The document provides an overview of the methodology used in a new study by the IAB UK and PwC on the value of online performance marketing in the UK. The study aims to more accurately represent the full size and value of the sector by capturing total advertiser spend, including sales commissions, fees, and sales generated. The methodology included surveys of major players representing thousands of publishers, as well as estimation techniques to account for non-survey participants. The study findings will help understand trends, dynamics, and the economic value of online performance marketing in the UK.
B2B & GTM Trends and Predictions for 2024.pdfDemandbase
This document provides 5 predictions for B2B and go-to-market trends in 2024. The first prediction is that creating valuable content and offers to book meetings will be a priority for high performing teams. The second prediction is that alignment between sales, marketing, and customer success will be the top indicator of success in hitting goals. The third prediction is that getting priority accounts to attend in-person events will be an important closing motion. The fourth prediction is that consolidation and integration of sales and marketing technology stacks will increase. The fifth prediction is that retention, cross-sell and upsell efforts will receive the highest percentage increase in resources compared to other go-to-market strategies.
The document discusses various types of e-commerce. It describes e-commerce as encompassing the entire online process of developing, marketing, selling, delivering, and paying for products and services. It then classifies e-commerce into seven main types: business-to-business, business-to-consumer, consumer-to-business, consumer-to-consumer, peer-to-peer, mobile commerce, and business-to-employee. Each type is defined and examples are provided to illustrate the key participants and transactions involved.
This presentation explains what is affiliate marketing, what are the CPV networks, affiliate networks, traffic sources, designing your own landing page, the role of the affiliate manager and how commission is calculated
Performance Marketing in a digital worldForestView
This document outlines the agenda for a masterclass on performance marketing in a digital world. The masterclass will cover introductions to performance marketing, performance on Facebook and Google, and best practices from across the region. It will include Q&A sessions. The document also provides background information on ForestView, the performance marketing company hosting the event, including their geographical presence and focus on bottom line expertise. Additional slides define performance marketing, outline key performance metrics and optimization techniques, and emphasize the importance of data and continual optimization in performance campaigns.
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
Affiliate Marketing is a sales platform with multiple stakeholders. The sales process is commission-based and the amount of commission is pre-agreed between the seller and partner.
How Marketo Structures Marketing OperationsMarketo
The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.
The document provides a social media strategy for increasing customer satisfaction and app downloads. Key elements include conducting social media audits to analyze performance; setting objectives to boost engagement, followers and address complaints; defining brand voice and personas; outlining content, advertising and influencer strategies; establishing roles and a response plan; and setting metrics to measure success.
B2B & GTM Trends and Predictions for 2024.pdfDemandbase
This document provides 5 predictions for B2B and go-to-market trends in 2024. The first prediction is that creating valuable content and offers to book meetings will be a priority for high performing teams. The second prediction is that alignment between sales, marketing, and customer success will be the top indicator of success in hitting goals. The third prediction is that getting priority accounts to attend in-person events will be an important closing motion. The fourth prediction is that consolidation and integration of sales and marketing technology stacks will increase. The fifth prediction is that retention, cross-sell and upsell efforts will receive the highest percentage increase in resources compared to other go-to-market strategies.
The document discusses various types of e-commerce. It describes e-commerce as encompassing the entire online process of developing, marketing, selling, delivering, and paying for products and services. It then classifies e-commerce into seven main types: business-to-business, business-to-consumer, consumer-to-business, consumer-to-consumer, peer-to-peer, mobile commerce, and business-to-employee. Each type is defined and examples are provided to illustrate the key participants and transactions involved.
This presentation explains what is affiliate marketing, what are the CPV networks, affiliate networks, traffic sources, designing your own landing page, the role of the affiliate manager and how commission is calculated
Performance Marketing in a digital worldForestView
This document outlines the agenda for a masterclass on performance marketing in a digital world. The masterclass will cover introductions to performance marketing, performance on Facebook and Google, and best practices from across the region. It will include Q&A sessions. The document also provides background information on ForestView, the performance marketing company hosting the event, including their geographical presence and focus on bottom line expertise. Additional slides define performance marketing, outline key performance metrics and optimization techniques, and emphasize the importance of data and continual optimization in performance campaigns.
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
Affiliate Marketing is a sales platform with multiple stakeholders. The sales process is commission-based and the amount of commission is pre-agreed between the seller and partner.
How Marketo Structures Marketing OperationsMarketo
The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.
The document provides a social media strategy for increasing customer satisfaction and app downloads. Key elements include conducting social media audits to analyze performance; setting objectives to boost engagement, followers and address complaints; defining brand voice and personas; outlining content, advertising and influencer strategies; establishing roles and a response plan; and setting metrics to measure success.
Abot Influencer Marketing, Influencers, ways to become an influencer, what they contribute to influencer marketing, dive into the 4 ms of influencer marketing: Make, Manage, Monitor, and Measure. We will also look and see what the future holds for influencers and influencer marketing.
The PPT is about 3 Models Revenue model , B2B model and B2C model. These Models are different from types of Ecommerce Business. It will help you to understand different model with the help of real life examples. A case study is also provided for better knowledge. In the end you will be able to find your own ecommerce business model.
