SlideShare a Scribd company logo
In this past decade, we have seen a shift in how we share
information, communicate, entertain ourselves, shop and
even connect with brands.
We now live in a multiscreen society. Laptops, tablets
and smartphones exist in the majority of homes. And many
homes have more than one. Everything we want and do is
a click — and now a swipe — away. Because of this,
consumers expect more.
Reward and incentive promotions must evolve with
technology to meet changing consumer expectations.
Digital Rewards make it easy for brands to adapt to this
new landscape.
Digital Rewards
Online Power, Real-World Reach
Over Half a Billion Codes Served
Customers receive your offer
via a branded card or
product.
They visit the website
provided and enter their
reward code.
They select their reward
and choose what they like
best.
How It Works
Customers enjoy their gift
courtesy of your brand.
Digital Rewards
Online Power, Real-World Reach
Full Product Suite
Digital Rewards
Online Power, Real-World Reach
Made up of a full range of physical and digital products,
Digital Rewards include popular items that people love. With
our easy-to-implement platform, brands can offer these
relevant real world items at a fraction of their perceived
value.
You can also give the gift of even more choice with Digital
Choice. Create your own combination or choose from our
pre-made themes. Packages can be created to fit within any
price points or to target any audience.
Promotions that include Digital Rewards have it all: exciting,
relevant and popular incentives with an unlimited selection
that appeal to demographics across the board, including:
• Music Downloads
• Movie Tickets
• Magazine Subscriptions
• Digital Movie Rentals
• eBook Downloads
• Cell Phone Skins And
Cases
• And More!
Promotional Pain Points
With a fixed cost per distributed code, low-cost delivery, and ease of distribution, you can focus on what
matters most: a creative promotion without logistic limitations and challenges.
Digital Rewards
Online Power, Real-World Reach
The Digital Difference
Digital Rewards
Online Power, Real-World Reach
Web-connected devices Past, Present and Future*
The Internet is no longer a network of computers — it’s a
network of devices. And it’s projected that the number of
web-enabled devices will grow to 50 billion by 2020,
according to Cisco.
*Wall Street Journal, IMS Research, Cisco
Modern Rewards For Connected Consumers
Digital Rewards
Online Power, Real-World Reach
Digital Rewards include popular gifts that have real value
and are products that consumers desire.
By providing incentives that people love and regularly use
— such as music, movies, magazines and eBooks — a
brand can offer recipients popular rewards with instant
gratification and unlimited selection.
•More than 80% of U.S. households have some type of
personal computer or laptop and almost half have
more than one, according to Forrester Research.
•85% of American Adults have a cell phone — and
over 50% of them are smartphones, according to the
Pew Research Center.
•47% of households with annual household incomes
of $75,000 or more have tablets, according to the Pew
Research Center.
Incentives Your Customers Value
*Motion Picture Association of America
**Forrester Research
***Nielsen/Billboard; Pew Research Center
****Mintel
Digital Rewards
Online Power, Real-World Reach
Digital Reward offerings are valuable to the consumer and
increase engagement and acquisition much more
effectively than standard discounts or equivalent cash
value offerings.
Associate your brand with the modern online gifts that
unique, custom branded Digital Reward have to offer.
•Consumers regularly purchase music online, go to
the movies, read magazines, rent digital movies and
more — and they appreciate being able to do so on
behalf of a brand.
•Whether it’s eGift Cards, custom skins or cases,
dining certificates or beyond, consumers value the
products in our rewards suite, which are available at a
fraction of the perceived value.
•The products in our rewards platform continue to
popularity and show no signs of slowing down any
time soon, so you trust that you’re offering something
of real value to recipients.
Universal Appeal & Unlimited Choice
Digital Rewards
Online Power, Real-World Reach
An incentive that has the ability to reach multiple
demographics, Digital Rewards have universal appeal
and allow customers to select their personal reward.
With choice and unlimited inventory, Digital Rewards
make it possible to give the right reward to the right
customer at the right time. Reach multiple demographics
at the same time with one reward.
•Our music platform has over 4-million songs,
including top hits from major and independent
labels.
•With 98% coverage across the U.S., our movie
ticket platform has the widest reach of any provider.
•Magazines can be redeemed for a subscription to
well-known titles like Cosmopolitan, Rolling Stone,
