Visual Content Marketing

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Visual Content + Social Media = Love at First Site. Stats you can't ignore and successful strategies for visual content marketing.

October 29th! Twitter’s Timeline
Becomes More Visual With
Previews of Images & Vines!

ATTENTION is
the NEW
CURRENCY
Source: http://www.flickr.com/photos/90353510@N00/2577996249/

Most
popular
sites
in Canada
Ranking Website
#3 Facebook
#4 YouTube
#7 LinkedIn
#9 Twitter
#12 Pinterest
#15 Tumblr
#21 Imgur
#25 Instagram
Oct 29, 2013

How Many Companies Get Their
Own Movie About Corporate
Culture?

35
Why Not Curate Content for
Your Niche Audiences?
What interests a Project Manager?
What excites a Civil Engineer?
**Civil engineers know other civil engineers**

Track your
results.
Optimize your
content
strategy.
#1

Thank you.
Let’s Connect
@LauraleeGuthrie
lauralee@postbeyond.com
ca.linkedin.com/in/socialmediaconsulting/

This document provides a summary of recent updates to Twitter including the addition of image and video previews. It also includes statistics on the most popular websites in Canada, with Twitter ranked at number 9. Several companies and brands are mentioned along with resources for creating visual content and data visualization trends. Infographics, visual job posts, and employee engagement are highlighted as top visualization topics.

Digital Summit - Video is not an Option - Jeff Perkins Presentation - 5.21.14

Jeff Perkins

How to create FOMO on Social Media for your business at #SharingSocial and ot...

FOMO Creator

Harrison presentation

Stark ReAlity Check

This document provides tips on using social media to sell more art, including creating a digital properties spreadsheet and digital post planner to organize social media marketing efforts. It recommends developing a social media policy and engaging community members to foster brand advocacy. Several artists' social media pages are listed as examples and it is noted that Twitter allows for real-time connections with less barriers than other platforms.

Koehler chris ppp

Chris Koehler

Sponsor Spotlight: Don’t Waste Your Time on Social Media

Signal Chicago 2012

Fomo Case Studies - Conferences

FOMO Creator

A collection of the statistics and overall impact my FOMO Creating has had on conferences in the UK, Republic of Ireland and Europe. FOMO is the Fear of Missing Out and I am able to tweet on average 1200 a day, create 136 Instagram stories on average; conduct Live Interviews on Instagram, Twitter and Facebook and create mini blog posts on the fly and publish them on LinkedIn (average 10 posts a day). Take a look at my case study for the finer details for some of my clients.

Smoke Signals and Social Signals: A look at the patents and papers

Bill Slawski

This document outlines 5 steps to crush a platform: 1) Listen to the platform to understand what metrics it values like watch time on YouTube. 2) Don't just listen, also think independently about what content will work like Snapchat prioritizing quality over clicks. 3) Read between the lines of platform changes to create successful content like Buzzfeed creating Tasty videos for Facebook's 3-second autoplay format. 4) Set up frameworks for experimentation and testing content across platforms. 5) Repeat the process as platforms constantly change like Facebook prioritizing personal connections.

Social Media Presentation 2014

Simon Harris

From Inception to Delivery - How to Create a Winning Content Strategy

DigitalMarketingShow

From Inception to Delivery

Irma Hunkeler

This document outlines the stages of creating a winning content strategy from inception to delivery. It discusses establishing goals and KPIs, ideating content ideas through brainstorming and research, producing content through a calendar, promoting content through outreach and social media, and reflecting on past campaigns to improve future efforts. The overall message is that content marketing requires an integrated strategy across SEO, social media, outreach and other areas to build a loyal audience rather than isolated campaigns.

Content Curation, Narration, Creation

Jess Flynn

Now more than ever, the power to tell an organization's story and share company news resides in the hands of those within the organization. So, how do you identify those nuggets worth sharing with internal audiences and external stakeholders? And with the proliferation of social media platforms and channels, what content is best shared where? Jessica Flynn provides an overview of best practices of content curation, narration and creation with useable guidelines to help get your story told on the platform best suited for it.

The Pimpformation Architect (InfoCamp 2009)

Michael Adcock

#CMWorld Search & Social Twitter Chat

Content Marketing Institute

1) The Twitter chat discussed key topics around search engine optimization and content marketing. 2) Participants provided advice around balancing keywords for search engines and social media, as well as tools for SEO like SEMrush, Moz Analytics, and Google Keyword Planner. 3) When asked about the future of SEO, many believed search will remain important as long as content is discoverable through search, while roles like SEO and social may start reporting into a central content role.

