Jacqui Hill, head of internal communications, Cancer Research UK Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Digital tools to supercharge your
real-world events
Jacqui Hill, Head of Internal Engagement & Communication

2. •

3. • A bit about me…
• A bit about Cancer Research UK…
CONTEXT

4. The Audience:
3,600 employees
620 locations
7 directorates
42 departments
77% female/ 23% male
Under 20-over 65
The mission:
‘Prevent, control and cure
cancer, with 3 in 4 patients
surviving cancer by 2034’

5. • What I’ll cover, and what you’ll get out of
this (I hope!):
•PROMOTION & INTERACTION
•EXECUTION
•EXTENSION & EVALUATION
TODAY

6. PROMOTION & INTERACTION

7. IN ACTION

8. IN ACTION

9. IN ACTION

10. IN ACTION

11. IN ACTION

12. IN ACTION

13. IN ACTION

14. IN ACTION

15. EXECUTION

16. IN ACTION

17. IN ACTION

18. IN ACTION

19. IN ACTION

20. EXTENSION &
EVALUATION

21. IN ACTION

22. At Barts Cancer Institute and UCL the more the better to build a
Unity Chain

23. Researchers in Newcastle, UCL and Barts
show off their bands

24. Birmingham
Region 6
uniting to
raise
‘Mission
Fuel’
Birmingham

25. Talk Cancer Workshops - these are our
external trainees wearing their unity
bands
Ceri Eames who is promoting WCD
on her ski holiday in the French Alps

26. More united hands donned with Unity
Bands from the Health Professional
Engagement Team
And from our Local Fundraising
Teams

27. The World Cancer Day shop window in Tamworth

28. Belfast
They’re a hardy bunch in Belfast – braving the cold to build a chain
between 2 centres - 1/3mile apart. It went on…

29. Belfast
They’re a hardy bunch in Belfast – braving the cold to build a chain
between 2 centres - 1/3mile apart. It went on…

30. Belfast
…and on…

31. Belfast
…and on!

32. Region 7 Local Fundraising Managers – virtually uniting

33. IN ACTION

34. IN ACTION

35. • Face to face is not all about being in the
room anymore
• We have diverse and demanding
audiences!
• Digital brings its own challenges, as well as
benefits
• But, used correctly, digital adds richness
and longevity to events
SO, TO CONCLUDE

37. Jacqui Hill
Jacqui.Hill@cancer.org.uk
@JacquiHill
THANK YOU

38. Visit the CharityComms website to view
slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk

39. Seminar
30 June 2016
London
#CCinternalcomms
The internal
communicator’s digital
toolkit