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Digital transfomation-it's not all about Digital Technologies

The document provides an overview of digital transformation as the integration of digital technologies to enhance business processes, culture, and customer experiences. It emphasizes the need for organizations to adapt to changing market demands through improved customer engagement, operational efficiency, and innovative product development. Key components include leveraging technologies like cloud computing, IoT, and data analytics to achieve personalized solutions and drive business agility.

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Digital Transformation It’s not all about DIGITAL TECHNOLOGIES
Meet the Presenter Pradeep, is an experienced professional primarily focussing on Software Deliveries. He has more than a decade experience across multiple domains and he is firm believer and implementer of KAIZEN. Through this presentation he is explaining the details of the newest Buzzword.., the DIGITAL TRANSFORMATION Pradeep Patel
What is Digital Transformation Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements. CONNECTION CLOUD COMPUTINGAUTOMATION IOT BIG DATA
DT 01 02 03 04 05 Optimize Business Processes For Speed, Efficiency, Quality, And Agility Develop And Execute A Vision For Digital Transformation Take An Ecosystem-first Approach To Delivering Products And Services Create Flexible And Reliable Human Resource Model Manage Information Effectively Digital Transformation- Bird’s eye view
Build intelligent cloud platform Reinvent productivity & business processes Engage Your Customers Empower Your Employees Optimize Your Operations Transform Your Products/Services Industrial IoT Network Centric Industrial Apps Quality Monitoring Tools Sensors Safety Automation INDUSTRY 4.0 Digital Transformation Pattern
Transform Products/Services Optimize Your Operations Empower Your Employees Engage Your Customers Vision for Digital Transformation Deliver personalized, rich, connected experiences in journeys your customers choose. Keep up with your fastmoving customers, efficiently collaborating to anticipate and meet customer demands. Increase the flow of information across your entire business operations, better manage your resources, and keep your business processes synchronized across all boundaries. Expand the reach of your business using digital channels, anticipate customer needs, understand how your products are used, and quickly develop and improve products and services. Imagine if you could…
Business Drivers for Digital Transformation Increasing customer demand for personalized experiences Increased disruption from use of new business models Faster pace of customer and market change Increasing pressure to deliver more value at a lower cost Increasing pressure to manage complex supply chain Increase sales, customer acquisition, retention, and satisfaction Better predict potential buyer and new product outcomes Increase design and engineering productivity Identify and implement manufacturing efficiencies Improve production output and quality Improved marketing and sales effectiveness Increased market share Improved perceived services Improved speed to market Reduction in operating costs Business Drivers Focus Areas for Key Executives Business Benefits
Engage Your Customers Empower Your Employees Optimize Your Operations Transform Your Products Digital Transformation Capability Model Digital advertising and CLM Customer data manage- ment and analytics Online and mobile commerce Tech-enabled stores Omni-channel experience delivery Customer service automation Digital talent manage- ment and development Employee mobility Productivity and collaboration Tech-enabled employee engagement Data-driven supply chain and logistics Digital equipment management Intelligent process and quality control Digitized front line and back office operations Research and ideation Product development Product Launch
Provide Customer Service Manage the Total Supply Chain Market & Sell Products & Services Develop Products & Services Provide Strategy & Direction Capability Map Focus the Customer Value Proposition Collect, communicate, and Understand the Customer, Market, Competitive and Regulatory Environment Understand Customer Needs and Map to Strategic Direction Communicate and Manage to Goals and Measures Develop and Direct Risk Mitigation and Management Develop and Direct Lean/ Continuous Improvement Continually Assess Viability and Strategic Fit and Adapt the Development Portfolio Manage the Full Product Service Life Cycle Design and Prototype New Products Pilot New Products and Product Refinements Continually Improve Production Capacity and Performance Manage Iterative Release/ Certification Processes Gather and analyze data to Identify Markets, Segment Customers, and Leverage the Customer Base Communicate the Brand Continually Adapt Product Packaging and Pricing Target Markets, Customers, and Segments and Execute Plans for Attraction, Acquisition, and Conversion Forecast Finished Goods and Raw Materials Plan Materials and Production Demand and Capacity Acquire Materials, Services, and Products Develop and Operate and/or Acquire Manufacturing Capacity Optimize Supply Chain Performance Assure Product and Service Quality Provide On-Site Assembly and Configuration Develop, Deploy, and Deliver the Customer Experience Collaborate with Customers to Design/Build Products Analyze Service Issues and Implement Process Improvements Measure and Report Service and product Quality Delivery Performance Assess Customer Satisfaction and Report Net Promoter Score Proactively Assure Product Satisfaction (Save Sales) Communicate with Customers via any communication channel
Internal organization Suppliers Distribution channels Partners API interfaces Eco System Structure the organization to include the new approach Assess organization culture and implement management of change Assess skill and address gaps Update KPI, department and individual objectives to drive change Ensure continuity and coexistence of the two models Agree on the business objectives and respective contributions Define the development models and benefit sharing Update the operational framework and objectives (interfaces) Refresh the supplier landscape Measure value Include consumer interactions Agree on the omni-channel framework Define updated KPI Develop the integrated chain Include consumers interactions Measure value Develop partner eco-system strategy Define the key topics (e.g. open innovations) Identify key strategies with clients Define the boundaries Agree on the reward and benefit sharing Measure value Drive towards agile business strategy and business model Include in company strategy as 2 ways (consume and expose) Include API into the product and service development considerations Measure value Leverage a partnership eco-system Explore opportunities
