Find out how Digital Transformation, helps organisations lead seamless engagement across mobiles and retail outlets with cross platform UX, real-time engagement and in-store customer experiences.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how. Moreover, many industry conferences have identified integrated UX and customer understanding as the next step in the evolution of business process design.
We therefore decided it was the perfect time to share our own thoughts by publishing our introductory ebook.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
10-Minute Guide to Marketing with iBeaconsWe Are Apps
iBeacons will be an essential part of proximity marketing. Find out how to use them to drive footfall to your location and move visitors to key points of interest or offers.
In this guide you'll discover that simply by knowing an app user's precise location you can engage them with highly relevant content - offers, promotions, competitions, video and audio content and more to take your marketing to the next level.
Discover what works and what doesn't when you use location based marketing beacons with iPhone and Android users. There also a useful FAQ for those inevitable questions that come out of looking at the latest new marketing technology for mobile.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how. Moreover, many industry conferences have identified integrated UX and customer understanding as the next step in the evolution of business process design.
We therefore decided it was the perfect time to share our own thoughts by publishing our introductory ebook.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
10-Minute Guide to Marketing with iBeaconsWe Are Apps
iBeacons will be an essential part of proximity marketing. Find out how to use them to drive footfall to your location and move visitors to key points of interest or offers.
In this guide you'll discover that simply by knowing an app user's precise location you can engage them with highly relevant content - offers, promotions, competitions, video and audio content and more to take your marketing to the next level.
Discover what works and what doesn't when you use location based marketing beacons with iPhone and Android users. There also a useful FAQ for those inevitable questions that come out of looking at the latest new marketing technology for mobile.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
Using data to design personalized customer experiences CXAileen Cahill
At the intersection of “Big Data” and the Big Blender – Ad Tech + Mar Tech – lies growth & competitive advantage, harkening in the era of personalization and customer experience design.
Breakthrough marketing begins by harnessing omnichannel customer insights. Using data-driven insights to design, inform & deploy your Customer Relationship Marketing, creative & media mix is where breakthrough marketing happens! A holistic view of the customer informing CX, over time, across channels and devices. Creating personalized experiences that result in long-term, high-value customer relationships.
Customer’s are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” product-centered marketing is the by gone era of Mad Men.
Improve your omichannel strategy with better ecommerce☁Jake Weaver ☁
5 key success factors in this paper help guide development of big data apps optimized to support enterprise business opportunities — which often means turning to the cloud for scale and cost
effectiveness.
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
In this paper we examine how the Leisure & Tourism Industry is approaching mobile technology and we provide our top 6 tips to consider when making the transition into the mobile environment.
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...FollowAnalytics
It has never been more vital to reach your customers in personal and relevant ways, speaking in one voice. Why? The interactions often come on mobile devices and the wireless user has high and increasing expectations from businesses like yours.
But make no mistake — email and push notifications are not interchangeable. Each has a distinct role in the marketing mix. Successful campaigns must often employ Mobile Marketing Automation to ensure that the channel efforts are complementary and on point.
In this one-hour webinar, we showed you:
* When to use email and when to send push notifications
* Why email and push are not interchangeable and how you can avoid common mistakes
* The role of Mobile Marketing Automation in omnichannel marketing efforts
* How to build campaigns that use both email and push to create great customer experiences
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2019.
- Stay aware of upcoming AR shopping trends
- Understand the state of Augmented Commerce in 2019
- Learn how Face AR addresses challenges and drives sales
- Explore Face AR software possibilities in Try-On apps and AR Store Mirrors
- Check the best Face AR examples in eCommerce and retail
Need a virtual try-on app or software? Visit https://www.banuba.com/
Augmented Reality (AR) product experiences are heading for the mainstream. Leading retailers are successfully using Face AR technology to give consumers innovative ways to try on and experience products using cameras.
How do brands capitalize on Face AR to drive sales, reduce product returns and engage with younger consumers?
