Presented by Sarah Weise at the HOW Interactive Design Conference in San Francisco. September 2015 / HOW Design Magazine.
Build better products, faster with actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for ideating, uncovering deep drivers and crafting better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these time-saving UX hacks back to your team tomorrow!
4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton.
There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team.
This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand.
After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive:
- Workbook of templates and cheat sheets.
- Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas.
- Live usability testing session with one lucky volunteer.
- Real-life stories, photos and videos from 15 years of trial and error.
- Motivation to go forth and build awesome things, faster.
Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015.
Presentation by Sarah Weise at Digital Summit Denver June 16, 2015
Build better products, faster with these actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for uncovering deep drivers and creating better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these UX hacks back to your team tomorrow!
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)Sarah Weise
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise.
Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Human Experience Design (Digital Summit Workshop)Sarah Weise
Presentation from a Digital Summit workshop series on Human Experience Design: Lean UX Secrets to Engage & Delight. Presented by Sarah Weise and Linna Ferguson. This is a 4 hour, hands-on workshop and slides can never replace the in-person stories and activities. We've tried to add comments throughout to give more description, but if you’d like to learn the techniques in more depth, we’d love to see you at our next workshop -- just visit www.techmediaco.com for dates and details.
The activities taught here have been adapted from Lean UX, Lean Startup, Agile, Design Thinking and more. The underlying thread behind all of methodologies today is simple: human connection. We hope that these activities will empower you to use them to build in pockets of empathy at work.
Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year.
UX Field Research Toolkit - Updated for Big Design 2018Kelly Moran
Looking for practice with in-depth UXR fieldwork methods? You may have read about these techniques in the past, but methods must be practiced to be understood. projekt202 has been employing the experience research craft with great success since 2003. This workshop is your opportunity to try these tools of the trade in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming, persona building, and journey mapping. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton.
There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team.
This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand.
After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive:
- Workbook of templates and cheat sheets.
- Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas.
- Live usability testing session with one lucky volunteer.
- Real-life stories, photos and videos from 15 years of trial and error.
- Motivation to go forth and build awesome things, faster.
Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015.
Presentation by Sarah Weise at Digital Summit Denver June 16, 2015
Build better products, faster with these actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for uncovering deep drivers and creating better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these UX hacks back to your team tomorrow!
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)Sarah Weise
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise.
Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Human Experience Design (Digital Summit Workshop)Sarah Weise
Presentation from a Digital Summit workshop series on Human Experience Design: Lean UX Secrets to Engage & Delight. Presented by Sarah Weise and Linna Ferguson. This is a 4 hour, hands-on workshop and slides can never replace the in-person stories and activities. We've tried to add comments throughout to give more description, but if you’d like to learn the techniques in more depth, we’d love to see you at our next workshop -- just visit www.techmediaco.com for dates and details.
The activities taught here have been adapted from Lean UX, Lean Startup, Agile, Design Thinking and more. The underlying thread behind all of methodologies today is simple: human connection. We hope that these activities will empower you to use them to build in pockets of empathy at work.
Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year.
UX Field Research Toolkit - Updated for Big Design 2018Kelly Moran
Looking for practice with in-depth UXR fieldwork methods? You may have read about these techniques in the past, but methods must be practiced to be understood. projekt202 has been employing the experience research craft with great success since 2003. This workshop is your opportunity to try these tools of the trade in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming, persona building, and journey mapping. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
UX SA Conference 2015: Innovation Toolkit Phil Barrett
Uber, AirBnB, Wayz, SnapScan, WhatsApp, SnapChat… Those are some of the early winners in the wave digital change that’s sweeping the world. Those companies have innovated further, quicker than competitors and they’ve done it so well that the services they deliver seem “obvious” in hindsight. But to compete with them, and whatever comes next, your organisation is going to have to do something even more awesome.
It might not be very pretty.
Leading an organisation through the realities of innovation is hard. Organisations are typically well adapted to doing what they do, they way they’ve always done it. Real, transformative innovation asks them to leave that behind. It feels equal parts crazy and terrifying. It needs focus, nerve, and yet also heaps of humility.
It helps if you know where you are, secure the time and support you need to succeed, use good ideation methods and conduct proper experiments.
