This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
Even the most superficial social interaction online is driven by a consumer need.
Wave’s seven years of analysing social behaviour online has revealed the 5 key needs underpinning them all: Relationship, Diversion, Progression. Recognition and Learning.
Wave has also shown us that meeting these needs can play a key part in building brands and driving sales. For example, Diversion is the need state that drives Desirability for brands. 40% of people who want entertaining experiences from brands say that these experiences make the brand more desirable. Whereas to drive sales a combination of Recognition and Learning is powerful. Educating people about your product whilst at the same time listening to their needs makes consumers far more likely to buy.
Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7, it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users.
For more information, visit the Wave website: http://wave.umww.com/
Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
Even the most superficial social interaction online is driven by a consumer need.
Wave’s seven years of analysing social behaviour online has revealed the 5 key needs underpinning them all: Relationship, Diversion, Progression. Recognition and Learning.
Wave has also shown us that meeting these needs can play a key part in building brands and driving sales. For example, Diversion is the need state that drives Desirability for brands. 40% of people who want entertaining experiences from brands say that these experiences make the brand more desirable. Whereas to drive sales a combination of Recognition and Learning is powerful. Educating people about your product whilst at the same time listening to their needs makes consumers far more likely to buy.
Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7, it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users.
For more information, visit the Wave website: http://wave.umww.com/
Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?
Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7 it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users.
Please go to http://wave.umww.com for further insights where you to do your own Wave analysis about the social media topics you are interested in.
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
2014 Trends Digest Deck for Digital LeadersIan Crocombe
I summarized all the marketing trends so you didn’t have to!
- Frog Design tech trends 2014
- Most Contagious 2013
- LeWeb Paris December 2013 “The Next 10 Years”
- Journalism, Media and Technology predictions 2014
- eMarketer Key Digital Trends for 2014
- CES 2014 roundup
The last few weeks of 2013 saw a huge number of predictions, trends and lists of priorities for marketing in 2014.
I wanted to understand the digital shifts that are happening, so I digested all these 2014 marketing trends so you didn’t have to!
The big theme I’ve identified for 2014 is going to be “Marketing for a Connected World”, let me know what you think or if you’ve got any comments or questions.
SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future
Christopher Ferrel
Digital Strategy Director
The Richards Group
Fairmont Congressional A
March 10, 2018
9:30 AM
What does the Internet look like without screens? We are about to find out. Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 10 million homes will possess screenless devices like Google Home and Amazon Echo. For some, screenless digital time will eclipse digital screen time. What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Intermediate
Tags: artificial intelligence, branding, design, digital voice assistants, voice-enables speakers, smart speakers
#screenlessfuture
Digitz: Digital Trends Report - June 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Focus on Millennials: historical and demographic context, values, working goals, opinions on technology, consumption, food & health, travel. Examples of marketing campaigns.
Psychology Of Vine: How To Create Videos That Drive EngagementJon Fahrner
The psychology of Vine is a look at how Vine, Twitter's latest social video mobile is used. While only six seconds, using Vine for social media engagement is based on several psychological principles of mobile user behavior. By correctly addressing them, marketer can successfully use Vine videos for consumer engagement and marketing. Best practices and case studies included.
Creating Value Beyond the Firm's Boundaries: Networks, Social Media, and Virt...Robin Teigland
A presentation on networks, social media, and virtual worlds I made for a group of Swedish journalists as well as the Swedish Public Relations Association (Sveriges Informationsförening) in April 2010.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7 it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users.
Please go to http://wave.umww.com for further insights where you to do your own Wave analysis about the social media topics you are interested in.
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
2014 Trends Digest Deck for Digital LeadersIan Crocombe
I summarized all the marketing trends so you didn’t have to!
- Frog Design tech trends 2014
- Most Contagious 2013
- LeWeb Paris December 2013 “The Next 10 Years”
- Journalism, Media and Technology predictions 2014
- eMarketer Key Digital Trends for 2014
- CES 2014 roundup
The last few weeks of 2013 saw a huge number of predictions, trends and lists of priorities for marketing in 2014.
I wanted to understand the digital shifts that are happening, so I digested all these 2014 marketing trends so you didn’t have to!