At Banuba we explore today's possibilities for Face AR, its future and the implications for e-commerce and retail. We also include groundbreaking case studies in Face AR commerce, with examples of our approach and high standards.
Increase the number of pre-qualified leads with Conversational MarketingWhisbi
Find out what are the current consumer trends in the automotive industry and how you can offer your online customers an interactive research experience with the help of Conversational Marketing.
The slides will also show how Hyundai implemented a Conversational Marketing platform and engaged with 1 million web visitors online.
The presentation aims at providing insights into the current state of Customer Services and what it is expected to be in the future. It provides analytics driven information in the world of Customer Service, while highlighting the key areas, for leaders and IT decision makers to focus on.
2019 Predictions: What CMOs Demand From MarTech This YearMapp Digital
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
Using data to design personalized customer experiences CXAileen Cahill
At the intersection of “Big Data” and the Big Blender – Ad Tech + Mar Tech – lies growth & competitive advantage, harkening in the era of personalization and customer experience design.
Breakthrough marketing begins by harnessing omnichannel customer insights. Using data-driven insights to design, inform & deploy your Customer Relationship Marketing, creative & media mix is where breakthrough marketing happens! A holistic view of the customer informing CX, over time, across channels and devices. Creating personalized experiences that result in long-term, high-value customer relationships.
Customer’s are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” product-centered marketing is the by gone era of Mad Men.
Improve your omichannel strategy with better ecommerce☁Jake Weaver ☁
5 key success factors in this paper help guide development of big data apps optimized to support enterprise business opportunities — which often means turning to the cloud for scale and cost
effectiveness.
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
In this paper we examine how the Leisure & Tourism Industry is approaching mobile technology and we provide our top 6 tips to consider when making the transition into the mobile environment.
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...FollowAnalytics
It has never been more vital to reach your customers in personal and relevant ways, speaking in one voice. Why? The interactions often come on mobile devices and the wireless user has high and increasing expectations from businesses like yours.
But make no mistake — email and push notifications are not interchangeable. Each has a distinct role in the marketing mix. Successful campaigns must often employ Mobile Marketing Automation to ensure that the channel efforts are complementary and on point.
In this one-hour webinar, we showed you:
* When to use email and when to send push notifications
* Why email and push are not interchangeable and how you can avoid common mistakes
* The role of Mobile Marketing Automation in omnichannel marketing efforts
* How to build campaigns that use both email and push to create great customer experiences
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2019.
- Stay aware of upcoming AR shopping trends
- Understand the state of Augmented Commerce in 2019
- Learn how Face AR addresses challenges and drives sales
- Explore Face AR software possibilities in Try-On apps and AR Store Mirrors
- Check the best Face AR examples in eCommerce and retail
Need a virtual try-on app or software? Visit https://www.banuba.com/
Augmented Reality (AR) product experiences are heading for the mainstream. Leading retailers are successfully using Face AR technology to give consumers innovative ways to try on and experience products using cameras.
How do brands capitalize on Face AR to drive sales, reduce product returns and engage with younger consumers?
At Banuba we explore today's possibilities for Face AR, its future and the implications for e-commerce and retail. We also include groundbreaking case studies in Face AR commerce, with examples of our approach and high standards.
Increase the number of pre-qualified leads with Conversational MarketingWhisbi
Find out what are the current consumer trends in the automotive industry and how you can offer your online customers an interactive research experience with the help of Conversational Marketing.
The slides will also show how Hyundai implemented a Conversational Marketing platform and engaged with 1 million web visitors online.
The presentation aims at providing insights into the current state of Customer Services and what it is expected to be in the future. It provides analytics driven information in the world of Customer Service, while highlighting the key areas, for leaders and IT decision makers to focus on.
