2. 2
“Mobile gift wishlist registry and shopping aggregator
app that allows young active urban people to get
informed decisions before buying gifts for their loved
ones & friends, and discover the perfect gifts everytime
by matching the recipients’ wishlists with curated
selection of awesome gifts with great savings, and
share the wishlist & the suggested results with families
or friends, where they can rate, comment & get advice
from our gift consultants before they buy the gifts which
within their specified budgets.”
INTRODUCING WISHTAGRAM
3. TAKE THE GUESS WORK OUT OF
GIVING FOR THATSPECIAL SOME
ONE
SHORTENS THE GIFTS
DISCOVERY PERIOD
SAVE MONEY BY FINDING THE
BESTDEAL AVAILABLE
GET INFORMEDANDBUY THEPERFECT
GIFTS EVERYTIME
OUR GOAL 3
5. 5
AVERAGE SPENDING
Rp. 420.000/gift & up to 5 gifts purchased
(Groupon 2013).
UNWANTED GIFTS
59% of Indonesians =147,5 Million people not
happy with the gift received (Rakuten.co.id
2015)
WASTING OF
APPROXIMATELY USD 6.2
BILLION
PROBLEM IDENTIFIED
6. OPPORTUNITIES: MARKET
Huge User Potential
Dominated by below 50 years old (97,4%)
Shopping thru Smartphone TAM: USD 1.5 Billion
Based on shopping gift 3 times / year
with each value Rp. 420.000,-
6
56%
7. 7OPPORTUNITIES: REVENUE
USD 0.99 fee for
premium sessions
of the gift
consultants
USD 9.99 Monthly
Freemium feature for
business users:
Simple CRM to track
gifts or rewards to
employees or
important customers
Total estimated
annual
revenue: USD
200 Million
We aim for at least 30% market share
8. Location-based
Tag the location for the
best deal & get notified.
Real-time Chat
Chat, ask or just share
anything in real-time.
Gift Consultant
Ready to address your
concern anytime,
anywhere.
Wishlist on The Go
Create wish list on the
go, just by taking
pictures.
Shopping Aggregator
Discover & shop the best
deal online or offline.
Social Media
Share with your families
and friends.
8SUMMARY OF FEATURES
10. S
T
W
Weakness
• Making a wish list is not
common in Indonesian
culture
• Most people do not know
what a wish list is
• High customers’
expectation
• Some people still prefer
online shopping using their
PCs
Strenghs
• Currently no similar
offerings available.
• Taking photos is simplest
way of collecting
information
• Gift consultant
• Cater for business users
• Shopping aggregator
Threats
• Current e-commerce sites
have implemented a wish
list system
• Many people concern
about their personal
information
• Some people don't mind
wasting their money as
they thought that gifting is
a voluntary and should not
OOpportunities
• Use mobile phone to
browse the internet
• Many people unsatisfied
with gift received
• People needs idea when
gifting
• People still prefer physical
items for gifts
• People don’t mind sharing
• People are willing to pay
SWOT ANALYSIS 1
0