Food Network, Self, Golf Digest and more.
Size Does Matter
Digital Rewards
Online Power, Real-World Reach
With built-in convenience, the size of Digital Reward Cards
make them the right fit for promotions big and small.
These promotional items have a small physical footprint, but
they also have a large reach. Take and store them
effortlessly. With Digital Reward Cards, you have the ability
to scale promotions of any size or scope.
• Avoid expensive drayage charges: a sleeve
of cards easily fits in a suitcase.
• Cards also fit in desk drawers nicely: Great
for managers to give as spot rewards.
• No need for large amounts of inventory
planning and storage.
• Conveniently bring to events and store
right at the booth, making set up a breeze.
No Other Promotional Items Ship For Less
Digital Rewards
Online Power, Real-World Reach
Whether items are sent one at a time or in bulk, no other
promotional items ship for less. This frees up funds to scale
larger promotions or take in more profit.
Whether you use cards, direct mail or email codes, Digital
Rewards low cost of distribution provides you with built-in
savings every step of the way.
• It can cost up to $442.00 to send a
shipment of 500 items like mugs, umbrellas
and shirts.*
• Likewise, It can cost up to $6.35 to mail
items like mugs, umbrellas and shirts
individually.**
• It costs just $8.00 to ship 500 cards.
• Sending a Digital Reward individually can
cost as little as the cost of a stamp if
mailed and can be free if a code is emailed.
*Shipping cost of product shipped UPS Ground from Chicago to San Diego.
**Shipping cost of product mailed First Class US Mail from Chicago to San Diego.
Use Studies
Digital Rewards
Online Power, Real-World Reach
To attract top technology candidates, Intel® offered
popular and relevant Music Download Card incentives to
prospects who attended their recruitment events. This
product was an effective way to increase booth traffic and
helped Intel easily distribute a large number of rewards
with little effort.
Due to their naturally flexible nature and low-shipping
costs, delivering codes via branded cards remain one of
our most popular delivery methods.
•Cards are compact and lightweight
•They hold inherent value with consumers
•Cards are manufactured onsite in the U.S.A.
•Easiest way to deliver rewards for many promotions
Branded Cards
Digital Rewards
Online Power, Real-World Reach
Use: Recruiting Industry: Technology
7-Eleven®, the world's largest operator of convenience
stores, was in need of unique yet easy way to promote
their famous Slurpee® drinks to the teen market. By using
memorable custom shaped Slurpee cards, 7-Eleven was
able to distribute reward codes at events across the
country and easily promote the Slurpee brand.
By printing cards in a custom-designed shape, a brand
can create even more interest and impact in their
campaign.
•Reinforce the brand by printing in the shape of a logo
•Feature a new product or service with a unique
design
•Highlight a featured cause or campaign
•Dies are custom designed, so cards can be created in
virtually any shape
Custom Shape Cards
Digital Rewards
Online Power, Real-World Reach
Use: Event Giveaway Industry: Retail
A leading insurance provider was interested in
establishing a long-term relationship with the children of
policyholders. By printing codes in custom-made direct
mail birthday cards, the insurance company was able to a
distribute high-value Music Download offerings for under
$3 each, which was less than just shipping other equal-
value items.
When codes are printed on promotional direct mail pieces,
the total cost to deliver each reward is just the price of
postage.
•No logistics issues or challenges
•Deliver for little more than the cost of a stamp
•Drop shipments simplify rewarding on key points in a
purchase cycle
•The inclusion of high value rewards can help improve
response rates
Direct Mail
Digital Rewards
Online Power, Real-World Reach
Use: Customer Loyalty Industry: Insurance
Sprint® was looking for an effective incentive solution to
convert mobile customers to paperless billing. By
distributing online reward codes, Sprint was able to easily
deliver a high-perceived value gift, resulting in over
300,000 conversions per month and $4 million in annual
savings.
Distributing codes via email campaigns and targeted
online advertising can deliver high-value rewards without
additional expense.
•Easy execution and fast implementation
•Zero delivery costs
•Easily incent buyers with instant gift-with-purchase
•Flexible solution to reward consumers for completing
an action
Email & Online
Digital Rewards
Online Power, Real-World Reach
Use: Online
Incentive
Industry: Telecom
Since 1995, Digital Rewards have powered promotions for some of the world’s most well-known and
respected brands spanning all industries.
In Good Company
Digital Rewards
Online Power, Real-World Reach

