Attachment with Brand
3. Costs involved
4. Interaction with customers
5. Customer Engagement
6. Customer Response System

7. Can They Work Together??
Absolutely!! It’s a debate as old as time, and the subject will continue to be debated
for many years to come. But there’s a time and a place for both marketing strategies. Our
traditional marketing methods support our digital marketing efforts. The two do not operate
in exclusion from each other. But we only use hard copy marketing materials to further
strengthen a relationship with a contact, referral partner or client.
Rather than taking an all or nothing approach, it appears that a multi-channel
approach that leverages the unique benefits of paper with the convenience and accessibility
of digital will perform best.