The document discusses Open Graph, a social metadata protocol that allows websites to integrate with social media platforms like Facebook and Google+. It recommends including Open Graph tags on webpages to provide metadata like titles, descriptions and images that display when shared on social media. It notes that Facebook caches this Open Graph information but it can be re-cached using Facebook's debugger tool to update the metadata.

1. #socialpro #21b @jennita
Jen Sable Lopez, Sr. Director of Community at Moz
Social Markup You Should Know:
Open Graph

2. #socialpro #21b @jennita

3. #socialpro #21b @jennita

4. #socialpro #21b @jennita

5. #socialpro #21b @jennita

6. #socialpro #21b @jennita
Goes to Facebook to share…

7. #socialpro #21b @jennita
Goes to Facebook to share…

8. #socialpro #21b @jennita
Searches for a new recipe…

9. #socialpro #21b @jennita
Tries sharing this one…

10. #socialpro #21b @jennita
Open Graph FTW!

11. #socialpro #21b @jennita
Open Graph Code
http://ogp.me

12. #socialpro #21b @jennita
Plugins & things

13. #socialpro #21b @jennita
Modify your own

14. #socialpro #21b @jennita
Facebook caches OG information

15. #socialpro #21b @jennita
Facebook Debugger re-caches
https://developers.facebook.com/tools/debug/

16. #socialpro #21b @jennita
Facebook Debugger re-caches
New image for 2015
Updated description

17. #socialpro #21b @jennita
Modify for your audience
<title> tag

18. #socialpro #21b @jennita
Modify for your audience
Open graph title
Open graph image

19. #socialpro #21b @jennita
Google+
Without Open graph 

20. #socialpro #21b @jennita
LinkedIn

21. #socialpro #21b @jennita
Win at all things OG

22. #socialpro #21b @jennita
THANK YOU!
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016