A presentation by Andrew Johnson, CEO National Gift Card Corp, Europe, at the 6th International Gift Card and Couponing Summit in Frankfurt (September 2015).
Consumer Reap the Rewards of Prepaid Gift CardsFirst Data
Michael Hursta, VP of Prepaid, at First Data shares his insights into the gift card industry and where it's heading as consumers search for mobile options.
The B2B gift card industry generated $32 billion in sales in 2010 and provides valuable rewards for customers and revenue for merchants. It includes incentive programs that recognize employees, loyalty programs that reward customer devotion, and fundraising and sales promotion initiatives. Gift cards are the most popular rewards in consumer promotions, dealer incentives, and sales and non-sales employee awards. Electronic gift cards and mobile delivery are growing trends that provide immediate gratification while reducing costs compared to plastic cards.
The document discusses QwikCilver's prepaid card and gift card solutions for retailers in India. It notes that QwikCilver manages over 4 million cards and processes over 14 million transactions annually across 250+ cities. It also discusses trends in India's growing prepaid and gift card market, including strong growth in transaction and card volumes. Case studies show gift cards can increase retailer sales by 100-800%. The document promotes QwikCilver's technology platform as enabling omni-channel prepaid solutions and engagement across retail channels for customers.
This presentation highlights how GCP helps retailers grow their B2B channel programs with gift cards. Companies purchase gift cards from our brands for their loyalty programs, corporate gifts, sales incentives, health & wellness incentives and fundraising.
This document discusses digital coupons and their potential in India. It begins by introducing digital coupons and their advantages over paper coupons. It then discusses different digital coupon distribution strategies like push, pull and combination approaches. The document also outlines the digital coupon management process and sources for distributing digital coupons. It concludes by stating that digital coupons have significant potential in India due to growing smartphone usage and will be an important marketing tool for companies if implemented properly.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
My Card is a loyalty program that rewards local spending. It gives cash credits to residents on their pay-as-you-go cards for shopping at independent local merchants. This keeps money circulating in the local economy, supporting local businesses and regeneration. The My Card program uses innovative technology to provide rebates automatically when residents swipe their cards, distributing the savings to the cardholder, local causes, and to cover administration costs. Local merchants benefit from increased sales and targeted marketing through the program.
1) The document discusses leveraging card linked offers to sell performance advertising to small and medium sized businesses. Merchants provide discounts which are advertised for free, and pay 10% of resulting credit card transactions.
2) Card linked offers provide an invisible coupon by allowing consumers to link their credit or debit card to receive offers, with purchases simply requiring the linked card. This is described as better, faster and cheaper than other coupon/deal methods.
3) The business model focuses on getting, keeping, and collecting fees from merchants, with no product or technology risk. Revenue projections are provided based on proven performance of an existing card linked offers company.
Consumer Reap the Rewards of Prepaid Gift CardsFirst Data
Michael Hursta, VP of Prepaid, at First Data shares his insights into the gift card industry and where it's heading as consumers search for mobile options.
The B2B gift card industry generated $32 billion in sales in 2010 and provides valuable rewards for customers and revenue for merchants. It includes incentive programs that recognize employees, loyalty programs that reward customer devotion, and fundraising and sales promotion initiatives. Gift cards are the most popular rewards in consumer promotions, dealer incentives, and sales and non-sales employee awards. Electronic gift cards and mobile delivery are growing trends that provide immediate gratification while reducing costs compared to plastic cards.
The document discusses QwikCilver's prepaid card and gift card solutions for retailers in India. It notes that QwikCilver manages over 4 million cards and processes over 14 million transactions annually across 250+ cities. It also discusses trends in India's growing prepaid and gift card market, including strong growth in transaction and card volumes. Case studies show gift cards can increase retailer sales by 100-800%. The document promotes QwikCilver's technology platform as enabling omni-channel prepaid solutions and engagement across retail channels for customers.
This presentation highlights how GCP helps retailers grow their B2B channel programs with gift cards. Companies purchase gift cards from our brands for their loyalty programs, corporate gifts, sales incentives, health & wellness incentives and fundraising.
This document discusses digital coupons and their potential in India. It begins by introducing digital coupons and their advantages over paper coupons. It then discusses different digital coupon distribution strategies like push, pull and combination approaches. The document also outlines the digital coupon management process and sources for distributing digital coupons. It concludes by stating that digital coupons have significant potential in India due to growing smartphone usage and will be an important marketing tool for companies if implemented properly.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
My Card is a loyalty program that rewards local spending. It gives cash credits to residents on their pay-as-you-go cards for shopping at independent local merchants. This keeps money circulating in the local economy, supporting local businesses and regeneration. The My Card program uses innovative technology to provide rebates automatically when residents swipe their cards, distributing the savings to the cardholder, local causes, and to cover administration costs. Local merchants benefit from increased sales and targeted marketing through the program.
