Как технология RTB поможет в продвижении мобильных игр -- Артем Макаров, Business Development Russia, Trademob (White Nights: Mobile Games Conference http://www.wnconf.com/ru
Finding the Balance Between Ad Monetization & User ExperienceMatomy
What's the key to finding the balance between ad monetization and user experience? In a word, quality. But that's just the beginning.
Learn more about Matomy: www.matomy.com, cn.matomy.com
Looking for a smarter way to monetize? Visit www.mobfox.com
DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?Ionova
DSPs, DMPs, RTB and more … the ad-tech alphabet soup continues to bubble. So why should you care? Because these technology platforms make it easier to find and target the right audience for the right price.This presentation simplifies things by explaining how sophisticated technology combined with behavioural insight drives great results for marketers.
Maximize Your Audiences & Programmatic Display Advertising by Michelle Morgan and Bryan Duffin
Utah Digital Marketing Collective event deck is from Wednesday 5/16/2018 at 50 West Club in downtown SLC. Utah's largest marketing and networking association. See more at: slcsem.org.
Learn more: http://www.slcsem.org/
Presentation #1: How to Maximize Your Audiences for Strategy, Optimization, and Scale by Michelle Morgan
Audiences can be amazingly powerful and it’s your job to leverage them to their fullest potential. But how you do you do it? What are all the possible ways to utilize audiences? How can you set yourself up for long-term success?
Presentation #2: The Ultimate Guide to Programmatic Display Advertising by Bryan Duffin
Programmatic Display Advertising refers to the placement of ads utilizing RTB (real-time bidding) & Artificial Intelligence (AI) to display, social, mobile & video. Find out how this marketing channel is constantly evolving and why it is highly advantageous to incorporate into your organization’s marketing strategy.
Data Driven Media: Understanding Programmatic AdvertisingThe Holla Agency
This is the slideshow that was presented in this month's Data Driven Media: Understanding Programmatic Webinar where JJ Eastwood from and Rochelle Cass discussed Programmatic.
Morning Workshop with PubMatic: Everything You Wanted to Know About PMPDigiday
This session will look at how the growth of private marketplace transactions is creating new opportunities for publishers and advertisers. It will discuss what is fueling the growth and what are best practices within PMP.
Finding the Balance Between Ad Monetization & User ExperienceMatomy
What's the key to finding the balance between ad monetization and user experience? In a word, quality. But that's just the beginning.
Learn more about Matomy: www.matomy.com, cn.matomy.com
Looking for a smarter way to monetize? Visit www.mobfox.com
DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?Ionova
DSPs, DMPs, RTB and more … the ad-tech alphabet soup continues to bubble. So why should you care? Because these technology platforms make it easier to find and target the right audience for the right price.This presentation simplifies things by explaining how sophisticated technology combined with behavioural insight drives great results for marketers.
Maximize Your Audiences & Programmatic Display Advertising by Michelle Morgan and Bryan Duffin
Utah Digital Marketing Collective event deck is from Wednesday 5/16/2018 at 50 West Club in downtown SLC. Utah's largest marketing and networking association. See more at: slcsem.org.
Learn more: http://www.slcsem.org/
Presentation #1: How to Maximize Your Audiences for Strategy, Optimization, and Scale by Michelle Morgan
Audiences can be amazingly powerful and it’s your job to leverage them to their fullest potential. But how you do you do it? What are all the possible ways to utilize audiences? How can you set yourself up for long-term success?
Presentation #2: The Ultimate Guide to Programmatic Display Advertising by Bryan Duffin
Programmatic Display Advertising refers to the placement of ads utilizing RTB (real-time bidding) & Artificial Intelligence (AI) to display, social, mobile & video. Find out how this marketing channel is constantly evolving and why it is highly advantageous to incorporate into your organization’s marketing strategy.
Data Driven Media: Understanding Programmatic AdvertisingThe Holla Agency
This is the slideshow that was presented in this month's Data Driven Media: Understanding Programmatic Webinar where JJ Eastwood from and Rochelle Cass discussed Programmatic.
Morning Workshop with PubMatic: Everything You Wanted to Know About PMPDigiday
This session will look at how the growth of private marketplace transactions is creating new opportunities for publishers and advertisers. It will discuss what is fueling the growth and what are best practices within PMP.
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
IAB Turkey - Programmatic Advertising Training by Mutlu Dogus YildirimMutlu Dogus Yildirim
I prepared this presentation for a digital advertising training programme of IAB Turkey and explained how programmatic advertising works. Alp Ayhan (Head of Accuen Turkey) helped me with some slides and a demo of a DSP.
