Presentation I delivered at the Digital Summit in Atlanta. I talked about the importance of video as a key tactic for marketers. I showed examples of what we do at PGi.

1. Jeff Perkins
Digital Summit
June 18, 2014
VIDEO IS NOT
AN OPTION…

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PGi

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ABOUT ME
• Pic of kids
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@jeffperkins8
www.linkedin.com/in/jeffperkins1
SingleMindedProposition.com

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THE GOOD OLD DAYS
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Only 2% of cold calls result in an appointment
3% of emails result in a click (Source: Mail Chimp)
(Source: Leap Job)

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YOUR CUSTOMERS JUST AREN’T THAT INTO YOU
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Your prospects are 70% of the
way through the sales process
before they engage a rep.
TRADITIONAL
SALES FUNNEL

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WHAT ARE THEY DOING 70%
OF THE TIME?

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Source: Google & Compete B2B Customer Study June 2013
ONLINE RESEARCH

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MEET YOUR NEW SALES REP

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DO YOU WANT YOUR
SALES REP TO BE
SILENT?

13. INTERACTIONS ONLINE CAN BE AS
DYNAMIC AS HUMAN INTERACTIONS
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14. THE VIRTUAL
DEALERSHIP
50%of car shoppers used video
while shopping for a car.
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IT’S ABOUT CREATING ENGAGEMENT
IT’S NOT JUST ABOUT CREATING A VIDEO.

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80% of your online visitors will watch a
video, while only 20% will actually read
content in its entirety.
People are 64% more likely to buy a
product after watching a video.
http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/

17. VIDEO AIN’T EASY • Timing
• Budget
• Approval process
• Quickly outdated
• What kinds of videos?
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HOW DO YOU DO IT?

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HAVE A CLEAR VISION
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CATEGORIES OF VIDEO
Product Overview/Ad
How-To Tips
Product Story
Testimonials

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CREATE A VIDEO
PRODUCTION MACHINE

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 Find the right production team
 Bring in your production team on a regular basis
 Get footage “in the can” for later use
 Get timely feedback to your production company

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WIDE DISTRIBUTION

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42. New User Ads
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New Users Retargeting
Cost Per View $0.20 $0.19
Click Thru Rate .8% 2.24%
Watched half the video 45% 54%
Watched entire video 10% 15%

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CREATE A VIDEO
CULTURE

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221% increase in video views
40 leads a month from video
VIDEO RESULTS

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VIDEO IS NOT AN OPTION…
IT’S A REQUIREMENT.

50. THANK
YOU
#DSUM14 @JeffPerkins8
Jeff Perkins
VP Global Online Marketing, PGi
www.linkedin.com/in/jeffperkins1
@JeffPerkins8
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