The document is a workshop handbook for Lean UX, utilizing various activities and techniques to inspire creativity and collaboration. Key methodologies include visioning activities, wall voting, empathy maps, journey maps, and user stories to prioritize ideas and enhance user experience design. The handbook encourages participants to take notes and engage in discussions, aiming to improve product and service offerings.

1. Lean UX: Workshop Handbook
Take notes! Write on me!
Sarah Weise
@weisesarah
linkedin.com/in/sarahweise
weise_sarah@bah.com

2. 2
Inspirations. Ideas. Takeaways. Actions.
I will…. So that…

3. Numbers Game
3

4. 20Circles
4

5. #1 Mad libs
Visioning activity to encourage creativity and buy-in
FOR: target customer
WHO NEEDS: services/features needed
UNLIKE: competitors/alternatives
WE ARE A: business type
WE PROVIDE: emotional benefit
WE STAND OUT BY: key differentiator
5

6. #2 Wall voting
This site is for _______________
Retirees
Stay at home
parents
Kids
Singles
Millennials
6

7. #3 Wall target
Visualize priorities
based on key
differentiator
terms
7

8. #4 Personas
Hi! My name is…
Description
Goals & Needs
Tech Usage (laptop, tablet, phone, wearables, favorite apps…)
Picture (yes, draw it!)
Age / Gender:
Occupation:
Key Emotional Driver:

9. #5 Empathy map
9

10. #6 Journey map
Take notes here:
10

11. #7 User stories I am a
I want to…. So that I can…
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12. #8 Ideation Generate lots of ideas quickly

13. #8 Ideation Refine the best elements from each idea

14. #9 Usability testing
Jot down what you’d like to remember about….
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Starting out:
First impressions:
Scenarios:
Metrics (task completion rate, perceived ease, time):

15. #10 Image-based projective interviews
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One project/task where I could use this at work:

16. I will try these 3 things at work:
3.
2.
1.
Tweet your top takeaway to #ISUM15 @weisesarah
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Mad Libs
Wall Voting
Target Prioritization
Personas
Empathy Mapping
Journey Mapping
Write-and-Pass User Stories
Ideation & Refinement
Usability Testing
Projective Interviews