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
AdWords is obviously the king of search engine marketing
(SEM) platforms. But when it comes to display advertising,
the industry has evolved beyond what AdWords offers.
Superior reach, targeting, and optimization are now found
in the realm of real-time bidding technology and realized
through Programmatic demand-side platforms.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Programmatic Right Here, Right Now ( English Version )Xavier Garrido
Presentation done at II Forum Programmatic during March the 1rst 2016 in Madrid.
In this presentation, i tried to bring closer programmatic in a simple way to the audience emphasizing that we are facing a paradigm shift in the advertising industry.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Strategie Przyszłości Social Media - Rahim Blak na Kongres Online Marketing ...Rahim Blak
5 strategii ponadczasowych i 5 strategii przyszłości social media marketingu
Facebook Marketing pozwala dzisiaj Agencjom i Marketerom odpowiedzieć na każdy Brief (zapotrzebowanie klienta) i prawie zawsze dostarczyć rozwiązanie. Chcesz rekrutować pracowników? Chcesz obsługiwać klientów? Chcesz prowadzić kampanię performance marketingową? Social commerce dla e-sklepów? Pozyskiwać leady dla sektorów B2C i B2B? Prowadzić masowe kampanie zasięgowe? Współpracować z Influencerami? Budować markę pracodawcy? Markę osobistą? Pozyskiwać aktywnie klientów bezpośrednich? Zaczynałem od agencji social media, chciałem rozwinąć kompetencje do agencji interaktywnej, ale teraz widzę, że nie ma takiej potrzeby:) bo odpowiedzią na każde to zapotrzebowanie może być dzisiaj facebook! Mam dla Was 10 strategii social media, które wiem, że naprawdę działają! #ToBędzieDobraPrezentacja:) Rahim Blak.
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
IAB Turkey - Programmatic Advertising Training by Mutlu Dogus YildirimMutlu Dogus Yildirim
I prepared this presentation for a digital advertising training programme of IAB Turkey and explained how programmatic advertising works. Alp Ayhan (Head of Accuen Turkey) helped me with some slides and a demo of a DSP.
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
AdWords is obviously the king of search engine marketing
(SEM) platforms. But when it comes to display advertising,
the industry has evolved beyond what AdWords offers.
Superior reach, targeting, and optimization are now found
in the realm of real-time bidding technology and realized
through Programmatic demand-side platforms.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Programmatic Right Here, Right Now ( English Version )Xavier Garrido
Presentation done at II Forum Programmatic during March the 1rst 2016 in Madrid.
In this presentation, i tried to bring closer programmatic in a simple way to the audience emphasizing that we are facing a paradigm shift in the advertising industry.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Strategie Przyszłości Social Media - Rahim Blak na Kongres Online Marketing ...Rahim Blak
5 strategii ponadczasowych i 5 strategii przyszłości social media marketingu
Facebook Marketing pozwala dzisiaj Agencjom i Marketerom odpowiedzieć na każdy Brief (zapotrzebowanie klienta) i prawie zawsze dostarczyć rozwiązanie. Chcesz rekrutować pracowników? Chcesz obsługiwać klientów? Chcesz prowadzić kampanię performance marketingową? Social commerce dla e-sklepów? Pozyskiwać leady dla sektorów B2C i B2B? Prowadzić masowe kampanie zasięgowe? Współpracować z Influencerami? Budować markę pracodawcy? Markę osobistą? Pozyskiwać aktywnie klientów bezpośrednich? Zaczynałem od agencji social media, chciałem rozwinąć kompetencje do agencji interaktywnej, ale teraz widzę, że nie ma takiej potrzeby:) bo odpowiedzią na każde to zapotrzebowanie może być dzisiaj facebook! Mam dla Was 10 strategii social media, które wiem, że naprawdę działają! #ToBędzieDobraPrezentacja:) Rahim Blak.
The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at tkawaja@lumapartners.com.
How to grow Audience Activity in Shopping Malls with Digital Signagedimedis GmbH
Summary: Germany's big shopping mall carrier "mfi" (Arcaden Shopping) uses Digital Signage to improve the visitors loyality by combining interactive Digital Signage with its couponing system. The shopping malls are equiped with steles that consist of two touchable screens, a printer, a card reader and a camera. Sales discounts and coupons can be delivered locally either as a QR code for any mobile device or as a print coupon.
How to sell enterprise software in Europe - special focus on France, Belgium and Switzerland.