In this 90 minute session we’ll draw on techniques from the world of lean startup and design thinking and look at:
- Some words you can use to get managers to tackle innovation
- How to structure and negotiate the right space for innovation to succeed in your organisation
- Techniques to maximise the chances of generating amazing ideas
- How to deal with differences of opinion and prioritise the right choices
- How to think and talk about experiments and failure
Show Me You Know Me - An Intro to UX and CROJeremy Hamman
August 2016 - Adobe IDUG Conference Phoenix
Introducing the value of user experience, conversion rate optimization, and some simple tools and resources to an audience of print designers. Talk focuses on methods for learning more about users, where they are in the conversion funnel, and how to meet them in their moment of need.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
The experience is the product (for Mind The Product 2016)Peter Merholz
The field of user experience emerged to compensate for poor product management. When we recognize that "the experience is the product," it becomes clear that these two fields are closely aligned.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
The Net Promoter Score - What can NPS Tell you about your User ExperienceUXPA International
While it’s obvious to us UX practitioners that any products or applications should focus on the needs and wants of the users, this type of mindset is not automatic in most profit-driven private organizations. As a result, we sometimes struggle with proving the value of users’ voice as a business priority. In this session, we share our experience of creating an NPS program at a Fortune 20 company in the U.S.. While the Net Promoter Score is not a UX metric in the traditional sense, using it strategically as an indicator of user experience has helped us build a growingly more user-centric culture at our organization. We will talk about our journey, share our tips and recommendations, and mostly things we thought could help you based on our lessons learned.
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Proposal Template To Increase Traffic To A Website PowerPoint Presentation Sl...SlideTeam
If your company needs to submit a Proposal Template To Increase Traffic To A Website PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/30H9zcm
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
UX SA Conference 2015: Innovation Toolkit Phil Barrett
Uber, AirBnB, Wayz, SnapScan, WhatsApp, SnapChat… Those are some of the early winners in the wave digital change that’s sweeping the world. Those companies have innovated further, quicker than competitors and they’ve done it so well that the services they deliver seem “obvious” in hindsight. But to compete with them, and whatever comes next, your organisation is going to have to do something even more awesome.
It might not be very pretty.
Leading an organisation through the realities of innovation is hard. Organisations are typically well adapted to doing what they do, they way they’ve always done it. Real, transformative innovation asks them to leave that behind. It feels equal parts crazy and terrifying. It needs focus, nerve, and yet also heaps of humility.
It helps if you know where you are, secure the time and support you need to succeed, use good ideation methods and conduct proper experiments.
In this 90 minute session we’ll draw on techniques from the world of lean startup and design thinking and look at:
- Some words you can use to get managers to tackle innovation
- How to structure and negotiate the right space for innovation to succeed in your organisation
- Techniques to maximise the chances of generating amazing ideas
- How to deal with differences of opinion and prioritise the right choices
- How to think and talk about experiments and failure
Show Me You Know Me - An Intro to UX and CROJeremy Hamman
August 2016 - Adobe IDUG Conference Phoenix
Introducing the value of user experience, conversion rate optimization, and some simple tools and resources to an audience of print designers. Talk focuses on methods for learning more about users, where they are in the conversion funnel, and how to meet them in their moment of need.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
The experience is the product (for Mind The Product 2016)Peter Merholz
The field of user experience emerged to compensate for poor product management. When we recognize that "the experience is the product," it becomes clear that these two fields are closely aligned.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
The Net Promoter Score - What can NPS Tell you about your User ExperienceUXPA International
While it’s obvious to us UX practitioners that any products or applications should focus on the needs and wants of the users, this type of mindset is not automatic in most profit-driven private organizations. As a result, we sometimes struggle with proving the value of users’ voice as a business priority. In this session, we share our experience of creating an NPS program at a Fortune 20 company in the U.S.. While the Net Promoter Score is not a UX metric in the traditional sense, using it strategically as an indicator of user experience has helped us build a growingly more user-centric culture at our organization. We will talk about our journey, share our tips and recommendations, and mostly things we thought could help you based on our lessons learned.
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Proposal Template To Increase Traffic To A Website PowerPoint Presentation Sl...SlideTeam
If your company needs to submit a Proposal Template To Increase Traffic To A Website PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/30H9zcm
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
UX Cambridge 2017- Three Steps WorkshopAlan Colville
A hands-on workshop catapulting your UX beyond digital to create consistent, connected and cross channel customer experiences.
