Digital Rewards 2014

In this past decade, we have seen a shift in how we share
information, communicate, entertain ourselves, shop and
even connect with brands.
We now live in a multiscreen society. Laptops, tablets
and smartphones exist in the majority of homes. And many
homes have more than one. Everything we want and do is
a click — and now a swipe — away. Because of this,
consumers expect more.
Reward and incentive promotions must evolve with
technology to meet changing consumer expectations.
Digital Rewards make it easy for brands to adapt to this
new landscape.
Digital Rewards
Online Power, Real-World Reach
Over Half a Billion Codes Served

Customers receive your offer
via a branded card or
product.
They visit the website
provided and enter their
reward code.
They select their reward
and choose what they like
best.
How It Works
Customers enjoy their gift
courtesy of your brand.
Digital Rewards

Full Product Suite
Digital Rewards
Made up of a full range of physical and digital products,
Digital Rewards include popular items that people love. With
our easy-to-implement platform, brands can offer these
relevant real world items at a fraction of their perceived
value.
You can also give the gift of even more choice with Digital
Choice. Create your own combination or choose from our
pre-made themes. Packages can be created to fit within any
price points or to target any audience.
Promotions that include Digital Rewards have it all: exciting,
relevant and popular incentives with an unlimited selection
that appeal to demographics across the board, including:
• Music Downloads
• Movie Tickets
• Magazine Subscriptions
• Digital Movie Rentals
• eBook Downloads
• Cell Phone Skins And
Cases
• And More!

Promotional Pain Points
With a fixed cost per distributed code, low-cost delivery, and ease of distribution, you can focus on what
matters most: a creative promotion without logistic limitations and challenges.
Digital Rewards

The Digital Difference
Digital Rewards

Web-connected devices Past, Present and Future*
The Internet is no longer a network of computers — it’s a
network of devices. And it’s projected that the number of
web-enabled devices will grow to 50 billion by 2020,
according to Cisco.
*Wall Street Journal, IMS Research, Cisco
Modern Rewards For Connected Consumers
Digital Rewards
Digital Rewards include popular gifts that have real value
and are products that consumers desire.
By providing incentives that people love and regularly use
— such as music, movies, magazines and eBooks — a
brand can offer recipients popular rewards with instant
gratification and unlimited selection.
•More than 80% of U.S. households have some type of
personal computer or laptop and almost half have
more than one, according to Forrester Research.
•85% of American Adults have a cell phone — and
over 50% of them are smartphones, according to the
Pew Research Center.
•47% of households with annual household incomes
of $75,000 or more have tablets, according to the Pew
Research Center.

Incentives Your Customers Value
*Motion Picture Association of America
**Forrester Research
***Nielsen/Billboard; Pew Research Center
****Mintel
Digital Rewards
Digital Reward offerings are valuable to the consumer and
increase engagement and acquisition much more
effectively than standard discounts or equivalent cash
value offerings.
Associate your brand with the modern online gifts that
unique, custom branded Digital Reward have to offer.
•Consumers regularly purchase music online, go to
the movies, read magazines, rent digital movies and
more — and they appreciate being able to do so on
behalf of a brand.
•Whether it’s eGift Cards, custom skins or cases,
dining certificates or beyond, consumers value the
products in our rewards suite, which are available at a
fraction of the perceived value.
•The products in our rewards platform continue to
popularity and show no signs of slowing down any
time soon, so you trust that you’re offering something
of real value to recipients.

Universal Appeal & Unlimited Choice
Digital Rewards
An incentive that has the ability to reach multiple
demographics, Digital Rewards have universal appeal
and allow customers to select their personal reward.
With choice and unlimited inventory, Digital Rewards
make it possible to give the right reward to the right
customer at the right time. Reach multiple demographics
at the same time with one reward.
•Our music platform has over 4-million songs,
including top hits from major and independent
labels.
•With 98% coverage across the U.S., our movie
ticket platform has the widest reach of any provider.
•Magazines can be redeemed for a subscription to
well-known titles like Cosmopolitan, Rolling Stone,
Food Network, Self, Golf Digest and more.