The big theme I’ve identified for 2014 is going to be “Marketing for a Connected World”, let me know what you think or if you’ve got any comments or questions.
SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future
Christopher Ferrel
Digital Strategy Director
The Richards Group
Fairmont Congressional A
March 10, 2018
9:30 AM
What does the Internet look like without screens? We are about to find out. Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 10 million homes will possess screenless devices like Google Home and Amazon Echo. For some, screenless digital time will eclipse digital screen time. What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Intermediate
Tags: artificial intelligence, branding, design, digital voice assistants, voice-enables speakers, smart speakers
#screenlessfuture
Digitz: Digital Trends Report - June 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Focus on Millennials: historical and demographic context, values, working goals, opinions on technology, consumption, food & health, travel. Examples of marketing campaigns.
Psychology Of Vine: How To Create Videos That Drive EngagementJon Fahrner
The psychology of Vine is a look at how Vine, Twitter's latest social video mobile is used. While only six seconds, using Vine for social media engagement is based on several psychological principles of mobile user behavior. By correctly addressing them, marketer can successfully use Vine videos for consumer engagement and marketing. Best practices and case studies included.
Creating Value Beyond the Firm's Boundaries: Networks, Social Media, and Virt...Robin Teigland
A presentation on networks, social media, and virtual worlds I made for a group of Swedish journalists as well as the Swedish Public Relations Association (Sveriges Informationsförening) in April 2010.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Digitz: Digital Trends Report - February 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Media To The Power of 3 - Traditional, Digital, Multimedia
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media
Detroit Seminar - 9/08
Digitz: Digital Trends Report - September 2015Azam Jalal
This report is designed to give readers an overview of the digital industry landscape. The report shows how social media is evolving and how brands locally (Pakistan) and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
The presentation discusses the digital trend- Video Streaming Marketing, how it is impacting the marketing industry and how the brands are ready to exploit it.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Digitz: Digital Trends Report - January 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz-Digital Trends Report-December 2015Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Similar to Digitz: Digital Trends Report - April 2016 (20)
Digitz: Digital Trends Report - May 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz: Digital Trends Report -October 2015Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Our new Digital Trends Report for November 2015, is out and it looks cooler.
In this report we discuss a little bit about how to utilise Facebook as a B2B marketing tool, Twitter's new heart and interesting content on Halloween 2015.
Topics Covered:
Whats New
Digital Landscape
Digital Insights
Platform Overview: Twitter Updates
New Bytes
Digital 101
HashTag Cloud
Top Favourite Picks
Hot Discussion Topics on Digital
Trending Videos to Watch
Digitz - Digital Trends Report - May 2014Azam J. Khan
Monthly Digital trends report prepared by Digitz.
This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and digital stats and insights.
Digitz - Digital Trends Report: June 2014Azam J. Khan
Monthly Digital trends report prepared by Digitz.
This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and digital stats and insights.
Digitz- Digital Trends Report - July 2014Azam J. Khan
Monthly Digital trends report prepared by Digitz.
This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and digital stats and insights.
Digitz- Digital Trends Report: August 2014Azam J. Khan
Monthly Digital trends report prepared by our digital enthusiasts. This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and some local stats and insights
Digitz - Digital Trends Report - September 2014Azam J. Khan
Monthly Digital trends report prepared by our digital enthusiasts. This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and some local stats and insights
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digitz: Digital Trends Report - April 2016
1.
2. TABLE OF CONTENTS
Purpose
Digital Insights
Digital 101
Hashtag Cloud
Top Favorite Picks
Hot Discussion Topics On Digital
Trending Videos to Watch
Platform Overview
What’s New
News Bytes
Special Feature: Capstone Research
Digital Landscape
3. This report is designed to give the readers an overview of the digital industry around
the globe. The report shows how social media is evolving and how brands locally and
globally are effectively using the medium to reach out to an ever growing social
audience. The report also includes research on trends, topics and innovations that are
being talked about worldwide.
PURPOSE
7. March 8, 2016
The theme for this year
was #PledgeForParity.
