QuickSight allows users to access and analyze data from Facebook and other sources. It provides a drag-and-drop interface to create tables, charts, and graphs from multiple data sets. Users can analyze metrics like ad spend, conversions, and impressions across dimensions like campaigns, time periods, and groups. Templates can be created to standardize reporting formats and allow reports to be applied to other data.

1. QUICKSIGHT

2. Facebook Marketing Partner
OVERVIEW
QuickSight access our database which is a copy of the
Facebook database
QS can access data we pull in from outside sources
Integrating multiple data sets and providing immediate
access
Drag and drop canvas
Creates tables and converts them to charts and graphs
for visual scanning
Presentation-ready Visuals
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3. Creating a New Report
• Select Analyze at the top to get to QuickSight
• Choose the data source by selecting:
Company
Group (Can Filter based on group status)
Campaign (Can filter based on Campaign Status)

4. Templates & Reporting
• Previously Saved Reports - are preloaded with
stats for a particular group, campaign et
• Templates - Saves reports for formatting, can be
reapplied to other companies, groups &
campaigns

5. Key Functions
• Lifetime - allows you to select the data set range.
*In future QS versions this will say Date Range:
Lifetime

6. Metrics vs. Dimensions
Metrics - are what you're measuring: ad spend, conversions,
impressions, etc.
Dimensions- how you aggregate or split up those measurements.
Time - Time can be both a metric or a dimension
Time (Day) = Metric & a Dimension
Example:
“I want to measure the conversions for each campaign,”
Conversions is your metric (what you're measuring) and campaign
is your dimension (how you're splitting up the measurements)

7. Facebook Marketing Partner
Important Terms
• Conversions - actions taking pace off Facebook, reported by a conversion, pixel placed on a
webpage.
• Frequency - The average number of times your ad was served to each person
• Unique Impressions - # of unique individuals that saw the ad
• Impressions - The # of times your ad was served.
• Actions -The number of actions taken on your ad, Page, app or event after your ad was served to
someone, even if they didn't click on it. Actions include Page likes, app installs, conversions, event
responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions.
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8. Facebook Marketing Partner
Important Terms:
• Post Engagement- The number of actions related to your Page's posts as a result of your ad.
• Post likes - The number of likes on your Page's posts as a result of your ad.
• Post Shares - The number of shares of your Page's posts as a result of your ad.
• Post Comments - The number of comments on your Page's posts as a result of your ad.
• Videoviews -The number of times your video was viewed for 3 seconds or more.
• Videoplays - Video plays are actions that count the count video plays as a result of your ad.
• Clicks to play video - The number of clicks to play a video as a result of your ad.
• Relevance Score - *New as of 2/11 - estimate of how relevant an ad is to the target audience, based on how the ad is
performing. Having a high relevance score means our systems think an ad, including its image and copy, is relevant to the
people seeing the ad; therefore the advertiser pays less to reach more people. Can use the score to test ad creative options
before fully running a campaign, and optimize campaigns already in progress (*Note* not fully supported feature yet)
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9. Facebook Marketing Partner
Important Equations
CPC ($) - Cost per click = Ad Spend/Number of Clicks
• *Note - clicks and website clicks are treated as different metrics.
A website click is a click that takes you to a different website other than Facebook.
Clicks is a total count of clicks on a post
(could be a website click, a click on like, a click on a photo, a click to comment, click to share, etc)
CPE ($)- Cost per engagement = Ad Spend/Total Number of Engagements
• *where engagements = number of likes + number of comments + number of shares
CPV ($) - Cost per conversion = Ad Spend/Number of Conversions
• *Note there are multiple types of conversions
(checkouts, add to carts, registrations, leads, key page views)
When calculating be sure to take into account your campaign objective.
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10. Facebook Marketing Partner
More Equations!
• CPWC ($) – Cost per website click = Ad Spend/Total Number of Website Clicks
• CTR (%) – Click through Rate = (Clicks/Impressions) x 100
• CPM ($) – Cost per 1000 impressions = (Ad Spend/Impressions)*1000)
• VTR (%) – View through Rate (used for video posts) = (Video Views/Impressions) x 100
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