My recent webinar about the importance of improving collaboration through technology. You can watch the full webinar here: https://event.webcasts.com/viewer/event.jsp?ei=1048052
3 Reasons to Use Data for Successful CROJason Wright
In this presentation from the Engage Conference 2021, learn how to use CRO to drive business results. Increasing sales doesn't always mean you need a brand new site design. The smallest changes can sometimes have the biggest impact.
Slides as presented at the 2019 Prairie DevCon Deliver Conference. http://www.prdcdeliver.com/
Leadership at Every Level: Practices for Aligned Autonomy
What does it mean to have leadership at every level of an organization? How do you create aligned autonomy in your team or organization? This talk connects the philosophy of intent-based leadership with practices that enable you to realize the benefits of aligned autonomy, regardless of where your name is in your org chart. By discovering virtual safety nets and vision balloons, you’ll learn how to pragmatically establish psychological safety and alignment of purpose, two of the core traits of high-performing teams.
Stay clear from report monkeys when making data driven decisionsHumix
The document discusses how analysts can avoid being "report monkeys" and instead focus on more strategic work. It recommends that analysts:
1. Get organizational buy-in by creating a measurement plan, telling stories with data, and doing branding for their team.
2. Address implementation pains by using tag managers and respecting IT processes.
3. Prevent weird data issues by understanding how analytics works, documenting changes, and using debugging tools.
4. Avoid time-consuming recurring reports by automating data collection and reporting through tools like the Google Analytics spreadsheet add-on and dashboards.
Discover how your candidate experience has a direct impact on your employer brand and how both can influence how candidates ‘feel’ and ‘think’ towards your brand
Discover the key ingredients that can help you design an employer brand experience for ‘happiness’
Learn how emotion in your marketing and the power of storytelling can help you attract and engage with candidates helping you build a community of passive and active talent
Aquent/AMA Webcast- Content Marketing: How to Sustain It, Find Success, and S...Aquent
Content marketing may be the flavor of the past few years, but it's still far too common for companies to launch a blog or write one white paper before running out of steam. They rarely see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process.
This webcast will dig deep into the steps every company must take to set up a sustainable, successful content marketing strategy.
Dave Hazlehurst, Partner & Director, Client Services, Ph Creative
Dave shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI. Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
The document discusses strategies for persuasion and influence. It emphasizes that to be persuasive, one needs credibility and trust (ethos), appeal to emotions (pathos), and use of logical consistency and facts (logos). It also discusses techniques like being truthful, monitoring for bullshit, leading with empathy, finding common ground with the audience, and appealing to their pain or pleasure. The goal is to understand the audience's perspective and problems to effectively convince them of a solution.
3 Reasons to Use Data for Successful CROJason Wright
In this presentation from the Engage Conference 2021, learn how to use CRO to drive business results. Increasing sales doesn't always mean you need a brand new site design. The smallest changes can sometimes have the biggest impact.
Slides as presented at the 2019 Prairie DevCon Deliver Conference. http://www.prdcdeliver.com/
Leadership at Every Level: Practices for Aligned Autonomy
What does it mean to have leadership at every level of an organization? How do you create aligned autonomy in your team or organization? This talk connects the philosophy of intent-based leadership with practices that enable you to realize the benefits of aligned autonomy, regardless of where your name is in your org chart. By discovering virtual safety nets and vision balloons, you’ll learn how to pragmatically establish psychological safety and alignment of purpose, two of the core traits of high-performing teams.
Stay clear from report monkeys when making data driven decisionsHumix
The document discusses how analysts can avoid being "report monkeys" and instead focus on more strategic work. It recommends that analysts:
1. Get organizational buy-in by creating a measurement plan, telling stories with data, and doing branding for their team.
2. Address implementation pains by using tag managers and respecting IT processes.
3. Prevent weird data issues by understanding how analytics works, documenting changes, and using debugging tools.
4. Avoid time-consuming recurring reports by automating data collection and reporting through tools like the Google Analytics spreadsheet add-on and dashboards.
Discover how your candidate experience has a direct impact on your employer brand and how both can influence how candidates ‘feel’ and ‘think’ towards your brand
Discover the key ingredients that can help you design an employer brand experience for ‘happiness’
Learn how emotion in your marketing and the power of storytelling can help you attract and engage with candidates helping you build a community of passive and active talent
Aquent/AMA Webcast- Content Marketing: How to Sustain It, Find Success, and S...Aquent
Content marketing may be the flavor of the past few years, but it's still far too common for companies to launch a blog or write one white paper before running out of steam. They rarely see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process.