2019 Predictions: What CMOs Demand From MarTech This YearMapp Digital
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
Building Next-Gen Enterprise Using Digital TransformationNIIT Technologies
This paper encapsulates the importance of Digital Strategy in building a brand and providing the fuel to fire growth in enterprise businesses. Gone are the days when online channels were used as mere travel booking tools. As we move into an era of the hyper connected world, businesses can no longer see technology in isolation. High expectations of ‘digitally aware’ travelers and the large amount of information available pose a unique challenge. Enterprises need to analyze if they have really been able to derive maximum potential from this digital surge, and turn it into a competitive advantage in their favor.
Explore how mobile technology is changing customer experiences, in-store engagement, and retail strategies in this concise deck, courtesy of SAP and TechValidate.
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...Mozu
Learn how to deliver a seamless digital experience with this presentation from Jason Wallis, CTO of Mozu, featuring Adam Silverman, Principal Analyst at Forrester Research.
Watch the webinar replay here: http://info.mozu.com/ecommerce-responsive-design-considerations-webinar.html
Digital has disrupted the customer context. Find out how you can engage customers with contextual-engagement and a framework for customer experience innovation.
Beyone Games: Using Mobile Payments to Jump-Start Customer EngagementCentric Consulting
Gaming developers have figured how to use in-app purchases to engage users and make money. Can business apps follow the same model to #ConquerAppFatigue?
In Beyond Games: Using Mobile Payments to Jump-Start Customer Engagement, hear Centric Consulting’s Digital and Mobile Practice Leader Jason Miller explain how mobile payments are emerging as a creative way to reach app-fatigued customers across industries.
You’ll learn:
• Five steps to get started with mobile payments, including how to sell it to your CEO
• Examples of how companies are using mobile payments for business apps
• Three things you can do today to decide if mobile payments are right for you
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
Beyond the App: What makes a good mobile experience? Digiday
Engaging with customers on mobile means more than building apps and pushing mobile ads. So how are brands creating mobile experiences that inspire consumers to interact with them? Is yours leading the pack or barely keeping up?
In this webinar, BeyondCurious CEO Nikki Barua and CTO Vishal Agarwal help marketers understand how to create compelling mobile experiences that outperform the competition
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Why will a mobile website give your business a competitive advantage? Who are prosumers and what are their expectations? What the heck is the difference between a mobile, responsive and desktop website? Find out how to achieve your business objectives in the most dynamically developing sales channel.
Similar to Betting, Big on Mobile - with Andrew Till (20)
What connects BMW’s ultimate driving machines and IoT? Take a look at what went down at HARMAN’s Connected Services’ event, at a BMW performance track and understand how Data, Device and Design; the three key dimensions of disruption are revolutionizing different industries.
Testing Strategies to Deliver Consistent App Performance HARMAN Services
Stop gambling with your application performance. Know how continuous testing processes and strategies can help you deliver better app performance during Grand National and Seasonal spikes.
How to Manage APIs in your Enterprise for Maximum Reusability and GovernanceHARMAN Services
Trying to form an API/service strategy to keep pace with the IoT revolution? Know how you can address issues and challenges your enterprise might face while implementing it and know how you can address the same.
This webinar will also explains how WSO2 API Manager and WSO2 Governance Registry have helped enterprises overcome the following challenges:
1. How the number of services and their users affect service discoverability, catalog, and re-usability.
2. Mistrust among producers and consumers
3. Reliability, stability, and availability of services
4. How externally built common and reusable services meet requirements (anti-patterns - NIH)
Webinar - Transforming Manufacturing with IoTHARMAN Services
The Manufacturing industry is realizing the tremendous benefits in the “Internet of Things” (IoT), an inevitable evolution to traditional M2M solutions. Innovations across embedded devices, advanced analytics, and enriched user experiences all powered by cloud, has enabled new opportunities for both perpetual revenue and perpetual customer value. In this session we will break down benefits of IoT for Manufacturing with real-world examples.
How enterprises in the travel business are successfully navigating their digital transformation strategy and interacting with their customers across every touch-point.
The expectations of the digital customer are rising, how are you keeping up with it? Check out these 3 power moves which all the CEOs in the media industry are using to navigate digital transformation.