In three steps you’ll unleash the business changing power of UX by:
1. Assessing the state of UX in your organisation
2. Learning how to improve the research that you do
3. Seeing new ‘agile’ ways of working and thinking, to join it up
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
UserZoom Webinar: How to Conduct Web Customer Experience BenchmarkingUserZoom
You can't manage what you can't measure, so... How do you actually measure user experience?
In this webinar we covered what, why, and how to conduct website user experience & usability benchmarking. We discussed how to effectively measure the quality of a website's user experience across various competitors, within one industry, across time, using an online quantitative research methodology commonly referred to as "unmoderated remote usability testing."
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
Similar to UX HACKS. Better Experiences. Faster. Leaner. Smarter. (20)
InstaBrain: The New Rules for Marketing to Generation Z Sarah Weise
In this presentation, we cover a number of key trends you need to know if you're marketing to Generation Z. Today, Gen Z makes up the largest living generation and 40% of American consumers. Here's what you need to know to stay ahead of the curve (and spoiler alert: they are NOTHING like Millennials)!
InstaBrain Sarah Weise Digital Summit 2019Sarah Weise
Session description for Digital Summit Tampa, Digital Summit Detroit, and Digital Summit Raleigh:
Move over Millennials, there’s a new kid in town. Today Generation Z (ages 13-24) outpaces Millennials by 3 million makes up 2 in every 5 shoppers in the US. These digital natives are entirely new consumers—ones you need a fresh strategy to reach.
This session, led by marketing researcher and #1 bestselling author Sarah Weise, will teach you the new rules to engage and connect with Gen Z. Packed with stories and videos direct from teenagers, you’ll learn:
- Where they go to consume different types of content
- What draws them in
- What keeps them coming back!
You’ll walk away empowered with techniques to shift your marketing strategy for this new consumer.
Keynote from Sanoma 2017 Get Tomorrow ConferenceSarah Weise
Sarah Weise presents Mind Games, the keynote from Sanoma's 2017 Get Tomorrow Conference. Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” And we all know that faster horses wouldn’t have made Ford one of the most powerful car brands in the world. Today, we are designing experiences for tomorrow's customers. It’s not enough to know what our customers need at the moment. We need to be able to understand how they think and process information and make decisions so that we can anticipate what’s coming next. This keynote talks about the human brain, and neuro-based persuasive triggers to help you build compelling experiences that connect to your customers, both today and in the future.
*Book Sarah Weise to keynote your next digital marketing event:*
http://www.sarahweise.com/
https://www.linkedin.com/in/sarahweise
https://twitter.com/weisesarah
How to Manufacture Delight: Unlock Moments that Matter & Wow Your Customers Sarah Weise
Presented at Content Marketing Conference 2017 by Sarah Weise. Follow on Twitter at @weisesarah.
Think back to the last time you were truly delighted by a product, service, or experience. That long ago, eh? The goal of our content marketing efforts is pretty simple: engage customers to keep them coming back for more. Delight seems like a sure bet to achieve this goal. So why aren't we creating more delightful content, at scale? Turns out, it's because up until now, we didn't know what delight actually meant. Most content marketers assume that delight is pleasure or happiness. Yet new neuromarketing research indicates something else entirely. These new insights prove that delight follows a precise, predictable pattern.
Attend this session for your new blueprint on delight. You'll walk away with the ability to identify moments where delight can be created, and the know-how to magnify these flashes of opportunity. In a nutshell, this session will teach you tactics to manufacture delight through:
- Never-before presented data points on delight. This research was recently conducted and is hot-off-the-press.
- New neuromarketing blueprint for delight that will turn your office into a delight-manufacturing warehouse.
- Innovative case study on how we are applying this research to one of the most anxiety-gripping organizations in the country: the IRS.
Learn the secrets to crafting delight, again and again, to boost your bottom-line.