This webcast will dig deep into the steps every company must take to set up a sustainable, successful content marketing strategy.
Dave Hazlehurst, Partner & Director, Client Services, Ph Creative
Dave shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI. Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
The document discusses strategies for persuasion and influence. It emphasizes that to be persuasive, one needs credibility and trust (ethos), appeal to emotions (pathos), and use of logical consistency and facts (logos). It also discusses techniques like being truthful, monitoring for bullshit, leading with empathy, finding common ground with the audience, and appealing to their pain or pleasure. The goal is to understand the audience's perspective and problems to effectively convince them of a solution.
Digital Strategy - Insurance Broker Expo CoventryDave Hazlehurst
Slidedeck from my presentation to the Insurance sector on the 14th November on the 4 pillars for Digital strategy and what they need to do win online. Includes info on Google Hummingbird, SEO, Socials Media, Content Marketing, CRO, Experience
Culture add over culture fit [flowcon 2018]Matthew Philip
The document discusses balancing culture fit and culture add when building organizational culture. It advocates valuing culture add over culture fit alone in order to bring in new perspectives and ideas. Culture fit is still important for job satisfaction and performance. The document provides examples of how some companies focus on culture add through strengths-based interviewing and personal journey mapping. It also discusses challenges that can arise when solely focusing on culture fit, such as creating an intolerant monoculture.
IoT: Build an employee check-in system with Tessel and SalesforceShruti Sridharan
Why waste tons of money on sophisticated check-in systems for your dream startup! All you have to do is to get your creative juices flowing. The concept of IoT has opened up a plethora of ways by which you can bring life to the inanimate objects around you and get them talking and make them connect to the Internet. In this session you will learn how you can setup a Tessel(a popular IoT and robotics development platform) and connect the same with Salesforce consuming the Salesforce REST APIs to create an employee check-in system in no time and believe with very less code! You are sure to go back inspired by the simplicity of Tessel and the vast amount of use cases that you can think about by connecting Tessel and Salesforce. So join us to experience this match made in heaven - Tessel + Salesforce.
TLC June - 'Google' Dave Hazelhurst, Ph.CreativeTALiNT Partners
The document discusses how to become famous on social media through recruitment. It emphasizes creating engaging and shareable content, optimizing content for multiple devices, and finding influencers to spread content. Metrics for measuring social media success like conversation, amplification, and economic value are also mentioned. The overall message is that remarkable, inspiring content that gives people "goosebumps" is key to gaining recognition through social media.
TLC Manchester - "Google" Dave Hazelhurst, Ph.CreativeTALiNT Partners
The document discusses how to become digitally famous through social media recruitment and engagement. It emphasizes creating engaging and shareable content, optimizing for multi-device experience, finding influencers to spread content, inspiring and educating audiences, and measuring social media success through metrics like conversation and economic value. The overall message is about standing out through remarkable, shareable content that gives audiences "goosebumps".
Marriage of Content + SEO: Tips for Keeping the Relationship StrongAcceleration Partners
When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting.
Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., will discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a union that’s successful and in sync for years to come.
In this webinar you will learn:
- Tips for reinvigorating your content so that it attracts and engages your audience
- Hot SEO techniques marketers are leveraging to share their content and make it irresistible to search engines
- Things to avoid in your SEO + content relationship so that it doesn’t turn toxic
Harnessing Nested Functions for Extreme Excel ExcellenceBrettASnyder
This document discusses using nested functions in Google Sheets to analyze and build solutions for search engine optimization goals. It provides examples of identifying problems, determining criteria, finding keys, and building formulas with nested IF, OR, AND functions to automate decision-making for tasks like bid management, identifying keywords in striking distance, and more. The document emphasizes that nested functions allow building powerful tools to make SEO data actionable.
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you're just not sure? PPC Heroes and their allies are here to help!
In the recording, Hanapin Marketing's Associate Director of Paid Search and resident CRO expert, Sam Owen, and WiderFunnel's Founder and CRO expert, Chris Goward, host a live landing page audit. Throughout the webinar, the experts went through a number of submitted landing pages and pointed out their strengths, opportunities, and suggested solutions.