Ladbrokes and Aditi - Digital Transformation Case study HARMAN Services
Your digital customer is evolving and digital engagement is evolving even faster! See how Aditi digitally transformed Labrokes' business to give them an edge over the competition.
How Internet of Things (IoT) is Reshaping the Automotive Sector - InfographicHARMAN Services
"The cars from science fiction movies are coming to reality. Customers are waiting to discover their own car based “siri” or “cortana” or dare we say “Jarvis” (for the inner Iron Man in them).
In a software defined world, silicon valley seems to be at par with Detroit in innovating car based experiences through internet of things (IoT). Starting with Google, and its pioneering effort in rewriting the rules of driverless cars, connected automobiles are steadily making their way into automotive market.
And the future is set for the IoT connected cars to lead and thrive in this innovation hungry world. Park Associates estimates that a whopping 78% car owners will demand connected features in their next vehicle.
We created an infographic which lucidly shows how connected cars are going to shape the future of driving and transport. Check it out! "
Analyzing Gartner's CIO Study: Fliping to Digital Leadership HARMAN Services
Why CIOs Need To “Flip” From Old To New In Terms Of Information And Technology Leadership, Value Leadership And People Leadership. We analyzed and decoded Gartner's latest report to find out more!
24 Connected Car features to look out for before the release of Bond 24HARMAN Services
What if connected cars and internet of things got casted in the movie 'Bond 24'. We did some investigation on our own and came up with a list of these 24 cool connected car features worthy of our favorite spy.
Your customers are more connected than ever and they are interacting with your brand across channels. Find out how you can implement an OMNI-channel engagement strategy with cloud and big-data.
Customer Experience Trumps Everything. What happens when you put a 100 UX designers in a room and scout for ideas? Take our word, it’s an ‘experience’ of a lifetime.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
2. 2
CTO & SVP Solutions Marketing
Mobile and Connected Devices
Symphony Teleca Corporation
20+ years in the Technology & Mobile
industries.
Mad about
Nottingham Forest, Mountain biking,
Trying new things
Andrew Till
3. HERE’S WHAT WE WILL COVER
WHAT IS THE CURRENT STATE OF MOBILE IN BETTING AND GAMING?
WHY MOBILE EXPERIENCE IS SO DIFFICULT?
AND WHAT CAN YOU DO ABOUT IT ?
www.aditi.com
3
4. THE RULES OF DIGITAL ENGAGEMENT ARE EVOLVING FAST.
www.aditi.com
4
1995
INTERNET OF
DOCUMENTS
CONTENT
2000
INTERNET OF
COMMERCE
DESIGN
2005
INTERNET OF
APPLICATIONS
CLOUD
2010
INTERNET OF
CONTEXT
DATA
2015
INTERNET OF
THINGS
DEVICE
5. IMPORTANCE OF CROSS CHANNEL CUSTOMER ENGAGEMENT: ADITI - INFORMATION
WEEK SURVEY
Which of the following best describes your company’s current status on
cross-channel engagement?
Importance of Customer Engagement
www.aditi.com 5
8%
20%
28%
32%
12%
Don’t Know
If there has been
any steps towards
cross-channel
engagement
No Focus Yet
We do not have any
clear strategic
objectives or goals for
cross-channel customer
engagement
Slow Implementation
We have a strategic
vision, but are
progressing slowly on
implementation
No Results Yet
We have made good
progress, but have yet
to fully realize intended
benefits
Leaders
We have achieved
cross-channel customer
engagement and are
leveraging it
60%
We would lose our
customers to
competitors with more
advanced customer
engagement capabilities
86%
Our brand value could suffer
substantially
6. WHAT WE SAW STUNNED US
ONLY 12% COMPANIES ARE REALLY NAILING CROSS CHANNEL ENGAGEMENT
www.aditi.com 6
7. MEET THE MOST CONNECTED PERSON
www.aditi.com
7
AND YOUR CUSTOMERS WILL BE AS
CONNECTED IN THE NEXT 2 YEARS
8. MOBILE PROPOSTION ≠ MOBILE APP
The opportunity lies elsewhere..