More Related Content

What's hot

E-Commerce in Post-Apocalyptic World : After COVID19
E-Commerce in Post-Apocalyptic World : After COVID19E-Commerce in Post-Apocalyptic World : After COVID19
E-Commerce in Post-Apocalyptic World : After COVID19
Oguz Bayram
 
Being relevant in an irrelevant world mpi
Being relevant in an irrelevant world mpiBeing relevant in an irrelevant world mpi
Being relevant in an irrelevant world mpiRich Benjamin
 
7.5 Billion bosses: Consumers are in charge now
7.5 Billion bosses: Consumers are in charge now7.5 Billion bosses: Consumers are in charge now
7.5 Billion bosses: Consumers are in charge now
National Retail Federation
 
Intelligent Mobile Games
Intelligent Mobile GamesIntelligent Mobile Games
Intelligent Mobile Games
Daniel Foci
 
Wishtagram New
Wishtagram NewWishtagram New
Wishtagram New
Yonas Jananto
 
Measuring Digital Return on Experience
Measuring Digital Return on ExperienceMeasuring Digital Return on Experience
Measuring Digital Return on Experience
Emily Leahy-Thieler
 
Bridging the Digital Divide
Bridging the Digital DivideBridging the Digital Divide
Bridging the Digital Divide
Shane O'Neill
 
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
Brian H. Fitzsimons
 
CommonKindness Coupon Platform 12052013
CommonKindness Coupon Platform 12052013CommonKindness Coupon Platform 12052013
CommonKindness Coupon Platform 12052013CommonKindness1
 
Digital Strategy: Week Five
Digital Strategy: Week FiveDigital Strategy: Week Five
Digital Strategy: Week Five
Emily Leahy-Thieler
 
Text message marketing for financial businesses.
Text message marketing for financial businesses. Text message marketing for financial businesses.
Text message marketing for financial businesses.
Anchor Mobile
 
Millennials Consumer Behavior by brandnow.asia
Millennials Consumer Behavior by brandnow.asia Millennials Consumer Behavior by brandnow.asia
Millennials Consumer Behavior by brandnow.asia
Pacharee Pantoomano
 
Developing a digital marketing strategy
Developing a digital marketing strategyDeveloping a digital marketing strategy
Developing a digital marketing strategyErnact Create
 
China consumer trends 2018
China consumer trends 2018China consumer trends 2018
China consumer trends 2018
FoodInnovation
 

What's hot (16)

E-Commerce in Post-Apocalyptic World : After COVID19
E-Commerce in Post-Apocalyptic World : After COVID19E-Commerce in Post-Apocalyptic World : After COVID19
E-Commerce in Post-Apocalyptic World : After COVID19
 
Being relevant in an irrelevant world mpi
Being relevant in an irrelevant world mpiBeing relevant in an irrelevant world mpi
Being relevant in an irrelevant world mpi
 
7.5 Billion bosses: Consumers are in charge now
7.5 Billion bosses: Consumers are in charge now7.5 Billion bosses: Consumers are in charge now
7.5 Billion bosses: Consumers are in charge now
 
Intelligent Mobile Games
Intelligent Mobile GamesIntelligent Mobile Games
Intelligent Mobile Games
 
In The Loop Media_Nashvill Presentation
In The Loop Media_Nashvill PresentationIn The Loop Media_Nashvill Presentation
In The Loop Media_Nashvill Presentation
 