This document discusses digital marketing and marketing 4.0. It defines key concepts like digital convergence, digital media spaces, and the connected customer. It explains how marketing is shifting from traditional models to more collaborative approaches. Power is moving from companies to online communities. Customers are informed by social networks more than advertising. The future involves seamless online and offline experiences across the customer journey. Marketing 4.0 focuses on co-creation, dynamic pricing, communal activation, and conversation instead of the traditional 4Ps.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
This document summarizes Facebook's ad auction system. It explains that the auction does not simply go to the highest bidder, but rather aims to optimize the user experience by showing ads that will be most relevant and valuable to each user. The "total value" of an ad, determined by various factors like the bid, estimated click-through rate, and predicted user relevance, determines the winning ads. The goal is to maximize value for both advertisers and users by ensuring the most engaging ads are shown at the lowest possible cost.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
The Web Analytics framework is a guiding blueprint on how to set up digital intelligence and optimization team in an organization and drive change. This presentation is to showcase all possible interconnected links of Digital Analytics and how it works as a system.
This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
This document provides an overview of affiliate marketing. It defines affiliate marketing as a type of performance-based marketing where advertisers reward affiliates for each new customer brought by the affiliate's own marketing efforts. There are three key players: the merchant who sells products/services, the affiliate who promotes the merchant, and the affiliate network that acts as a liaison between the two. The document then describes how the affiliate marketing process works, popular industries/models, common affiliate sites/mediums used, and provides definitions for merchants and affiliate networks.
The document provides an introduction and overview of affiliate marketing. It discusses how affiliate marketing involves three parties - the merchant, affiliates, and an affiliate network. The network manages tracking and payments while affiliates promote the merchant's products or services. Affiliate marketing offers opportunities for performance-based marketing but also faces challenges like managing affiliate quality and network commissions.
MoEngage_eTail Europe Presentation London 2022.pdfMoEngage Inc.
Due to the limitations of current platforms, Customer Engagement has been forced to become more campaign-driven. They don't provide insights, forcing you to run campaigns on guesswork. Humans, on the other hand, are highly complex creatures. Millions of your customers have a wide range of preferences. Brands must be customer-centric and proactive in their approach to catering to these distinct preferences to gain trust.
So, how do you delight customers if you lack meaningful insights? Our VP for EMEA, Jason Smith, discusses how brands can connect with their customers more personally by using an insights-led approach.
Pinterest marketing digital marketing paathshalaSimplilearn
This document provides 25 tips for using Pinterest for small business marketing. It begins by explaining what Pinterest is and why it is an important platform for businesses. It then lists various tips for setting up a Pinterest business account including creating boards, pinning images and videos, adding descriptions, integrating with other social media, following others, and analyzing engagement metrics. The tips also include growing followers, repinning content, using hashtags, hosting contests, and promoting events and case studies. It concludes by mentioning some Pinterest tools and apps.
Influencer Marketing 2.0: strategie e modelli per un approccio influencer-ori...Gerardo Grasso
Perché oggi è essenziale investire in una strategia di influencer marketing?
Quali sono le best practice per individuare gli influencer e costruire una relazione efficace con essi?
Quali sono le modalità attraverso le quali l’influencer strategy può integrarsi in una più vasta strategia di content marketing e rispondere efficacemente a specifici obiettivi strategici di un brand?
Quali sono le metodologie per un approccio analitico e misurabile?
Queste sono solo alcune delle questioni su cui si interrogano webmarketer e digital strategist, a dimostrazione di quanto, ancora oggi, molte aziende fatichino a comprendere quali siano I presupposti strategici essenziali per costruire un piano di influencer marketing efficace, senza inutili sprechi di tempo e risorse.
L’obiettivo del workshop è promuovere un dibattito autentico sulla cultura del marketing dell’influenza definendo i presupposti indispensabili per l’affermazione di un genuino orientamento di brand e aziende all’influencer marketing. Perché l’influencer marketing è contenuto, analisi, relazione e richiede competenze trasversali in materia di Digital Marketing, Content Management, Social Media e Digital PR. Ma soprattutto, necessita di una visione organica, in grado di favorire un modello distributivo dei contenuti esteso a tutti gli asset di comunicazione del brand e degli influencer coinvolti.
The document summarizes the key points from a meeting of the Affiliate Marketing Council (AMC). It finds that in 2012, advertisers spent £814 million on online performance marketing in the UK, generating £9 billion in sales transactions. The market grew 57% from 2008-2012 and is estimated to involve 3,000-4,000 active advertisers. The AMC will focus in 2013 on standards, research, and events to further develop the industry.
IDM Affiliate Marketing Course December 2012visiblybetter
Affiliate marketing involves businesses rewarding affiliates for each new customer or sale brought in through the affiliate's own marketing efforts. The document discusses understanding affiliate marketing principles, structuring an effective affiliate program, and monitoring affiliate data. It also covers the different types of affiliates including content, arbitrage, and professional affiliates. The presenter has 16 years of affiliate marketing experience and discusses goals for understanding affiliate marketing and how it fits in the overall marketing mix.
Abot Influencer Marketing, Influencers, ways to become an influencer, what they contribute to influencer marketing, dive into the 4 ms of influencer marketing: Make, Manage, Monitor, and Measure. We will also look and see what the future holds for influencers and influencer marketing.
The PPT is about 3 Models Revenue model , B2B model and B2C model. These Models are different from types of Ecommerce Business. It will help you to understand different model with the help of real life examples. A case study is also provided for better knowledge. In the end you will be able to find your own ecommerce business model.
