Digital Marketing is the most important to consider for any business in this technology era. Marketers need to concentrate on new techniques to capture the leads and to make them into conversions. Let’s see how it is different from Classic marketing in different areas like structure, scope, availability, customer communication and others.

1. VS

2. TYPE OF MARKETING
Uniform, Structure, Clear
Advertising campaigns, Service hotlines
Dissected, Spread, Unclear
Status updates, blog articles,
Community posts, ad campaigns,
comments, Twitter messages, etc.
ClassicMarketing
DigitalMarketing

3. DIRECTION OF COMMUNICATION
Unidirectional (One to Many)
Information spread by company (active)
consumers only Listen
Multi Directional (Many to Many)
Both company and consumers talk and
listen (both active)
ClassicMarketing
DigitalMarketing

4. SCHEDULING
Long-Ranging
Ad campaigns are planned both over
and for a long period of time
Spontaneous
Ad campaigns not planned in detail but
reactions to comments and requests
ClassicMarketing
DigitalMarketing

5. COMMUNICATION WITH CONSUMER
Well Considered &
Reviewed
Communication only between
company and consumer (via
email, phone or letter) point of
discussion is kept secret
Fast, Public
Reactions to comments are
immediate and public, anyone can
read and join a discussion
ClassicMarketing
DigitalMarketing

6. AVAILABILITY
During Work Hours
No direct support beyond regular
(8/5) working hours
Permanent (24/7)
Constant readiness to reach to
(negative) comments and
consumer requests replies
expected within max. 24h
ClassicMarketing
DigitalMarketing

7. SCOPE
Specific
Optimized for certain target audience
and markets
General
Available for anybody, anywhere
(optimized for the public)
ClassicMarketing
DigitalMarketing

8. WEALTH OF EXPERIENCE
Analog
Similar successive campaigns, assured
legal position
Alternating, Innovative
Changing technical requirements,
innovative marketing concepts, legal
position unassured.
ClassicMarketing
DigitalMarketing

9. SUPERVISION
Consumer Protection
Marketing activities supervised mainly
by consumer protection and
competitors
Users, Platforms
Marketing activities supervised by
authority for consumer protection,
competitors, platform operators and
users
ClassicMarketing
DigitalMarketing

10. LANGUAGE
Formal, Legally Safe
Strict marketing language, ready-made
full sentences
Genuine, Direct
No ready-made sentences but personal
responses and short answers
ClassicMarketing
DigitalMarketing

11. PEOPLE INVOLVED
Marketing Department
Public relations department, external
agencies, sales department
New media marketing dept.
Social media department, PR
department, every employee and user,
management.
ClassicMarketing
DigitalMarketing

12. THANK YOU
FOR WATCHING

13. Website Designing
Website Development
Internet Marketing
Web Applications
Mobile Applications
Website Maintenance
& Support

14. Simplifying Business