This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Although there is a large percentage of top apps that are social, numbers from
Apple and Google show that on average only 3-5 apps are downloaded a month. On top of that, according to Localytics, only about 25% of those apps continue to be used. So, why are so few apps successful? Bottom line - most suck.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
Got 5 mins to kill and want to understand where you should be focussing your social media marketing skills?
LOOK NO FURTHER!
Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
Enjoy. Love from us!
Although there is a large percentage of top apps that are social, numbers from
Apple and Google show that on average only 3-5 apps are downloaded a month. On top of that, according to Localytics, only about 25% of those apps continue to be used. So, why are so few apps successful? Bottom line - most suck.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
Got 5 mins to kill and want to understand where you should be focussing your social media marketing skills?
LOOK NO FURTHER!
Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
Enjoy. Love from us!
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
In this deck, we break down what 9 brands do to gain their fans' attention and drive them to action. Download a high-res version here: forms.insidesocial.com/anatomy-of-a-great-social-ad
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
Follow us for more updates or view our uploads for more insights.
We are at the social media tipping point
Some brands in Africa have already understood this and are harnessing the power of this medium. Will YOU be one of the pioneers in social business, or will that be for another company? You can make this happen.
This session is designed to focus your mind on the opportunity to use social media for business gain, looking at how mobile penetration, data and audience growth have created a perfect chance for 'first mover advantage' for those brave enough to dive in.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
In this deck, we break down what 9 brands do to gain their fans' attention and drive them to action. Download a high-res version here: forms.insidesocial.com/anatomy-of-a-great-social-ad
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
Follow us for more updates or view our uploads for more insights.
We are at the social media tipping point
Some brands in Africa have already understood this and are harnessing the power of this medium. Will YOU be one of the pioneers in social business, or will that be for another company? You can make this happen.
This session is designed to focus your mind on the opportunity to use social media for business gain, looking at how mobile penetration, data and audience growth have created a perfect chance for 'first mover advantage' for those brave enough to dive in.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
Digitz: Digital Trends Report - May 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
IOF 2011: How to optimise online fundraising (Cancer Research UK & JustGiving) JustGiving
Copy of the joint presentation from the 2011 IOF Conference entitled How to Optimise Online Fundraising, presented by Jo Warner of Cancer Research UK and Jamie Parkins of JustGiving
Digitz: Digital Trends Report - April 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz: Digital Trends Report - February 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz: Digital Trends Report - January 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz: Digital Trends Report -October 2015Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz-Digital Trends Report-December 2015Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Our new Digital Trends Report for November 2015, is out and it looks cooler.
In this report we discuss a little bit about how to utilise Facebook as a B2B marketing tool, Twitter's new heart and interesting content on Halloween 2015.
Topics Covered:
Whats New
Digital Landscape
Digital Insights
Platform Overview: Twitter Updates
New Bytes
Digital 101
HashTag Cloud
Top Favourite Picks
Hot Discussion Topics on Digital
Trending Videos to Watch
Digitz - Digital Trends Report - May 2014Azam J. Khan
Monthly Digital trends report prepared by Digitz.
This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and digital stats and insights.
Digitz - Digital Trends Report: June 2014Azam J. Khan
Monthly Digital trends report prepared by Digitz.
This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and digital stats and insights.
Digitz- Digital Trends Report - July 2014Azam J. Khan
Monthly Digital trends report prepared by Digitz.
This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and digital stats and insights.
Digitz- Digital Trends Report: August 2014Azam J. Khan
Monthly Digital trends report prepared by our digital enthusiasts. This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and some local stats and insights
Digitz - Digital Trends Report - September 2014Azam J. Khan
Monthly Digital trends report prepared by our digital enthusiasts. This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and some local stats and insights
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
7. Get ready for a whole new way
to share experiences on
Facebook –all users will soon
be able to upload 360 photos
to the platform.