Wishtagram New
Wishtagram NewWishtagram New
Wishtagram New
 
Measuring Digital Return on Experience
Measuring Digital Return on ExperienceMeasuring Digital Return on Experience
Measuring Digital Return on Experience
 
Bridging the Digital Divide
Bridging the Digital DivideBridging the Digital Divide
Bridging the Digital Divide
 
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
 
CommonKindness Coupon Platform 12052013
CommonKindness Coupon Platform 12052013CommonKindness Coupon Platform 12052013
CommonKindness Coupon Platform 12052013
 
Digital Strategy: Week Five
Digital Strategy: Week FiveDigital Strategy: Week Five
Digital Strategy: Week Five
 
Text message marketing for financial businesses.
Text message marketing for financial businesses. Text message marketing for financial businesses.
Text message marketing for financial businesses.
 
Millennials Consumer Behavior by brandnow.asia
Millennials Consumer Behavior by brandnow.asia Millennials Consumer Behavior by brandnow.asia
Millennials Consumer Behavior by brandnow.asia
 
Developing a digital marketing strategy
Developing a digital marketing strategyDeveloping a digital marketing strategy
Developing a digital marketing strategy
 
Final presentation template
Final presentation templateFinal presentation template
Final presentation template
 
China consumer trends 2018
China consumer trends 2018China consumer trends 2018
China consumer trends 2018
 

Viewers also liked

Live Nation Digital Marketing Campaign
Live Nation Digital Marketing CampaignLive Nation Digital Marketing Campaign
Live Nation Digital Marketing Campaign
Jeff Ten Broeck
 
Yocto bspを作ってみた
Yocto bspを作ってみたYocto bspを作ってみた
Yocto bspを作ってみた
wata2ki
 
فناوری اطلاعات
فناوری اطلاعاتفناوری اطلاعات
فناوری اطلاعات
Hossein Bayat
 
YoctoをつかったDistroの作り方とハマり方
YoctoをつかったDistroの作り方とハマり方YoctoをつかったDistroの作り方とハマり方
YoctoをつかったDistroの作り方とハマり方
wata2ki
 
رفتار مصرف‏ کننده در تجارت الکترونیکی
رفتار مصرف‏ کننده در تجارت الکترونیکیرفتار مصرف‏ کننده در تجارت الکترونیکی
رفتار مصرف‏ کننده در تجارت الکترونیکی
Hossein Bayat
 
مشتریان وفادار
مشتریان وفادارمشتریان وفادار
مشتریان وفادار
Hossein Bayat
 
Hop phat
Hop phatHop phat
Hop phat
camchuong
 

Viewers also liked (8)

Live Nation Digital Marketing Campaign
Live Nation Digital Marketing CampaignLive Nation Digital Marketing Campaign
Live Nation Digital Marketing Campaign
 
Yocto bspを作ってみた
Yocto bspを作ってみたYocto bspを作ってみた
Yocto bspを作ってみた
 
فناوری اطلاعات
فناوری اطلاعاتفناوری اطلاعات
فناوری اطلاعات
 
YoctoをつかったDistroの作り方とハマり方
YoctoをつかったDistroの作り方とハマり方YoctoをつかったDistroの作り方とハマり方
YoctoをつかったDistroの作り方とハマり方
 
رفتار مصرف‏ کننده در تجارت الکترونیکی
رفتار مصرف‏ کننده در تجارت الکترونیکیرفتار مصرف‏ کننده در تجارت الکترونیکی
رفتار مصرف‏ کننده در تجارت الکترونیکی
 
مشتریان وفادار
مشتریان وفادارمشتریان وفادار
مشتریان وفادار
 
Hop phat
Hop phatHop phat
Hop phat
 
Pkm
PkmPkm
Pkm
 

Similar to Digital Rewards 2014

Electronic Billing Promotions
Electronic Billing PromotionsElectronic Billing Promotions
Electronic Billing Promotions
markbruk
 
