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Growth Strategy
  and Execution for
Technology Companies
            2012




 New York | Atlanta | London
We are a
strategic consulting firm

Our mission is to help technology companies solve critical
business challenges, seize new market opportunities, and
achieve real results.

We have over 100 years of combined experience building
profitable technology companies.

We work with growth-stage startups to large global corporations.
Technology
expertise
in focused                      Wireless
                              Technologies
                                                  Business
                                                  Software


areas

We help mobile, wireless,     Cloud-based       U.S. Market
                             Media Solutions   Entry Strategies
and web-based software
and technology companies
build and execute go-to-
market strategies to drive
revenue growth.
                              Distribution       Emerging
                              Strategies        Technologies
A Global reputation
of helping clients strategize
and execute
 Delivering a "work product" is just the first stage
 of our extensive process.

  Understanding         Confirming          Building a
                                                                Execution
  Your Business           Goals               Plan


             Developing the strategy is when the work starts.
             Rolling up our sleeves and helping clients
             successfully implement their new strategy is
             when the hard work really begins.
Our philosophy is simple.
 We measure our success
 based on our clients’ success.
                Go-to-market strategy, planning and execution
                Marketing, branding and positioning
                Competitive product analysis, differentiation, and road
  Flexible       mapping
services &
                Define and create new sales and distribution channels
 extensive
capabilities    Strategic partnership development and implementation
                Financial planning, corporate development, and M&A
                Advisory board and board of directors participation
                Outsourced executive resources
Globally
executing
business
growth
initiatives for
our clients
Our clients range from
content providers and
software developers to
product manufacturers and
service providers.
World-class management team
      Valerie Kahn—Managing Partner and Co-founder
       EVP of Business Development and Enterprise Sales at EMS Mobile Solutions.
       VP Business Channel Marketing, Sales and Business Development for AT&T / Cingular Wireless.
       SVP of the AXA Group, Paris, France, responsible for eBusiness activities in Europe, Asia, and the Americas.
       Executive positions at Dun & Bradstreet’s (D&B's) E-commerce Subsidiary, Eccelerate, Sungard Data
       Systems, Security APL (CheckFree Investment Services), Citibank, and Donald, Lufkin and Jenrette.




      Bill Rom—Managing Partner and Co-founder
       COO and co-founder of EMS Mobile Solutions, a Dubai-based BlackBerry solutions and service provider.
       EVP of Outercurve Technologies after negotiating the sale of Vaultus Wireless Division to Outercurve.
       VP of Sales at Vaultus Mobile Technologies, a Microsoft Mobile Solution Provider and MVNO for BlackBerry.
       Principal and VP of Sales for Wireless Telecom, Inc., which he sold to Vaultus in January 2000.
       CEO and co-founder of Mobile Computing Solutions, a mobile computing integrator and service provider.



      Steve Brumer —Partner
       President & CEO of Wireless Rain, the leading wireless channel consulting firm.
       President & Co-Founder of Global Wireless Data, the leading National Master Dealer and Distributor in
        wireless.
       President & CEO of Wireless Data Corp, a leading distributor of wireless products and services.
       Executive positions with BellSouth Wireless, RAM Mobile Data, Millicom Radio, Timeplex, and Ossmann
        Computer Technologies.
World-class management team, con’td
World-class management team
            Andy Maunder—Principal, Corporate Development
             CFO of Traffic.com, where he led the company’s IPO in 2006 and sale to NAVTEQ in 2007.
             CEO and co-founder of Kayak Interactive Corporation, a publisher of mobile games to wireless carriers.
             CEO and co-founder of Valaran Corporation, an enterprise infrastructure software company.
             CEO of Telesciences Inc, which he took public on the NASDAQ in 1997 and sold in 1999.
             CFO for UK-based Oxford Molecular, where he managed the IPO process.
             CFO for UK-based 3Net Ltd, an ISDN technology company, which he sold.