You'll expert-level ppc tips like:
*Best practices for landing pages
*Tips and tricks on how to make sure your landing page is optimized for conversions
*Examples of good and not-so-good features on a landing page
The Biggest Lies That Digital Marketers Tell Themselves - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Samuel Scott, Marcom Director at Logz.io & Columnist at The Drum
Too much of the time, people accept whatever so-called experts and influencers tell them. We believe whatever we hear within the digital marketing echo chamber — even when those ideas are presented without evidence and later shown to be false. In this keynote address, Samuel Scott, the Marcom Director of log analytics platform Logz.io and a columnist for The Drum, will highlight the biggest lies and falsehoods within online marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Innovation for Existing Software Product: An R&D ApproachTechWell
In the world of software, innovating an existing product often makes the difference between continued success and rapid irrelevance and failure. Although innovation can come from many different sources, it can be difficult to develop breakthrough innovations while simultaneously trying to maintain an existing piece of software. Aaron Barrett says that a stand-alone R&D team, freed from the constraints of production software, is a great answer to this dilemma. Join Aaron as he shares some simple guidelines to facilitate the process of integrating R&D efforts into an existing software product while avoiding R&D that does not lead to production-ready systems. Learn how and when to get company buy-in, actively engage your developers, and develop with your go-to-market strategy in mind to reap the innovation benefits of a dedicated R&D team.
Leadership at Every Level: Intent-Based Leadership PracticesMatthew Philip
This document discusses leadership at every level and creating an environment where people can flourish. It promotes encouraging leadership from all employees through practices like andon cords, competence building, shared vision, and autonomy-support meetings. These "safety nets" and "vision balloons" aim to create psychological safety and clarity of purpose to allow aligned autonomy across an organization. The goal is shifting away from traditional top-down management styles to a model where all people see themselves as leaders.
This document provides 10 tips for building a modern marketing team. The tips include figuring out hiring needs before starting, focusing on one's own network for candidates, maintaining a pipeline of potential candidates, hiring specialists rather than generalists, conducting thorough background checks, hiring quickly but also being willing to fire quickly if needed, and creating a collaborative team environment. The overall message is that the success of a marketer depends more on the quality of the marketing team that is built.
Digital Summit - Video is not an Option - Jeff Perkins Presentation - 5.21.14Jeff Perkins
Presentation I delivered at the Digital Summit in Atlanta. I talked about the importance of video as a key tactic for marketers. I showed examples of what we do at PGi.
Evolve or Die: How to Survive and Thrive in the Changing Sales Landscape - AA...Jeff Perkins
I gave this presentation at the AA-ISP Leadership Summit in April 2014. The talk was about how sales professionals have to evolve to the changing landscape in order to be successful.
Pubcon Presentation - Foundational Data [Britney Muller]Britney Muller
The document contains slides from a presentation by Britney Muller on user experience best practices. Some of the key points discussed in the slides include: conducting research to understand what questions people have before needing a product or service; creating personas to understand different user needs; the importance of speed and page load times to user satisfaction; optimizing videos for playback through techniques like custom thumbnails; using data scraping to power ideas and testing; and ensuring the best user experience is invisible and optimized through dynamic targeting.
Predictive Data Analytics to Help Your CustomersExperian_US
The @ExperianDataLab hosts a #DataTalk on Thursdays at 5 p.m. ET on Twitter. Join us.
This week, we talked about data preparation, model evaluation, testing effectiveness of predictive analytics, challenges, and trends in predictive analytics.
We learned from Michael Beygelman, Co-founder and CEO of Joberate and Berry Diepeveen, Partner and Enterprise Intelligence Leader at EY in South Africa, and Chuck Robida, Chief Scientist for Experian Decision Analytics.
Learn about past and upcoming chats at:
http://experian.com/datatalk
Marketing Measurement Therapy Webcast slides by BECKONAmanda Roberts
The document discusses marketing analytics and the need for marketers to move beyond reporting past performance to using data to drive business decisions in real-time. It presents a marketing analytics maturity model with 5 phases, from disparate reports to integrated, automated reporting to predictive modeling. Most marketers are stuck in the first 2 phases of manual, retrospective reporting. The document outlines symptoms of this, and what is needed to advance - a united, real-time data hub integrating all marketing spend, activity and business/brand metrics data sources. This will allow marketers to analyze data and act on insights more quickly instead of just reporting past performance.