Improved marketing effectiveness and ROI Increased market share Improved product/service quality Improved brand value Improved collaboration with partners Improved speed to market/innovation Increased revenue via cross-sell/up-sell Increased customer satisfaction and loyalty Reduced time to create and deploy campaigns Engage Your Customers Empower Your Employees Optimize Your Operations Optimize Your Operations Increase customer acquisition, retention, satisfaction, and loyalty Develop new revenue opportunities throughout modern customer journey Improve customer connection and personalized experiences Improve and monitor impact and effectiveness of marketing Increase marketing agility and time-to-market Increase customer and marketing insights Competitive pressure Rapidly changing customer and market trends Changing business model and cost control Increasing customer demand for personalized experiences Overabundance of choice for customers Eroding customer loyalty Mobile-first world Engage Your Customers Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits
Increasing customer demand for exceptional experiencesIncreased customer demand for personalization Decreases in market and wallet share Increased Customer Churn Increasing competitive pressure Increasing competitive use of technology Increasing time-to market pressure Improve Customer Experiences through Digital Marketing Improve marketing productivity Increase customer and marketing insights Increased profit margin from higher value services Increased Customer Satisfaction, Trust, and Loyalty New Customer Acquisition Lower cost to advertise Increased revenue viaup-sell and cross sell Faster Time to Impact Create personalized offers from customer demographic insights Create proximity centric offers created based on customerlocation Track and optimize campaign effectiveness using machine learning Collaborate and coordinate with partners more effectively Create and deploy marketing campaign materials faster Integration of customer data into a cohesive view Segment customers Develop relevant insights with real- time account data, news, social activity and connections Beacon and geographic based customer targeting Create engaging content and apps Marketing Web sitec reation and management Customer Relationship Management Data Management Business Intelligence Social Computing Predictive & Prescriptive Analytics Mobile Computing Media Services Web Site Automation Application Instrumentation Engage Your Customers Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
Engage Your Customers -Value Touch points Strategic Time to Value Increase Revenue Decrease Cost Decrease Risk • Personalized solutions to meet each customer’s needs and desires. • Increased respect and relevance to the company leading to preferential treatment (loyalty programs) Value for Customers • Geographic based offers provides awareness to customer and timeliness • Reduced time researching • … • Loyalty based discounts • Improve satisfaction levels • Understanding what’s available with lower personal expense and avoiding a purchase made without full knowledge (i.e. research, etc.) Value for Business Leaders • Increased understanding of customer’s wants and needs • Increased brand recognition and recall • Increased customer engagement and loyalty • Reduced time to sales conversion • Reduced time to increase customer awareness • Reduced time for offer/pricing experiment results • Rapid offer experimentation to test ideas.• Increased cross-sell/up-sell • Increased customer wallet share • Increased geographic proximity sale • Acquisition of new customers • Reduced capital expense • Reduced customer acquisition costs • Reduced failure of new product and service offerings by leveraging insights about customer preferences Value for IT Leaders • Increase technology innovations • Amplify the customer experience • Improve channel integration • Reduced time to gather, transform and process customer data • Reduced time to create, manage and deploy campaign sites • … • Reduce cost of data analytics • Reduce cost of data acquisition, storage, and management • Reduced cost of creating, managing and deploying campaign sites • Increased automation, less risk for process failures
Engage Your Customers Continuously managing & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Engage Your Customers Customer • Richer and more engaging experiences • Better solutions to meet each customer’s needs and desires. • Increased awareness of new relevant products and services • Improved and consistent channel experience Employee • Better brand expression • Increased ROI & impact • Deeper connection with customers • Increased job satisfaction Operations • Reduced customer complaints • Simplified processes Business Outcomes/Results • Increased Revenue & ROI • Lower Churn (Higher Loyalty) • Increased Satisfaction (Net Promoter Score, Fan Score, etc.)
Improved speed to market/innovation Improved product/service quality Increased satisfaction of stakeholders ( BU Heads) Improved ROI of IT projects, Improved collaboration with employees Lower TCO for IT Accurate business reports and forecasts Reduced IT security threats Reduced time to create and deploy IT solutions Engage Your Customers Empower Your Employees Optimize Your Operations Optimize Your Operations Transform Your Products Improve Enterprise Agility to changing demands of business and market Develop new revenue opportunities Improve & simplify internal business processes Make organization more secure Increase collaboration among employees Increase customer and marketing insights Rapidly changing customer and market trends Market pressure Changing business model and cost control Increasing stakeholders/ customer demand for personalized experiences Too many IT options Mobile first world Actionable information required right now Empower Your Employees Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits
Increase the agility and speed of innovation Increase customer satisfaction, and loyalty Create new digital experiences for customers Decreasing market and wallet share Increased Customer Churn Increasing demand for personalized experiences Increasing competitive pressure Increasing competitive use of technology Increasing time-to-market pressure Recruit, motivate, & Retain employees Ability to anticipate organizational needs Increased pace and culture of innovation Improve quality of products and service Increased up/cross sell Reduced cost of operations Improved productivity Reduced time to market for products and services Leverage the best resources available anywhere Innovate based on customer and market insight Drive operational decisions based on information Track and optimize business effectiveness Collaborate better with employees, customers,partners Be more agile in business processes Culture of mobility and productivity Using telemetry for decision making and product development Culture of ‘Growth Mindset’ Agile Practices ‘Outside in’ Thinking Mobile Computing Internet of Things Data Management Predictive and Prescriptive Analytics Productivity Tools Social Computing Empower Your Employees Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