360
PHOTOS
8. As you can see from the video,
uploading a 360 photo is pretty
simple – as explained by
Facebook:
“Simply take a panorama with
your phone or capture a 360-
degree photo using a 360 photo
app or 360 camera, and then post
it on Facebook as you would a
normal photo. From there, we’ll
convert it to an immersive 360
photo that people can explore,
similar to how people experience
360
PHOTOS
9. Similar to the Instant Articles
lightning bolt icon, 360 photos
will have a compass symbol on
the right hand side of the photo,
signifying that users are able to
tilt their phone or drag with their
mouse to see more of the image.
Facebook’s introduction of 360
photos is the next small step
towards the next evolution of the
platform, and the medium more
widely.
Read More: http://bit.ly/1YhnAXU
360
PHOTOS
10. How to Take Advantage of
Instagram Advertising
11. The image-based platform has
become the single most
utilized photo sharing app.
49% percent of Instagram
users use the platform daily
according to Pew Research,
and of respondents age 18 and
older, 32% reported using the
platform several times a day.
12. This is a huge opportunity for
advertisers who have visually
compelling products, such as
retailers, restaurants,
craftsmen and event planners.
13. An advantage to advertising
on Instagram is increased
visibility with users who aren’t
followers (yet). Your ad looks
like a normal Instagram post,
but it'll show up in feeds of
targeted audience segments
and includes a customizable
call to action button
encouraging people to click.
14. The other advantage is
getting ad placement on
Facebook (on both desktop
and mobile) in addition to
Instagram when you create
an Instagram ad. Because
Instagram is owned by
Facebook, you can create
Instagram ads from your
desktop using Facebook
Business Manager.
Know More: http://bit.ly/1sum2
15. Snapchat Now More Popular Than
Twitter, Said to Have 150M Daily
Users
16. Snapchat has been growing
quickly, boosted by its popularity
among young people. The app
had 110 million daily users in
December, said the people, who
asked not to be named because
they weren't authorized to speak
about the numbers.
17. Twitter, which was founded in
2006, has less than 140 million
users interacting with the service
daily, according to an average of
analysts' estimates surveyed by
Bloomberg. The short-messaging
service was once the largest
social network after Facebook but
has since been surpassed by
Facebook's other apps, including
Instagram, Messenger and
WhatsApp.
18. Snapchat has made
communicating more of a game
by letting people send annotated
selfies and short videos. It has
allowed people to use its imaging
software to swap faces in a
photo, transform themselves into
puppies and barf rainbows.
19. Messaging on Snapchat is "very
modern," Twitter Chief Executive
Officer Jack Dorsey said on
Wednesday at Recode's
technology conference. He
acknowledged that Twitter at
times can be confusing and
alienating -- something he's
trying to fix.
-- Bloomberg News
Source: http://bit.ly/28p9ckL
20. Font Weight
The font weight
refers to how
thick or thin
(bold or light) a
font looks.
Client-Side
Client-side refers to
scripts that are run in a
visitor’s browser,
instead of on a web
server – as in server-
side scripts. Client-side
scripts are generally
faster to interact with,
though they can take
longer to load initially.
Source: http://bit.ly/1PWTO8Z
Visitor
A visitor is a single
user coming to a
website. The same
visitor returning
multiple times in one
day is still measured
as just one visitor.
CGI
The Common
Gateway Interface
(CGI) is a standard
protocol for
interfacing external
application software
with an information
server, commonly a
web server.
21.
22. Old Spice recently tapped into a pop culture trend to
challenge fans to dream something big, then run it
(draw it), all powered by their Dream Runner mobile
site, all in an effort to put their “Old Spice Hardest
Working Collection” to the test.
While arguably millions of people around the world
using Nike+ have been known draw different types of
objects in their runs, Old Spice might just be the first to
reward it.
Old Spice
GPS Dream Runner Activation
Watch Video: http://bit.ly/1U8wNln
Source:
23. Source:
Volkswagen
The Human Crossing
In the UAE, most drivers ignore zebra crossings on a daily
basis. So it’s no surprise that 20% of all road accidents in the
United Arab Emirates involve pedestrians, often resulting in
fatalities. So Volkswagen created “The Human Crossing” to
make our roads a little more human (and safe), reminding
drivers that pedestrians aren’t invisible and are human beings.
