What makes thisadvert
special?
• Emotions and feelings
• Friendship and love
• Develop empathy
7.
British Culture
• Theadvert was filmed in Victoria Park, Hackney
• It shows a nice middle class family from East London
• English double-decker buses, fireplaces, snow..
10.
What do youthink is going
to happen next?
Mr. Bean is rescued by one of his best friends, James Bond.
The lights come on and Mr. Bean starts doing a flashmob
together with the other Samurais.
An insurance salesman offers Mr. Bean a life insurance
Mr. Bean eats a chocolate bar to become a Kun Fu warrior
Another Kun Fu worrier gives Mr. Bean a state of the art pair of
trainers.
Values: the UKis full of pet owners so the vet
scenario resonates with all age groups.
Humour: you need something a little out of the
ordinary to work on TV and the advert has a
certain Animal Hospital feel which works really
well.
Simplicity:the advert contains a simple idea
that people will understand straight away.
17.
The advert seesa vet becoming increasingly
frustrated while attending to a non responsive cat.
He calls his assistant for help, but instead of
helping save the cat, the assistant takes her hat
from the treatment table. The confused vet turns
to find the real cat looking terrified about its
forthcoming treatment.