Empower Your Employees Value Touchpoints Value for Customers Value for Business Leaders Value for IT Leaders Strategic • Increased customer satisfaction. • Ability to engage with the company anywhere at anytime • Improved responsiveness of interaction • Improved quality of interactions and products/services • Improved culture of productivity and innovation • Happier and more engaged workforce • Increased market relevance • Increased knowledge sharing across product development teams • Increased employee satisfaction to support increased customer satisfaction • Increase technology innovations • Improve channel integration Time to Value • Faster resolution of questions and issues • Faster awareness of new offers • Faster launches of new products • Faster exchange of ideas • Faster experimentation with new ideas • Increase agility in responding to new business needs (cloud time) • Automation reduces time to market • Movement from traditional waterfall IT development to agile delivery models Increase Revenue • … • Increased market and wallet share • Revenue from “first to market” and “best in class” products and services via increased innovation • … Decrease Cost • … • Better ROI on new products • Reduced cost of product development • Reduce customer acquisition costs • Optimized connectivity costs • Reduced cost for information management Decrease Risk • … • Reduce risk of failure for new product/service • …
Empower Your Employees Continuously managing & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Empower Your Employees Customer • Timeliness of information about products, services and offers Employee • Faster time to market • Reduced effort • Reduced rework • Increased collaboration • Increased job satisfaction Operations • Decreased risk of errors or delays • Faster and more accurate response to issues Business Outcomes/Results • Increased employee productivity and effectiveness • Increased pace of innovation and agility • Measurable impact and insight
Engage Your Customers Empower Your Employees Optimize Your Operations Transform Your Products Economic Slowdown in developed economies Increasing costs Customers demand differentiation Scarcity of skilled labor Growth in emerging markets Stricter Regulations Resource Management Safety and Compliance Operational excellence Customer Satisfaction & Reliability Improved productivity Market relevant products Achieve Sustainable advantage and growth Production loss avoidance Reduction of inventory cost Operations cost optimization Improve product longevity Increasedrevenue through rele- vant and differentiatedproducts Expert advice to remote locations Proactive resource planning Avoid unexpected malfunction Supply chain optimization and cost reduction Better utilization of equipment and workforce Agile workforce with better mobility Real-time updates for equipment Optimize Your Operations Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits
Internet of Things Advanced Analytics Cloud services Machine Learning Enterprise Mobility/ Mobility solutions Communication and Collaboration Increase instrumentation and monitoring Collect, Store and analyse data from sensors on equipment and smart devices Connect multiple plants and aggregate operational data Develop Omni-channel communication and collaboration among field operators, Service providers and experts Build Data Science or Analytics COE Global dashboards for real time manufacturing monitoring and response Priority focus on safety and regulation Collect, analyse and monitor risk reporting and performance metrics Proactive service collaboration across plant facilities, partners and vendors for faster response to issues Richer collaboration amongst various stakeholders Reduction of inventory cost Operations cost optimization Improved health and safety Proactive resource planning Production loss avoidance Better utilization of equipment Agile workforce with better mobility Improved Knowledge sharing Global Visibility of All Facilities Improved Safety and Compliance Operational excellence Optimize production equipment Improved Knowledge Sharing and Transfer Improved Productivity and resource management Economic Slowdown in developed economies Complex Network of Global Facilities Increased pressure to manage complex supply chain Volatile energy Costs Pressure to lower costs through manufacturing process efficiencies Scarcity of skilled labor Increasing safety regulations Stricter Regulations Optimize Your Operations Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
Optimize Your Operations Value Touchpoints Value for Customers Value for Business Leaders Value for IT Leaders Strategic • Better expectations for product delivery and quality • High quality autonomous products • Global oversight of manufacturing operations • Predict and adapt to changing supply, labor and manufacturing availability • Streamline inventory and warehouse management operations • Selling insights to partners and competitors • Better analytic capability • Allow sustainable and robust connection to partners across boundaries • Migration from costly legacy systems to pay per use cloud systems Time to Value • On-time delivery • Faster problem identification • Faster time to resolution • … Increase Revenue • Revenue from new customers • Revenue from repeat customers • Revenue from better brand positioning • Selling insights to partners and competitors • Better utilization of manufacturing capability • … Decrease Cost • Reduction in manufacturing defects in products • Avoid unplanned downtime and outage costs • Reduction in facilities management costs • Reduction in field operations costs • Reduction in maintenance costs • Reduction in cancelled orders • Reduced cost of operations • Reduced cost of information sharing Decrease Risk • Reduce risk of delivery failure, lack of product or service outage • Global operational view supports identifying problems before they escalate • … Option value • Trust in service • … • …
Optimize Your Operations Continuously managing & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Optimize Your Operations Business Outcomes/Results • Increase sales and contribution margin • Reduced maintenance costs • Reduced inventory investment • Improved resource management Customer • Product availability • Lost sales • Lead time to order • Higher Customer Satisfaction Employee • Increased job satisfaction • Better training, knowledge management, mobility, and collaboration • Scheduling efficiency Innovation • Monetization of data about usage • and uptime Brand • Increased brand awareness • Increased brand value • Improved brand image
Product Transformation Approach Customer Experiences Design Thinking Inclusive Design Telemetry Gather Data Visualization Understand Analyze Gain Insight Action Innovate Customer • Get Oriented • Frame • Ideate • Prototype • Optimize Data • App Telemetry • Sensor Telemetry • People Telemetry • Business Telemetry Knowledge • Prototype & test • Visualize Data • Context from usage data • Feedback Insight • Understand User Needs • Understand Product Use • Predict future failures Productive Use • Recommend Knowledge • Provide context • Pre-empt future needs • Act on behalf Inclusive Design Method & Thinking App Insights Azure IoT Band & Windows Power BI Microsoft Graph Cortana Intelligence Delve Analytics Personal Assistant Bots Cognitive Services