Selling BtoB software products to new markets
Business development for software companies
Agenda:
Market overview
Opportunities
Challenges
Methodology to enter the market
https://www.imperadev.com/
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with about 20 people but growing fast. We have clients across many sectors including 1. finance, 2. real estate, 3. education, 4. healthcare and counting. Our core services are 1. research, 2. branding, 3. marketing, 4. digital.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2010 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+Students, 2500+ Batches, students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups
4 Things Every B2B Marketer Should Know About Programmatic Ads Demandbase
The future of programmatic ad buying for B2B is now. Programmatic for B2B is not just about automated media buying or audience building, it’s about automating the workflow and reducing ad waste between the systems. B2B Programmatic is a race to the top, connecting ads to marketing automation and website personalization to CRM systems in order to drive opportunities further down the funnel.
Louis Moynihan, VP of Strategic Alliances at Demandbase, and Jenifer Metz, Global Demand Generation at CSC, will show you where B2B programmatic advertising is headed and how it is impacting the B2B landscape.
In this webinar, we will cover:
A strategic overview of the Programmatic Advertising Landscape
What is next for programmatic advertising?
What Account-Based Re-targeting is and its impact
How to deliver full-funnel B2B ad experiences
Customer examples of B2B Re-targeting success
The second section to this series covers information about programmatic buying digital audio. Here you'll find: facts of programmatic buying, tips to improve campaigns, trends and more.
Keep your audience and increase revenues with second screen applicationsAurelien Cazes
We will address one of the most innovative strategies to be implemented by content producers and distributors to address the challenges the TV market faces. Current solutions such as catch-up TV, VOD are useful steps for a more complete strategy. Because, viewers’ habits continue changing from well-known non-linear consumption to brand new multitasking, TV actors lag behind while loosing revenues. Second screen applications transform these threats into advantages, and are the catalyst of the synergies between all the medias and devices TV works on. As the utmost embodiment of global strategies, second screen applications are the corner piece of future strategies as well as survival.
They will become so because they provide viewers with additional enhanced synchronized information, give them power and create new revenues. After reading the complete study of the second screen applications you will understand how they help you keep your audience and both increase existing and create new revenues. Designing applications is difficult as they are key for future development and encompass many features. This is why you will have an exhaustive list of the KSFs to ensure during the 3-6 months development phase of applications. This list has been approved and completed by the French cutting edge actors of cross-media, TV and second screen markets.
In this paper you will also find out how second screen applications make your business model stronger by highly improving your revenue model, through turning the majority of your costly activities into the newly profitable value sources. You will know who are your key partners, how to deliver the most value, by making the most out of cross sales, and bringing product placement to a new level.
Finally, this paper is key to all TV actors investing in business development, their Facebook and Twitter counterparts, as well as venture capitalists and entrepreneurs.
Master thesis written on April 2013 - Edhec Business School
MSc Entrepreneurship.
Don't hesitate to contact me, email on the last slide
Master Thesis
Aurélien Cazes
The Big Willow overview and client uses casesNeil Passero ★
The Big Willow delivers award-winning solutions to help clients find and engage buyers who may not be in their CRM/MAP. Our intent data, engagement platform and managed services help your peers at Commvault, Lenovo, Five9, Akamai and others originate deals and enable sales to have better conversations.
WOW Solutions (WOW IMPACT GROUP 2023).pdfCarrie Law
The WOW
We make it happen
We love to WOW and be WOWED.
We put digital consultancy, business transformation, metaverse-as-a-service (MasS), 360 event solutions, web2 + web3 tech and special execution for target groups as our integral services. Our team fully embraces the digital ecosystem, cultural and investment differences in the east and west. We believe in data insights, media influences and tech impacts for growing the best lead-to-sale/-invest result. We are passionate to learn your unique requirements for tailoring you the WOW-IS-HOW and WOW-IS-NOW total solution!
200+ developments | 100+ events | 50+ metaverses / tech / cross-border ecommerce solution deployments
We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments.
We also provide cross-border digital consultancy, branded metaverse venue and event design, development and deployment, omni-channel AI Chatbot CRM, ecommerce solutions across a wide range of industries. TMET, real estates, family offices, venture capital, funds, banks, governments, and charitable organizations have all worked closely with WOW IMPACT GROUP. Contact WOW now!