Templates for Turbo-Boost Visioning WorkshopSarah Weise
TEMPLATES FOR TURBO-BOOST VISIONING METHODOLOGY
Companion templates for 2017 article published in the Journal of Digital & Social Media Marketing
Supercharge your digital transformation in as little as 3 hours with a new lean methodology for hands-on visioning workshops. There’s an epidemic among digital marketing and user experience projects. Remarkably talented digital marketers, design thinkers, and UX professionals — in an effort to launch into customer research and wireframes and recommendations — are skipping a crucial first step: visioning. A carefully crafted vision is at the heart of every successful business, project, website, and product. Painting a picture of the value you offer, who you serve, and what impact looks like to you is a foundational step toward designing better, faster, more meaningful experiences, while making business decisions that align with your core values and company direction. Strategic visioning gives companies the space to brainstorm and refine goals, and articulate their impact in no uncertain terms. This paper (in Journal of Digital & Social Media Marketing) will introduce the Turbo-Boost Visioning Methodology, a new, lightning-fast process for lean visioning workshops. In a very short amount of time (measured in hours, not days or weeks or months), your company will have its very own north star: a unique compass to guide future business or product decisions. Follow this step-by-step approach to co-create a vision with your team, as a foundational step to crafting experiences that stick.
Created by Sarah Weise
www.sarahweise.com
@weisesarah
Guest Lecture at Georgetown McDonough School of Business (MBA Marketing Course) in November 2016. Sarah Weise discusses finding our way in a digital landscape, through strategic visioning, personas, and journey mapping. This interactive course gets students out of their seats and trying out these techniques.
MozCon 2016! Mind Games: Craft Killer Experiences with 7 Lessons from Cogniti...Sarah Weise
Slides from Sarah Weise's talk at MozCon 2016. How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, and even delight.
MozCon is 3 days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, digital marketing, and more.
Want to book Sarah for your next speaking event?
http://sarahweise.com
Follow Sarah on Twitter @weisesarah
Handbook: Human Experience Design Workshop (Digital Summit)Sarah Weise
These are the accompanying handouts from the Human Experience Design Workshop presented by Sarah Weise and Linna Ferguson at Digital Summit conferences across the US.
Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agi...Sarah Weise
Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agile, Design Thinking, Lean Startup & More
Presentation by Sarah Weise
Digital Summit Dallas 2014 in Dallas, TX -- Premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Dallas Digital Summit is presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. @DallasDigitalS
Internet Summit 2014 in Raleigh, NC -- The Southeast's Largest Digital Gathering for content marketing, social innovation, startups, digital strategies, design / UX, mobile, search, analytics, emerging technologies, innovation, and so much more. #ISUM14 @Internet_Summit
Style me pretty: impactful first impressionsSarah Weise
A first impression can make or break your website. Learn the research behind how people see and interpret different types of images, and how it affects experiences. From a figure’s gaze to smile to posture, give your images a persuasive boost that will impact conversion rates on your site. Use this data to select the best (most appropriate) images for your website.
Presented at the User Experience Professionals Association (UXPA) User Focus 2012 Conference in Washington, DC.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
1. Sarah Weise, UX Director, Booz Allen Hamilton
UX Hacks
Better Experiences.
Faster. Leaner. Smarter.
2. I
want
to
tell
you
a
story
about
the
first
UX
project
I
ever
worked
on
–
back
when
I
was
a
UX
virgin.
It
was
over
a
decade
ago,
and
it
lasted
a
full
year…
3. @weisesarah
We
analyzed
customer
segments,
and
idenCfied
and
recruited
a
ton
of
users
in
each
of
those
segments.
We
made
sure
to
select
a
staCsCcally
significant
number
of
parCcipants
from
each
group
so
that
we
could
report
our
findings
with
scienCfic
precision
–
confidence
intervals
and
margin
of
error.
I
was
doing
t-‐
tests
and
z-‐tests
to
find
out
which
recommendaCons
should
go
in
Phase
I
versus
Phase
2.
I
even
remember
bringing
my
old
college
staCsCcs
textbook
to
work
with
me!
4. @weisesarah
We
conducted
our
research
in
a
lab
with
a
two-‐way
mirror.
We
filmed
the
test
parCcipants
and
went
back
and
watched
the
tests
mulCple
Cmes,
scruCnizing
facial
expressions
and
body
language.
5. @weisesarah
By
the
end
of
the
year,
we
had
a
big
honkin’
report.
There
were
over
100
findings.
We
actually
had
tables
to
group
and
categorize
all
of
the
findings.
It
was
in
a
binder
like
this.
With
a
cover
page
slaved
over
by
a
graphic
designer.
This
was
my
first
UX
job,
and
at
the
Cme
I
was
so
proud
of
this
report.
It
was
massive.
It
showed
off
all
the
hard
work
we
did.
6. The best part…
@weisesarah
Over
10
years
later,
their
website
is
largely
the
same.