Business Model Innovation Frame Customer Experience Transformation Can we increase demand? • Serve a different set of customers (convert the non-customers) • Create new Value Propositions for customers (pains/gains) • Improve sales and marketing (improve the brand) • Understand better what’s missing in the market (find the whitespace) • Improve the quality of existing products Digital Optimization & Efficiency Can we deliver cheaper or more efficiently? • Improve supplier effectiveness • Improve operational efficiency • Improve employee productivity What are your goals?1 What should change? 2 Value Prop Customer Segments Channels Products & Services Revenue Streams Value Chain Business Impact Frame • Strategic Alignment • Business process change • Modernize architect (enable agile, etc.) • Direct payback • Reduce Risk IT Value Frame • Accelerate time to market • Increase Coverage • Recession proofing • More agility • Reduce Unit Cost Where’s the impact?3 T (Accelerate Business)x Revenue Qualityx Cost Riskx
Engage Your Customers Empower Your Employees Optimize Your Operations Transform Your Products Transform Your Products/Services Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits Production loss avoidance Reduction of inventory cost Reduced time to market Improve product longevity Increased revenue through rele- vant and differentiated products Expert advice to remote locations Proactive resource planning Avoid unexpected malfunction Supply chain optimization and cost reduction Better utilization of equipment Agile workforce with better mobility Real-time updates for equipment Field Crew Efficiency Safety and Compliance Operational excellence Customer Satisfaction & Reliability Improved productivity Market relevant products Achieve Sustainable advantage and growth Economic Slowdown in developed economies Increasing costs Customers demand differentiation Scarcity of skilled labor Growth in emerging markets Stricter Regulations
Customer Relationship Management Mobile & Social Computing Collaboration and Information Management Internet of Things Advanced Analytics Big Data Analyze customer experience data from partners and social networks Connect design teams globally and collaborate on common goals to seek optimized solutions Use analytics and machine learning to identify new opportunities Analyze real-time product usage telemetry for advanced decision making and visibility Continually improve experience to increase customer satisfaction, retention and value Design highly differentiated, relevant products based on insights and innovative thinking Rapidly experiment with new business models and measure the impact before committing Optimize product development processes for collaboration and agility Improved products and services Reduce cost of product development Increase in knowledge sharing Increase revenue from innovative “first to market” options and services Create new business models for the digital era Increase customer satisfaction, retention and value Increase design and engineering productivity Adhere to increasing regulations Increased pressure to manage complex supply chain Competitive pressure Stay ahead of changing customer and market trends Connect with customer Green manufacturing Pressure to lower costs through manufacturing process efficiencies Tightening safety regulations Transform Your Products Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
Transform Your Products Value Touchpoints Value for Customers Value for Business Leaders Value for IT Leaders Strategic • Improved adoption and usage of products • Increased discounts and promotional feeds from partners and programs • Increased brand recognition and recall • New customer acquisition and retention • Higher customer satisfaction • Increased customer engagement and brand loyalty • Improved data processing scalability • Improved data modeling capability • Improved analytical capabilities Time to Value • Reliable connection to partners and suppliers • Improve speed to market/innovation • Shortened development cycle • Increased agility in responding to new business needs (cloud time) • Sustained relevance of IT in manufacturing Increase Revenue • Increased resale value • Increased value from differentiated offerings • Increase revenue from innovative “first to market” options and services • Repeat sales from satisfied customers • Increased market share • Increase in ancillary revenue • … Decrease Cost • Reduced maintenance costs • Reduce cost of product development • Reduce cost of prototyping, physical modeling, and testing • Reduced cost of data management and storage • Reduced cost of data acquisition • Optimized connectivity costs • Reduced cost of data analytics Decrease Risk • Significant reduction in likelihood of safety incidents • Increased knowledge sharing across product development teams • Unlimited ability to run virtual reliability and robustness • cycles in the cloud • … Option value • Trust in service • … • …
Transform Your Products Continuously managing & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Transform Your Products Business Outcomes/Results • Improve speed to market/ innovation • Reduce Failure of Acceptance • Uptake of supplemental services (add on services, etc.) • Reduce cost of product development • Decrease in need for on-site or service-center remediation • Increase in knowledge sharing • Reduced cost of prototyping, physical modeling, and testing Innovation • Enhanced market insight into ideation • Faster time to market • Increased return on innovation investment • Lower environmental impact and pioneer innovation design solutions Brand • Improved brand perception • Improved market penetration • Retention of existing customers reduced churn) • Increased customer satisfaction with products/services People • Increase time spent engineering and less time on non value added tasks • Seamless idea sharing and collaborative development between individuals and teams Culture • Increase in employee productivity • Accelerate innovation • Integrated design for environmental compliance
Got Questions ? Connect with me Email: pradeeppatel2k17@gmail.com LinkedIn:https://www.linkedin.com/in/pradeeppatelpmp/

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Digital transfomation-it's not all about Digital Technologies

  • 1.
    Digital Transformation It’s notall about DIGITAL TECHNOLOGIES
  • 2.
    Meet the Presenter Pradeep,is an experienced professional primarily focussing on Software Deliveries. He has more than a decade experience across multiple domains and he is firm believer and implementer of KAIZEN. Through this presentation he is explaining the details of the newest Buzzword.., the DIGITAL TRANSFORMATION Pradeep Patel
  • 3.