1) The document discusses leveraging card linked offers to sell performance advertising to small and medium sized businesses. Merchants provide discounts which are advertised for free, and pay 10% of resulting credit card transactions.
2) Card linked offers provide an invisible coupon by allowing consumers to link their credit or debit card to receive offers, with purchases simply requiring the linked card. This is described as better, faster and cheaper than other coupon/deal methods.
3) The business model focuses on getting, keeping, and collecting fees from merchants, with no product or technology risk. Revenue projections are provided based on proven performance of an existing card linked offers company.
Retailers are experiencing benefits from participating in open loop, multi-store prepaid gift card schemes. These schemes allow consumers to redeem gifts in a variety of stores nationwide, giving retailers access to the £5 billion gift card market and potential increased sales. As consumer spending shifts away from high streets, gift cards provide incentives for shopping occasions. The gift card market has grown to £5 billion annually, with fastest growth in multi-store cards. Younger, female, higher income consumers most likely to receive and spend gift cards. Retailers see additional 40p spent per £1 loaded on gift cards due to top-up spending and increased patronage. Fashion sector experiences highest growth but wide variety of sectors benefitting.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
Driving Sales without Discounting; Card-Linked OffersCartera Commerce
Held on May 24th, this webinar titled, "Card-Linked Offers; Driving Sales without Discounting" was presented by Madeline Aufseeser of Aite Group and Kevin McCarthy from Cartera Commerce. This webinar was available through Multichannel Merchant and Chief Marketer, and highlights card-linked offers, the industry's response to this emerging approach to in-store engagement, as well as sharing customer case studies.
Cardlytics provides a revenue-generating rewards solution that is highly relevant and easy for customers to access savings. It leverages purchase history from debit cards, credit cards, online bill pay, and ACH transactions to target offers to customers. This transaction-marketing approach provides superior targeting, precise measurement of marketing ROI, and high customer engagement. Cardlytics' platform protects customer privacy and serves the majority of national retailers as well as thousands of local businesses.
This document summarizes the 2014 Brand Footprint Report, which ranks the 50 most chosen consumer brands globally. Some key findings include:
- Coca-Cola remains the #1 brand globally with 5.8 billion consumer reach points. Local brands are growing faster than global brands on average.
- Total consumer reach points for the top brands grew only 1.7% versus population growth, showing potential for brands to attract more shoppers.
- Four rules for brands to increase footprint are: focus on local strength; respond rapidly to trends; innovate to meet new needs; and create engaging conversations across channels.
- Brands that attracted the most new shoppers in the past year executed creative multi
Omnichannel Retail: You Need to Know These GuysWhisbi
The most exciting thought-leaders, consultants and media outlets for news and insights, leading the omnichannel retail and customer experience transformation. (With one surprising contestant!)
Based on the top list: http://www.whisbi.com/blog/top-list-omnichannel-retail-influencers/
Note: this is not a ranking, neither has a direct interdependence with follower count. Also, we would love to keep on updating the collection over time. (In fact, we've already added 1-2 extra candidates based on suggestions by the community.)
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
Credit card marketing has increased as the market has recovered from lean years. Mail spending by credit card companies has grown significantly, accounting for 74% of the plastic card sector's marketing budget. Mail is preferred by consumers for important financial information and is trusted more than digital channels. It remains effective for credit card companies, with high response rates for offers received by mail and many consumers responding positively to rewards and loyalty mailings. Targeted mailings tailored to different life stages are an important part of credit card acquisition and engagement strategies.
Card-Linked Offers; The New DEAL For In-Store RetailersCartera Commerce
The card-linked offer is a new type of shopping deal linked to the credit and debit cards shoppers already use and value. Because offers are linked to cards, merchants can use anonymous transaction data to target the right customer segments and enjoy true incremental sales analytics. And, unlike Daily Deals, card-linked offers require no paper vouchers or manual tracking. Card members are enrolled automatically, receive offers from their trusted banks and card issuers, and redeem offers just by swiping their cards.
1) According to a survey of 1,004 UK consumers, 73% have been rewarded or incentivized to make a purchase in the past year. Businesses offer average rewards of £21 for purchases worth £312.
2) Consumer rewards can increase both loyalty and sales. 24% of consumers are more likely to stick with a brand that offers rewards over one that does not. Certain industries may gain up to 7% in increased sales from offering rewards.
3) The most effective rewards for driving purchases are cash (21%) and gift cards (14%). Rewards need to be worth around £21 on average to significantly impact purchase decisions.
Progressive Grocer February 2015 - Grocery Loyalty ArticleGraeme McVie
While some retailers have abandoned loyalty card programs, analysts argue rumors of their death are exaggerated. Retailers that mine customer data through loyalty programs can target promotions, merchandise, and pricing strategies to best satisfy customer needs. Kroger has seen great success through its partnership with Dunnhumby, which uses shopper data to provide personalized offers, drive merchandising decisions, and generate revenue by sharing insights with manufacturers. Technology is now enabling more holistic loyalty programs through mobile apps and wireless identification, allowing retailers to maintain loyalty through rewards and personalized engagement.