PRESENTATION GIFTD (ENGLISH)
PRESENTATION GIFTD (ENGLISH)PRESENTATION GIFTD (ENGLISH)
PRESENTATION GIFTD (ENGLISH)Alexander Egorov
 
Give Gifting App and Portal 4 Sale
Give Gifting App and Portal 4 SaleGive Gifting App and Portal 4 Sale
Give Gifting App and Portal 4 Sale
Ivan Daza
 
Remarkable Retail
Remarkable RetailRemarkable Retail
Remarkable Retail
Table19
 
Propco rewards2013
Propco rewards2013Propco rewards2013
Propco rewards2013Mark Fortuna
 
Cutting Edge Charities
Cutting Edge CharitiesCutting Edge Charities
Cutting Edge Charities
CanadaHelps / MyCharityConnects
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.
Anchor Mobile
 
SMS advertising for grocery stores.
SMS advertising for grocery stores.SMS advertising for grocery stores.
SMS advertising for grocery stores.
Anchor Mobile
 
Tfc presentation - overview short
Tfc  presentation - overview shortTfc  presentation - overview short
Tfc presentation - overview short
Jill Goldworn
 
Gift Cards, Vouchers and Digital: UK and USA trendsetters
Gift Cards, Vouchers and Digital: UK and USA trendsettersGift Cards, Vouchers and Digital: UK and USA trendsetters
Gift Cards, Vouchers and Digital: UK and USA trendsetters
AndrewJohnson_CEO_NGCEurope
 
Gift Cards, Vouchers and Digital Gift Cards: UK and USA trendsetters
Gift Cards, Vouchers and Digital Gift Cards: UK and USA trendsettersGift Cards, Vouchers and Digital Gift Cards: UK and USA trendsetters
Gift Cards, Vouchers and Digital Gift Cards: UK and USA trendsetters
Heather Wagstaff
 
GreenCode Corporative Presentation | www.greencode.com.co
GreenCode Corporative Presentation | www.greencode.com.coGreenCode Corporative Presentation | www.greencode.com.co
GreenCode Corporative Presentation | www.greencode.com.coGiftCode
 
Online fraud in the Digital Gift Card Space
Online fraud in the Digital Gift Card SpaceOnline fraud in the Digital Gift Card Space
Online fraud in the Digital Gift Card Space
Christopher Uriarte
 
Online Fraud: What’s Your Fraud Prevention Strategy?
Online Fraud: What’s Your Fraud Prevention Strategy?Online Fraud: What’s Your Fraud Prevention Strategy?
Online Fraud: What’s Your Fraud Prevention Strategy?
Vesta Corporation
 
Zip Dandy Hot New Mobile Company
Zip Dandy Hot New Mobile CompanyZip Dandy Hot New Mobile Company
Zip Dandy Hot New Mobile Company
vickie kelly
 
Br Howto Choose Proper Loyalty
Br Howto Choose Proper LoyaltyBr Howto Choose Proper Loyalty
Br Howto Choose Proper LoyaltySteve Schroeder
 
Retail consumer communication
Retail consumer communicationRetail consumer communication
Retail consumer communicationN4MR Media
 
Edge Overview Feb 2017
Edge Overview Feb 2017Edge Overview Feb 2017
Edge Overview Feb 2017Fergus Koochew
 
Digital loyalty cards
Digital loyalty cardsDigital loyalty cards
Digital loyalty cardsquickt
 
Mobile Marketing for Grocery Stores
Mobile Marketing for Grocery StoresMobile Marketing for Grocery Stores
Mobile Marketing for Grocery Stores
affordableweb
 

Similar to Digital Rewards 2014 (20)

Electronic Billing Promotions
Electronic Billing PromotionsElectronic Billing Promotions
Electronic Billing Promotions
 
PRESENTATION GIFTD (ENGLISH)
PRESENTATION GIFTD (ENGLISH)PRESENTATION GIFTD (ENGLISH)
PRESENTATION GIFTD (ENGLISH)
 
Give Gifting App and Portal 4 Sale
Give Gifting App and Portal 4 SaleGive Gifting App and Portal 4 Sale
Give Gifting App and Portal 4 Sale
 
Remarkable Retail
Remarkable RetailRemarkable Retail
Remarkable Retail
 
Propco rewards2013
Propco rewards2013Propco rewards2013
Propco rewards2013
 
Cutting Edge Charities
Cutting Edge CharitiesCutting Edge Charities
Cutting Edge Charities
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.
 