    What is DigitalTransformation Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements. CONNECTION CLOUD COMPUTINGAUTOMATION IOT BIG DATA
  • 4.
    DT 01 02 03 04 05 Optimize Business Processes ForSpeed, Efficiency, Quality, And Agility Develop And Execute A Vision For Digital Transformation Take An Ecosystem-first Approach To Delivering Products And Services Create Flexible And Reliable Human Resource Model Manage Information Effectively Digital Transformation- Bird’s eye view
  • 5.
    Build intelligent cloud platform Reinventproductivity & business processes Engage Your Customers Empower Your Employees Optimize Your Operations Transform Your Products/Services Industrial IoT Network Centric Industrial Apps Quality Monitoring Tools Sensors Safety Automation INDUSTRY 4.0 Digital Transformation Pattern
  • 6.
    Transform Products/Services Optimize Your Operations Empower Your Employees EngageYour Customers Vision for Digital Transformation Deliver personalized, rich, connected experiences in journeys your customers choose. Keep up with your fastmoving customers, efficiently collaborating to anticipate and meet customer demands. Increase the flow of information across your entire business operations, better manage your resources, and keep your business processes synchronized across all boundaries. Expand the reach of your business using digital channels, anticipate customer needs, understand how your products are used, and quickly develop and improve products and services. Imagine if you could…
  • 7.
    Business Drivers forDigital Transformation Increasing customer demand for personalized experiences Increased disruption from use of new business models Faster pace of customer and market change Increasing pressure to deliver more value at a lower cost Increasing pressure to manage complex supply chain Increase sales, customer acquisition, retention, and satisfaction Better predict potential buyer and new product outcomes Increase design and engineering productivity Identify and implement manufacturing efficiencies Improve production output and quality Improved marketing and sales effectiveness Increased market share Improved perceived services Improved speed to market Reduction in operating costs Business Drivers Focus Areas for Key Executives Business Benefits
  • 8.
    Engage Your Customers Empower Your Employees OptimizeYour Operations Transform Your Products Digital Transformation Capability Model Digital advertising and CLM Customer data manage- ment and analytics Online and mobile commerce Tech-enabled stores Omni-channel experience delivery Customer service automation Digital talent manage- ment and development Employee mobility Productivity and collaboration Tech-enabled employee engagement Data-driven supply chain and logistics Digital equipment management Intelligent process and quality control Digitized front line and back office operations Research and ideation Product development Product Launch
  • 9.
    Provide Customer Service Manage theTotal Supply Chain Market & Sell Products & Services Develop Products & Services Provide Strategy & Direction Capability Map Focus the Customer Value Proposition Collect, communicate, and Understand the Customer, Market, Competitive and Regulatory Environment Understand Customer Needs and Map to Strategic Direction Communicate and Manage to Goals and Measures Develop and Direct Risk Mitigation and Management Develop and Direct Lean/ Continuous Improvement Continually Assess Viability and Strategic Fit and Adapt the Development Portfolio Manage the Full Product Service Life Cycle Design and Prototype New Products Pilot New Products and Product Refinements Continually Improve Production Capacity and Performance Manage Iterative Release/ Certification Processes Gather and analyze data to Identify Markets, Segment Customers, and Leverage the Customer Base Communicate the Brand Continually Adapt Product Packaging and Pricing Target Markets, Customers, and Segments and Execute Plans for Attraction, Acquisition, and Conversion Forecast Finished Goods and Raw Materials Plan Materials and Production Demand and Capacity Acquire Materials, Services, and Products Develop and Operate and/or Acquire Manufacturing Capacity Optimize Supply Chain Performance Assure Product and Service Quality Provide On-Site Assembly and Configuration Develop, Deploy, and Deliver the Customer Experience Collaborate with Customers to Design/Build Products Analyze Service Issues and Implement Process Improvements Measure and Report Service and product Quality Delivery Performance Assess Customer Satisfaction and Report Net Promoter Score Proactively Assure Product Satisfaction (Save Sales) Communicate with Customers via any communication channel
  • 10.
    Internal organization Suppliers Distribution channels Partners API interfaces EcoSystem Structure the organization to include the new approach Assess organization culture and implement management of change Assess skill and address gaps Update KPI, department and individual objectives to drive change Ensure continuity and coexistence of the two models Agree on the business objectives and respective contributions Define the development models and benefit sharing Update the operational framework and objectives (interfaces) Refresh the supplier landscape Measure value Include consumer interactions Agree on the omni-channel framework Define updated KPI Develop the integrated chain Include consumers interactions Measure value Develop partner eco-system strategy Define the key topics (e.g. open innovations) Identify key strategies with clients Define the boundaries Agree on the reward and benefit sharing Measure value Drive towards agile business strategy and business model Include in company strategy as 2 ways (consume and expose) Include API into the product and service development considerations Measure value Leverage a partnership eco-system Explore opportunities
  • 11.
    Improved marketing effectiveness andROI Increased market share Improved product/service quality Improved brand value Improved collaboration with partners Improved speed to market/innovation Increased revenue via cross-sell/up-sell Increased customer satisfaction and loyalty Reduced time to create and deploy campaigns Engage Your Customers Empower Your Employees Optimize Your Operations Optimize Your Operations Increase customer acquisition, retention, satisfaction, and loyalty Develop new revenue opportunities throughout modern customer journey Improve customer connection and personalized experiences Improve and monitor impact and effectiveness of marketing Increase marketing agility and time-to-market Increase customer and marketing insights Competitive pressure Rapidly changing customer and market trends Changing business model and cost control Increasing customer demand for personalized experiences Overabundance of choice for customers Eroding customer loyalty Mobile-first world Engage Your Customers Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits
  • 12.