You Gotta Have Personality: how to connect to today’s customer with video

Tara Hunt

Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content. Channels featured: https://www.youtube.com/l2inc https://www.youtube.com/blendtec https://www.youtube.com/user/Vidlers510 https://www.youtube.com/justinbendercpm (just launched) https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon) https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon) Podcast Creator: http://www.joangarry.com/ Articles/Resources: http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/ http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats) https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html

Celebrities and Sexy Products Spark YouTube Buzz on Twitter

Mohamed Mahdy

Celebrities and product placements in YouTube videos posted on Twitter can boost engagement, according to a report on videos from top brands in Q4 2014. The top video was from UPS showing golfer Lee Westwood creating a replica golf putter with a 3D printer, receiving over 1,400 retweets and likes. Videos featuring NBA star Lebron James returning home also performed well. Products featured in videos, like Gillette razors and Nintendo games, increased engagement when posted on Twitter.

Social Media Marketing Trends to Follow in 2023

Arik Hanson

“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.

Tools, tips and tricks - Delta Vacations - Corey Perlman

Corey Perlman, Social Media Speaker and Consultant

This document provides tips, tricks and tools for travel advisors to use social selling. It recommends creating a content calendar to easily save quality content. It also suggests using tools like GetPocket, Feedly and Canva to organize content sources, find content and create graphics. The document emphasizes using more video and provides video tips, and recommends tools like Clips and zubtitle to create videos. It also gives suggestions for content syndication, amplification and tagging influencers, as well as using tools like Buffer, RiteTag and Linktr.ee for these purposes.

KPRC Social Media Workshop on January 22, 2013

Tiffany Sunday

AAF Amarillo - Growing Your Agency From The Inside Out

Ed Schipul

The Personal Brand Era: Growing Your Agency From the Inside Out With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability. But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one? http://www.aafamarillo.org/the-personal-brand-era1

The 7 Dwarfs of Social Media: Enchanting Your Audience

KiKi L'Italien

The document discusses the 7 dwarfs of social media for enchanting audiences. It provides an overview of understanding audiences through analytics and monitoring, developing communication strategies using push and pull media, and how to enchant audiences by focusing on their perspective, making them smile, building trust, and intelligently using media. The document also describes Delcor's work integrating social media into clients' online strategies and includes activities for defining audience objectives and matching technologies.

The Gram Cram - MFCF 2019

Saffire

The document is a presentation about using Instagram effectively for marketing fairs. It covers Instagram basics like having a business account, completing your profile, posting photos and videos, and using stories. It then discusses more advanced strategies like using hashtags, geo-tagging posts, hosting contests to engage followers, and creating an editorial calendar to schedule posts. The overall message is that Instagram can be a great promotional tool for fairs if used strategically to build an audience and drive engagement.

New technologies and Social Media Presented by Tumelo komape

African Minerals Development Centre

This document provides an overview of the City of Joburg's social media strategy and analytics of its Twitter account growth over time. It discusses the city growing its Twitter followers from 102,000 in February 2016 to 208,000 within a few months through focusing on visual content, timely posts, and leveraging trends. It also summarizes the city's plans to expand its social media team for key accounts and encourage social media use among managers to better engage residents.

Studio Klaschka LCEC Social Media Slides

Philippa Klaschka RIBA

Studio Klaschka is an architecture and design firm based in London. They started using social media like Twitter, Facebook, LinkedIn, and blogs to promote their brand, stay up to date in the industry, and generate new contacts and business opportunities. Their use of social media has helped them join industry groups, meet new people, gain publicity, build their online presence, and feel more well known both personally and for their brand. Analytics of their social media provides data on their interactions and growth online.

Studio Klaschka LCEC Social Media Slides

Philippa Klaschka RIBA

Studio Klaschka is an architecture and design firm based in London. They started using social media like Twitter, Facebook, LinkedIn, and blogs to promote their work, stay up to date in the industry, and build their professional network. Through social media, they have joined industry groups, met new contacts, gained publicity, built their brand recognition in the UK construction field, and feel more well known both personally and for their company. Analytics of their social media presence has shown growth in their network and awareness of their work.

The marketing of tomorrow: How to transform a DMO

SoMeT: A New Model for Destination Marketing

Transforming a DMO in a customer centric organization implies a double movement: no digital transformation without a human transformation. In his presentation, Frank Cuypers will discuss how a DMO should think like a festival. Frank is one of Europe’s leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box. Frank has been consulting and transforming the DMO Visit Flanders for four years. He is a Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College. He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion.

Nexpo

LITBeL

The document discusses tips for using social media to improve businesses. It describes an upcoming panel event with experts from Google, Blue Sky Factory, and other companies. The panel will provide practical social media tips that can be implemented immediately. Attendees will also be able to share their own best practices and tips. The goal is for attendees to leave with new ideas on how to use Twitter, LinkedIn, and other sites to help their business.

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