This document outlines Mastercard's digital strategy to target customers ages 21-45 through social media platforms and their website. It discusses promoting their "Priceless Moments" campaign on Twitter, Instagram, and Facebook. The strategy aims to establish Mastercard as a trusted brand by highlighting responsible credit card use and offering perks to new customers like lower interest rates. It also focuses on an easy-to-use mobile-friendly website and app with quick access to answers. Mastercard plans to engage customers through content marketing, webinars, and customer-generated videos shared on social media. The goal is to acquire 500,000 new customers in 6 months by offering financial planning seminars. The estimated budget for this digital strategy is $
Plastic gift cards into corporate digital currencySvyazi agency
Giftery is a leading Russian digital reward platform that helps corporate clients build efficient customer engagement, loyalty, and reward programs using digital rewards and retailers' digital gift cards. Giftery is seeking $3.1 million investment to finance new product development and international expansion. Giftery has a robust business model with revenue sharing on rewards and subscription fees. It has experienced strong historical growth and is well positioned for further scalable expansion internationally.
Mastercard's CMO wanted to transform marketing to better measure effectiveness and serve commercial objectives. Marketing evolved from Marketing 1.0 focusing on emotions to Marketing 4.0 leveraging digital connections. Key campaigns included Priceless Cities providing exclusive experiences, Priceless Surprises creating special moments people were passionate about, and Priceless Causes supporting charitable causes through spending. The Priceless Engine platform delivered personalized offers through stories and data to drive engagement and transactions with merchants and banks. Evaluations found the campaigns increased spending, brand preference, and were effective in engaging customers, though competitors could potentially copy the approach.
Shopping2020 - Wearable Tech in Shopping TodayVictor Hoong
This document provides an overview of the Shopping 2020 research program. The program aims to understand how consumers will shop online in 2020 and provide recommendations for companies to adapt. It involves over 460 experts across 19 themes related to online shopping. The program is led by Deloitte and includes input from various academic, business, and government partners. The experts will develop a vision and action plan for how Dutch companies can successfully sell to consumers nationally, within Europe, and globally by 2020 given changing technologies and behaviors.
The document discusses the ecommerce landscape in Malaysia, highlighting that marketplaces are driving growth but are only part of the ecosystem. It notes that 66% of Malaysian shoppers use mobile phones to make online purchases, and that 48% shop online at least once a month. The document provides an ecommerce checklist for retailers and tips for smart marketing, highlighting the customer buying cycle and what customers want, such as fast website loading times. It also covers page design tips to highlight products and notes that the global retail landscape is changing as consumers drive more online shopping.
FideliaCard aims to consolidate loyalty cards into a single card managed through a web/mobile platform. A survey found customers value combining cards and earning rewards from different companies. The project appears viable as businesses could increase sales by 0.2-0.3% of billing through loyalty programs at low cost. Extra services like unified cards and cross-company rewards were very well received by survey respondents.
Explicato provides business analytics and consulting services to retailers to help them better understand customer behavior and improve strategies. They conduct in-depth market research using unique methods focused on understanding customers' motivations. Explicato also builds data warehouses and business intelligence platforms for retailers that integrate various data sources. This provides retailers operational and analytical reports as well as advanced analytics capabilities.
IBM Retail solutions offer long-standing commitment and investment
in leading-edge mobile partnerships, cognitive computing solution
development, acquisitions and research that provide disruptive
creativity and take a new approach (new business models) to solve
business problems.
Key ecommerce trends and forecasts from now to 2020Salmon Limited
1) By 2020, online shopping is expected to dominate over in-store shopping, with stores primarily supporting online purchases. Black Friday sales surpassed $1 billion online for the first time in 2015.
2) There are two main types of online shoppers - those focused on convenience and transaction, exemplified by Amazon, and those seeking inspiration from engaging content across devices.
3) The rise of programmatic commerce and digital assistants means consumers will increasingly rely on automation and pre-configured preferences to make purchases, moving from demand creation to demand anticipation.