    Increasing customer demand for exceptional experiencesIncreased customer demand forpersonalization Decreases in market and wallet share Increased Customer Churn Increasing competitive pressure Increasing competitive use of technology Increasing time-to market pressure Improve Customer Experiences through Digital Marketing Improve marketing productivity Increase customer and marketing insights Increased profit margin from higher value services Increased Customer Satisfaction, Trust, and Loyalty New Customer Acquisition Lower cost to advertise Increased revenue viaup-sell and cross sell Faster Time to Impact Create personalized offers from customer demographic insights Create proximity centric offers created based on customerlocation Track and optimize campaign effectiveness using machine learning Collaborate and coordinate with partners more effectively Create and deploy marketing campaign materials faster Integration of customer data into a cohesive view Segment customers Develop relevant insights with real- time account data, news, social activity and connections Beacon and geographic based customer targeting Create engaging content and apps Marketing Web sitec reation and management Customer Relationship Management Data Management Business Intelligence Social Computing Predictive & Prescriptive Analytics Mobile Computing Media Services Web Site Automation Application Instrumentation Engage Your Customers Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
  • 13.
    Engage Your Customers-Value Touch points Strategic Time to Value Increase Revenue Decrease Cost Decrease Risk • Personalized solutions to meet each customer’s needs and desires. • Increased respect and relevance to the company leading to preferential treatment (loyalty programs) Value for Customers • Geographic based offers provides awareness to customer and timeliness • Reduced time researching • … • Loyalty based discounts • Improve satisfaction levels • Understanding what’s available with lower personal expense and avoiding a purchase made without full knowledge (i.e. research, etc.) Value for Business Leaders • Increased understanding of customer’s wants and needs • Increased brand recognition and recall • Increased customer engagement and loyalty • Reduced time to sales conversion • Reduced time to increase customer awareness • Reduced time for offer/pricing experiment results • Rapid offer experimentation to test ideas.• Increased cross-sell/up-sell • Increased customer wallet share • Increased geographic proximity sale • Acquisition of new customers • Reduced capital expense • Reduced customer acquisition costs • Reduced failure of new product and service offerings by leveraging insights about customer preferences Value for IT Leaders • Increase technology innovations • Amplify the customer experience • Improve channel integration • Reduced time to gather, transform and process customer data • Reduced time to create, manage and deploy campaign sites • … • Reduce cost of data analytics • Reduce cost of data acquisition, storage, and management • Reduced cost of creating, managing and deploying campaign sites • Increased automation, less risk for process failures
  • 14.
    Engage Your Customers Continuouslymanaging & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Engage Your Customers Customer • Richer and more engaging experiences • Better solutions to meet each customer’s needs and desires. • Increased awareness of new relevant products and services • Improved and consistent channel experience Employee • Better brand expression • Increased ROI & impact • Deeper connection with customers • Increased job satisfaction Operations • Reduced customer complaints • Simplified processes Business Outcomes/Results • Increased Revenue & ROI • Lower Churn (Higher Loyalty) • Increased Satisfaction (Net Promoter Score, Fan Score, etc.)
  • 15.
    Improved speed to market/innovation Improvedproduct/service quality Increased satisfaction of stakeholders ( BU Heads) Improved ROI of IT projects, Improved collaboration with employees Lower TCO for IT Accurate business reports and forecasts Reduced IT security threats Reduced time to create and deploy IT solutions Engage Your Customers Empower Your Employees Optimize Your Operations Optimize Your Operations Transform Your Products Improve Enterprise Agility to changing demands of business and market Develop new revenue opportunities Improve & simplify internal business processes Make organization more secure Increase collaboration among employees Increase customer and marketing insights Rapidly changing customer and market trends Market pressure Changing business model and cost control Increasing stakeholders/ customer demand for personalized experiences Too many IT options Mobile first world Actionable information required right now Empower Your Employees Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits
  • 16.
    Increase the agility and speedof innovation Increase customer satisfaction, and loyalty Create new digital experiences for customers Decreasing market and wallet share Increased Customer Churn Increasing demand for personalized experiences Increasing competitive pressure Increasing competitive use of technology Increasing time-to-market pressure Recruit, motivate, & Retain employees Ability to anticipate organizational needs Increased pace and culture of innovation Improve quality of products and service Increased up/cross sell Reduced cost of operations Improved productivity Reduced time to market for products and services Leverage the best resources available anywhere Innovate based on customer and market insight Drive operational decisions based on information Track and optimize business effectiveness Collaborate better with employees, customers,partners Be more agile in business processes Culture of mobility and productivity Using telemetry for decision making and product development Culture of ‘Growth Mindset’ Agile Practices ‘Outside in’ Thinking Mobile Computing Internet of Things Data Management Predictive and Prescriptive Analytics Productivity Tools Social Computing Empower Your Employees Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
  • 17.