DIG South - How to Become a CMO: A Marketers Journey from Middle Management t...Jeff Perkins
My presentation from the DIG SOUTH conference in April 2018. Navigating a career in marketing is a challenge. At times, it can feel like you're stuck and there's no opportunity to breakthrough to the next level. That was exactly where I found myself in 2011. I was trapped in a mid-level marketing role and he couldn't find a path upward in the organization. Just five years later, I became the CMO of one of the fastest growing companies in the US. In this session, I discussed my journey from a marketing manager to executive and share the valuable lessons learned along the way. I show how aspiring marketing leaders need to not only be high performers in their current job, but also focus on building their personal brands and networks for the long term.
QuickBooks Connect 2016 - Marketing your app: learn from your developer peersIntuit Developer
Once you launch your app, how do you market it? Learn from the pros who have made it big in the QuickBooks ecosystem. This session will include the tips and tricks you need to succeed with small businesses and accountants.
Digital Strategy - Insurance Broker Expo CoventryDave Hazlehurst
Slidedeck from my presentation to the Insurance sector on the 14th November on the 4 pillars for Digital strategy and what they need to do win online. Includes info on Google Hummingbird, SEO, Socials Media, Content Marketing, CRO, Experience
Culture add over culture fit [flowcon 2018]Matthew Philip
The document discusses balancing culture fit and culture add when building organizational culture. It advocates valuing culture add over culture fit alone in order to bring in new perspectives and ideas. Culture fit is still important for job satisfaction and performance. The document provides examples of how some companies focus on culture add through strengths-based interviewing and personal journey mapping. It also discusses challenges that can arise when solely focusing on culture fit, such as creating an intolerant monoculture.
IoT: Build an employee check-in system with Tessel and SalesforceShruti Sridharan
Why waste tons of money on sophisticated check-in systems for your dream startup! All you have to do is to get your creative juices flowing. The concept of IoT has opened up a plethora of ways by which you can bring life to the inanimate objects around you and get them talking and make them connect to the Internet. In this session you will learn how you can setup a Tessel(a popular IoT and robotics development platform) and connect the same with Salesforce consuming the Salesforce REST APIs to create an employee check-in system in no time and believe with very less code! You are sure to go back inspired by the simplicity of Tessel and the vast amount of use cases that you can think about by connecting Tessel and Salesforce. So join us to experience this match made in heaven - Tessel + Salesforce.
TLC June - 'Google' Dave Hazelhurst, Ph.CreativeTALiNT Partners
The document discusses how to become famous on social media through recruitment. It emphasizes creating engaging and shareable content, optimizing content for multiple devices, and finding influencers to spread content. Metrics for measuring social media success like conversation, amplification, and economic value are also mentioned. The overall message is that remarkable, inspiring content that gives people "goosebumps" is key to gaining recognition through social media.
TLC Manchester - "Google" Dave Hazelhurst, Ph.CreativeTALiNT Partners
The document discusses how to become digitally famous through social media recruitment and engagement. It emphasizes creating engaging and shareable content, optimizing for multi-device experience, finding influencers to spread content, inspiring and educating audiences, and measuring social media success through metrics like conversation and economic value. The overall message is about standing out through remarkable, shareable content that gives audiences "goosebumps".
Marriage of Content + SEO: Tips for Keeping the Relationship StrongAcceleration Partners
When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting.
Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., will discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a union that’s successful and in sync for years to come.
In this webinar you will learn:
- Tips for reinvigorating your content so that it attracts and engages your audience
- Hot SEO techniques marketers are leveraging to share their content and make it irresistible to search engines
- Things to avoid in your SEO + content relationship so that it doesn’t turn toxic
Harnessing Nested Functions for Extreme Excel ExcellenceBrettASnyder
This document discusses using nested functions in Google Sheets to analyze and build solutions for search engine optimization goals. It provides examples of identifying problems, determining criteria, finding keys, and building formulas with nested IF, OR, AND functions to automate decision-making for tasks like bid management, identifying keywords in striking distance, and more. The document emphasizes that nested functions allow building powerful tools to make SEO data actionable.
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you're just not sure? PPC Heroes and their allies are here to help!
In the recording, Hanapin Marketing's Associate Director of Paid Search and resident CRO expert, Sam Owen, and WiderFunnel's Founder and CRO expert, Chris Goward, host a live landing page audit. Throughout the webinar, the experts went through a number of submitted landing pages and pointed out their strengths, opportunities, and suggested solutions.