The IPM's Head of Insight, Paul Godwin, explores further fast.MAP's research into consumer attitudes towards promotional marketing - and why marketers should avoid just sticking to coupons and price discounts
Store Financial's overview. This covers who we are, what we do, where we operate, and how we get it done. It also contains key facts about Store Financial and how we are an innovator of electronic card payments
Retailers are experiencing benefits from participating in open loop, multi-store prepaid gift card schemes. These schemes allow consumers to redeem gifts in a variety of stores nationwide, giving retailers access to the £5 billion gift card market and potential increased sales. As consumer spending shifts away from high streets, gift cards provide incentives for shopping occasions. The gift card market has grown to £5 billion annually, with fastest growth in multi-store cards. Younger, female, higher income consumers most likely to receive and spend gift cards. Retailers see additional 40p spent per £1 loaded on gift cards due to top-up spending and increased patronage. Fashion sector experiences highest growth but wide variety of sectors benefitting.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
Driving Sales without Discounting; Card-Linked OffersCartera Commerce
Held on May 24th, this webinar titled, "Card-Linked Offers; Driving Sales without Discounting" was presented by Madeline Aufseeser of Aite Group and Kevin McCarthy from Cartera Commerce. This webinar was available through Multichannel Merchant and Chief Marketer, and highlights card-linked offers, the industry's response to this emerging approach to in-store engagement, as well as sharing customer case studies.
Cardlytics provides a revenue-generating rewards solution that is highly relevant and easy for customers to access savings. It leverages purchase history from debit cards, credit cards, online bill pay, and ACH transactions to target offers to customers. This transaction-marketing approach provides superior targeting, precise measurement of marketing ROI, and high customer engagement. Cardlytics' platform protects customer privacy and serves the majority of national retailers as well as thousands of local businesses.
This document summarizes the 2014 Brand Footprint Report, which ranks the 50 most chosen consumer brands globally. Some key findings include:
- Coca-Cola remains the #1 brand globally with 5.8 billion consumer reach points. Local brands are growing faster than global brands on average.
- Total consumer reach points for the top brands grew only 1.7% versus population growth, showing potential for brands to attract more shoppers.
- Four rules for brands to increase footprint are: focus on local strength; respond rapidly to trends; innovate to meet new needs; and create engaging conversations across channels.
- Brands that attracted the most new shoppers in the past year executed creative multi
Omnichannel Retail: You Need to Know These GuysWhisbi
The most exciting thought-leaders, consultants and media outlets for news and insights, leading the omnichannel retail and customer experience transformation. (With one surprising contestant!)
Based on the top list: http://www.whisbi.com/blog/top-list-omnichannel-retail-influencers/
Note: this is not a ranking, neither has a direct interdependence with follower count. Also, we would love to keep on updating the collection over time. (In fact, we've already added 1-2 extra candidates based on suggestions by the community.)
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
Credit card marketing has increased as the market has recovered from lean years. Mail spending by credit card companies has grown significantly, accounting for 74% of the plastic card sector's marketing budget. Mail is preferred by consumers for important financial information and is trusted more than digital channels. It remains effective for credit card companies, with high response rates for offers received by mail and many consumers responding positively to rewards and loyalty mailings. Targeted mailings tailored to different life stages are an important part of credit card acquisition and engagement strategies.
Card-Linked Offers; The New DEAL For In-Store RetailersCartera Commerce
The card-linked offer is a new type of shopping deal linked to the credit and debit cards shoppers already use and value. Because offers are linked to cards, merchants can use anonymous transaction data to target the right customer segments and enjoy true incremental sales analytics. And, unlike Daily Deals, card-linked offers require no paper vouchers or manual tracking. Card members are enrolled automatically, receive offers from their trusted banks and card issuers, and redeem offers just by swiping their cards.
1) According to a survey of 1,004 UK consumers, 73% have been rewarded or incentivized to make a purchase in the past year. Businesses offer average rewards of £21 for purchases worth £312.
2) Consumer rewards can increase both loyalty and sales. 24% of consumers are more likely to stick with a brand that offers rewards over one that does not. Certain industries may gain up to 7% in increased sales from offering rewards.
3) The most effective rewards for driving purchases are cash (21%) and gift cards (14%). Rewards need to be worth around £21 on average to significantly impact purchase decisions.
Progressive Grocer February 2015 - Grocery Loyalty ArticleGraeme McVie
While some retailers have abandoned loyalty card programs, analysts argue rumors of their death are exaggerated. Retailers that mine customer data through loyalty programs can target promotions, merchandise, and pricing strategies to best satisfy customer needs. Kroger has seen great success through its partnership with Dunnhumby, which uses shopper data to provide personalized offers, drive merchandising decisions, and generate revenue by sharing insights with manufacturers. Technology is now enabling more holistic loyalty programs through mobile apps and wireless identification, allowing retailers to maintain loyalty through rewards and personalized engagement.