Size Does Matter
Digital Rewards
With built-in convenience, the size of Digital Reward Cards
make them the right fit for promotions big and small.
These promotional items have a small physical footprint, but
they also have a large reach. Take and store them
effortlessly. With Digital Reward Cards, you have the ability
to scale promotions of any size or scope.
• Avoid expensive drayage charges: a sleeve
of cards easily fits in a suitcase.
• Cards also fit in desk drawers nicely: Great
for managers to give as spot rewards.
• No need for large amounts of inventory
planning and storage.
• Conveniently bring to events and store
right at the booth, making set up a breeze.

No Other Promotional Items Ship For Less
Digital Rewards
Whether items are sent one at a time or in bulk, no other
promotional items ship for less. This frees up funds to scale
larger promotions or take in more profit.
Whether you use cards, direct mail or email codes, Digital
Rewards low cost of distribution provides you with built-in
savings every step of the way.
• It can cost up to $442.00 to send a
shipment of 500 items like mugs, umbrellas
and shirts.*
• Likewise, It can cost up to $6.35 to mail
items like mugs, umbrellas and shirts
individually.**
• It costs just $8.00 to ship 500 cards.
• Sending a Digital Reward individually can
cost as little as the cost of a stamp if
mailed and can be free if a code is emailed.
*Shipping cost of product shipped UPS Ground from Chicago to San Diego.
**Shipping cost of product mailed First Class US Mail from Chicago to San Diego.

Use Studies
Digital Rewards

To attract top technology candidates, Intel® offered
popular and relevant Music Download Card incentives to
prospects who attended their recruitment events. This
product was an effective way to increase booth traffic and
helped Intel easily distribute a large number of rewards
with little effort.
Due to their naturally flexible nature and low-shipping
costs, delivering codes via branded cards remain one of
our most popular delivery methods.
•Cards are compact and lightweight
•They hold inherent value with consumers
•Cards are manufactured onsite in the U.S.A.
•Easiest way to deliver rewards for many promotions
Branded Cards
Digital Rewards
Use: Recruiting Industry: Technology

7-Eleven®, the world's largest operator of convenience
stores, was in need of unique yet easy way to promote
their famous Slurpee® drinks to the teen market. By using
memorable custom shaped Slurpee cards, 7-Eleven was
able to distribute reward codes at events across the
country and easily promote the Slurpee brand.
By printing cards in a custom-designed shape, a brand
can create even more interest and impact in their
campaign.
•Reinforce the brand by printing in the shape of a logo
•Feature a new product or service with a unique
design
•Highlight a featured cause or campaign
•Dies are custom designed, so cards can be created in
virtually any shape
Custom Shape Cards
Digital Rewards
Use: Event Giveaway Industry: Retail

A leading insurance provider was interested in
establishing a long-term relationship with the children of
policyholders. By printing codes in custom-made direct
mail birthday cards, the insurance company was able to a
distribute high-value Music Download offerings for under
$3 each, which was less than just shipping other equal-
value items.
When codes are printed on promotional direct mail pieces,
the total cost to deliver each reward is just the price of
postage.
•No logistics issues or challenges
•Deliver for little more than the cost of a stamp
•Drop shipments simplify rewarding on key points in a
purchase cycle
•The inclusion of high value rewards can help improve
response rates
Direct Mail
Digital Rewards
Use: Customer Loyalty Industry: Insurance

Sprint® was looking for an effective incentive solution to
convert mobile customers to paperless billing. By
distributing online reward codes, Sprint was able to easily
deliver a high-perceived value gift, resulting in over
300,000 conversions per month and $4 million in annual
savings.
Distributing codes via email campaigns and targeted
online advertising can deliver high-value rewards without
additional expense.
•Easy execution and fast implementation
•Zero delivery costs
•Easily incent buyers with instant gift-with-purchase
•Flexible solution to reward consumers for completing
an action
Email & Online
Digital Rewards
Use: Online
Incentive
Industry: Telecom

Since 1995, Digital Rewards have powered promotions for some of the world’s most well-known and
respected brands spanning all industries.
In Good Company
Digital Rewards

Digital Rewards 2014

More Related Content

What's hot

Viewers also liked

Similar to Digital Rewards 2014

Recently uploaded

Digital Rewards 2014