This document discusses digital marketing and marketing 4.0. It defines key concepts like digital convergence, digital media spaces, and the connected customer. It explains how marketing is shifting from traditional models to more collaborative approaches. Power is moving from companies to online communities. Customers are informed by social networks more than advertising. The future involves seamless online and offline experiences across the customer journey. Marketing 4.0 focuses on co-creation, dynamic pricing, communal activation, and conversation instead of the traditional 4Ps.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
This document summarizes Facebook's ad auction system. It explains that the auction does not simply go to the highest bidder, but rather aims to optimize the user experience by showing ads that will be most relevant and valuable to each user. The "total value" of an ad, determined by various factors like the bid, estimated click-through rate, and predicted user relevance, determines the winning ads. The goal is to maximize value for both advertisers and users by ensuring the most engaging ads are shown at the lowest possible cost.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
The Web Analytics framework is a guiding blueprint on how to set up digital intelligence and optimization team in an organization and drive change. This presentation is to showcase all possible interconnected links of Digital Analytics and how it works as a system.
This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
This document provides an overview of affiliate marketing. It defines affiliate marketing as a type of performance-based marketing where advertisers reward affiliates for each new customer brought by the affiliate's own marketing efforts. There are three key players: the merchant who sells products/services, the affiliate who promotes the merchant, and the affiliate network that acts as a liaison between the two. The document then describes how the affiliate marketing process works, popular industries/models, common affiliate sites/mediums used, and provides definitions for merchants and affiliate networks.
The document provides an introduction and overview of affiliate marketing. It discusses how affiliate marketing involves three parties - the merchant, affiliates, and an affiliate network. The network manages tracking and payments while affiliates promote the merchant's products or services. Affiliate marketing offers opportunities for performance-based marketing but also faces challenges like managing affiliate quality and network commissions.
MoEngage_eTail Europe Presentation London 2022.pdfMoEngage Inc.
Due to the limitations of current platforms, Customer Engagement has been forced to become more campaign-driven. They don't provide insights, forcing you to run campaigns on guesswork. Humans, on the other hand, are highly complex creatures. Millions of your customers have a wide range of preferences. Brands must be customer-centric and proactive in their approach to catering to these distinct preferences to gain trust.
So, how do you delight customers if you lack meaningful insights? Our VP for EMEA, Jason Smith, discusses how brands can connect with their customers more personally by using an insights-led approach.
Pinterest marketing digital marketing paathshalaSimplilearn
This document provides 25 tips for using Pinterest for small business marketing. It begins by explaining what Pinterest is and why it is an important platform for businesses. It then lists various tips for setting up a Pinterest business account including creating boards, pinning images and videos, adding descriptions, integrating with other social media, following others, and analyzing engagement metrics. The tips also include growing followers, repinning content, using hashtags, hosting contests, and promoting events and case studies. It concludes by mentioning some Pinterest tools and apps.
Influencer Marketing 2.0: strategie e modelli per un approccio influencer-ori...Gerardo Grasso
Perché oggi è essenziale investire in una strategia di influencer marketing?
Quali sono le best practice per individuare gli influencer e costruire una relazione efficace con essi?
Quali sono le modalità attraverso le quali l’influencer strategy può integrarsi in una più vasta strategia di content marketing e rispondere efficacemente a specifici obiettivi strategici di un brand?
Quali sono le metodologie per un approccio analitico e misurabile?
Queste sono solo alcune delle questioni su cui si interrogano webmarketer e digital strategist, a dimostrazione di quanto, ancora oggi, molte aziende fatichino a comprendere quali siano I presupposti strategici essenziali per costruire un piano di influencer marketing efficace, senza inutili sprechi di tempo e risorse.
L’obiettivo del workshop è promuovere un dibattito autentico sulla cultura del marketing dell’influenza definendo i presupposti indispensabili per l’affermazione di un genuino orientamento di brand e aziende all’influencer marketing. Perché l’influencer marketing è contenuto, analisi, relazione e richiede competenze trasversali in materia di Digital Marketing, Content Management, Social Media e Digital PR. Ma soprattutto, necessita di una visione organica, in grado di favorire un modello distributivo dei contenuti esteso a tutti gli asset di comunicazione del brand e degli influencer coinvolti.
The document summarizes the key points from a meeting of the Affiliate Marketing Council (AMC). It finds that in 2012, advertisers spent £814 million on online performance marketing in the UK, generating £9 billion in sales transactions. The market grew 57% from 2008-2012 and is estimated to involve 3,000-4,000 active advertisers. The AMC will focus in 2013 on standards, research, and events to further develop the industry.
IDM Affiliate Marketing Course December 2012visiblybetter
Affiliate marketing involves businesses rewarding affiliates for each new customer or sale brought in through the affiliate's own marketing efforts. The document discusses understanding affiliate marketing principles, structuring an effective affiliate program, and monitoring affiliate data. It also covers the different types of affiliates including content, arbitrage, and professional affiliates. The presenter has 16 years of affiliate marketing experience and discusses goals for understanding affiliate marketing and how it fits in the overall marketing mix.
ABSEM was hired to help online travel company Lastminute.com improve its pay-per-click (PPC) campaigns across various travel categories like hotels, flights, and city breaks. ABSEM restructured the campaigns, broke them into countries, and optimized keywords and landing pages. This led to improved performance metrics like an 8% increase in click-through rate and 11% increase in booking rate. It also significantly reduced costs and losses - costs decreased 25% from March to April and total losses decreased 70% in the same period. Lastminute.com was pleased with the results and asked ABSEM to continue managing the profitable flights category indefinitely.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
The Affiliate Marketing Council held an assembly meeting on April 26th 2012. The meeting agenda included discussions around ePrivacy legislation, best practice updates, reviewing and previewing the 2012 program, and an IAB update. Key points discussed were the status of the council's 5-point ePrivacy plan, publishing a consumer guide to affiliate marketing, and developing a standardized framework for affiliates and publishers to inform consumers. The council also committed to expanding the consumer transparency framework and developing guidance for advertisers and merchants. An overview of the council's activities for 2012 was provided.