This document outlines Mastercard's digital strategy to target customers ages 21-45 through social media platforms and their website. It discusses promoting their "Priceless Moments" campaign on Twitter, Instagram, and Facebook. The strategy aims to establish Mastercard as a trusted brand by highlighting responsible credit card use and offering perks to new customers like lower interest rates. It also focuses on an easy-to-use mobile-friendly website and app with quick access to answers. Mastercard plans to engage customers through content marketing, webinars, and customer-generated videos shared on social media. The goal is to acquire 500,000 new customers in 6 months by offering financial planning seminars. The estimated budget for this digital strategy is $
Plastic gift cards into corporate digital currencySvyazi agency
Giftery is a leading Russian digital reward platform that helps corporate clients build efficient customer engagement, loyalty, and reward programs using digital rewards and retailers' digital gift cards. Giftery is seeking $3.1 million investment to finance new product development and international expansion. Giftery has a robust business model with revenue sharing on rewards and subscription fees. It has experienced strong historical growth and is well positioned for further scalable expansion internationally.
Mastercard's CMO wanted to transform marketing to better measure effectiveness and serve commercial objectives. Marketing evolved from Marketing 1.0 focusing on emotions to Marketing 4.0 leveraging digital connections. Key campaigns included Priceless Cities providing exclusive experiences, Priceless Surprises creating special moments people were passionate about, and Priceless Causes supporting charitable causes through spending. The Priceless Engine platform delivered personalized offers through stories and data to drive engagement and transactions with merchants and banks. Evaluations found the campaigns increased spending, brand preference, and were effective in engaging customers, though competitors could potentially copy the approach.
Shopping2020 - Wearable Tech in Shopping TodayVictor Hoong
This document provides an overview of the Shopping 2020 research program. The program aims to understand how consumers will shop online in 2020 and provide recommendations for companies to adapt. It involves over 460 experts across 19 themes related to online shopping. The program is led by Deloitte and includes input from various academic, business, and government partners. The experts will develop a vision and action plan for how Dutch companies can successfully sell to consumers nationally, within Europe, and globally by 2020 given changing technologies and behaviors.
The document discusses the ecommerce landscape in Malaysia, highlighting that marketplaces are driving growth but are only part of the ecosystem. It notes that 66% of Malaysian shoppers use mobile phones to make online purchases, and that 48% shop online at least once a month. The document provides an ecommerce checklist for retailers and tips for smart marketing, highlighting the customer buying cycle and what customers want, such as fast website loading times. It also covers page design tips to highlight products and notes that the global retail landscape is changing as consumers drive more online shopping.
FideliaCard aims to consolidate loyalty cards into a single card managed through a web/mobile platform. A survey found customers value combining cards and earning rewards from different companies. The project appears viable as businesses could increase sales by 0.2-0.3% of billing through loyalty programs at low cost. Extra services like unified cards and cross-company rewards were very well received by survey respondents.
Explicato provides business analytics and consulting services to retailers to help them better understand customer behavior and improve strategies. They conduct in-depth market research using unique methods focused on understanding customers' motivations. Explicato also builds data warehouses and business intelligence platforms for retailers that integrate various data sources. This provides retailers operational and analytical reports as well as advanced analytics capabilities.
IBM Retail solutions offer long-standing commitment and investment
in leading-edge mobile partnerships, cognitive computing solution
development, acquisitions and research that provide disruptive
creativity and take a new approach (new business models) to solve
business problems.
Key ecommerce trends and forecasts from now to 2020Salmon Limited
1) By 2020, online shopping is expected to dominate over in-store shopping, with stores primarily supporting online purchases. Black Friday sales surpassed $1 billion online for the first time in 2015.
2) There are two main types of online shoppers - those focused on convenience and transaction, exemplified by Amazon, and those seeking inspiration from engaging content across devices.
3) The rise of programmatic commerce and digital assistants means consumers will increasingly rely on automation and pre-configured preferences to make purchases, moving from demand creation to demand anticipation.
The IPM's Head of Insight, Paul Godwin, explores further fast.MAP's research into consumer attitudes towards promotional marketing - and why marketers should avoid just sticking to coupons and price discounts
Store Financial's overview. This covers who we are, what we do, where we operate, and how we get it done. It also contains key facts about Store Financial and how we are an innovator of electronic card payments
This document discusses how Digital Rewards provides an online platform for brands to offer reward incentives to customers and employees. It allows brands to distribute various reward options, such as gift cards, movie tickets, and music downloads, through different channels like reward cards, direct mail, email, and social media. Digital Rewards has powered promotions for many well-known brands over the past decade.
This document describes a new gift card program for towns, cities, and business improvement districts. The program partners local businesses with a payment network to offer gift cards that can be spent across the partner network. It aims to retain more local spending, support local businesses, and introduce new customers. Revenue is generated from unused balances on expired cards and sponsorships.
If you want to improve your chances of winning a DMA Award this year you should not miss this fun and engaging event. Our awards experts will talk with you in small groups and will cover everything from presenting your creative work to the categories you should be entering.
This document provides an agenda and details for a DMA Awards workshop on presenting creative, strategy, and results for award entries. The workshop will include presentations on best practices for presenting creative work, strategy, and results. It will also cover DMA award categories and tips for selecting categories to enter. The goal is to help attendees develop strong award entries and learn judging criteria.