According to data
provided by Talkwalker,
the hashtag was used
more than 98,500
times with Canadian
Prime Minister Justin
Trudeau, business
luminary Richard
Branson and
actress Gillian
Anderson making the
pledge.
8. The campaign main hashtag #IWD2016
that was the most popular calling card
of the day with 1.1 million tweets
#IWD2016 was used roughly 75,700 times
9. Among the top
influencers according to
Talkwalker were British
pop group Little Mix,
former Secretary of
State and current
presidential
candidate Hillary
Clinton, Senator Bernie
Sanders, and First
Lady Michelle Obama.
10. Microsoft
The tech giant has
launched a year-long
campaign encouraging girls
to pursue STEM ambitions.
In the first video, created by
McCann, young girls
struggle to name a female
inventor. Subsequent
videos will celebrate
Tabitha Babbit, who
invented the circular saw,
and Ada Lovelace, the
inventor of the algorithm.
https://youtu.be/Y8DBwchocvs
11. Western Union
Western Union is
supporting a young South
African woman named Siba
Gqirana, who dreams of
becoming one of the
country’s first female
commercial pilots. Kara
Hatzai, a female
commercial pilot in
Chicago, nominated Siba to
be the next person in
Western Union’s Chain of
Betters competition
celebrating using money
for good.
https://youtu.be/OWNNXlwZ4N0
12. Fairy
The Procter &
Gamble brand
dropped the 'y'
from its name and
released a video
about whether men
share a fair amount
of the workload
around the house.
The film was
created by Grey
London
https://web.facebook.com/fairydish/videos/1000336270013013/
13. BBDO Asia
BBDO Asia launched a digital campaign
to get women talking about their
experience with the ‘confidence
gap’, which is the habit of doubting
one’s own abilities and competence
despite the reality proving otherwise.
The campaign video titled
‘#ConfrontTheConfidenceGap’ featured
female professionals from brands such
as HP, Fonterra, and Visa. A quick poll
on the campaign’s Tumblr site found
that majority (95%) of respondents can
relate to the experience.
https://youtu.be/biv_D0n4vow
14. Adam & Eve/DDB
The agency has
changed its name to
Eve & Adam/DDB for
the day as it pledges
support to women’s
equality in the
industry.
15. Titan Raga
Popular watch brand,
Titan Raga, uploaded a
campaign video for
International Women’s
Day, titled
‘#BreakTheBias’, in hopes
of bringing to light how
the success of women are
viewed under gender
stereotypes. https://youtu.be/hNqwBTCslMw
16. Lemon Max
Lemon Max came up
with a tear-jerking
video content piece to
appreciate women
this Women’s day.
The video definitely
makes one realize the
importance of women
in men’s life; be it a
mother, a sister, a
wife, or a daughter.
http://on.fb.me/1YSvrth
18. After months of testing, the
social network HAS finally
rolled out reactions to
everyone, AS OF THE END OF
FEBRUARY. THE UPDATE
includes five new reactions
— Love, Haha, Wow, Sad and
Angry WHICH CAN BE
DISCOVERED WHEN
HOVERING THE MOUSE
19. The reactions rolled out are a product of
more than a year of research and
experimentation, says Facebook Product
Manager Sammi Krug.
"We totally understand that the Like button is
incredibly iconic, it’s been doing great things
for Facebook for the last seven years.“
The biggest consideration through it all
though was finding sentiments so universal
that they would be easily translate across all
the countries where people use Facebook
(which is just about everywhere.)
20. The question arises on how these
emojis are going to affect brands?
According to J.R. Rigley, President
CMO at the packaged-goods
Watkins, "They'll provide greater
We will know more about how
feel about the brand... The con is that
might not like the content. But some
that could be good, too.”
Most of the internet is
this change as one primarily
aimed at marketers, further
advancing the monetisation
agenda of the social
23. GIFs are the in-thing in the world
of social media and following
Facebook’s integration of GIFs in
the network, Twitter has also
hopped onto the same
bandwagon.
This update will be rolled out in
all markets within a few weeks
and should help Twitter sustain
its competitive edge amongst
other rising social networks
GIFs on Twitter
24. The feature moves Twitter one
step closer to video-heavy
services such as Snapchat. Video
recording is accessible through
the old "camera" button, which
now gives you an option to
record videos as well as photos.