Only
2-‐3
recommendaCons
had
been
implemented
out
of
100+,
and
those
were
preRy
much
low
hanging
fruit.
7. @weisesarah
This
process
stole
a
year
of
my
life.
Countless
billable
hours.
Your
taxpayer
dollars
(it
was
a
government
website,
aVer
all).
Painstaking
work,
meeCngs
and
staCsCcal
nonsense.
You’re
familiar
with
this
type
of
heartbreak?
Well,
let
me
tell
you
a
secret…
8. “The biggest lie in
software is Phase II.”
Jeff Gothelf
@weisesarah
9. @weisesarah
Over
a
decade
later,
the
organizaCon
re-‐engaged
us.
Some
of
the
very
same
clients,
actually.
But
this
Cme,
our
process
was
lean.
In
under
a
month,
we
had
a
substanCally
beRer
product.
With
far
less
work
and
hassle.
Clients
parCcipated
in
the
process,
and
became
our
advocates.
It
leV
me
thinking…
Why
can’t
it
always
be
like
this?
10. PRIX FIXE MENU
Data Gathering :: choose one
Usability testing
Create scenarios based on top tasks, craft post-test survey, and conduct 6
hours worth of one-on-one usability testing*
Web survey
Create survey questions to solicit preference data and discover more
about target audiences*
Existing data trends
Evaluate existing data such as help desk tickets, web analytics, and/or
survey data
Focus group
Plan and lead 6 hours worth of focus group sessions*
Analysis :: choose one
Expert review
SME evaluation of select screens from a website or application
Visual evaluation
Analysis of branding strategy, colors, images, typography
Task analysis
Evaluate paths to streamline information architecture
Persuasion, emotion, trust evaluation
Evaluate how to more effectively move customers to take action
Stakeholder analysis
Based on a web survey, focus group, or existing data if available
Pattern analysis
Identify trends in existing data
Benchmark
Compare my site to my competitors’* Recruiting/scheduling not included
Presented in 2010 by Sarah Weise & Linna Ferguson, User Experience Professionals Association (UXPA)
Now
this
is
not
the
first
Cme
I’ve
asked
myself
this
quesCon.
In
fact,
I’ve
spent
my
career
trying
to
make
UX
as
simple
and
effecCve
as
possible.
5
years
ago,
Linna
Ferguson
and
I
coined
the
term
“Express
Usability”
at
a
UXPA
conference
in
Munich,
where
we
convinced
a
whole
bunch
of
people
to
that
they
could
“do”
UX
faster,
and
that
in
just
40
hours
they
could
make
an
impact.
We
did
this
with
a
fixed
price
menu
approach,
an
idea
that
came
to
us
aVer
drinking
heavily
at
a
fixed
price
restaurant.
11. PRIX FIXE MENU
Data Gathering :: choose one
Usability testing
Create scenarios based on top tasks, craft post-test survey, and conduct 6
hours worth of one-on-one usability testing*
Web survey
Create survey questions to solicit preference data and discover more
about target audiences*
Existing data trends
Evaluate existing data such as help desk tickets, web analytics, and/or
survey data
Focus group
Plan and lead 6 hours worth of focus group sessions*
Analysis :: choose one
Expert review
SME evaluation of select screens from a website or application
Visual evaluation
Analysis of branding strategy, colors, images, typography
Task analysis
Evaluate paths to streamline information architecture
Persuasion, emotion, trust evaluation
Evaluate how to more effectively move customers to take action
Stakeholder analysis
Based on a web survey, focus group, or existing data if available
Pattern analysis
Identify trends in existing data
Benchmark
Compare my site to my competitors’* Recruiting/scheduling not included
Presented in 2010 by Sarah Weise & Linna Ferguson, User Experience Professionals Association (UXPA)
12. PRIX FIXE MENU
Deliverable :: choose one
Recommendations report
Details top recommendations based on our analysis in a finding-rationale-recommendation format
Screen-by-screen findings report
Points out areas on each page that can be improved
Design concepts
Pair with the visual evaluation: two alternate design concepts
Information architecture recommendations
Navigational outline or flow chart detailing enhancements to organization and page flow
Wireframe(s)
Visually displays layout recommendations; interactive prototyping may be an option if time permits
Trend report
Pair with the pattern analysis or benchmark; couple with stakeholder analysis if data is available and time permits
Presented in 2010 by Sarah Weise & Linna Ferguson, User Experience Professionals Association (UXPA)
13. TOP UX HACKS
Smart, time-saving techniques
1 Play Mad Libs
2 Lean Personas
3 Start with Heuristics
4 Quick & Dirty Usability Testing
5 Journey Mapping… Just Sketch It
@weisesarah
So
today
I’m
going
to
share
with
you
a
my
top
UX
Hacks.