SMS advertising for grocery stores.
SMS advertising for grocery stores.SMS advertising for grocery stores.
SMS advertising for grocery stores.
 
Tfc presentation - overview short
Tfc  presentation - overview shortTfc  presentation - overview short
Tfc presentation - overview short
 
Gift Cards, Vouchers and Digital: UK and USA trendsetters
Gift Cards, Vouchers and Digital: UK and USA trendsettersGift Cards, Vouchers and Digital: UK and USA trendsetters
Gift Cards, Vouchers and Digital: UK and USA trendsetters
 
Gift Cards, Vouchers and Digital Gift Cards: UK and USA trendsetters
Gift Cards, Vouchers and Digital Gift Cards: UK and USA trendsettersGift Cards, Vouchers and Digital Gift Cards: UK and USA trendsetters
Gift Cards, Vouchers and Digital Gift Cards: UK and USA trendsetters
 
GreenCode Corporative Presentation | www.greencode.com.co
GreenCode Corporative Presentation | www.greencode.com.coGreenCode Corporative Presentation | www.greencode.com.co
GreenCode Corporative Presentation | www.greencode.com.co
 
Online fraud in the Digital Gift Card Space
Online fraud in the Digital Gift Card SpaceOnline fraud in the Digital Gift Card Space
Online fraud in the Digital Gift Card Space
 
Online Fraud: What’s Your Fraud Prevention Strategy?
Online Fraud: What’s Your Fraud Prevention Strategy?Online Fraud: What’s Your Fraud Prevention Strategy?
Online Fraud: What’s Your Fraud Prevention Strategy?
 
Zip Dandy Hot New Mobile Company
Zip Dandy Hot New Mobile CompanyZip Dandy Hot New Mobile Company
Zip Dandy Hot New Mobile Company
 
Br Howto Choose Proper Loyalty
Br Howto Choose Proper LoyaltyBr Howto Choose Proper Loyalty
Br Howto Choose Proper Loyalty
 
Retail consumer communication
Retail consumer communicationRetail consumer communication
Retail consumer communication
 
Edge Overview Feb 2017
Edge Overview Feb 2017Edge Overview Feb 2017
Edge Overview Feb 2017
 
Digital loyalty cards
Digital loyalty cardsDigital loyalty cards
Digital loyalty cards
 
Mobile Marketing for Grocery Stores
Mobile Marketing for Grocery StoresMobile Marketing for Grocery Stores
Mobile Marketing for Grocery Stores
 

Recently uploaded

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Marketing Management Notes Philip Kotler
Marketing Management Notes Philip KotlerMarketing Management Notes Philip Kotler
Marketing Management Notes Philip Kotler
LaveenaShanker
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Search Engine Journal
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
focsh890
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionThe_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
AmirYakdi
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
FullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil PallenFullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil Pallen
travisomalana
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
levuag
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
VWO
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Demandbase
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 

Recently uploaded (20)

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
Marketing Management Notes Philip Kotler
Marketing Management Notes Philip KotlerMarketing Management Notes Philip Kotler
Marketing Management Notes Philip Kotler
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene CaponMetaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
 
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionThe_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
 
FullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil PallenFullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil Pallen
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 