Digital Rewards provides customizable digital reward cards that allow brands to offer consumers popular real-world gifts through a simple online redemption process. Consumers receive a branded card with a unique code that can be entered on the provided website to choose from various reward options. This gives brands a flexible promotional tool that can be integrated into various marketing channels and adapted to changing consumer behaviors in a digital world.
Digital Rewards provides a platform for brands to offer online rewards such as music, movies, magazines and eBooks to customers. These rewards can be distributed through branded cards, direct mail, email codes or online advertising to meet various promotional needs. Case studies show Digital Rewards has helped companies attract candidates, increase event attendance, boost customer loyalty programs and drive online conversions at a low cost.
Visa is proposing a new "Common Credit Card" product that would combine all of a person's Visa credit cards from different banks onto one card. The card could be used to make payments with funds drawn from any of the user's linked bank accounts. Visa aims to make payments more convenient for customers and increase sales as some users are shifting to debit cards over credit cards. The concept was tested with potential customers and received positive feedback about increased security and accessibility, though some expressed concerns about acceptance and complexity.
Visa is a global payments technology company that connects consumers, businesses, banks and governments in over 200 countries. Visa's network can process over 20,000 transactions per second reliably and securely. The document discusses Visa's history and global presence, as well as its common credit card product which combines all of a person's Visa credit cards into one card. Marketing strategies for the common credit card like target markets, positioning, the 4Ps, and SWOT analysis are also summarized.
The document discusses gift card fraud and solutions for retailers. It notes that gift card sales have grown significantly, including through digital and mobile channels, but this growth has also increased vulnerability to fraud. The document then discusses three solutions retailers should consider: completely outsourcing fraud management, handling it in-house, or using third-party services. It emphasizes assessing current fraud prevention capabilities before determining a strategy to ensure the right level of protection and customer experience.
Online Fraud: What’s Your Fraud Prevention Strategy?Vesta Corporation
View this slideshow to better understand the risks for merchants selling goods online. The purchase of digital goods is on the rise putting retailers and merchants at a greater risk for fraud. There is limited time to assess the risk of virtual purchases which requires a complex fraud management system. The three fraud management options include: In-house, Third Party Services, or Complete Outsourcing. Developing a fraud management strategy begins with an assessment of your current program, the development of a plan, and the evaluation of your institution’s ability to execute the plan.
Download “A Merchant’s Guide to Successfully Selling Digital Goods” to learn more about the operational risks of fast fraud: http://info.trustvesta.com/digitalgoods
Selling SaaS or Whitelabel gifting app and portal suitable for large retailers who want to implement gifting to drive traffic to stores or in customer support. Also suitable for launch in for example India where several companies have asked us to launch. Ready to integrate with gifting code/redeem partners in 150 countries.
Loyalty cards allow customers to accumulate points based on their purchases from participating retailers, manufacturers, and service providers. As points are earned, customers can redeem them for discounts, gifts, or free services. The programs are designed to encourage repeat business and spending with the brand over competitors by rewarding customer loyalty. Examples include loyalty programs run by retail chains, restaurants, airlines, fuel companies, and other businesses that form marketing coalitions across sectors. In addition to rewarding customers, the card data provides issuing companies insights into customer purchasing behaviors that can be used for marketing and sales strategies.
Digital Retail Africa 2023 hosted by IT News Africa - Alastair Tempest speaks about New Markets for South African Online Merchants and the Need to Build Trust at the Digital Retail Africa 2023 conference. #retailtech #ecommerce #customerexperience #onlineshopping #SouthAfrican #onlinemerchants
E-commerce is growing in Costa Rica, which has a highly developed telecommunications network and 99% literacy rate. Online shoppers in Costa Rica prioritize price, in-stock items, and free/fast delivery. Global companies like Amazon have expanded operations in Costa Rica, now employing over 7,500 workers. Direct-to-consumer brands are now seen as a bigger competitive threat than Amazon. Successful direct-to-consumer brands focus on serving unmet customer needs, clear value propositions, purposeful branding, and a personalized, data-driven customer experience from acquisition to fulfillment. Building an effective direct-to-consumer brand requires more than just e-commerce - it demands attention to customer data, targeted marketing,
Digital Donations Technologies Investor DeckKeith Orlean
Innovation creates opportunity. The GIV Ecosystem is one of the most compelling and unique opportunities to emerge in the nonprofit industry today, creating a unique chance for early stage investors. With mass market appeal for charities, donors and merchants and lead by 79 million millennials who now outnumber baby boomers your timing could not be better. Your investment will help seed the future of giving.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
Similar to Gift Cards, Vouchers and Digital Gift Cards: UK and USA trendsetters (20)
3. • Over 15 years’ experience
• Started ‘voucher’ career at Virgin Group
• Former Director General, UK Gift Card & Voucher
Association
• Worked on gift card, voucher and digital
programmes for the likes of Starbucks, Primark,
TK Maxx, National Trust, Argos
Andrew has been a
judge on various
awards including the
Paybefore Awards
USA & Europe
For 10 years Andrew
owned his own gift
card consultancy
practice
Andrew’s ‘worst’ gift
card moment was a
live interview on the
BBC consumer
programme,
‘Watchdog’
In 2015 Andrew was
awarded the
UKGCVA ‘Hall of
Fame’ Award
Why me?