Doesn’t
maRer
what
you
call
them.
They
are
shortcuts
that
work
for
my
team
of
UX-‐
ers
at
Booz
Allen
–
techniques
and
tricks
that
we’ve
adapted
from
Lean
UX,
Lean
Startup,
Agile,
Design
Thinking,
and
all
those
other
methods
de
jour.
15. HACK 1 / PLAY MAD LIBS
• There’s no dial-in number
Maximize human connection. 4 – 20 people.
• No phones, tablets, laptops
We have a short time with you. We need pure attention and focus!
• Goal is to generate a lot of ideas quickly
There are deadlines and timers for each activity.
• Call ELMO
Tell people up front that it’s not rude to call “ELMO”. Goal is to talk quickly and stay
on topic. No history discussions here!
• We are not in the idea or ego squashing business
We succeed through a breadth of perspectives and concepts. Not just execs.
Facilitator required to diffuse tensions.
Step 1: Schedule a Hands-On Visioning Session
@weisesarah
16. HACK 1 / PLAY MAD LIBS
Step 1: Schedule a Hands-On Visioning Session
@weisesarah
E.L.M.O
stands
for
“Enough.
Let’s
Move
On.”
Bring
these
cards
to
your
meeCngs.
Tell
the
group
up
front
that
it’s
everyone’s
job
to
keep
the
group
on
track,
and
that
it’s
not
rude
to
hold
up
these
cards
while
people
are
speaking.
An
agile
team
I
know
actually
uses
these
cards
during
their
daily
stand-‐ups
to
keep
them
to
15
mins.
One
guy
even
holds
it
up
on
himself
quite
a
bit.
17. HACK 1 / PLAY MAD LIBS
Step 2: Mad Libs
FOR: target customer
WHO NEEDS: services/features
UNLIKE: competitors/alternatives
WE ARE A: business type
WE PROVIDE: emotional benefit
WE STAND OUT BY: key differentiator
@weisesarah
18. HACK 1 / PLAY MAD LIBS
Step 2: Mad Libs
FOR: target customer
WHO NEEDS: services/features
UNLIKE: competitors/alternatives
WE ARE A: business type
WE PROVIDE: emotional benefit
WE STAND OUT BY: key differentiator
@weisesarah
19. HACK 1 / PLAY MAD LIBS
Step 2: Mad Libs
FOR: target customer
WHO NEEDS: services/features
UNLIKE: competitors/alternatives
WE ARE A: business type
WE PROVIDE: emotional benefit
WE STAND OUT BY: key differentiator
@weisesarah
20. HACK 1 / PLAY MAD LIBS
Step 3: Wall Voting
Quickly visualize the most agreed-on concepts.
@weisesarah
21. HACK 1 / PLAY MAD LIBS
Step 3: Wall Voting
Dual-colored dots save you time. Only talk about
the ones with red and green.
@weisesarah
22. HACK 1 / PLAY MAD LIBS
Step 4: Move popular stickies to top. Read vision statement across.
@weisesarah
23. HACK 1 / PLAY MAD LIBS
Step 5: Write it out.
@weisesarah
24. Why would a UX guru
advise me to start by
talking to internal
staff, not users?
@weisesarah
Let’s
say
we
find
out
that
users
need
bicycles,
but
the
goal
of
the
business
is
to
sell
unicycles.
If
we
don’t
take
that
into
account,
we’re
going
to
be
fighCng
stakeholders
every
step
of
the
way,
and
our
recommendaCons
will
never
be
implemented.
Knowing
the
business
vision
(or
more
specifically
the
vision
for
the
website,
app,
or
product
we’re
building)
gives
us
context.
It
saves
us
Cme
because
we
can
ask
users
targeted
quesCons
–
and
bring
back
recommendaCons
that
no
one
can
argue
with.
25. HACK 2 / LEAN PERSONAS
Hashtags are big.
Let’s make sure there
are at least 4-5 on
our homepage.