www.aditi.com 8
9. users are unhappy with the existing
mobile betting applications and will
not use it in the future! 54%
www.aditi.com 9
10. MOBILE: NOT JUST ANOTHER CHANNEL BUT THE HUB OF
CUSTOMER EXPERIENCE
www.aditi.com
STRENGTH OF YOUR BRAND
10
A mobile proposition that provides
a great experience will enable true
differentiation with increase
customer engagement
With SSBTs and iBeacons, location based tailored
content, mobile is enabling a convergence of retail
and betting shops bringing a better customer
experience
IMPROVED IN-STORE EXPERIENCE
PERSONALISED PROMOTION OFFERS
Mobile will be the center of multi channel engagement.
From reducing anonymous customers to enabling targeted
promotions and advertisements, mobile will be key to garner
user data and use business insight effectively
11. ADDRESS YOUR BUSINESS AND CUSTOMER CHALLENGES
BUSINESS CHALLENGES CUSTOMER CHALLENGES
EXPERIENCE
REACH
RELEVANCY
STICKINESS
www.aditi.com 11
A compelling connected multi channel experience
with a mobile proposition fully integrated with all
betting channels
Enabling existing users to have a seamless
betting experience and engaging new users
through mobile
Increased loyalty and customer retention with
personalisation, targeted promotions and
notifications
Incentivising users with relevant coupons
and offers to improve the app usage
INCREASED
COMPETITION
INCREASED
OPERATION COSTS
DEVICE
PROLIFERATION
13. KEY CONSIDERATIONS OF A MOBILE PROPOSITION
Understand the audience
Understand how customers use
mobile in your industry and
prioritize features accordingly.
For example, Top mobile
features retailers offer are Store
Locator, Deals and Promos,
Customer Support
www.aditi.com
Know your Content
Inventory required for
mobile may completely
vary from the web. The
content on mobile is
focused on giving high
value
Platforms
Choosing the right
device platform
strategy from options
such as web apps,
native apps, hybrid.
Map your teams
technology capabilities
and Infrastructure.
User Experience
Design
When a website is
mobile friendly, 74% say
they are more likely to
return to that site in the
future and 67% say they
are more likely to buy a
site’s product or service
Personalize the
customer interactions
Integrate the mobile
solution with analytics to
personalize content for
customers.
14. LACK OF A CONSOLIDATED VIEW OF CUSTOMER
14
Consumers today expect companies to
know them well
Consumers want
companies to
demonstrate that they
know her
But, the companies lack a good
understanding of their customer
No plans to attempt a single customer view 16%
Not yet started, but planning to do so 23%
Recently started taking steps 35%
Have a SCV, but it’s not effective 10%
Have a SCV, and it is effective 11%
Don’t know 6%
59% 64%
Consumers want
companies to know what
products or services she
likes
15. TOP 5 REASONS FOR THE DISCONNECT
15
47%
41%
46%
41%
43%
46%
Quality of customer data obtained from various
sources
43%
Lack of data from various sources, including
external sources such as social media
Regulatory requirements and privacy concerns
that limit data collection 41%
47% Company’s Organizational Structure
The lack of a trustworthy, step-by-step roadmap
for getting from present state to desired target
state 41%
16. FAILURE TO TREAT EACH CUSTOMER AS ONE
16
Consumers today want intelligent engagement
Consumers expect more
precise, personalized
offers
But, the companies lack a good understanding of their
customer
No plans to attempt personalization 19%
Not yet started, but planning to do so 20%
Recently started taking steps 34%
Personalization strategy, but it’s not effective 9%
Personalization Strategy, and it is effective 11%
Don’t know 7%
59% 53%
Consumers want companies to
maintain a cross-channel history
of all her purchases
17. 17
TOP 5 REASONS FOR THE DISCONNECT
44%
40%
44%
38%
42%
44%
Lack of a trustworthy, step-by-step roadmap for getting
from the present state to desired target state
42%
Matching the offering with the customer need using