4. • National Gift Card Corporation (NGC) originated
in Chicago in 2004
• One of the leading US agencies providing gift
card solutions
• Branches in Canada and Europe
• NGC created ngcEurope in September 2014
• NGC offers products and services to clients
across the world
In November 2014
ngc USA loaded its
one billionth dollar
onto a gift card
ngcEurope launched
its first end to end
digital gift card in
November 2014 for
The National Trust
ngc USA currently
offers over 130
Digital Gifts, with
more added every
month
Over 60 European
incentive agents
work with ngcEurope
5. White-Label Gift Card, Voucher
& Digital Solutions for Brands
Providing one or more of these services
• Sales & marketing of your branded gift cards
& digital to businesses on your behalf -
representation
• Creation and management of the branded
gift card website for B2B and / or B2C sales
• B2B fulfilment of gift cards & digital
• B2C fulfilment of gift cards & digital
• Customised, detailed finance and sales
reporting
A One-Stop Shop for a
Range of Gift Cards & Digital
Codes
7. Products
• Gift Vouchers and Gift Cards
• Retailers / issuers own gift cards or vouchers.
• Tender Types (pre paid cards)
• Many of the incentive agencies now offer their own card and gift voucher, examples include the
p&mm Spree card and the Grass Roots Pure card along with the Grass Roots Bonus Bond
(voucher) and the Edenred Capital Bond (voucher). These are redeemable at a number
retailers and are accepted by retailers as a tender type and are recorded as such through EPOS
systems. A number of new opportunities are emerging in this prepaid card sector. This type of
prepaid card are likely to be utilised by loyalty scheme providers (particularly in the finance
sector) over the coming years. Cards will use ‘ride the rails’ of Visa or MasterCard.
• E-vouchers & M-vouchers
• Emerging as the next big innovation in the industry, e-vouchers available to download from
websites and m-vouchers which are delivered via mobile phones either through SMS, MMS or
applications for iPhones and Android handsets. In the USA the surge in mobile vouchers has
been driven via consumers, in the UK it is the B2B sector that is the catalyst for growth.
7
8. Closed loop gift cards,
vouchers & digital
2015
Approx. revenues:
USA $313bn
UK £5.4bn
12. Web Sales
15% increase in
sales of plastic gift
cards or vouchers
via a website first
half 2015
Online gift card
sales remain strong
but real divergence
into digital means
online becomes
essential
13. Gift Card Malls
22% increase in
sales of plastic gift
cards via gift card
malls first half 2015
Mall sales starting to
plateau with ‘near
saturation’ of market
14. Paper v Plastic v
Digital
Real move to digital,
virtually no paper
16. £2.2bn B2B opportunity
According to the UK Gift Card & Voucher
Association (UKGCVA) in 2014 the UK
market for gift cards and gift vouchers was
worth £5.4bn. 50% of this revenue was gift
cards and vouchers sold to companies for
business use including staff motivation,
employee benefits, consumer loyalty reward
programmes, insurance replacement and
Christmas savings clubs.
The chart shows the industry percentage breakdowns by sector
of the business to business sales.