You'll expert-level ppc tips like:
*Best practices for landing pages
*Tips and tricks on how to make sure your landing page is optimized for conversions
*Examples of good and not-so-good features on a landing page
The Biggest Lies That Digital Marketers Tell Themselves - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Samuel Scott, Marcom Director at Logz.io & Columnist at The Drum
Too much of the time, people accept whatever so-called experts and influencers tell them. We believe whatever we hear within the digital marketing echo chamber — even when those ideas are presented without evidence and later shown to be false. In this keynote address, Samuel Scott, the Marcom Director of log analytics platform Logz.io and a columnist for The Drum, will highlight the biggest lies and falsehoods within online marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Innovation for Existing Software Product: An R&D ApproachTechWell
In the world of software, innovating an existing product often makes the difference between continued success and rapid irrelevance and failure. Although innovation can come from many different sources, it can be difficult to develop breakthrough innovations while simultaneously trying to maintain an existing piece of software. Aaron Barrett says that a stand-alone R&D team, freed from the constraints of production software, is a great answer to this dilemma. Join Aaron as he shares some simple guidelines to facilitate the process of integrating R&D efforts into an existing software product while avoiding R&D that does not lead to production-ready systems. Learn how and when to get company buy-in, actively engage your developers, and develop with your go-to-market strategy in mind to reap the innovation benefits of a dedicated R&D team.
Leadership at Every Level: Intent-Based Leadership PracticesMatthew Philip
This document discusses leadership at every level and creating an environment where people can flourish. It promotes encouraging leadership from all employees through practices like andon cords, competence building, shared vision, and autonomy-support meetings. These "safety nets" and "vision balloons" aim to create psychological safety and clarity of purpose to allow aligned autonomy across an organization. The goal is shifting away from traditional top-down management styles to a model where all people see themselves as leaders.
This document provides 10 tips for building a modern marketing team. The tips include figuring out hiring needs before starting, focusing on one's own network for candidates, maintaining a pipeline of potential candidates, hiring specialists rather than generalists, conducting thorough background checks, hiring quickly but also being willing to fire quickly if needed, and creating a collaborative team environment. The overall message is that the success of a marketer depends more on the quality of the marketing team that is built.
Digital Summit - Video is not an Option - Jeff Perkins Presentation - 5.21.14Jeff Perkins
Presentation I delivered at the Digital Summit in Atlanta. I talked about the importance of video as a key tactic for marketers. I showed examples of what we do at PGi.
Evolve or Die: How to Survive and Thrive in the Changing Sales Landscape - AA...Jeff Perkins
I gave this presentation at the AA-ISP Leadership Summit in April 2014. The talk was about how sales professionals have to evolve to the changing landscape in order to be successful.
Pubcon Presentation - Foundational Data [Britney Muller]Britney Muller
The document contains slides from a presentation by Britney Muller on user experience best practices. Some of the key points discussed in the slides include: conducting research to understand what questions people have before needing a product or service; creating personas to understand different user needs; the importance of speed and page load times to user satisfaction; optimizing videos for playback through techniques like custom thumbnails; using data scraping to power ideas and testing; and ensuring the best user experience is invisible and optimized through dynamic targeting.
Predictive Data Analytics to Help Your CustomersExperian_US
The @ExperianDataLab hosts a #DataTalk on Thursdays at 5 p.m. ET on Twitter. Join us.
This week, we talked about data preparation, model evaluation, testing effectiveness of predictive analytics, challenges, and trends in predictive analytics.
We learned from Michael Beygelman, Co-founder and CEO of Joberate and Berry Diepeveen, Partner and Enterprise Intelligence Leader at EY in South Africa, and Chuck Robida, Chief Scientist for Experian Decision Analytics.
Learn about past and upcoming chats at:
http://experian.com/datatalk
Marketing Measurement Therapy Webcast slides by BECKONAmanda Roberts
The document discusses marketing analytics and the need for marketers to move beyond reporting past performance to using data to drive business decisions in real-time. It presents a marketing analytics maturity model with 5 phases, from disparate reports to integrated, automated reporting to predictive modeling. Most marketers are stuck in the first 2 phases of manual, retrospective reporting. The document outlines symptoms of this, and what is needed to advance - a united, real-time data hub integrating all marketing spend, activity and business/brand metrics data sources. This will allow marketers to analyze data and act on insights more quickly instead of just reporting past performance.
