This document discusses the challenges of digital transformation and provides strategies for organizations to successfully navigate it. It notes that while many companies say they have a digital strategy, few have the necessary skills or plan to compete on customer experience. To truly transform, the document recommends taking a customer-centric approach, involving customers early, taking risks through prototypes, and accepting that failure is part of the learning process. Hierarchical organizations must become more agile and cross-functional to keep pace with digital changes.