ID14 – my 2014 observations in interactive design

ID14my 2014 observations  
in interactive design
Petra Sell 
volpelino.com

Nice to meet you!
I am Petra Sell,
UI designer  
& consultant.

here is a link  
to all the examples
shown

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Download this presentation  
including my speaker notes
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ID14  
design observations
emerging  
trends  
in 2013

“Trends are kind of
shit, IMO.
Design needs to
serve a message.
Style isn’t design.”
—Jason Santa Maria
1

1
emerging trends in 2013
the user
is in focus

we make our own stuﬀ, supported by us1

internet of things is mainstream1

“The fact that people actually
adjusted their lives based on the
digital feedback of a glorified
bracelet was an amazing
accomplishment for designers.
As we all know, physical behavior
change is one of the hardest
challenges an experience designer
can tackle.”
— Chris Smith
1

2
challenging
the status quo

disrupting traditional UX standards2

3
tell a story

simple shapes, colors, handcraft. UI design = product3

2013 at mail chimp in numbers3

4
design
focusses on
the essence

“Simplicity is
the ultimate
sophistication.”
—Leonardo da Vinci
4

10 sec elevator pitch video explains it all.4

long scrolling pages with content chunking4

flat design as far as you can see4

graphics are simplified, UX thinking is way ahead4

5
the revolution is
in the details

“good interaction
design shapes
the space
between tasks.”—Jason Santa Maria
5

flat color-matching backgrounds as a preloaded5

revolution typo: everybody uses it5
custom fonts
63%
system fonts
37%

revolution parallax: everybody uses it5

yes, it does go with you. scroll and see5

“Movement, change,
and animation are a lot
more than ways to
delight users: they are a
functional method for
design.”
—Frank Chimero
5

do you miss  
the voice-over?
—

ID14  
design observations
way to go
in 2014

1
way to go in 2014
the next
logical step

2
way to go in 2014
responsive  
web design is
about a responsive
mindset

“Does it adapt to screen size?
Does it take advantage of device
capabilities?
Is it accessible anywhere?
Does it work well?
For our users, those are the
things that matter.”
—Jason Grigsby
2

In 2014, the mobile Web will die, responsive site the standard.2

“We can’t keep building apps
with the desktop mindset of
permanent, fast connectivity,
where a temporary disconnection
or slow service is regarded as a
problem and communicated as
an error.”
—manifesto of Hoodie, say hello to oﬄine first
2

“A long scrolling
page of disparate
information is not
a good mobile
user experience.”
—Brad Frost
2

progressive disclosure for article sub-headings2

Site performance no longer an afterthought2
</>
1,6MB

3
way to go in 2014
user paths don’t fit
into the classic
sitemap box

Seamless cross-channel user experience3

tablet and smartphone are often top of mind3

design as one entity, one experience3

“move away from a Web 2.0
model based on simplifying tasks
and getting users from point A to
B as quickly as possible,
to a model of serendipitous
experiences based on location,
context, and intent.”
—Gaurishankar Krishnan
3

menu degraded as a supporting role3

4
way to go in 2014
the role  
of a UI designer

be aware of the Dribbblisation of design4

“Great design is
pushing/focusing
the user to do
something
that he’ll thank you
for later.”
—Seth Godin
4

don’t pull button – who can resist?4

5
way to go in 2014
designing  
for content

so simple and pretty. and clever.5

“There is no longer room
for irrelevant things.
We have no longer got
the resources.
Irrelevance is out. ”
—Dieter Rams
5

6
way to go in 2014
moving
past
just flat

jummy flat and still touchable6

7
way to go in 2014
typography
at its best

responsive typography – an experiment7

8
way to go in 2014
digital branding

digital brand experience for flanders8

sophisticated newspaper experience online8

digital style guide and UX specifications8

9
way to go in 2014
flux is the capacity
for change

“Heading from a
homepage to an inner
page should be a visually
pleasing experience. ”
—Himanshu Sareen
9

10
way to go in 2014
and did you
know…

“People exposed to the
well-designed layout
have higher cognitive
focus, more eﬃcient
mental processes, and a
stronger sense of clarity.”
—Mikael Cho
10

ID14  
design observations
how to
keep up

3
how to keep up
think
with your heart

“designers who  
plan before they
decorate will be
more important
than ever.”—Paul Souders
3

4
how to keep up
don’t just
follow trends

“Don’t be into trends.  
… you decide what you
are, what you want  
to express by the way  
you dress and  
the way you live.”
—Gianni Versace
4

“Sometimes you have to
unlearn the things that you
believe to be true. You don’t
have to see the world the
same way you’ve always seen
it. Just because it was true in
the past, doesn’t mean it’s
true today.”
—James Clear
4

did you enjoy  
the presentation?
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and kudos for sharing it!

resources
• http://frankchimero.com/what-screens-want/
• http://insideintercom.io/the-dribbblisation-of-design/
• http://www.smashingmagazine.com/2013/08/22/
designing-for-digital-products/
• http://www.wired.com/design/2013/08/design-and-the-
digital-world/
• http://uxmag.com/articles/how-to-design-for-the-gut
• http://99designs.com/designer-blog/2014/01/15/7-
unbreakable-laws-of-user-interface-design
• http://www.cooper.com/journal/2012/08/the-best-
interface-is-no-interface.html
• http://ia.net/blog/learning-to-see/
• https://medium.com/web-design-technique/e67589bf9b73
!
… and more on https://delicious.com/volpelino/search/ID14

ID14 – my 2014 observations in interactive design

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