The document discusses the role of digital transformation in value chain analysis, outlining how it enhances efficiency and competitiveness across various stages such as inbound logistics, operations, and marketing. Examples of companies like Walmart, Siemens, Amazon, and Coca-Cola illustrate successful implementations of digital technologies, leading to improved decision-making and customer engagement. The conclusion highlights the benefits of digital transformation, including cost reduction, faster innovation, and sustained growth.

1. Digital Transformation in value chain analysis
Presented By
Shivam Sharma
Presented To
Yogesh Sir

2. Inde
x
Digital Transformation 03
What is value czzhain analysis 04
How digital transformation
is being done at every
stage of value chain analysis 05
value chain analysis
Examples of the company
contributing to digital 13
transformation
Conclusion 14

3. What is Digital Transformation ?
• Digital transformation refers to the integration of digital
technologies into all areas of the operation
• it has bring revolution in the working of the organizations

4. What is value chain analysis?
It is a strategic tool used to
identify and evaluate the activities
that create value for a business

5. 1.Inbound Logistics:
• Automation of Supply chain management: RFID and IOT
sensors are used to track inventory.
• Data Analytics: Use big data analytics to forecast demand
and optimize inventory levels, leading to cost savings and
reduced waste.
How digital transformation is being done at the every step of value
chain analysis
RFID
Example
In 2022, Walmart introduced RFID for its
all products

6. How digital transformation is being done at the every step of value
chain analysis
2. Operations:
• Smart Manufacturing: Robotics and Automation has helped
them reduce labor costs and efficiency.
• Cloud Computing: For better collaboration, sociability and
access to real time data analytics

7. 3. Outbound Logistics:
• Real time tracking: Employ GPS and tracking software to
provide customers with real-time data.
• Last Mile Delivery solutions : Implement digital tools for
efficiency.
How digital transformation is being done at the every step of
value chain analysis

8. How digital transformation is being done at the every step of
value chain analysis
4. Marketing and sales:
• Digital Marketing: Use for better reach
• Customer Relationship Management: Implement digital tools
for analyzing data and improved customer interaction

9. How digital transformation is being done at the every step of
value chain analysis
5. Services:
• Omni channel support: Integrate multiple customer service
channels
• Predictive Analytics: Use data analytics for customer service
improvement.

10. How digital transformation is being done at the every step of
value chain analysis
6. Firm Infrastructure:
• Digital governance and strategy: A clear strategy should be
formed
• Cybersecurity Measures: Protect digital assest to maintain
customer trust.

11. 7. Human Resource Management:
• Digital training and development: Integrate multiple customer
service channels
• Data driven recruitment: Use data analytics for customer
service improvement.
How digital transformation is being done at the every step of
value chain analysis

12. 8. Technology Development :
• Research and development: Integrate multiple customer
service channels
• Collaboration tools: Use data analytics for customer service
improvement.
How digital transformation is being done at the every step of
value chain analysis

13. Examples of the company contributing to digital transformation
Walmart uses advanced data analytics and IoT technologies to optimize its supply chain. With RFID
tags on products, Walmart can track inventory in real time, ensuring that shelves are stocked
efficiently and reducing the risk of overstocking or stockouts.
Siemens has implemented smart manufacturing practices through the use of IoT and automation
in its factories. The company employs digital twins—virtual replicas of physical systems—to
optimize production processes, predict maintenance needs, and reduce downtime.
Amazon uses sophisticated logistics technology, including real-time tracking systems and
automated delivery drones. Their sophisticated algorithms optimize delivery routes, ensuring
faster shipping times and reducing costs, which is a key element of their competitive advantage.
Coca-Cola utilizes big data and analytics to understand consumer behavior better. They leverage
social media and online campaigns to engage customers. The company also uses CRM systems to
personalize marketing efforts based on customer data and preferences.

14. Conclusion
• Increased Efficiency: Digital tools like automation, and IoT have reduce costs and eliminate bottlenecks
in the supply chain.
• Enhanced Customer Experience: Technologies have improved customer engagement and satisfaction.
• Faster Innovation: Companies leveraging digital tools in R&D, such as digital twins and machine
learning, can innovate more rapidly and stay ahead of market trends.
• Improved Decision-Making: Advanced analytics and cloud-based platforms enable better data-driven
decisions, enhancing firm-wide coordination and strategy.
• Sustained Competitiveness: By integrating digital transformation across every stage, businesses can
adapt to disruptions, maintain competitiveness, and drive long-term growth.