Stop social terug in social media! Employee Advocacy
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This document discusses 7 buzzwords related to social media and employee advocacy: 1) social media, 2) engagement, 3) reach, 4) authenticity, 5) influencers, 6) inhakers, and 7) employee advocacy. It provides background on each term and suggests a 7 step approach for companies to empower employees to engage on social media in a way that builds personal relationships, reaches the right audiences, engages employees, and strengthens company culture. The approach includes identifying relevant topics, selecting appropriate employees for social roles, helping employees with training and tools, recognizing successes, and measuring both online and offline results.
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Stop social terug in social media! Employee Advocacy
- 1. @SLAM SOCIAL TERUG IN SOCIAL MEDIA
- 3. 7 BUZZWORDS
- 4. #1 SOCIAL MEDIA #2 ENGAGEMENT #3 REACH #4 AUTHENTICITEIT #5 INFLUENCERS #6 INHAKERS #7 EMPLOYEE ADVOCACY
- 6. 2015 2009
- 13. Wise men speak because they have something to say; fools because they have to say something. - Plato
- 14. #3 REACH
- 19. $$$
- 20. #4 AUTHENTIEK
- 23. SOPHIE
- 24. ANKI
- 25. MAARTJE
- 26. ^FR
- 27. VERVELEND
- 28. #5 INFLUENCERS
- 32. #6 INHAKER
- 38. http://bit.ly/inhakenofafhaken DECIDE: QUALITY VS SPEED RUN DO NOTHING PLAN StephanLam.nl Boardroomsocial.com
- 40. Employees have nearly 10 times more followers than corporate social accounts. - Cisco
- 42. SPRAY & PRAY
- 47. MEDIA
- 48. MEDIA SOCIAL
- 50. MENSEN = MEEST WAARDEVOLLE VAN BEDRIJF
- 53. 55% 45% INDIVIDUALS INSTITUTIONS Edelman Trust Barometer 2017 WIE VERTROUW JE MEER? StephanLam.nl Boardroomsocial.com
- 54. 60 60 60 48 46 43 37 35 29 Apersonlike yourself Technical expert Academic expert Employee Industry analist NGO representatitive CEO Boardof directors Government officiall/regulator A person like yourself now tied for most credible spokesperson PERCENT WHO RATE EACH SPOKESPERSON AS EXTREMELY/VERY CREDIBLE Edelman Trust Barometer 2017 StephanLam.nl Boardroomsocial.com
- 55. H2H
- 57. JUISTE BEREIK
- 59. COMPANY CULTUUR
- 60. INVLOED
- 61. SALES
- 62. ZET DE KRACHT VAN JE MEDEWERKERS IN
- 63. 7 STAPPEN
- 64. #1 THEMA’S
- 65. WHAT MY COMPANY CARES ABOUT WHAT MY FOLLOWERS CARE ABOUT WHAT I CARE ABOUT RELEVANCE trap!t 2015 StephanLam.nl Boardroomsocial.com
- 66. #2 MENSEN
- 67. LOGISCHE MATCH
- 69. #3 ROL
- 70. SOCIAL SAVVYS SUBJECT MATTER EXPERTS INTERNAL SPOKESPERSONS THOUGHT LEADERS Stéphan Lam 2015 StephanLam.nl Boardroomsocial.com
- 71. Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience. - Michael Brenner
- 72. #4 EXTERN
- 74. POTENTIAL INFLUENCERS EXTERNAL SOCIAL BROADCASTERS MASS INFLUENCERS MASS CONNECT ORS MASS MAVENS SOCIAL SAVVYS SUBJECT MATTER EXPERTS INTERNAL SPOKESPERSONS THOUGHT LEADERS Uitleg: link StephanLam.nl Boardroomsocial.com
- 75. NETWERKEN
- 76. RELATIES
- 77. INVLOED
- 78. #5 HELP
- 79. ......
- 80. #DRUKDRUKDRUK
- 81. TRAINING
- 82. COACHING
- 83. IEDER ZIJN STIJL
- 84. TOOLS
- 96. #6 VERSTERK
- 97. DEEL SUCCESSEN
- 100. #7 MEET
- 101. ONLINE & OFFLINE
- 103. MEET PROGRESSIE
- 104. STAAR JE NIET BLIND OP ROI
- 106. BOTTOM UP & TOP DOWN
- 107. BOARDROOM SOCIAL
- 108. HET GAAT NIET OVER JE PRODUCT
- 109. RELATIES
- 110. START KLEIN
- 111. HEB GEDULD
- 112. LONG TERM
- 113. KEEP UP THE GOOD WORK
- 114. STOP SOCIAL TERUG IN SOCIAL MEDIA, MAAK GEBRUIK VAN DE BRAINS UIT JE ORGANISATIE