Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.

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Inspiring, empowering and helping to build thriving, holistic communities through collaboration, innovation and digital excellence. Welcome to Real Towns.

Marketing

Real Towns is…
Real Business. Real People.
Real Communities

Chipping Norton
#GBHighSt Finalists…
• Inclusive + holistic
• Traditional methods + digital
• Web, social media, walking tour app,
virtual tours, email
• Town-wide events + participation

Chipping Norton
#GBHighSt Finalists…
• Runners up in the market town category
• “10/10 for innovation”
• Identified as best practice beacon

Genuine Community Engagement
• Website - 12,000+ monthly page views
• Social media
• >6,000 followers
• >40,000 weekly reach on Facebook
• Overall monthly reach in excess of 300,000!
• Email - almost 600 email subscribers
• Local businesses buying-in to walking tour app &
virtual tours

Meeting the demands of
today’s consumers
• Always connected
• Mobile first
• Socially connected
• Socially influenced but willing influencers
• Higher expectations

And not forgetting…
• App design & deployment
• Graphic design and branding
• Public wifi
• High St smart technology
• And a whole lot more…

iPlace Connected
• Provides a healthcheck on a town’s digital status
• Simple survey
• Report produced
• Findings and Recommendations
• Help and advice on implementing
• Leading to Accreditation

Whole Town Marketing
• Digital town marketing plans
• Content strategy
• Copywriting
• Video and photography
• Email marketing and print
• Blogs, features & news articles
• Featured business profiles & interviews

Networking & Events
• B2B collaboration
• Town-wide events & festivals
• Skills training
• Seminars and workshops
• Holistic + inclusive

Real Towns is…
Reinvigorating business. Restoring pride.
Redefining community.

Talk to us…
info@realtowns.co.uk
@realtowns
0207 9932 494

This webinar focused on data, data sharing and how this is vital in the creation of a viable data strategy. Paul Connell opened up with an introduction to ODI Leeds - a pioneer node of the Open Data Institute, created to explore and deliver the potential of open innovation with data at city scale. Working to improve lives, help people and create value. Paul will discuss the ‘radically open’ way of working, where projects and data are shared, and the internet is used the way it’s supposed to be! Whilst highlighting the 'Open Data Saves Lives' Initiative, in response to the COVID-19 pandemic. Following Paul we had Steve Simpson, Head of ICT, Lancaster City Council who discussed the processes behind the Digital Lancaster Strategy, recently launched. To conclude the webinar Colin Munro, Managing Director, Miconex. Colin, the Smart Cities UK 2020 Data award winner, explored how Smart Loyalty programmes can generate data sets that provide local authorities with valuable data about how local citizens travel to and use their local towns and cities. He also highlighted how Smart Loyalty can be used to incentivise behavioural change and encourage use of sustainable travel options as well as encouraging and promoting a more localised spend, supporting carbon reduction.

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Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.

2. Real Towns is… Real Business. Real People. Real Communities

3. Real Towns was born from…

4. Chipping Norton #GBHighSt Finalists… • Inclusive + holistic • Traditional methods + digital • Web, social media, walking tour app, virtual tours, email • Town-wide events + participation

5. Chipping Norton #GBHighSt Finalists… • Runners up in the market town category • “10/10 for innovation” • Identified as best practice beacon

6. Genuine Community Engagement • Website - 12,000+ monthly page views • Social media • >6,000 followers • >40,000 weekly reach on Facebook • Overall monthly reach in excess of 300,000! • Email - almost 600 email subscribers • Local businesses buying-in to walking tour app & virtual tours

7. Our Challenge…

8. Meeting the demands of today’s consumers • Always connected • Mobile first • Socially connected • Socially influenced but willing influencers • Higher expectations

9. The Real Towns Solution…

10. Interactive websites…

11.

12. Social media…

13.

14. Real Town Tours…

15.

16. Virtual Tours…

17.

18. And not forgetting… • App design & deployment • Graphic design and branding • Public wifi • High St smart technology • And a whole lot more…

19.

20.

21. iPlace Connected • Provides a healthcheck on a town’s digital status • Simple survey • Report produced • Findings and Recommendations • Help and advice on implementing • Leading to Accreditation

22. Whole Town Marketing • Digital town marketing plans • Content strategy • Copywriting • Video and photography • Email marketing and print • Blogs, features & news articles • Featured business profiles & interviews

23. Networking & Events • B2B collaboration • Town-wide events & festivals • Skills training • Seminars and workshops • Holistic + inclusive

24. Introducing Real Towns…

25. Real Towns is… Reinvigorating business. Restoring pride. Redefining community.

26. Talk to us… info@realtowns.co.uk @realtowns 0207 9932 494

Introducing Real Towns - Revitalising business. Restoring pride. Redefining community.

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