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OPPORTUNITIES IN
INDIA’S
DIGITAL MEDIA ECOSYSTEM
Satyan Gajwani
KEEP CALM
AND

LISTEN TO
THE DISCLAIMER
THE DISRUPTION
HAS JUST BEGUN!
BOOKS
MOVIES & TV SHOWS
MUSIC
NEWS
PHONE CALLS
OLD HABIT + MORE VALUE = NEW HABIT
BUT THOSE WERE THE
OBVIOUS ONES!
COUPONS
HOW-TO GUIDES
SCRAPBOOKING
SPIRITUAL DISCOURSE
THERE IS MUCH MORE
DISRUPTION TO BE DONE!
LOW BANDWIDTH
BANDWIDTH METER

LOW BANDWIDTH
LOCAL APP DISTRIBUTION

LOW BANDWIDTH
PRICE SENSITIVE USERS

THE PRICE IS RIGHT!
LOW AVERAGE BALANCE

THE PRICE IS RIGHT!
FEAR OF COMMITMENT

THE PRICE IS RIGHT!
AND IF NOT, DOOR #2

THE PRICE IS RIGHT!
WHERE DO I PAY?
MAKE ME SMARTER
THE NEW ADVERTISING PARADIGM
QUANTITATIVE	
  

QUALITATIVE	
  

THE ADVERTISING LANDSCAPE
QUANTITATIVE	
  

QUALITATIVE	
  

THE ADVERTISING LANDSCAPE
SOLUTIONS, NOT SPOTS
SOLUTIONS, NOT SPOTS
SOLUTIONS, NOT SPOTS
USING INTELLIGENCE
THE NATIVE ADVERTISER
THE NATIVE ADVERTISER
QUANTITATIVE	
  

NATIVE ADVERTISING	
  

QUALITATIVE	
  

THE ADVERTISING LANDSCAPE
A PLATFORM WITHOUT PURPOSE
STICKERS!!!!!!!!!!!!!!!!!!!!!!!!!
It’s not just

HOW DOES THIS
HELP THE USER?
It’s also

HOW DOES THIS
DELIGHT THE USER?
THE GOOD NEWS IS...
WE’RE JUST GETTING STARTED

Thanks for listening,
@satyangajwani
IMAGE CREDITS

Stottsan

62737761@N00

imore.com

Brandoncwarren

Cimmyt

ankitjain.info

Richardgvas

Worldbank

dazzlingwallpaper.com

Ryanrules

Meanestindian

hdwallpapers.in

Dhscils598f08

Cdinesh

vosizneias.com

alienratt

Blinddayze

livemint.com

Micahtaylor

documentingtrees

bp.blogspot.com

Jacobsusa

justininsd

nypost.com

41409704@N02

Jackol

cpatrainingvault.com

104094986@N06

blog.evanstonrealestate.ca
	
  
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