我們喜歡WOW並且被WOWED。
我們將數智顧問、業務轉型、元宇宙服務(MaaS)、360活動解決方案,web2 + web3創新科技和針對目標群體的特殊推廣作為我們的核心服務。我們的團隊非常熟識東西方在數智推廣、文化及投資生態圈方面的差異。我們相信善用數據洞察力,媒體倡議力和創科影響力能帶來最佳的銷售線索營銷、投資及轉化效果。我們樂於了解您的個性化要求,以為您量身訂制的WOW-IS-HOW和WOW-IS-NOW總體解決方案!
200+項目 | 100+ 活動 | 50+ 元宇宙 / 創科 / 跨境電商項目
我們已經推廣了200多個來自全球的開發項目,幫助華人買家找到他們最好的住房和投資解決方案,他們可以自豪地稱為家的地方,並且是優質的資產投資。
我們還提供跨行業的跨境數智顧問;設計、開發及部署自己品牌的元宇宙區間和活動; 多渠道人工智能聊天機械人客戶關係管理、 電商方案等服務。 電訊、媒體、娛樂文化體育及創科、地產、家族辦公室、風險投資、基金公司、銀行、政府及慈善機構等行業都跟風行集團合作無間。
立即與WOW聯繫!
---
WOW Metaverse Office: https://bit.ly/3NuA4Ke
WOW Official Site: https://bit.ly/3eTHjvr
Whatsapp WOW: bit.ly/32ZxlDm
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Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
2. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Inefficiencies in the Mobile Games Advertising Market
Comparing 2011 and 2012 game facts from the US
0%
5%
10%
15%
20%
25%
PC/Mac Consoles Mobile
devices
MMOs Casual Social
2011
2012
Time spent on Games
+4%
+26%
Year Growth
Money spent on Games
+1%
+1%
Year Growth
Source: newzoo.com
0%
10%
20%
30%
40%
PC/Mac Consoles Mobile
devices
MMOs Casual Social
2011
2012
3. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Problems:
New gamers engagement
Heavy gamers maximization
More than 423,700,000 active gamers globally
5. Multiple ad networks, complicated tracking & opaque reporting need a lot of time,
money and effort to handle
Is new gamers engagement easy?
Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Your Daily Routine as Mobile Advertiser
More ad
networks…
SDK
Integration
SDK
Integration
SDK
Integration
SDK
Integration
CPC CPI CPA
0,07 1,50 ?
CPC CPI CPA
0,07 ? ?
CPC CPI CPA
0,07 ? ?
CPC CPI CPA
0,07 2,00 ?
More
SDKs…
More reporting
dashboards
INSTALLS
COST PER USER
Steps to
advertise an
app
Many tracking SDKs
necessary
Unclear
tracking &
reporting
No optimization
Fragmented
market
7. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Problem 1
New gamers engagement
8. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
App discovery: A challenge for marketers
Your app competes with over 800,000 other apps in the App Store
The top 1% of apps
get 50% of
downloads. 60% of
apps don’t get
downloaded at all.
53% of app
downloaders learned
about the app through
a search in the App
Store.
50% of App Store
browsers go straight
to the Top Charts.
9. App discovery: a high ranking is key…
... to stand out from the other 800,000 apps in the App Store
smartBoost in a nutshell:
• smartBoost is an iOS push campaign
designed to boost the App Store ranking of
your app.
• A smartBoost campaign lasts 3-7 days and
will generate thousands of downloads for
your app.
• Tracking of paid and organic downloads.
• smartBoost is available in 34 countries
worldwide.
10. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Investment volume
Paid downloads
Ranking
Organic downloads
2. Pre-flight testing 3. Executed boost
4. Long-term strategy/
after-burn effect
Smaller investments across ad
networks and media partners to
identify best performing traffic
sources and publishers.
High investment in ad networks,
recommendation apps and special
media partners during 72 hours with
peak on third day. Ranking &
downloads are tracked in realtime
and budget allocation is adjusted to
achieve volume targets.
1. Planning
Detailed campaign planning:
• Budget
• Countries
• Timing
• Suppliers used
• Special placements
Continued medium and smaller
investments in ad networks to
keep momentum of high ranking
and maximize organic
downloads.
5. Tracking of paid and organic downloads, monitoring of results & identification of ROI-maximizing rank
Days Weeks
1 2 3 4 5 6 7 2 3 4 5 6 7 8 9
How smartBoost works
Planned and well syndicated boost campaign across many traffic partners
11. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
We think long-term:
• Subsequent, smaller investments keep your app visible for several days
• Leverage the full potential of your campaign and maximize organic downloads
• Analysis of achieved bought and organic users in real time
• Analyze the exact ROI for your campaign and identify the best App Store charts
ranking for your needs
To get to the top,
your costs will grow
exponentially. So,
you need to analyze
results & identify the
best spot for your
app.