Digital Rewards 2014

  • 1.
  • 2. In this past decade, we have seen a shift in how we share information, communicate, entertain ourselves, shop and even connect with brands. We now live in a multiscreen society. Laptops, tablets and smartphones exist in the majority of homes. And many homes have more than one. Everything we want and do is a click — and now a swipe — away. Because of this, consumers expect more. Reward and incentive promotions must evolve with technology to meet changing consumer expectations. Digital Rewards make it easy for brands to adapt to this new landscape. Digital Rewards Online Power, Real-World Reach Over Half a Billion Codes Served
  • 3. Customers receive your offer via a branded card or product. They visit the website provided and enter their reward code. They select their reward and choose what they like best. How It Works Customers enjoy their gift courtesy of your brand. Digital Rewards Online Power, Real-World Reach
  • 4. Full Product Suite Digital Rewards Online Power, Real-World Reach Made up of a full range of physical and digital products, Digital Rewards include popular items that people love. With our easy-to-implement platform, brands can offer these relevant real world items at a fraction of their perceived value. You can also give the gift of even more choice with Digital Choice. Create your own combination or choose from our pre-made themes. Packages can be created to fit within any price points or to target any audience. Promotions that include Digital Rewards have it all: exciting, relevant and popular incentives with an unlimited selection that appeal to demographics across the board, including: • Music Downloads • Movie Tickets • Magazine Subscriptions • Digital Movie Rentals • eBook Downloads • Cell Phone Skins And Cases • And More!
  • 5. Promotional Pain Points With a fixed cost per distributed code, low-cost delivery, and ease of distribution, you can focus on what matters most: a creative promotion without logistic limitations and challenges. Digital Rewards Online Power, Real-World Reach
  • 6. The Digital Difference Digital Rewards Online Power, Real-World Reach
  • 7. Web-connected devices Past, Present and Future* The Internet is no longer a network of computers — it’s a network of devices. And it’s projected that the number of web-enabled devices will grow to 50 billion by 2020, according to Cisco. *Wall Street Journal, IMS Research, Cisco Modern Rewards For Connected Consumers Digital Rewards Online Power, Real-World Reach Digital Rewards include popular gifts that have real value and are products that consumers desire. By providing incentives that people love and regularly use — such as music, movies, magazines and eBooks — a brand can offer recipients popular rewards with instant gratification and unlimited selection. •More than 80% of U.S. households have some type of personal computer or laptop and almost half have more than one, according to Forrester Research. •85% of American Adults have a cell phone — and over 50% of them are smartphones, according to the Pew Research Center. •47% of households with annual household incomes of $75,000 or more have tablets, according to the Pew Research Center.
  • 8. Incentives Your Customers Value *Motion Picture Association of America **Forrester Research ***Nielsen/Billboard; Pew Research Center ****Mintel Digital Rewards Online Power, Real-World Reach Digital Reward offerings are valuable to the consumer and increase engagement and acquisition much more effectively than standard discounts or equivalent cash value offerings. Associate your brand with the modern online gifts that unique, custom branded Digital Reward have to offer. •Consumers regularly purchase music online, go to the movies, read magazines, rent digital movies and more — and they appreciate being able to do so on behalf of a brand. •Whether it’s eGift Cards, custom skins or cases, dining certificates or beyond, consumers value the products in our rewards suite, which are available at a fraction of the perceived value. •The products in our rewards platform continue to popularity and show no signs of slowing down any time soon, so you trust that you’re offering something of real value to recipients.
  • 9. Universal Appeal & Unlimited Choice Digital Rewards Online Power, Real-World Reach An incentive that has the ability to reach multiple demographics, Digital Rewards have universal appeal and allow customers to select their personal reward. With choice and unlimited inventory, Digital Rewards make it possible to give the right reward to the right customer at the right time. Reach multiple demographics at the same time with one reward. •Our music platform has over 4-million songs, including top hits from major and independent labels. •With 98% coverage across the U.S., our movie ticket platform has the widest reach of any provider. •Magazines can be redeemed for a subscription to well-known titles like Cosmopolitan, Rolling Stone, Food Network, Self, Golf Digest and more.