DIG South - How to Become a CMO: A Marketers Journey from Middle Management t...Jeff Perkins
My presentation from the DIG SOUTH conference in April 2018. Navigating a career in marketing is a challenge. At times, it can feel like you're stuck and there's no opportunity to breakthrough to the next level. That was exactly where I found myself in 2011. I was trapped in a mid-level marketing role and he couldn't find a path upward in the organization. Just five years later, I became the CMO of one of the fastest growing companies in the US. In this session, I discussed my journey from a marketing manager to executive and share the valuable lessons learned along the way. I show how aspiring marketing leaders need to not only be high performers in their current job, but also focus on building their personal brands and networks for the long term.
QuickBooks Connect 2016 - Marketing your app: learn from your developer peersIntuit Developer
Once you launch your app, how do you market it? Learn from the pros who have made it big in the QuickBooks ecosystem. This session will include the tips and tricks you need to succeed with small businesses and accountants.
The document discusses future proofing a digital strategy and marketing. It emphasizes the need to optimize for multiple devices and platforms, understand user personas and emotions, engage influencers through compelling content, and stay up to date on emerging technologies like voice search and augmented reality. The overall message is that digital marketing requires an integrated approach across channels to build trust and authority with audiences over time.
SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode
Keith L. Goode presented on changes happening in search engine results pages (SERPs). The presentation discussed how Google is rewriting page titles for 23% of top results, reducing the number of results shown on SERPs which makes ranking harder, and including more local listings and instant answers which takes up valuable real estate. Goode advised focusing on relevant titles, mitigating duplication, targeting topics not keywords, and creating how-to and instructional content to work with these SERP changes. The presentation emphasized controlling on-page elements and adopting a user-first approach to succeed with evolving personalized search algorithms.
This document summarizes Purna Virji's presentation on optimizing customer experience with voice search, chatbots, and digital assistants. The presentation covers the science of customer experience and why it matters, introduces a framework of four Cs (conversational design), and emphasizes testing conversations to ensure a positive user experience. Virji argues that for conversational interfaces to see widespread adoption, the customer experience must be better than existing options.
Big data refers to large volumes of data that are too large and complex for traditional data processing systems. This type of data is being generated from various sources like mobile devices, social media, the internet of things, and more. Big data is important because analyzing it allows companies to gain valuable insights that can help them improve their products and services, make better decisions, and transform how they interact with customers. While big data technologies and tools are evolving, the core goal is still about using data to help solve problems in an objective way.
This document summarizes a webinar on improving the candidate experience. The webinar covered five "hacks" for success: 1) Collect basic info from candidates who don't apply; 2) Keep application processes simple; 3) Communicate respectfully with candidates; 4) Inform candidates when they are no longer being considered; and 5) Audit application processes to identify areas for improvement. The webinar also discussed using tools like Lever to streamline recruiting tasks and enhance the candidate experience.
A Survival Guide for the Overwhelmed Online MarketerStoney deGeyter
There is so much required to run a successful web marketing campaign, we often don't know where to start. A good web marketing strategy requires a P.L.A.N.:
Priorities: Basic Survival Strategies
Landscape: Web Marketing Facts and Fiction
Action: Optimization Tools and Tactics
Navigation: Maintaining a Healthy Web Presence
Each section will provide tips, tools and techniques you need to be effective at online marketing without becoming overwhelmed.
ESOMAR APAC 2016: Increasing the ROI of InsightsTom De Ruyck
The document discusses insights and how to increase their ROI (return on investment). It notes that while marketers believe they spend enough on research, there is no correlation between spending and quality of insights. It provides frameworks for what makes a good insight and how to facilitate the flow of insights through a company. This includes harvesting existing insights, activating stakeholders, and collaborating to implement insights. It also discusses how to ingrain insights into habits through motivation, triggers, and routine-building.
Triangle SMC - 5 Attributes of a FANatical SalespersonMeredith Oliver
Presented to the Triangle Sales and Marketing Council, this program addresses five of the most important attributes of the modern day salesperson. Professional sales and marketing speaker, Meredith Oliver, CSP, MIRM has fifteen years of experience in the home building industry. She is an author, speaker and founder of Meredith Communications, a digital marketing agency in Raleigh, NC. For more information about Meredith's speaking services visit MeredithSpeaks.com.