Children were given Volkswagen RFID tags, which synced their
names to digital billboards which activated as they cross the
road in key locations, making them more visible and creating
human connections in the attempt to avoid more pedestrian
accidents.
Watch Video: http://bit.ly/1Za8fq7
24. Source:
KitKat
Interactive Vending Machine
Kit Kat take their breaks seriously, so seriously that if you take
part in their virtual staring contest and laugh, you’ll lose. With
two interactive vending machines placed on two different
college campuses in Brazil, and powered by facial recognition
systems, each one streamed live video of the other vending
machine, inviting students to take the challenge and stare into
the face of another at the opposing campus. Then the
contestant who held strong was rewarded with a Kit Kat
Chunky candy bar. Created by JWT Brazil.
Watch Video: http://bit.ly/1XSTgT8
25.
26. Surf Excel - Pakistan
This Ramazan, encourage your kids to
help others and make a difference.
Don’t let the fear of stains get in the
way of your kids helping others. With
New Surf Excel, you can give your kids
the freedom to help and be good. This
is the moto of the newly unveiled Surf
Excel Ramazan 2016 campaign which
gives out a very positive message and
the ad overall is brilliantly executed.
Click Here To Watch Video
Chewbacca Mom
Chewbacca mom Candace Payne has
made $420,000 since she posted a video
of herself wearing a Chewbacca mask
from the Star Wars franchise, Time
magazine reports. She racked up the
extra cash from gifts she's received since
the video went viral late last month.
Click Here To Watch Video
Source: http://bit.ly/1rlt9Hq Source: http://usm.ag/1OcchxT
27.
28. This Mother’s day, Tang carried out a
Flash-Call activity where an individual
would call on the number 0344 888 TANG
(0344 888 8264) to be called back again
and record a personalized message that
they would like to send their mother on
Mother’s Day. Once the message was
recorded the person would enter their
mother’s cellphone number and on
Mother’s Day their mother would get the
recorded message. To add to this, there
was also a chance to win gifts for
participating. In a very practical and
meaningful manner the brand showed
what it stood for, delivered the true
essence of its communication efforts and
helped people bond with their mother. Read More: http://bit.ly/1tsCzCV
How Tang Melted
Hearts This
Mother’s Day
29. Fanta Launches New
Mobile App For
#Fanta100-Dare To
Play Campaign
In April 2016, Fanta unleashed its campaign
#Fanta100 – Dare to Play! Which propagates
100 ways to create fun in the life of Pakistani
teenagers. These 100 quirky dares are
basically 100 things to accomplish before
turning 18.
Dare to Play was launched on digital platforms
– with Facebook as its hub, but also activating
teen-relevant platforms like YouTube, Twitter,
Instagram, Vine and Snapchat.
But wait, Fanta didn’t stop there! It has now
launched its mobile app through which fans
would be able to record the dares they choose
to perform out of 100 fun dares, challenge
friends to perform those dares, and out of all
that fun, win exciting prizes by earning points!
Source: http://bit.ly/1WN00Tc
30. 7Up Pakistan’s latest
marketing campaign
turns ordinary
people into stars
7UP added a twist to the the conventional
outdoor advertising by giving an
opportunity to three foodies to co-create
7UP billboards with their innovative food
creations.
The three people were: a blogger (
Madiha Hameed), an actress (Ayesha
Omar) and a foodie (Kiran Afzaa)l. They
prepared their signature dishes under the
supervision of chef Saadat; Those dishes
were then featured on 7Up’s billboards
along with their creators’ names.
The campaign and the activity has once
again strengthened the brand’s bond with
foodies.
Read More: http://bit.ly/1XkASmT
31. Audi Pakistan
Website (With
Specs and Prices)
Goes Live
Ufone Clarifies its
Position Over
Twitter incident
SEED Ventures
Invests in
Karachi Based
Digital Firms
1950 Facial
Recognition
Cameras Can
Track Anyone in
Islamabad in
Minutes
LOCAL