  • 10. Size Does Matter Digital Rewards Online Power, Real-World Reach With built-in convenience, the size of Digital Reward Cards make them the right fit for promotions big and small. These promotional items have a small physical footprint, but they also have a large reach. Take and store them effortlessly. With Digital Reward Cards, you have the ability to scale promotions of any size or scope. • Avoid expensive drayage charges: a sleeve of cards easily fits in a suitcase. • Cards also fit in desk drawers nicely: Great for managers to give as spot rewards. • No need for large amounts of inventory planning and storage. • Conveniently bring to events and store right at the booth, making set up a breeze.
  • 11. No Other Promotional Items Ship For Less Digital Rewards Online Power, Real-World Reach Whether items are sent one at a time or in bulk, no other promotional items ship for less. This frees up funds to scale larger promotions or take in more profit. Whether you use cards, direct mail or email codes, Digital Rewards low cost of distribution provides you with built-in savings every step of the way. • It can cost up to $442.00 to send a shipment of 500 items like mugs, umbrellas and shirts.* • Likewise, It can cost up to $6.35 to mail items like mugs, umbrellas and shirts individually.** • It costs just $8.00 to ship 500 cards. • Sending a Digital Reward individually can cost as little as the cost of a stamp if mailed and can be free if a code is emailed. *Shipping cost of product shipped UPS Ground from Chicago to San Diego. **Shipping cost of product mailed First Class US Mail from Chicago to San Diego.
  • 12. Use Studies Digital Rewards Online Power, Real-World Reach
  • 13. To attract top technology candidates, Intel® offered popular and relevant Music Download Card incentives to prospects who attended their recruitment events. This product was an effective way to increase booth traffic and helped Intel easily distribute a large number of rewards with little effort. Due to their naturally flexible nature and low-shipping costs, delivering codes via branded cards remain one of our most popular delivery methods. •Cards are compact and lightweight •They hold inherent value with consumers •Cards are manufactured onsite in the U.S.A. •Easiest way to deliver rewards for many promotions Branded Cards Digital Rewards Online Power, Real-World Reach Use: Recruiting Industry: Technology
  • 14. 7-Eleven®, the world's largest operator of convenience stores, was in need of unique yet easy way to promote their famous Slurpee® drinks to the teen market. By using memorable custom shaped Slurpee cards, 7-Eleven was able to distribute reward codes at events across the country and easily promote the Slurpee brand. By printing cards in a custom-designed shape, a brand can create even more interest and impact in their campaign. •Reinforce the brand by printing in the shape of a logo •Feature a new product or service with a unique design •Highlight a featured cause or campaign •Dies are custom designed, so cards can be created in virtually any shape Custom Shape Cards Digital Rewards Online Power, Real-World Reach Use: Event Giveaway Industry: Retail
  • 15. A leading insurance provider was interested in establishing a long-term relationship with the children of policyholders. By printing codes in custom-made direct mail birthday cards, the insurance company was able to a distribute high-value Music Download offerings for under $3 each, which was less than just shipping other equal- value items. When codes are printed on promotional direct mail pieces, the total cost to deliver each reward is just the price of postage. •No logistics issues or challenges •Deliver for little more than the cost of a stamp •Drop shipments simplify rewarding on key points in a purchase cycle •The inclusion of high value rewards can help improve response rates Direct Mail Digital Rewards Online Power, Real-World Reach Use: Customer Loyalty Industry: Insurance
  • 16. Sprint® was looking for an effective incentive solution to convert mobile customers to paperless billing. By distributing online reward codes, Sprint was able to easily deliver a high-perceived value gift, resulting in over 300,000 conversions per month and $4 million in annual savings. Distributing codes via email campaigns and targeted online advertising can deliver high-value rewards without additional expense. •Easy execution and fast implementation •Zero delivery costs •Easily incent buyers with instant gift-with-purchase •Flexible solution to reward consumers for completing an action Email & Online Digital Rewards Online Power, Real-World Reach Use: Online Incentive Industry: Telecom
  • 17. Since 1995, Digital Rewards have powered promotions for some of the world’s most well-known and respected brands spanning all industries. In Good Company Digital Rewards Online Power, Real-World Reach