The update will be rolled out
globally within a few weeks for
iOS and Android.
Video in DMs
29. Brand
following on
Twitter is
less than
50%
Mostly female
brand following
is towards
fashion and
clothing.
Celebrities
following by
female is
more as
compare to
male, that is
70%
TWITTER
30. INSTAGRAM
Males use
hashtags to
gain more
likes whereas
females use it
because they
think its cool.
users barely
participate in
contests that
brands come
up with.
31. Pinterest
Majority of
people use
Pinterest as an
internet
bookmarker.
Men barely use
pinterest but
the ones who
do, create
boards mainly
around food,
fashion, travel,
fitness, quotes
About 90%
pinterest audience
is women who
create boards like
weddin, jewellery,
arts, painting,
décor, food,
fitness, fashion
quotes
32. Snapchat
Audience is
generally not
aware of the
skip-able video
ads visibility
on snap chat
Approximately
90% of Snap
Chat Users do
not follow
brands, they
follow their
friends’ snaps
and like viewing
live stories
34. Digital Glossary
DIGITAL 101
Aggregator
An Internet-based tool or application which collects and curates
content (often provided via RSS feeds) from many different
websites and displays it in one central location. Google Reader is
one popular example of an aggregator.
Contextual Link Inventory
An extension of search engines where they place targeted links
on websites they deem to have similar audiences..
Entry
A piece of writing posted to a blog, microblog, wiki, or other
easy-access Web publishing platform.
Keyword Stemming
The practice adopted by search engines to group search
results not only by exact keyword matches, but also by
variations of keywords in semantic groups, such as singular-
plural, related suffixes, and synonyms.
Link Farm
A website exclusively devoted to listing a very large number of
links without groupings, categories, or structure. These sites
are largely discredited by major search engines, and your site’s
engagement with one can potentially lead to ranking
penalties..
Source: http://www.fathomdelivers.com/glossary/
38. NEWS BYTES
Facebook Messenger will
soon welcome publishers
Now you can share
files via Whatsapp
Uber Pakistan is stirring things
in the transport business in
Lahore
Pakistan’s growing
obsession with smart phone
40. TOP FAVORITE PICKS FROM AROUND THE WORLD
GEICO: The Fast Forward YouTube Pre-Roll Ads
This is Nivea’s Nanotechnology Experiment that allows people to feel
a human touch from anywhere in the world. The experiment shows
how technology can create a sense of touch between a mother and
son living thousands of kilometres apart from each other, delivering a
hug, just in time for Christmas.
McDonald’s Happy Goggles: VR Happy Meal Box
Introducing Happy Goggles. McDonald’s Sweden has launched a
promotion that lets kids turn Happy Meal boxes into virtual-reality
viewers.
The launch of Happy Goggles coincides with the Swedish “Sportlov”
recreational holiday when many families go skiing.
Watch Video: http://bit.ly/1RM4DrI
Watch Video: http://bit.ly/22882G2
LOADED: McDonald’s Crowd-
Sourced Social Film
So McDonald’s Australia have handed over the directors chair to their
fans in an epic content series that hopes to become the world’s biggest
crowd-directed short-film…about fries!
Watch Video: http://bit.ly/1XDa0j4
Source: www.digitalbuzzblog.com
42. HOT DISCUSSION TOPICS ON DIGITAL
Whatsapp ends support for Blackberry
Loreal launches unbranded content hub: Fab Beauty
Millenials could be the most narcissist generation
8 conversations shaping technology
Facebook Lite hits 100 million users in the developing world
44. TRENDING VIDEOS TO WATCH
UNFAIRANDLOVELY
Women of color are shattering the stigma
associated with dark skin — one selfie at a time
#UnfairAndLovely
Unfair And Lovely Video
#ShareTheLoad
Ariel released a video on Women’s day that shows
how fathers and husbands can take small steps (like
doing laundry) to create more equal homes.
#ShareTheLoad Campaign
45. We’d love to hear from you.
Please send your feedback on this report to
hello@thedigitz.com