26. HACK 2 / LEAN PERSONAS
When I was 10 my father had a heart
attack in front of me. From then I
vowed to be prepared if that situation
ever happened again.
- Bill Winters
@weisesarah
27. HACK 2 / LEAN PERSONAS
Personas instantly create empathy
because it’s much easier for humans
to relate to other humans.
@weisesarah
28. Hi! My name is…
Description
Goals & Needs
Tech Usage (laptop, tablet, phone, wearables, favorite apps…)
Picture (yes, draw it!)
Age / Gender:
Occupation:
Key Emotional Driver:
@weisesarah
29. HACK 2 / LEAN PERSONAS
Have people create
personas in the
strategy session.
Instant empathy!
It’s much easier for
humans to relate to
other humans.
@weisesarah
30. 1 page is more than enough
Bullets are great. Quickly state what resonates
(and what doesn’t) for a customer.
Role play
Stubborn exec or client? Have them role play. Ask
them to take on a persona and then ask a bunch of
questions.
Hack of a hack
Only have 10 mins? Give a team a half-started
persona and have them fill in the rest.
HACK 2 / LEAN PERSONAS
@weisesarah
31. Can be visual
Check out what’s on Amy’s
work station!
HACK 2 / LEAN PERSONAS
@weisesarah
32. HACK 2 / LEAN PERSONAS
Deepen with image-based
projective interviews
Want to see if your hypothesis is
right? Image-based projective
interviews identify deep feelings
behind behavior.
Talk about images
Ask participants to bring 10-15
images to the interview that reflect
how they feel about your product /
problem you are trying to solve.
@weisesarah
33. FEAR
Of the unknown
For my life (helplessness)
For my health and body
For my family and kids
For my home.
For nature, environment, planet
PROTECTION
For loved ones, especially kids
ANGER
At the government
HACK 2 / LEAN PERSONAS
@weisesarah
34. HACK 3 / START WITH HEURISTICS
For me, the site
might work better
with a search.
No shit.
35. Argh!
There’s nothing worse than wasting your time with
users validating best practices.
Start with best practices
Don’t conduct usability testing on wireframes,
mockups, prototypes or the website until you’ve fixed
the basics.
HACK 3 / START WITH HEURISTICS
@weisesarah
36. Do this even if when sketching
quickly!
Patterns to follow…
• Presentation – Especially
first impressions
• Navigation – Information
architecture, page flow
• Top Tasks – Findable,
action-oriented
• Content – Value, structure,
timeliness
HACK 3 / START WITH HEURISTICS
@weisesarah
38. Bare minimum “tools”
You can use a free screen share software like join.me, Google
Hangout or WebEx and the phone. You don’t need pricey tools.
Keep it small, then iterate!
You’ll see trends with just 3-5 users. Make a few key changes,
then test again with 3-5 users.
Forget unmoderated testing
Sounds tempting, but you’ll learn more qualitative data in less
time from just a couple moderated sessions.
You don’t need scenarios
If you don’t have time or aren’t sure what to ask, have users
walk you through what they generally do on the site.
Don’t wait.
Test wireframes or even sketches!
HACK 4 / QUICK & DIRTY USABILITY TESTING
@weisesarah
39. Get out from behind your desk.
People talk about how hard recruiting is. But honestly, people are everywhere. Strike up a conversation.
HACK 4 / QUICK & DIRTY USABILITY TESTING
@weisesarah
42. HACK 5 / JOURNEY MAPPING… JUST SKETCH
A
sketch
is
all
you
need
to
visually
communicate
the
journey
that
your
average
user
goes
through.
This
way,
we
can
understand
the
complexity
in
order
to
simplify
it…
44. A journey map for each persona is often helpful to visualize differences between target users.
HACK 5 / JOURNEY MAPPING… JUST SKETCH
@weisesarah
45. 30+ screens to apply for a job???
We streamlined it to 9 screens on the
first pass using this technique.
HACK 5 / JOURNEY MAPPING… JUST SKETCH
46. TOP UX HACKS
Time-saving shortcuts to bring
back to your team
1 Play Mad Libs
2 Lean Personas
3 Start with Heuristics
4 Quick & Dirty Usability Testing
5 Journey Mapping… Just Sketch It
@weisesarah
47. You now know new tricks for a
super fast cycle to design & test.
Scientific precision is overrated. A little push here,
little pull there is all you need to build better
experiences, faster.
@weisesarah