This document describes a website collaboration solution and internet advertisement platform called I-Ad Solution Group. The solution allows businesses to collaborate their websites for advertising purposes to increase traffic, visibility and earn money. It provides features like search engine optimization, Google AdWords campaigns, and publishing ads through AdSense. The solution is built on cloud computing infrastructure using technologies like Google App Engine and can analyze website traffic, optimize ad campaigns, and generate reports. Implementation takes 4-6 weeks and costs Rs. 30,000 per site.
The document discusses internet marketing solutions for the hotel industry. It covers the importance of the internet, opportunities for incremental revenues, reduced costs, and enhanced loyalty. It emphasizes optimizing the website for conversion before acquiring new customers through search engine optimization, pay-per-click advertising, and links. Retaining customers involves email marketing, offline efforts, and customer service. Analysis of web traffic is also recommended.
Banners Broker International does not guarantee any income from participating in its affiliate program. Affiliates' incomes will depend on the time and effort they put in. The typical affiliate earns approximately $39.58 per month or $475 per year. Testimonials about incomes represent individuals' experiences and are not endorsed by Banners Broker International.
Banners Broker International does not guarantee any income from participating in its affiliate program. Affiliates' incomes will depend on the time and effort they put in. The typical monthly income of a typical affiliate is approximately $39.58 per month or $475 per year. Testimonials about incomes represent individuals' experiences and are not endorsed or guaranteed accurate by Banners Broker International.
Banners Broker International does not guarantee any income from participating in its affiliate program. Affiliates' incomes will depend on the time and effort they put in. The typical affiliate earns approximately $39.58 per month or $475 per year. Testimonials about incomes represent individuals' experiences and are not endorsed by Banners Broker International.
A short presentation to discuss the online advertising network industry and to illustrate some of the ways in which it can help a site develop its initial revenues.
Omniture is an online marketing and web analytics company that was acquired by Adobe in 2009. It offers various products for web analytics, testing, data mining, search optimization, recommendations, and more. Its flagship product is SiteCatalyst, which provides real-time intelligence about online strategies and marketing initiatives to help marketers optimize their websites.
Remarketing allows advertisers to serve targeted banner ads to visitors who have previously visited their website. When visitors come to the advertiser's website, they are tagged and can then be shown customized ads on other sites in the network. Remarketing campaigns have high engagement rates and can increase visits and conversions. They are offered on a cost-per-click, cost-per-action, or revenue share model, with cost-per-action campaigns only charging advertisers for conversions, eliminating risk. The network reaches over 60% of online users across regions including the US, Latin America, UK, Germany, Canada, and Italy.
DIY Paid Search (PPC), a copy of the presentation delivered by Firas Wahida, bigmouthmedia from the CIM Peterborough, Digital Marketing Boot Camp held on 25th May 2011 at Perkins Innovation Centre
This document provides an overview of affiliate marketing from an Australian perspective. It defines affiliate marketing and performance marketing. It discusses the size and growth expectations of the Australian affiliate marketing market. It provides real world examples and case studies of affiliate marketing campaigns. It also discusses various job types within the performance marketing industry and emerging trends like social media and mobile advertising.
Puneet Sharma's presentation covers e-commerce, affiliate marketing, and social commerce. It discusses the history and trends of e-commerce, including major events from 1995-2002. It also examines the different types of affiliate programs, metrics, and some of the top affiliate networks such as Google Affiliate Network, Amazon Associates, ClickBank, Commission Junction, and LinkShare. Finally, it explores social commerce and the future growth of e-commerce through social media integration.
Datalicious Vodafone Omniture Case StudyDatalicious
Vodafone Australia implemented the Omniture Online Marketing Suite to centralize reporting from disparate data sources and gain insights into customer behavior. This allowed them to optimize website content, search campaigns, and the checkout process. Results included a 5% increase in online orders, 600% ROI increase in the first month, and over 400% ROAS from search marketing.
The document outlines the benefits of licensing the Time Out brand and global technology platform, including access to revenue streams from advertising, sponsorship, and e-commerce. It describes how Time Out delivers a hosted website, mobile apps, and other digital products that allow consistent branding and a unified user experience across platforms. Local partners provide region-specific content while leveraging the global Time Out audience and advertising sales network.
The history of advertising technology.
How did the first banner look like?
How did the ad tech ecosystem grow so complex over last 20+ years?
Why cookies are used in advertising?
Where is the ad tech industry heading?