The document summarizes an SEO webinar presented by Jonathan Pogact and Stephanie Pflaum. It covers various topics related to search engine optimization, including on-page optimization best practices, keyword selection, content strategies, link building, and analytics. Slides discuss technical aspects like crawlable content, URL structures, and microdata as well as higher-level concepts like searcher intent, the customer journey funnel, and link signals that search engines use to evaluate websites.
For many years, marketers have used the framework of the "sales funnel". But, in the today's business environment, the traditional sales funnel has become obsolete. Customer journeys are increasingly complex for marketers to understand and vary dramatically by industry, by company, by function and by individual. The traditional funnel is actually more like a cocktail shaker. The customer gets dumped in, swirls around in information for a period of time and then gets poured out. For marketers, this creates both challenges and opportunities that will be discussed during this session.
Similar to Hitting a home run with collaboration 12.11.14 (1) (20)
Effective Marketing for Your Parking ProgramJeff Perkins
The document provides an overview of effective marketing strategies for a mobile parking app. It details ParkMobile's success with over 13 million users and transactions of $42 billion. It then outlines 7 tips for marketing a mobile parking app, including high impact signage, local media coverage, advertising promotions, optimizing the digital presence, face-to-face interactions, user engagement through email and geo-targeting, and using social media. The marketing strategies are shown to significantly increase app usage and transactions for cities that have implemented them.
The document is a trivia quiz about the Jewish holiday of Hanukkah. It asks multiple choice questions about how Hanukkah is spelled, what dreidels are made of, that Hanukkah is known as the "festival of lights", it lasts eight nights, the center candle is called the shamash, the story of the Maccabees revolting against King Antiochus, the miracle of the oil lasting eight nights, a Hanukkah song is the dreidel song, landing on gimmel in dreidel means taking the coins in the pot, and traditions of Hanukkah include eating latkes, playing dreidel, giving presents, and using Yiddish words
5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept ...Jeff Perkins
The document outlines 5 career tips for young professionals presented by Jeff Perkins at SPARK South in September 2018. The tips are: 1) Network extensively, 2) Specialize in an area through certifications, 3) Make strategic career moves by evaluating new opportunities, 4) Build a personal brand on social media, and 5) Take care of your physical and mental health through exercise and stress reduction. The presentation emphasizes that frequent job changing has become normal and stresses finding ways to stand out and position yourself for future opportunities.
Small Budget. BIG Marketing. | Simply SaaS Forum - Sept 2018Jeff Perkins
The document outlines 6 ways for companies with small marketing budgets to make a big impact, as presented by Jeff Perkins of Simply SAAS. The 6 ways are: 1) Focus on key priorities, 2) Deeply understand buyers and their purchase journeys, 3) Get your company name recognized through various outlets, 4) Set ambitious goals and think beyond constraints of budget, 5) Strongly establish and defend your company brand, 6) Create true fans and advocates of your company through exceptional customer service. The presentation provides examples and case studies for each recommendation.
Heards Ferry Elementary Career Day Presentation May 2018Jeff Perkins
Here's the presentation I gave for Heards Ferry Elementary Career Day. I talked about careers in marketing. Note, these are not instructional slides so don't expect to get a lot out of them. But, they helped me direct the flow of the conversation in the classroom. There were a lot of videos and jingles played that you can't watch/listen to in the slide share. This is a good template if you're talking to a classroom of 4th graders.
Using Social Media and Content to Build Your Personal Brand and Land Your Nex...Jeff Perkins
There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session.
After this session, you’ll be able to:
1) Develop your personal brand positioning
2) Build a content strategy for your personal brand
3) Leverage social media to build your personal brand
4) Balance your personal brand with your professional responsibilities
CLIC CMO Conference 2017 - Counting Every Penny and Making Every Penny CountJeff Perkins
Jeff Perkins, CMO of Parkmobile, gave a presentation about making a big impact with limited marketing resources for startups. He outlined 7 strategies: 1) Build the right team, 2) Focus on the most important things, 3) Maximize limited resources, 4) Track, analyze and optimize, 5) Think big, 6) Help finance understand marketing's value, and 7) Create raving fans. He emphasized the importance of people over technology, prioritizing what matters most, and measuring results to continually improve performance on a constrained budget.
Small Budget. Big Marketing. Izenda User Conference - Jan 2017Jeff Perkins
When you're a small company with small marketing budgets, how do you make a big impact? In this presentation, I offer 9 tips on how to do a lot with a little.
