What is Digital Transformation? And how can it be measured? Many organisation think that spending and investing money into new technologies is enough to grant a successful Digital Transformation. Yet, despite the exponential increase in technology spending, only 1 in 8 companies are getting digital transformation right. Why is that? The first reason is the assumption that digital transformation requires technology: while technology is an enabler and supports the transformation of the organisation, only an appropriate change management approach and a focus on customer experience and the relationship organisations have with their customers and their employees can lead to positive transformations. In order to fully understand how an organisation is doing in the area of Digital Transformation, this deck provides some insights and a set of KPIs to support organisations to assess how they are doing and what to improve to be one of the few companies that are successfully achieving the full potential of digital.