This presentation gives a brief overview of the key events in the ad tech industry history that lead us to the point where we are today.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
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2. Agenda
1. Introduction
2. Methodology
3. Headline results
4. Detailed analysis
5. Summary
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
3. Report made possible because of the financial
contributions of…
Company Logo Website
http://www.iabuk.net/
IAB
A4U http://www.affiliates4u.com/
AdPepper http://www.adpepper.co.uk/
Affiliate Window http://uk.affiliatewindow.com/homepage/about-us/
Affilinet http://www.affili.net
BSkyB http://www.sky.com/shop
Commission Junction http://uk.cj.com/
Debenhams http://www.debenhams.com/
Forward Internet Group http://www.forward.co.uk
GOALLOVER http://www.lolagrove.com/
LBi http://www.lbi.com/uk/
Mindshare http://www.mindshareworld.com/
Magnetise Group http://www.magnetisegroup.com/
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
4. Report made possible because of the financial
contributions of…
Company Logo Website
Nectar http://www.nectar.com/eshops
OMG http://www.omgpm.com
Rakuten LinkShare http://www.linkshare.co.uk/
Red Letter Days http://www.redletterdays.co.uk/Home
R.O.EYE http://www.roeye.com/
Savoo.co.uk http://www.savoo.co.uk/
Tradedoubler http://www.tradedoubler.com/
TTH Media http://tenthousandhours.co.uk/
Unanimis Consulting Ltd http://www.unanimis.co.uk/
VoucherCodes.co.uk http://www.vouchercodes.co.uk/
WebGains http://www.webgains.com/public/
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
5. 1. Introduction
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
6. Background
• Existing IAB / PwC Digital Adspend Report captures above the
line advertising spend
→ Affiliate Display £85 million
→ Affiliate Search £38 million
→ Lead Generation £51 million
• Does not represent full range of Online Performance Marketing
revenues
→ Sales Commission generated
→ Set up, management and consultancy fees
→ Technology and data costs
• Sales generated by advertisers not included
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
7. Background
• IAB wanted to accurately represent size and value of the Online
Performance Marketing sector to include
→ Full range of advertiser spend (e.g. sales commission, and management
fees)
→ Advertiser sales generated and ROI
• Work closely with the Affiliate and Lead Generation Councils
• Commission PwC to create new study
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
8. Traditional affiliate network model
• The user clicks on an • Following completion of the
advertisement or product Advertiser sale, the advertiser will then
on the publisher website pay an agreed commission
(Agency) to the publisher (typically a
• The user is then re- fixed fee or a % of basket
directed to the advertiser
£ value)
website to complete the
transaction • The affiliate network will
Affiliate Network
also receive a fee for
• A cookie is placed on the £ facilitating the process
users web browser by the
affiliate network to record • An agency may also
sale origination receive a fee if managing
the advertiser’s media
• Affiliate networks are most Publisher Publisher Publisher Publisher campaign
commonly deployed when
the advertiser establishes This could be 10s, 100s or 1000s of publishers
relationships with a large Transaction or application
number of publishers, and process typically
accurate sales records completed online (e.g. via
need to be maintained a ‘checkout’)
Note: terminology varies across the Online Performance Marketing industry. ‘Advertiser’ is used interchangeably with 'Merchant' and 'Retailer'. Similarly, 'Publisher' is used
interchangeably with 'Affiliate' and 'Content Owner‘. In general, we have used the terms ‘Advertiser’ and ‘Publisher’ in this report
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
9. Traditional Lead Generation Model
• The user clicks on or views • Following delivery of the
an advertisement or product Advertiser lead, the advertiser will
on the publisher website. then pay an agreed
They are invited to complete (Agency) commission to the
an enquiry form or provide publisher (typically a fixed
contact details (e.g. to sign up
Lead captured
and passed on
£ fee)
for a newsletter, to request a
test drive, to see a quote) Lead Generation • The lead generation
Company specialist will also receive a
• Lead Gen companies are £ fee for facilitating the
most commonly involved process
Lead Capture Lead Capture Lead Capture
when the user is purchasing a Form Form Form
complex product where • An agency may also
professional advice is receive a fee if managing
required (e.g. life insurance, a Publisher Publisher Publisher the advertiser’s media
new kitchen). Lead Gen campaign
companies are engaged Typically between 20-150 publishers
when advertisers seek new Transaction or
leads in addition to those application process
gathered through its own typically completed
website or CRM database offline (e.g. via a call
centre or broker)
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
10. 2. Methodology
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
11. Definition of Online Performance Marketing (1)
Definition:
A form of online advertising that differs from traditional online
display advertising, as payment is triggered by an outcome (e.g. a
user initiated action such as a purchase or submitting contact details)
2 principal forms:
Affiliate Marketing: Lead Generation:
In the affiliate model, users will In the lead generation model, users
typically click an advertisement and will typically enter their details (e.g.