What makes smartBoost smart
12. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Detailed campaign data and sophisticated optimization for maximum results
CPIwithoutoptimization
Adnetwork-leveloptimization
Publisher-level
optimization
Campaign-
parameter-level
optimization
Multi-level campaign
optimization eliminates
inefficient ad spend and
investment in useless or
fraudulent clicks.
Level 1 Level 2 Level 3 Level 4
Clickfraud&uselessclick
prevention
Level 5
Overall CPI
reduction of
70% on average.
Recap: optimization during pre-flight test
13. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
App Store ranking boost campaign for iOS in 18 countries
Case Example
Aim: Achieve high charts ranking
App model: Free
# Countries: 18
Platform: iOS
Time: 2 weeks
Vertical: Game
Total Budget: 62,485 €
14. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Development of App Store charts ranking visualized for 5 countries of boost
Campaign results: top rank in 18 countries
Mexico
GermanySpain
Canada Before: 45 After: 5
Before: 41 After: 1
Before: 39 After: 2
Before: 43 After: 3
Brazil
Before: 18 After: 1
15. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Well planned & executed boost in 18 countries generated >270,000 new users
Campaign summary
Countries: 18
Budget: 62,485 €
Ranking achieved: 1 (x14)
2 (x1)
3 (x1)
5 (x2)
Total # Clicks: 578,436
eCPC: € 0.11
# Installs: 161,306
CPI: € 0.39
# Organic installs: 112.914
# Total installs: 274,220
Effective CPI : € 0.23
16. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Problem 2
Heavy gamers engagement
17. Heavy gamers
The golden users many games owners dream of
• Returning, engaged users.
• Often account for a large
proportion of overall in-app
revenue.
• Typical user group for a
gaming app.
• “Golden users”.
Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
18. Heavy gamers: the key to success
Small user group accounts for majority of in-app revenue
30%
15%
55%
Medium
gamers
Heavy
gamers
Low
gamers
60%
30%
10%
Revenue split by user groupUser groups based on retention rate
Medium
gamers
Low
gamers
Heavy
gamers
Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
30%
15%
55%
20. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
The mobile RTB process
Supply-Side
Platform
(SSP)
1. Ad request 2. Bid request
Demand-Side
Platform #1
(DSP) € 0
DSP #2
€ 1
DSP #3
€ 0.75
DSP #4
€ 2
3. Bids
5. Ad call
IMPRESSION
4. Winning ad code
6. Ad serve @ €1 CPM
User :
Male, 20 yo, DE,
interested in
games and travel
apps
Publisher, e.g.
Angry Birds, with
available
impression
Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
In 6 easy steps; all in less than 100ms
21. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
How RTB helps marketers on a daily basis?
Technology in a Real Life
RTBAudience
Targeting
Re-Marketing
Ø REACTIVATE client users with low
activity
Ø Drive users to COMPLETE abandoned
transactions on mobile Web or in-App
Ø PROMOTE the best offers to most active
users
Ø Target NEW USERS by blacklisting
existing users
Ø INTEREST GROUP TARGETING: target
relevant interest groups
Ø AUTOMATIC PERFORMANCE
OPTIMIZATION (CPI) by using machine
learning tools
23. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Push users down the sales funnel and maximize engagement and monetization
Fuel your heavy user base
Increase
ARPU by up
to 200%
Re-Engage
70-90% of your
untapped user
base
24. Trademob GmbH ▪ Friedrichstraße 126 ▪ D-10177 Berlin ▪ www.trademob.com
Three steps to maximize heavy users
The perfect trio for maximizing your game marketing success
iOS
smartBoost
Trust our expertise:
260 - smartBoost campaigns
230 - Times we’ve pushed an app into the
top 25
34 - Countries we’ve run a smartBoost
campaign
0 - Unhappy clients
• Gain high volumes of gamers with mobile
RTB performance advertising
• Maximize ROI with Audience targeting
and Re-Marketing
• Benefit from up to 70% lower user
acquisition costs (CPI)
• Re-Engage 70-90% of your untapped
user base
Engage new gamers with
smartBoost
Mobile RTB - target your
key audience
• Get 100% transparent tracking for your
mobile app marketing
• Monitor your custom user actions, CLV &
campaign ROI
• Receive detailed reporting via dashboard
or raw data export
• Use the Analytics for free
Accurate Mobile
Marketing Analytics