            Trevor Leb—Director, Marketing and Client Services
             VP of Marketing at Access Networks, a networking infrastructure provider, where he developed and managed a
              successful go-to-market strategy including branding, productization, messaging, and positioning.
             Marketing manager at ZocDoc.com, a healthcare technology startup, where he managed marketing activities
              including online marketing, product and service launches, PR and corporate messaging, and event marketing.
             Senior Account Executive at Access Communications, a leading tech focused marketing and PR firm (now a
              subsidiary of Ketchum Worldwide), managing marketing and corporate communications campaigns for technology
              and consumer brands including Intuit, Trend Micro, Citrix Online, and Plymouth Gin.

            Dave Brown—UK Associate
             COO at Obsidian Wireless Ltd, where he headed up the product and strategy development for a company that
              has become and industry expert in Mobility Compliance for Financial markets.
             Managing Director, Tecom Limited, a business consulting and interim management service for
              telecommunications companies.
             Managing Director, Wavelink Communications, co-founded this GSM based enterprise that offers a wide range
              of leading edge IP telephony and wireless solutions to organizations.
             Sales Manager, DeTeWe Limited, where he led the company’s’ UK sales force, exceeding all quotas and
              establishing a solid footing the UK for German based DeTeWe Limited.
Successfully solving
our clients most
pressing business challenges
   Decades of executive management experience
   Get an entire team for less than the cost of a single executive
   Benefit from best practices and proven strategies
   Leverage established strategic partnerships and worldwide relationships
   Reduce hiring risks and conserve capital
   Get started quickly for work that needed to be done yesterday
   Gain introductions to C-level relationships for sales and business development
   Extensive fundraising and capital recruitment network
   Add expertise to your Advisory Board or Board of Directors
   Proven track record of revenue growth, successful IPOs and M&A activity
Ready to see what
 151 ADVISORS
 can do for your
   company?
Contact Us Today
Bill Rom
brom@151advisors.com
+1 917.975.5764
New York

Steve Brumer
sbrumer@151advisors.com
+1 404.641.7612
Atlanta

www.151advisors.com

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151 Advisors Overview - What we do!