    Empower Your Employees ValueTouchpoints Value for Customers Value for Business Leaders Value for IT Leaders Strategic • Increased customer satisfaction. • Ability to engage with the company anywhere at anytime • Improved responsiveness of interaction • Improved quality of interactions and products/services • Improved culture of productivity and innovation • Happier and more engaged workforce • Increased market relevance • Increased knowledge sharing across product development teams • Increased employee satisfaction to support increased customer satisfaction • Increase technology innovations • Improve channel integration Time to Value • Faster resolution of questions and issues • Faster awareness of new offers • Faster launches of new products • Faster exchange of ideas • Faster experimentation with new ideas • Increase agility in responding to new business needs (cloud time) • Automation reduces time to market • Movement from traditional waterfall IT development to agile delivery models Increase Revenue • … • Increased market and wallet share • Revenue from “first to market” and “best in class” products and services via increased innovation • … Decrease Cost • … • Better ROI on new products • Reduced cost of product development • Reduce customer acquisition costs • Optimized connectivity costs • Reduced cost for information management Decrease Risk • … • Reduce risk of failure for new product/service • …
  • 18.
    Empower Your Employees Continuouslymanaging & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Empower Your Employees Customer • Timeliness of information about products, services and offers Employee • Faster time to market • Reduced effort • Reduced rework • Increased collaboration • Increased job satisfaction Operations • Decreased risk of errors or delays • Faster and more accurate response to issues Business Outcomes/Results • Increased employee productivity and effectiveness • Increased pace of innovation and agility • Measurable impact and insight
  • 19.
    Engage Your Customers EmpowerYour Employees Optimize Your Operations Transform Your Products Economic Slowdown in developed economies Increasing costs Customers demand differentiation Scarcity of skilled labor Growth in emerging markets Stricter Regulations Resource Management Safety and Compliance Operational excellence Customer Satisfaction & Reliability Improved productivity Market relevant products Achieve Sustainable advantage and growth Production loss avoidance Reduction of inventory cost Operations cost optimization Improve product longevity Increasedrevenue through rele- vant and differentiatedproducts Expert advice to remote locations Proactive resource planning Avoid unexpected malfunction Supply chain optimization and cost reduction Better utilization of equipment and workforce Agile workforce with better mobility Real-time updates for equipment Optimize Your Operations Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits
  • 20.
    Internet of Things AdvancedAnalytics Cloud services Machine Learning Enterprise Mobility/ Mobility solutions Communication and Collaboration Increase instrumentation and monitoring Collect, Store and analyse data from sensors on equipment and smart devices Connect multiple plants and aggregate operational data Develop Omni-channel communication and collaboration among field operators, Service providers and experts Build Data Science or Analytics COE Global dashboards for real time manufacturing monitoring and response Priority focus on safety and regulation Collect, analyse and monitor risk reporting and performance metrics Proactive service collaboration across plant facilities, partners and vendors for faster response to issues Richer collaboration amongst various stakeholders Reduction of inventory cost Operations cost optimization Improved health and safety Proactive resource planning Production loss avoidance Better utilization of equipment Agile workforce with better mobility Improved Knowledge sharing Global Visibility of All Facilities Improved Safety and Compliance Operational excellence Optimize production equipment Improved Knowledge Sharing and Transfer Improved Productivity and resource management Economic Slowdown in developed economies Complex Network of Global Facilities Increased pressure to manage complex supply chain Volatile energy Costs Pressure to lower costs through manufacturing process efficiencies Scarcity of skilled labor Increasing safety regulations Stricter Regulations Optimize Your Operations Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
  • 21.
    Optimize Your Operations ValueTouchpoints Value for Customers Value for Business Leaders Value for IT Leaders Strategic • Better expectations for product delivery and quality • High quality autonomous products • Global oversight of manufacturing operations • Predict and adapt to changing supply, labor and manufacturing availability • Streamline inventory and warehouse management operations • Selling insights to partners and competitors • Better analytic capability • Allow sustainable and robust connection to partners across boundaries • Migration from costly legacy systems to pay per use cloud systems Time to Value • On-time delivery • Faster problem identification • Faster time to resolution • … Increase Revenue • Revenue from new customers • Revenue from repeat customers • Revenue from better brand positioning • Selling insights to partners and competitors • Better utilization of manufacturing capability • … Decrease Cost • Reduction in manufacturing defects in products • Avoid unplanned downtime and outage costs • Reduction in facilities management costs • Reduction in field operations costs • Reduction in maintenance costs • Reduction in cancelled orders • Reduced cost of operations • Reduced cost of information sharing Decrease Risk • Reduce risk of delivery failure, lack of product or service outage • Global operational view supports identifying problems before they escalate • … Option value • Trust in service • … • …
  • 22.
    Optimize Your Operations Continuouslymanaging & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Optimize Your Operations Business Outcomes/Results • Increase sales and contribution margin • Reduced maintenance costs • Reduced inventory investment • Improved resource management Customer • Product availability • Lost sales • Lead time to order • Higher Customer Satisfaction Employee • Increased job satisfaction • Better training, knowledge management, mobility, and collaboration • Scheduling efficiency Innovation • Monetization of data about usage • and uptime Brand • Increased brand awareness • Increased brand value • Improved brand image
  • 23.
    Product Transformation Approach CustomerExperiences Design Thinking Inclusive Design Telemetry Gather Data Visualization Understand Analyze Gain Insight Action Innovate Customer • Get Oriented • Frame • Ideate • Prototype • Optimize Data • App Telemetry • Sensor Telemetry • People Telemetry • Business Telemetry Knowledge • Prototype & test • Visualize Data • Context from usage data • Feedback Insight • Understand User Needs • Understand Product Use • Predict future failures Productive Use • Recommend Knowledge • Provide context • Pre-empt future needs • Act on behalf Inclusive Design Method & Thinking App Insights Azure IoT Band & Windows Power BI Microsoft Graph Cortana Intelligence Delve Analytics Personal Assistant Bots Cognitive Services
  • 24.