be re-directed to the advertiser’s into a lead capture form) which are
website to complete the transaction, then passed onto the advertiser,
following which a fee is paid to the following which a fee is paid to the
content owners once the transaction content owners (payment is on a per
is completed enquiry basis)
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
12. Definition of Online Performance Marketing (2)
• Online Performance
Increasing volume
Marketing represents
part but not all of the Online Performance Marketing
online advertising
and commerce chain
()
• Content owners are CPM CPC CPL CPA
(cost per (cost per (cost per (cost per
often remunerated thousand) click) lead) action)
on a cost per action Key:
(CPA) basis or a cost Included in OPM
() Partially included in OPM
per lead (CPL) basis Not included in OPM
• In some instances, Increasing value
content owners are
remunerated on a
cost per click (CPC) • Brand/Awareness building • Action/Intention focused
basis • Unregistered • Registered
• View/ Click • Lead/ Purchase
• Unqualified • Qualified
• Browsing • Researching
• Implicit • Explicit
• Reach • Targeted
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
13. UK Online Performance Market eco-system
ILLUSTRATIVE ONLY. NOT EXHAUSTIVE
Advertisers Media Agency Affiliate Network Publishers
Ad networks Lead Generation
Aggregators
Specialist Online
Performance Marketing
Agency
Tracking/ technology Email Data services (processing, analytics,
platform Marketing verification and presentation) Other publisher
solutions
Note: c ompanies m ay act as a ‘publisher’ and as an ‘advertiser’, or work across m ultiple segments of the v alue chain, e.g. operating as an ad network, lead generation and data services provider
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
14. The new study in context
Key differences:
• More participants are included from the wider
Online Performance Marketing industry in this
New Online market sizing exercise
Performance
Marketing Study • We are capturing total spend, not just media
space ‘adspend’, i.e. including commission on
sales generated, technology spend, set-up fees,
consultancy fees, data cleansing
• We have undertaken additional modelling of
non-survey participants in the Online
IAB/PwC bi-annual Performance Marketing space (based on
Digital Adspend publicly available financial data, market
data interviews and desk research)
• This survey gathers more granular data to
better understand underlying trends and
dynamics of the Online Performance Marketing
industry
• In addition, this survey also seeks to capture the
value of sales generated by Online Performance
Marketing and its value to the UK economy
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
15. Methodology overview
Online Performance Marketing
Online Performance Marketing Advertiser sales generated by
Advertiser sales generated by
expenditure by advertisers
expenditure by advertisers Online Performance Marketing
Online Performance Marketing
37% 47%
Survey
Survey
37%
Survey
Survey
data
data data
data 47%
53% Estimated
Estimated
Estimated
Estimated
63%
63% 53%
For future surveys:
• We will welcome feedback on the methodology and data collected in this survey
• Increased participation from across the industry in the survey, increasing the granularity of
response and historic trend data
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
16. Survey methodology
• Our current survey is based on 27 detailed submissions from 23 companies
→ Two types of submission forms: Affiliate Marketing and Lead Generation
→ Some companies provided both Affiliate Marketing and Lead Generation submissions
• Survey captures revenue from major players in the OPM market, who
represent 1000s of publisher websites
• Figures are adjusted for double counting, based on information provided by
survey participants
• Historic growth trends are presented on a like for like basis, i.e. based on
companies submitting in both years
• The figures are drawn up on the basis of company declarations and have
not been verified by PwC
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
17. Methodology for estimating advertiser spend
Online Performance Marketing expenditure by advertisers
ILLUSTRATIVE ONLY
Provides Estimation base d on a combination of publicly available financial/ Provides
historical and comme rcial data, PwC marke t inte rvie ws and le veraging insights from current
the bi-annual PwC/IAB Digital Adspe nd study
detailed trend market size
data estimate
Incremental revenue not captured in PwC survey data
£Xm
Lead Gen
Lead Gen
Affiliate
Bottom-up market sizing e xe rcise base d on re venue Marketing
submissions from a significant proportion of ke y playe rs in
Affiliate the affiliate marke ting and le ad ge ne ration space
Marketing
PwC survey Major price Large in-house Gaming B2B Lead Other sectors/ Market size
data comparison affiliate sector Gen players under- estimate
sites programme represented
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
18. Methodology for estimating sales generated
Advertiser sales generated by Online Performance Marketing
ILLUSTRATIVE ONLY
Surve y data re fined base d on
curre nt 2012 commission
le ve ls whe re sale s value and PwC estimate £Xm
acquisition cost is known (by
spe cific sub-se ctor where
available ) Lead Gen
PwC survey data
High level extrapolation based
Lead Gen on market average commissions
Affiliate
Other (a combination of market
Marketing
Affiliate interviews, desk research and
PwC survey data has informed
Marketing
Affiliate this view)
Marketing
Where sales Where sales Lead Gen Other PwC market estimates where sales Market size
value known value not sales values value not known estimate
known not known
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
19. Participants and support from
27 Detailed survey submissions from:
Ad Pepper, Affiliate Window, Affilinet, Commission Junction, Goallover, Intela,
IPT, LeadPoint, Magnetise, Mindshare, MVF Global, Nectar, Neo@Ogilvy, OMG,
Performance Horizon Group, Quidco, Rakuten Linkshare, ROEye, Savoo, Ten
Thousand Hours, Tradedoubler, ValueClick, WebGains
31 Interviews conducted with:
14 advertisers, 6 publishers, 3 media agencies, 7 survey participants and 1
independent market consultant
Additional support from:
Affiliate Window, Commission Junction, Goallover, LeadPoint, Nectar, Neo@Ogilvy,
Red Letter Days, Ten Thousand Hours
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
20. 3. Headline results
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
21. 3,000 – 4,000 advertisers
spending
£814 million on
10,000 publisher
websites
Lead Generation 14%
Affiliate Marketing 86%
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
22. 100 million
transactions
70 million
leads generated
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
23. generating
£9 billion
sales
Lead Generation £1 billion
Affiliate Marketing £8 billion
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
24. Return on investment?
spent =
sales generated
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
25. Online Performance Marketing shows consistent
growth
Average Growth
12% per year (every year)
2008 2009 2010 2011 2012
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
26. The context of
Online Performance Marketing
c.7-9% of UK digital c.6% of the UK
marketing spend1 internet economy2
c.5-6% of UK retail
c.0.6% of UK GDP3
ecommerce4
This is based on Retail only sales in Online
Performance Marketing
Sources/ Notes:
1. This figure is illustrative only. Calculated based on a combination of digital adspend (captured in the IAB/PwC Digital Adspend Study) and other digital
marketing spend (not captured in the IAB/PwC Digital Adspend Study). We have excluded technology and management/ set-up fees from our Online
Performance Marketing market size
2. ‘The Connected Kingdom’ (Google/ BCG), ‘The internet Economy in the United Kingdom’ (Vodafone/ A.T.Kearney)
3. Assumed GDP of c.£1.4tn (IMF, Oct 2012)
4. Based on retail only sales in Online Performance Marketing compared to the UK retail ecommerce market value (Verdict Retail, 2012)
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
27. 4. Detailed Analysis
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
28. Finance, Retail, Telecoms & Media and Travel &
Leisure are key sectors
Auto, 1%
Energy &
Utilities, 3% Other, 1%
B2B, 5%
Gaming, 6%
Travel &
Leisure, 9%
Finance, 45%
*c.90% of Finance
revenue relates to price
comparison sites
Telecoms &
Media, 10%
Retail, 20%
% of £814m total spend
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
29. What do advertisers say about Online
Performance Marketing?
“Affiliates drive the highest value
customers compared to other
channels like paid search, display “This year, Pay Per Lead campaigns
and offline channels” have been the key focus of our
(Large advertiser) marketing investment”
(Large advertiser)
“Affiliates are now 25% of all
online sales, having been around
12% five years ago”
“It helps us target customers that
(Small advertiser)
our other campaigns do not
reach”
(Small advertiser)
“42% of our digital adspend is CPA”
(Large advertiser)
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
30. Measured spend has grown
significantly since 2008
300
Between 2008 and 2012, OPM grew by 57%, due to affiliate
marketing increasing by 50% and lead generation by 136%
240
250
Growth Index vs 2008 (100)
180
200
147
150 127
143 150
100 127
100
100 105
50
0
2008 2009 2010 2011 2012*
Affiliate marketing Lead generation
*Note: The following graphs relate to the PwC survey results only, and hence can only be used indicatively as growth rates and trends in the overall market. In this, and all following PwC survey
graphs, 1H 2012 refers to actual figures and 2H 2012 is based on budgets/ outturn forecasts provided by participants during October/November. The split between Affiliate Marketing and Lead
Generation is based on the split provided in company submission data, and not necessarily allocated based on payment model splits between CPA and CPL
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
31. Cost Per Action is the
dominant payment model
Payment model (H1 2012)
CPM, 1% Other, 1% Includes CPC, CPP (Cost per call) and fixed fee
(PwC survey data does not provide
comprehensive coverage of major price
comparison sites, and as such CPC is likely to be
CPL, 12% under-represented in this analysis)
CPA, 86%
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
32. Majority of advertiser spend is
sales commission
2012 Breakdown of revenue by transaction type
Management fees, Other**, 4%
2%
Tenancy deals &
content sponsorship,
4%
Fixed sales
commission, 16%
Variable sales
commission, 74%
**Other refers to categories where fewer than 5 participants provided revenues in 2012. These categories include: hybrid commission payments (mixture of affiliate and lead generation activity),
display banners leading to capture forms, email list rentals, email & SMS broadcast, lead validation & verification, other unclassified revenue.
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
33. Affiliate marketing spend is spread across a
variety of publishers
% of total revenue
Other**
Based on 94% of total affiliate revenue H1 2012
Paid Search (PPC sites)
Content, blogs etc
Comparison sites and directories
Loyalty & reward websites
Coupon and rebate websites
Cashback websites
0% 5% 10% 15% 20% 25% 30% 35%
*Note: revenue from price comparison websites is likely to be much higher in terms of the overall market. However, this graph only
captures data from the PwC survey which is largely focused on the major affiliate networks and lead generation companies in the sector
**Other includes display networks, email list & newsletter lists, registration path or co-registration sites, surveys, social media, content
unlock websites and other unclassified The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
34. Lead generation spend also across a variety of
publishers
% of total revenue
Based on 90% of total lead generation revenue H1 2012
Other**
Content sites, blogs etc
Registration path or co-registration
Display networks
Email list and newsletter list
0% 5% 10% 15% 20%
*Note: revenue from price comparison websites is likely to be much higher in terms of the overall market. However, this graph only captures data from the PwC survey
25% 30% 35% 40% 45%
which is largely focused on the major affiliate networks and lead generation companies in the sector
**Other includes PPC sites, price comparison sites, coupon & rebate websites, social media, loyalty & reward websites, cashback websites, surveys, content unlock
websites and other unclassified
Fewer categories are shown in this case as the sample size is smaller The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
35. Mobile and tablet specific sites generate around
4-5% of total revenue
Online Performance Marketing revenue via mobile and tablet
devices (1H 2012) - Affiliate and Lead Gen
• Sales generated through sites
25%
specifically designed for mobile and
tablet devices currently accounts for just
4-5% of the total market, primarily
20% because tracking capability is currently
less sophisticated on many mobile
% of total revenue
websites/ platforms
15%
• However, our market interviews indicated