available data
Limitations and gaps in your company’s internal skills and
expertise 40%
44% data
Lack of capability to perform real-time analysis of customer
Technology backbone to have the ability to execute
campaigns in real-time and on-demand when they are
contextually relevant 38%
18. DISCONNECT IN MULTICHANNEL ENGAGEMENT
But, the current state of multi-channel engagement is
underwhelming
18
No plans to unify channels
18%
Not yet started, but planning to do so
20%
Recently started taking steps
36%
Multi-channel strategy, but it’s not effective
5%
Multi-channel strategy, and it is effective
12%
Don’t know
8%
19. 19
TOP 5 REASONS FOR THE DISCONNECT
54%
42%
51%
47%
51%
51%
Limitations and gaps in your company’s internal skills and
expertise
51% Your company’s budget constraints
42% Decentralized channel ownership
The time, effort, and difficulty associated with
understanding and evaluating new customer engagement
technology solutions. 54%
The lack of a trustworthy, step-by-step road map for
47% getting from present state to desired target state
20. CASE STUDY: INCREASED CUSTOMER LOYALTY WITH A MOBILE PROPOSITION
BUSINESS CONTEXT
Packaged tourism is a lucrative,
and competitive industry. TUI,
the largest travel conglomerate
in the world, wanted to create a
companion app to increase
customer satisfaction and drive
retention.
USER CONTEXT
Travel can be hectic & stressful.
If my travel provider could help
to make the process simpler,
they might just win my long-term
loyalty.
CHALLENGES
Creating value through a
companion app, and the
seamless UI/UX experience
required to reflect the leisure
travel experience.
ENGAGEMENT
Customers derived value
through the targeted feature set
including a comprehensive
itinerary with weather and
countdown information.
HELPING TUI REACH MORE CUSTOMERS AND WIN ON THE APP STORE LEADERBOARD
Developed and brought to market the #1 travel app in
Europe in just 6 months.
SOLUTION
HIGHLIGHTS
SOLUTION
SHOWCASE
Shortlisted for major industry awards, including the
Travolucion award.
Digital marketing across email, social media & major blogs
drove 15K downloads of the app in the 1st week.
The app is the first of 15 apps to come for TUI across
diverse business and use cases on the travel wheel.
2 MONTHS
TO MOBILE
STRATEGY
TOP
APP IN
TRAVEL
CATEGORY
software is defining the workd and the devices are defined by what software is being designed - experience device these days - if it not unique to the phone and is going beyond the phone and is permeating across all other channels - irrespective of channels - it is going beyond the mobile app.
WE SET OUT TO STUDY - WHAT KIND OF COMPANIES THEY WERE ETC
So where do you stand?
Picture courtesy: Volvo
MOBILE BRIDGES THE GAP BETWEEN OFFLINE AND ONLINE WORLDS - AND ENABLES TRUE MULTICHANNEL ENGAGEMENT
Mobile is going to connect you with this person and the hub of multi channel
More than 40% Of the bets placed at online sports books are through mobile phones, Average usage of a mobile betting app by UK customers is 5 days a month
Right now what apps are doing very well is - Simplified interface and easy navigation, In-Play betting, Real time game updates through push notifications, Wager on virtual games, Mobile Bonus Schemes, Payment Transactions, Incentive to bet via mobile, Account management helpline
Only 21% Users rate the experience from existing apps as “good” ,
DIFFRENCIATION - Achieving product differentiation through various game formats and betting options. Develop a stronger brand presence
INNOVATION - Innovative products and propositions inspired from other industries like retail and travel
SCALE - Betting organizations will increase scale by investing in effective marketing and social media
CONVERGENCE - The mobile and the retail channels are converging to provide a better experience to users and to increase loyalty
CROSS PLATFORM APPS - Companies are building software compatible for various platforms and enabling holistic customer tracking across them