  • 1. Growth Strategy and Execution for Technology Companies 2012 New York | Atlanta | London
  • 2. We are a strategic consulting firm Our mission is to help technology companies solve critical business challenges, seize new market opportunities, and achieve real results. We have over 100 years of combined experience building profitable technology companies. We work with growth-stage startups to large global corporations.
  • 3. Technology expertise in focused Wireless Technologies Business Software areas We help mobile, wireless, Cloud-based U.S. Market Media Solutions Entry Strategies and web-based software and technology companies build and execute go-to- market strategies to drive revenue growth. Distribution Emerging Strategies Technologies
  • 4. A Global reputation of helping clients strategize and execute Delivering a "work product" is just the first stage of our extensive process. Understanding Confirming Building a Execution Your Business Goals Plan Developing the strategy is when the work starts. Rolling up our sleeves and helping clients successfully implement their new strategy is when the hard work really begins.
  • 5. Our philosophy is simple. We measure our success based on our clients’ success.  Go-to-market strategy, planning and execution  Marketing, branding and positioning  Competitive product analysis, differentiation, and road Flexible mapping services &  Define and create new sales and distribution channels extensive capabilities  Strategic partnership development and implementation  Financial planning, corporate development, and M&A  Advisory board and board of directors participation  Outsourced executive resources
  • 6. Globally executing business growth initiatives for our clients Our clients range from content providers and software developers to product manufacturers and service providers.
  • 7. World-class management team Valerie Kahn—Managing Partner and Co-founder  EVP of Business Development and Enterprise Sales at EMS Mobile Solutions.  VP Business Channel Marketing, Sales and Business Development for AT&T / Cingular Wireless.  SVP of the AXA Group, Paris, France, responsible for eBusiness activities in Europe, Asia, and the Americas.  Executive positions at Dun & Bradstreet’s (D&B's) E-commerce Subsidiary, Eccelerate, Sungard Data Systems, Security APL (CheckFree Investment Services), Citibank, and Donald, Lufkin and Jenrette. Bill Rom—Managing Partner and Co-founder  COO and co-founder of EMS Mobile Solutions, a Dubai-based BlackBerry solutions and service provider.  EVP of Outercurve Technologies after negotiating the sale of Vaultus Wireless Division to Outercurve.  VP of Sales at Vaultus Mobile Technologies, a Microsoft Mobile Solution Provider and MVNO for BlackBerry.  Principal and VP of Sales for Wireless Telecom, Inc., which he sold to Vaultus in January 2000.  CEO and co-founder of Mobile Computing Solutions, a mobile computing integrator and service provider. Steve Brumer —Partner  President & CEO of Wireless Rain, the leading wireless channel consulting firm.  President & Co-Founder of Global Wireless Data, the leading National Master Dealer and Distributor in wireless.  President & CEO of Wireless Data Corp, a leading distributor of wireless products and services.  Executive positions with BellSouth Wireless, RAM Mobile Data, Millicom Radio, Timeplex, and Ossmann Computer Technologies.
  • 8. World-class management team, con’td World-class management team Andy Maunder—Principal, Corporate Development  CFO of Traffic.com, where he led the company’s IPO in 2006 and sale to NAVTEQ in 2007.  CEO and co-founder of Kayak Interactive Corporation, a publisher of mobile games to wireless carriers.  CEO and co-founder of Valaran Corporation, an enterprise infrastructure software company.  CEO of Telesciences Inc, which he took public on the NASDAQ in 1997 and sold in 1999.  CFO for UK-based Oxford Molecular, where he managed the IPO process.  CFO for UK-based 3Net Ltd, an ISDN technology company, which he sold. Trevor Leb—Director, Marketing and Client Services  VP of Marketing at Access Networks, a networking infrastructure provider, where he developed and managed a successful go-to-market strategy including branding, productization, messaging, and positioning.  Marketing manager at ZocDoc.com, a healthcare technology startup, where he managed marketing activities including online marketing, product and service launches, PR and corporate messaging, and event marketing.  Senior Account Executive at Access Communications, a leading tech focused marketing and PR firm (now a subsidiary of Ketchum Worldwide), managing marketing and corporate communications campaigns for technology and consumer brands including Intuit, Trend Micro, Citrix Online, and Plymouth Gin. Dave Brown—UK Associate  COO at Obsidian Wireless Ltd, where he headed up the product and strategy development for a company that has become and industry expert in Mobility Compliance for Financial markets.  Managing Director, Tecom Limited, a business consulting and interim management service for telecommunications companies.  Managing Director, Wavelink Communications, co-founded this GSM based enterprise that offers a wide range of leading edge IP telephony and wireless solutions to organizations.  Sales Manager, DeTeWe Limited, where he led the company’s’ UK sales force, exceeding all quotas and establishing a solid footing the UK for German based DeTeWe Limited.
  • 9. Successfully solving our clients most pressing business challenges  Decades of executive management experience  Get an entire team for less than the cost of a single executive  Benefit from best practices and proven strategies  Leverage established strategic partnerships and worldwide relationships  Reduce hiring risks and conserve capital  Get started quickly for work that needed to be done yesterday  Gain introductions to C-level relationships for sales and business development  Extensive fundraising and capital recruitment network  Add expertise to your Advisory Board or Board of Directors  Proven track record of revenue growth, successful IPOs and M&A activity
  • 10. Ready to see what 151 ADVISORS can do for your company?
  • 11. Contact Us Today Bill Rom brom@151advisors.com +1 917.975.5764 New York Steve Brumer sbrumer@151advisors.com +1 404.641.7612 Atlanta www.151advisors.com