IM – Incentive & Motivation (staff)
SP – Sales Promotion (consumers)
SD – Staff Discounts & Affinity Groups
Flex – Flexible Benefits
IR – Insurance Replacement
Save – Christmas Savings Club
LV – Legislative Vouchers
Industry%
IM
SP
SD
Flex
IR
Save
LV
Source: UKGCVA
21. Distributers
B2B Incentive Agents Fulfilment Agents Gift Card Malls
Summary Offer range of incentive and
motivational services for
employees and consumers
Dedicated fulfilment services
for gift cards, vouchers &
digital
Range of gift cards sold
in store and on line on
retailers
Key Benefits to
clients
• Manage the whole end to end
programme from design to
execution
• Gift cards only small part of
their offering
• Hold stock of cards and
codes so no need for
client to hold stock
• Systems and processes
for easy distribution
• Dedicated services
• API to API services for
greater efficiencies
• Gives great choice to
customers
• Revenue generation
for host retailer
• Usually managed by
third party who take
care of end to end
process
Examples Grassroots
Edenred
BI Worldwide
NGC
SVM
Voucher Express
Blackhawk
InComm
ePay
22. Distributers
B2B Incentive Agents Fulfilment Agents Gift Card Malls
Commercial
Model
• Make money from the full
range of services they offer
• Gift cards are almost a ‘sell
through’ – if they can make
margin they will but generally
commercial model is based on
management fees from clients
• Make money from charging
delivery and management
fees
• Buying from retailers at a
discount or commission and
reselling at high price is
essential part of model
• Make money from
charging commissions
to those cards sold on
the malls
• Additional revenues
from marketing fees etc
Opportunities
& Risks
• Potential to drive significant
volumes
• May offer their own multi-
choice product either as an
exchange model or full open or
restricted loop programme
• In this service orientated
world easy way for retailers,
agents and corporates to take
advantage of dedicated
systems and processes
• Need to drive volume to make
money as low margins
• Diversification into new
sectors such as B2B
offering fulfilment
services from their
range of gift card stocks
• Too greater range of
services offered
• Saturation of the GCM
sector in some countries
Personal
Future
Predictions
• Will continue to grow,
globalisation of employee
based schemes potential
opportunity for international
expansion
• Real scope for world wide
distribution, particularly digital
• Greater diversification
and consolidation in this
sector
• Greatest scope for
offering worldwide
services from one
supplier
Key Trends
23. Distributers
B2B Incentive Agents Fulfilment Agents Gift Card Malls
Commercial
Model
• Make money from the full
range of services they offer
• Gift cards are almost a ‘sell
through’ – if they can make
margin they will but generally
commercial model is based on
management fees from clients
• Make money from charging
delivery and management
fees
• Buying from retailers at a
discount or commission and
reselling at high price is
essential part of model
• Make money from
charging commissions
to those cards sold on
the malls
• Additional revenues
from marketing fees etc
Opportunities
& Risks
• Potential to drive significant
volumes
• May offer their own multi-
choice product either as an
exchange model or full open or
restricted loop programme
• In this service orientated
world easy way for retailers,
agents and corporates to take
advantage of dedicated
systems and processes
• Need to drive volume to make
money as low margins
• Diversification into new
sectors such as B2B
offering fulfilment
services from their
range of gift card stocks
• Too greater range of
services offered
• Saturation of the GCM
sector in some countries
Personal
Future
Predictions
• Will continue to grow,
globalisation of employee
based schemes potential
opportunity for international
expansion
• Real scope for world wide
distribution, particularly digital
• Greater diversification
and consolidation in this
sector
• Greatest scope for
offering worldwide
services from one
supplier
Key Trends
European Trend Difference!
Cost plus models, very
little discounting or
commission
24. Diversification
The paper voucher becomes the gift card, becomes the digital
code and opens up opportunities for non-traditional high street
retailers
25. A One-Stop Shop for a
Range of Gift Cards & Digital
Codes
Restaurants
Entertainment
Online only
stores
Experiences/
Days Out
Holidays &
Travel
Gift Cards are no longer exclusive
to high street retailers
26. Inhibitors – negative trends!
Lots of opportunities in the gift card market – life is good then?
27. Inhibitors – negative trends!
Regulation
• VAT
• Payment
Services &
Emoney Directive
• Local regulation
• Escheatment
• Frank Dobson
• State Regulation
28. Inhibitors – negative trends!
Culture
• Diverse gift
giving trends
• Slow progress of
digital
• Awareness of
environmental
issues re plastic
• Much more open
to cash based
gifts
• Digital adoption
high
• Little regard for
environmental
issues
29. Inhibitors – negative trends!
Gift Card Exchange
• Several entrants
to the UK market
but, to date, most
have failed
• Retailers see
exchange sites
as negative to
their brand
• Exchange sites
accepted as part
of overall offering
• Some retailers
embracing the
trend and supply
additional stock –
just another sales
channel
30. Inhibitors – negative trends!
Mobile
• 96% of digital
vouchers printed
to take to store
• Feel the trophy
value of a printed
piece of paper
• Retailers’ tills
cannot accept
mobile
redemption
• Mobile more
readily available
• Retailers’ tills still
inhibitor
• More open to
hand keying
numbers
32. Innovation
• New technology brings new
opportunities
• Innovation in service and
delivery
• Payment innovation create grey
lines between open & closed
loop, gifting & payments
• No longer just for the high street
retailer
• Be innovative in commercial
models – margins are tight!
Consolidation
• The world is shrinking, great
opportunities for global services
and offers
• Making money is a challenge in
gift cards, margins are tight,
need volume sales
• Third parties moving in to
capture gift card mall, B2B and
exchange opportunities
• Regulation cannot be ignored,
EU or US wide
33. Thank You
Andrew Johnson
CEO
NGC Corp Group Europe Limited
(NGC Europe)
Tel: 01344 987907
Mob: 07904 994104
Email: andrewj@ngc-group.co.uk
NGC Corp Group Europe Ltd, 2 The Braccans, London Road, Bracknell, Berkshire, RG12 2XH