The document discusses how advertisers and banks exploit human irrationality for profit through asymmetrical information. It notes that advertisers know humans can't "un-see" ads and will be influenced, while consumers think ads are only meant to inspire. Similarly, banks know humans are irrational with money yet expect rational behavior, while consumers think financial responsibility lies with them. The document argues for a system like Hint that removes the need for rationality through personalized financial planning and contextual nudges to guide behavior improvement over time.
34. Banks knows
Humans are irrational and
will make bad decisions
The consumer thinks
It’s my responsibility to
take care of my finances
35. The consumer thinks
It’s my responsibility to
take care of my finances
INFORMATION ASYMMETRY
Banks knows
Humans are irrational and
will make bad decisions
45. Turn-by-turn
navigation for
your money.
This presentation is from GetHint AB (dba. Hint), it is confidential and intended solely for the person to whom it is addressed. This presentation contain
confidential information. You should not copy, use or distribute in any way any of the information contained within this presentation other than in
accordance with the prior written permission of an authorised Hint representative.
46. The most common customer touchpoint
for banks today is “current balance”.
Because customers want to know what they can spend.
47. But “current balance” is a terrible
number to base spending decisions on.
It dosen’t take in to account:
What you will want to do next week, what you wish to
do in a month or what you have to do during the year.
51. "People who are worried about their financial situation have
less cognitive capacity, which subsequently spills over into
work performance.
- Bob Sullivan
52. "When the stress of struggling to pay bills was removed
from the equation, having children was shown to make
people happier in the vast majority of cases.
David G. Blanchflower, Andrew E. Clark
NBER Working Paper No. 25597
Issued in February 2019
NBER Program(s):Children, Labor Studies
53. %45
Feel stressed
in the Nordics
%32
Feel financially
insecure in the Nordics
%60
Feel stressed
globally
Mercer · Healthy Wealthy and Work Wise
56. How you
“should”
behave
How you
actually
behave
What we are doing
Financial planning that is moulded around each
customer, combined with contextual nudging of
behaviour. Creating an excel spreadsheet that
constantly adapts around the customer.
58. A behavioural prediction AI
Hint automatically plans every individual
user’s personal finances around his or
her current, and future behaviour.
Context and location based hints nudge
users to stay on track and slowly improve
their behaviour over time.
Automated planning, tailored around every
single user, that gets better everyday.
Turn-by-turn navigation for your money.