GriffithCollege-B2C-ContentMarketingProgrammes

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Griffith College - Content Marketing Programme - supported with case studies

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GriffithCollege-B2C-ContentMarketingProgrammes

  1. 1. B2C Content Marketing Programmes <br />Keith Feighery<br />
  2. 2. B2C Content Programmes<br />Provide valuable information, content, entertainment to your prospects and customers <br />Create an ongoing conversation with them where possibe<br />Address wider customer needs – beyond what your product/service does<br />Give them what they want i.e. deals/discounts/extended service, engagement etc..<br />Create awareness of products, services, organisation, people<br />Be transparent in terms of customer service, company information etc..<br />Actively seek network effects and customer validations<br />
  3. 3. Business to Consumer <br />Case Studies<br />
  4. 4. Content Marketing using Facebook <br />
  5. 5. Charities & Not for Profit<br />
  6. 6. Irish Political Parties<br />
  7. 7. Business Pages<br />
  8. 8. Bars - Facebook<br />
  9. 9. Multi-Channel Case Studies<br />
  10. 10. Hairybaby<br />
  11. 11. Dazzledust<br />
  12. 12. The Good Mood Food Blog<br />
  13. 13. Pat The Baker<br />
  14. 14. BlendTec<br />
  15. 15. Diet Coke and Mentos<br />
  16. 16. Earned Media - Gillette<br />
  17. 17. HostelWorld<br />
  18. 18. Kogi BBQ<br />
  19. 19. C-Mon & Kypksi<br />
  20. 20. Greater Manchester Police<br />
  21. 21. Red Bull<br />
  22. 22. DC Shoes<br />
  23. 23. Mayo Clinic<br />

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