The Customer Experience Problem - FlipMyFunnel Meetup - Sept 28thJeff Perkins
This document discusses the importance of customer experience. It notes that 90% of company decision makers say a good experience is critical to success, but 95% of companies fail to exceed customer expectations. The document lists 6 random thoughts on customer experience, including that a great experience is impossible if the product is bad, customers should be empowered to help themselves, listening to customers is key, customer and company success are intertwined, experience should be promoted, and companies should strive for consistency like Bruce Springsteen achieves in concerts. The goal is to help attendees of a #FLIPMYFUNNEL meetup understand this important topic.
How Not to Suck at Marketing - Digital Summit Atlanta - 5.19.15Jeff Perkins
Digital marketing is more challenging than it has ever been. And it’s not getting any easier. Between the constant demands to show immediate ROI on every dollar spent to the overwhelming cluster of marketing technology tools, it can be hard just to keep your head above water. But, for a marketer to be successful today, he or she has to cut through the noise and focus on doing fewer things that deliver big results. In this session, Jeff Perkins will talk about how to survive and thrive in this ever-changing digital age.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
9. BY 2016, 63 MILLION AMERICANS WORK
FROM HOME – 43% OF THE
WORKFORCE
Source: Forrester Research’s US Telecommuting Forecast
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12. BUSINESSES THAT ALLOWED EMPLOYEES TO
WORK REMOTELY AT LEAST 3 TIMES A MONTH
WERE MORE LIKELY TO GROW REVENUE AT
LEAST 10% WITHIN THE LAST 12 MONTHS.
Source: WSJ
*compared with firms without such policies.
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13. IBM TELEWORKERS ARE 50% MORE
PRODUCTIVE THEN THEIR OFFICE-BOUND
COUNTERPARTS.
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Source: Working Remote.ly - http://workingremote.ly/leaders/remote-work-distributed-teams-independent-worker-statistics/
14. CISCO HAS GENERATED AN ESTIMATED
ANNUAL SAVINGS OF $277 MILLION IN
PRODUCTIVITY BY ALLOWING EMPLOYEES
TO TELECOMMUTE AND TELEWORK.
#CollaborationHR @JeffPerkins8
Source: Working Remote.ly - http://workingremote.ly/leaders/remote-work-distributed-teams-independent-worker-statistics/
24. IT IS ESTIMATED THAT AS MUCH AS 50%
OF MEETING TIME IS WASTED.
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Source: MeetingKing.com - http://meetingking.com/37-billion-per-year-unnecessary-meetings-share/
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FOR A 10 PERSON TEAM, THE WEEKLY COST
OF MEETINGS IS ABOUT $23,730.
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Source: Forbes - http://www.forbes.com/sites/christopherfrank/2012/05/05/the-4-question-meeting-you-cant-be-brilliant-alone/
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$37 BILLION PER YEAR SPENT ON
UNPRODUCTIVE MEETINGS
Source: http://www.athenahealth.com/leadership-forum/the-hidden-costs-and-consequences-of-bad-meetings
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83% OF WORKERS STRUGGLE
WITH “VERSIONING ISSUES”
Source: Survey of US & UK knowledge workers, conducted Harris Interactive, 2012
49. TOOLS THAT ENABLE TEAM COLLABORATION
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50. VIRTUAL COLLABORATION CHECK LIST
VIDEO
EASY TO USE
NO DOWNLOADS REQUIRED FOR GUESTS
NO DIAL-INS NECESSARY
SCREEN SHARE
PASS CONTROL
FILE SHARING AND STORAGE
MOBILE APPS
CHAT
NOTES
HIGH QUALITY HYBRID AUDIO
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51. COMPANIES THAT USE NEXT GENERATION
COLLABORATION TOOLS ARE SEEING BIG
BENEFITS
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52. 128% increase in customer
retention
140% faster sales cycle
650% increase in employee
productivity
30% greater revenue growth
Source: Aberdeen Group
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UPCOMING WEBINARS AND EVENTS
Wednesday, Jan. 28th, 2pm ET
New Year, New You. Essential Productivity Tools for 2015.
February 4-5
11th Annual Law Firm Chief Information & Technology Officers
Forum in New York
February 8-10
Frost & Sullivan ConNEXTions in San Francisco
February 16-18
B2B Content2Conversion Conference in Scottsdale
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57. Jeff Perkins
VP Global Online Marketing, PGi
Jeff.perkins@pgi.com
www.linkedin.com/in/jeffperkins1
@JeffPerkins8
THANK YOU
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