that mobile & tablet devices are
10% expected to drive a considerable growth
for Online Performance Marketing longer
term
5%
• Advertisers expect to increase
monetisation of the fast growing apps
market, whilst launching a greater
0% number of mobile specific promotions,
Mobile Tablet deals and offers to its customers
High
Average Based on 12 of 27 submissions
Low
Note: the survey data potentially over-represents the importance of mobile and tablet to this market, as companies who are unable to split out mobile and tablet revenue are more
likely to have a lower percentage of revenue through these devices than peers
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
36. Retail dominates affiliate by volume and value of
sales
80%
70%
60%
50%
40%
30%
20%
10%
0%
Retail Travel & Leisure Telecoms & Finance Other (utilities,
Media gaming, auto
etc)
% total sales % value sales
Note: this split relates to survey participants only and hence is largely driven by sales volumes tracked by the major affiliate networks. As such, this analysis does not provide detailed coverage of price
comparison sites, in-house affiliate programmes and other in-house tracking solutions
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
37. The survey also identified the largest sub-sectors
within each vertical
Retail Telecoms & Media
#1 Clothing & Accessories #1 Mobile Providers' Products & Services
#2 Electrical, White Goods & Computing #2 Subscriptions (e.g. publishing, film)
#3 Home & Garden, DIY #3 ISPs
#4 Music, DVD & Entertainment #4 Technology
Travel & Leisure Finance
#1 Hotels & Accommodation #1 Insurance
#2 Flights & Airlines #2 Credit Cards
Note: this split relates to survey participants only and hence is largely driven by sales values tracked by the major affiliate networks. As such, this analysis does not provide detailed coverage of price
comparison sites, in-house affiliate programmes and other in-house tracking solutions. In addition, less than 10% of lead volumes were split by sector, and as such the lead volumes are excluded from
the industry analysis presented above
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
38. Typical use varies by sector
and item value
Retail Finance Travel Telco & Media Auto Energy Gaming
Most
Affiliate & Affiliate & Affiliate &
prominent Affiliate Affiliate Lead Gen Affiliate
Lead Gen Lead Gen Lead Gen
model
Typical % of
online mktg. 5-25% 2-10% 5-15% 20-30% 5-10% n/a 10-25%
budget
Cashback;
Typical Cashback; Content;
Vouchers; Aggregators; Content; Aggregators; Content;
publisher Aggregators; Publisher
Loyalty; Cashback Aggregators Content Voucher
types Vouchers Network
Content
Variable;
Typical Fixed; Fixed & 25%+
Variable; Fixed & Variable; Fixed; Fixed;
commission 8-12%/ £10- Variable; (often a
2-8% 4-10%/ £10-70 £40-60 £15-75
structures* 100 1-12% recurring
lifetime value)
*Note: variable commission relates to a publisher being paid a % of the basket value; fixed commission relates to a publisher being paid a fixed fee for each transaction; typical commissions
are illustrative and have been sourced from publicly available sources
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
39. On average OPM suppliers expect their revenue
to grow by c.25% in 2013
% of respondents
• Our survey participants generally expect
to deliver strong revenue growth in 2013
More than 100% (a combination of underlying market
growth and share gain)
51% to 100%
41% t0 50% • Although advertisers indicated Online
Performance Marketing is an effective
31% to 40% channel they will continue to invest in,
many felt that next year’s budgets would
21% to 30% increase more gradually, e.g. 5-10%
p.a.
11% to 20%
0% to 10% • Growth is most likely to come from
some established advertisers focusing
Decrease or no increase more of its online budget into this
channel, coupled with new advertisers
investing in this space
0% 5% 10% 15% 20% 25% 30% 35%
Note: the survey data will most likely over-represent growth in the wider market. Survey participants were asked to provide their revenue forecasts for 2013, which will factor in underlying market growth,
plus market share gain The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
40. Maturing channel is attracting increased
investment based on proven returns
“We should have slightly more “A major trend in the next two years
budget for our affiliate marketing will be further growth in the
programme next year as it has been technology platform space”
an efficient channel for us” (Publisher)
(Large advertiser)
“Over next 2 to 3 years, we are
“We intend to focus more heavily on
looking to grow our affiliate
high quality content sites going
programme at least 10%”
forward”
(Small advertiser)
(Large advertiser)
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
41. The market continues to evolve and innovate
• Improve consistency of definitions
• More advanced attribution models will enable advertisers to
reward publishers more accurately
• Rapid growth of mobile, social and video will drive changes
• High quality consumer content websites remain key
• Enhancements in data and technology will increase efficiency
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
42. 5. Summary
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
43. Summary for H1 2012
• Advertisers spent £814m on Online Performance Marketing in 2012
• Generates £9bn of transactions (£11 for each £1 spent)
• 100 million sales transactions and 70 million leads
• 3,000 – 4,000 active advertisers across 10,000 publisher websites
• Market grew 57% from 2008 – 2012 at average of 12% p.a.
• Different sectors use different techniques when using OPM
• Increased use and further innovation will encourage more growth
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
44. Big thank you
and all contributing companies
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC
46. Disclaimer
The IAB retained PricewaterhouseCoopers LLP (the UK firm) (‘PwC’) to compile the online adspend figures collected
by the IAB from its members in H1 2012 and to deliver to the IAB the topline figures collated from this review; PwC
has not verified the information which it received from the IAB, and provides no opinion or other form of assurance
with respect to such information.
This publication has been prepared for general guidance on matters of interest only, and does not constitute
professional advice. You should not act upon the information contained in this publication without obtaining specific
professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness
of the information contained in this publication, and, to the extent permitted by law, neither the Internet Advertising
Bureau UK (the ‘IAB’) nor any of the IAB’s contributors/subcontractors accept or assume any liability, responsibility or
duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information
contained in this publication or for any decision based on it.
The Value of Online Performance Marketing in the UK • A new study by IAB UK and PwC