    Business Model InnovationFrame Customer Experience Transformation Can we increase demand? • Serve a different set of customers (convert the non-customers) • Create new Value Propositions for customers (pains/gains) • Improve sales and marketing (improve the brand) • Understand better what’s missing in the market (find the whitespace) • Improve the quality of existing products Digital Optimization & Efficiency Can we deliver cheaper or more efficiently? • Improve supplier effectiveness • Improve operational efficiency • Improve employee productivity What are your goals?1 What should change? 2 Value Prop Customer Segments Channels Products & Services Revenue Streams Value Chain Business Impact Frame • Strategic Alignment • Business process change • Modernize architect (enable agile, etc.) • Direct payback • Reduce Risk IT Value Frame • Accelerate time to market • Increase Coverage • Recession proofing • More agility • Reduce Unit Cost Where’s the impact?3 T (Accelerate Business)x Revenue Qualityx Cost Riskx
  • 25.
    Engage Your Customers EmpowerYour Employees Optimize Your Operations Transform Your Products Transform Your Products/Services Enterprise Scenarios Mapped to Benefits Scenario Chain Business Drivers [Business environment] Investment Objectives [Strategic Options] Scenarios [Tactical Business Changes] Key Benefits Production loss avoidance Reduction of inventory cost Reduced time to market Improve product longevity Increased revenue through rele- vant and differentiated products Expert advice to remote locations Proactive resource planning Avoid unexpected malfunction Supply chain optimization and cost reduction Better utilization of equipment Agile workforce with better mobility Real-time updates for equipment Field Crew Efficiency Safety and Compliance Operational excellence Customer Satisfaction & Reliability Improved productivity Market relevant products Achieve Sustainable advantage and growth Economic Slowdown in developed economies Increasing costs Customers demand differentiation Scarcity of skilled labor Growth in emerging markets Stricter Regulations
  • 26.
    Customer Relationship Management Mobile &Social Computing Collaboration and Information Management Internet of Things Advanced Analytics Big Data Analyze customer experience data from partners and social networks Connect design teams globally and collaborate on common goals to seek optimized solutions Use analytics and machine learning to identify new opportunities Analyze real-time product usage telemetry for advanced decision making and visibility Continually improve experience to increase customer satisfaction, retention and value Design highly differentiated, relevant products based on insights and innovative thinking Rapidly experiment with new business models and measure the impact before committing Optimize product development processes for collaboration and agility Improved products and services Reduce cost of product development Increase in knowledge sharing Increase revenue from innovative “first to market” options and services Create new business models for the digital era Increase customer satisfaction, retention and value Increase design and engineering productivity Adhere to increasing regulations Increased pressure to manage complex supply chain Competitive pressure Stay ahead of changing customer and market trends Connect with customer Green manufacturing Pressure to lower costs through manufacturing process efficiencies Tightening safety regulations Transform Your Products Enabling Technologies Enabling Changes Business Changes Benefits Investment Objectives Business Drivers Benefits Dependency Network
  • 27.
    Transform Your Products ValueTouchpoints Value for Customers Value for Business Leaders Value for IT Leaders Strategic • Improved adoption and usage of products • Increased discounts and promotional feeds from partners and programs • Increased brand recognition and recall • New customer acquisition and retention • Higher customer satisfaction • Increased customer engagement and brand loyalty • Improved data processing scalability • Improved data modeling capability • Improved analytical capabilities Time to Value • Reliable connection to partners and suppliers • Improve speed to market/innovation • Shortened development cycle • Increased agility in responding to new business needs (cloud time) • Sustained relevance of IT in manufacturing Increase Revenue • Increased resale value • Increased value from differentiated offerings • Increase revenue from innovative “first to market” options and services • Repeat sales from satisfied customers • Increased market share • Increase in ancillary revenue • … Decrease Cost • Reduced maintenance costs • Reduce cost of product development • Reduce cost of prototyping, physical modeling, and testing • Reduced cost of data management and storage • Reduced cost of data acquisition • Optimized connectivity costs • Reduced cost of data analytics Decrease Risk • Significant reduction in likelihood of safety incidents • Increased knowledge sharing across product development teams • Unlimited ability to run virtual reliability and robustness • cycles in the cloud • … Option value • Trust in service • … • …
  • 28.
    Transform Your Products Continuouslymanaging & measuring clear value levers, success factors, and performance measures Value Realization Scorecard Transform Your Products Business Outcomes/Results • Improve speed to market/ innovation • Reduce Failure of Acceptance • Uptake of supplemental services (add on services, etc.) • Reduce cost of product development • Decrease in need for on-site or service-center remediation • Increase in knowledge sharing • Reduced cost of prototyping, physical modeling, and testing Innovation • Enhanced market insight into ideation • Faster time to market • Increased return on innovation investment • Lower environmental impact and pioneer innovation design solutions Brand • Improved brand perception • Improved market penetration • Retention of existing customers reduced churn) • Increased customer satisfaction with products/services People • Increase time spent engineering and less time on non value added tasks • Seamless idea sharing and collaborative development between individuals and teams Culture • Increase in employee productivity • Accelerate innovation • Integrated design for environmental compliance
  • 29.
    Got Questions ? Connectwith me Email: pradeeppatel2k17@gmail.com LinkedIn:https://www.linkedin.com/in/pradeeppatelpmp/

Editor's Notes

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