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CPG 2017 Factbook
1.
CPG magazine ads
see $3.94 return on ad spend. Source: Nielsen Catalina Solutions. Beacons will influence $8B in CPG spending this year. Source: Business Insider. 75% of connected consumers agree that mobile is becoming the most important shopping tool. Source: GfK MRI. Programmatic accounts for 75%of CPG digital strategy. Source: eMarketer. 68% of CPG ad dollars will be spent on digital display media this year. Source: eMarketer. 6 CPG MEDIA Insights for 2017 MNI’s category experts serve up the curated content you need to know. CPG digital advertising will grow 18% YOY, reaching $5.97B in 2016. Source: eMarketer. © 2016 MNI Targeted Media Inc. | A Time Inc. Company | 225 High Ridge Road, Stamford, CT 06905 | 800.225.3457 | mni.com Get the Inside Scoop on the Consumer Packaged Goods Industry 1 2 3 5 4 6 DIGITAL ADVERTISING SOARS Dollars on Display Shopping Goes Mobile POWERED BY PROGRAMMATIC Magazine Ads Deliver BEACONS ARE BOOMING
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