SlideShare a Scribd company logo
INCENTIVISE
CUSTOMER BEHAVIOUR
PLATFORMS | REWARDS | INSURANCE
We now live
in a world where
people expect
to be rewarded.
Engaging customers today
is more challenging
than ever.
DRIVE PRODUCT TRIAL
SATISFACTION
GUARANTEES
INCENTIVISE MARKET
RESEARCH OUTCOMES
DRIVE REPEAT
PURCHASE
CUSTOMER
RETENTION
PRIZE BROKERAGE
RE-ENGAGE AT
RISK CUSTOMERS
DELIVER FINANCIAL
PAYMENTS TO MULTIPLE
STAKEHOLDERS
LIFT SALES, ACQUIRE
NEW CUSTOMERS, MEMBERS
AND SUBSCRIBERS
SURPRISE AND
DELIGHT CUSTOMERS
BRAND SWITCHING
ENCOURAGE CUSTOMERS
TO PAY ON TIME AND
PAY ONLINE
TRADE UP/ TRADE IN
INCREASE
BASKET SIZE
CAPTURE DATA
DRIVE A HEADLINE
OFFER INTO MARKET
SHORTEN PRODUCT
REFRESH CYCLES
DRIVE PRODUCT
ENGAGEMENT
We’ve discovered close collaboration
and the right framework delivers
the best ROI.
1. Consult
Meet with one of our experts to discuss your
promotional challenges.
•	Define problem, target audience and budget
•	Review prior learnings
•	Assess solution options
	 -	Channel
	 -	Mechanic and triggers
	 -	Rewards
	 -	Fee structure and ROI
	 -	Insurance
2. Build
It’s time for us to get busy and start creating
your tailored promotion.
• Customise platform  client APIs
• Develop promotion mechanic
• Finalise TCs
• Secure permits
• Source reward content
• Secure approvals
• Lock in insurance
4. Review
Full reporting and analytical capabilities
to drive learnings and more effective
campaigns for the future.
• Underlying sales and ROI review
• Promotional analytics
• Critique of offers and mechanics
• Customised survey results
• Psychographic overlays
	 - How to find more ‘like’ customers
	 - Media consumption habits
	 - Communication preferences
3. Manage
Our team will ensure your promotion runs
smoothly and will keep you engaged
throughout.
•	Dedicated account management
•	End recipient customer service
•	Reward inventory management
•	Claim validation
•	Platform hosting
•	Fulfilment
•	Return to sender
•	Customer communications
That’s why leading brands trust us.
A first of its kind
in the market,
we created
our platform that
changed the
landscape forever.
COMPETITION 
CLAIM MANAGEMENT
Prize Draws
Permit board approved
odds based prize draw
engine and interface.
Consumer Claim
Management
Secure and flexible
consumer claim processing
portal with online, sms and
social integration.
Promotional
Insights  Reporting
Analyse the influence your
promotion had on sales and
how to find ‘like’ customers
to better your ROI for
future promotions.
Client Claim
Management
Client initiated onsite
claim qualification
(POS and CRM integration)
to trigger pre-established
payment types
and values.
Benefits
• Real time reward and
payment issuance
• Security
- 	Securely transmit and
receive data via API and
SFTP
- 	Fortify approved software
security testing and
assurance
• Communication
- 	Automatic and tailored
customer communications
to keep customers engaged
and informed throughout
your campaign (email, sms,
online, social)
• Connected
- 	API integration with client
POS/CRM and third party
payment and reward
providers
• Access to Australia’s
broadest range of
payment and reward
solutions
- 	Scheme based card
payments, mobile
payments, digital rewards,
downloads and
merchandise
• Optimised
- 	Mobile, tablet and PC
responsive
- 	Optional AB in market
testing protocols
- 	Digital deliverability tracking
• Collect and analyse
customer data
-	Client application interfaces
provide for end to end
single view of customer
-	Survey and poll overlays
-	Psychographic plugin to
identify customer media
consumption, interests
and preferences
• Trackability
-	Track the status of claims,
fulfilment files and reward
issuance.
• Customer Reporting
-	Online and offline reporting
-	Analytics insights
-	 Customer tracking
INCENTIVE
MANAGEMENT
Rewards  Payment
Management
Issuance of all physical
and digital rewards.
Digital
Redemption
Present your customers with
the choice of multiple rewards.
Use our ‘code intelligence’:
to deliver different
campaigns across the
same platform.
Self Loading
 Ordering
Take full control of when
and how you issue rewards
and incentives. Perfect for
customer complaint
handling and onsite
incentives.
Benefits Platform
Member access to
discounted rewards and
dynamic offers.
Supplying the broadest range
of reward content.
Retail Digital Gift Cards Wine Offers Digital Movie Tickets
Branded eftpos and Visa Gift Cards Electronic Payments Digital Entertainment
Travel and Accommodation Dining and Spa Gift CardsBespoke Content
And managing your financial exposure.
WHY US?
100% Protected
We can provide you with a fixed fee,
regardless of claim rates, providing your
business with 100% protection. We have a
proud history of always paying out every claim.
Experience
We have underwritten countless campaigns for
Australia’s leading brands and taken hundreds
of millions of dollars of exposure.
Deal Direct
We deal directly with Lloyds market
of London; eliminating unnecessary middle
men inflating prices and spreading risk.
Flexible
We work with you to come up with creative
and flexible fixed fee pricing models that meet
your budget and risk tolerance.
Claim Histories
Together with our deep database of claim
histories and unique and expert understanding
of redemption drivers, we will get you the right
price and ensure you are always covered.
INSURANCE
SOLUTIONS
‘Promotional Insurance’ or
‘Fixed Fee’ protects a promotional
budget against higher than anticipated
redemption or claim rates. Edge Loyalty
offer Promotional Risk Management
solutions which, transfers the risk
and manages the financial
exposure associated with any
promotion or activation.
Digital Scratch Cards
Physical Scratch Cards
INSTANT
WIN
PARTIAL
LIQUIDATING
OFFER
Try Me Free
Money Back Guarantee
Satisfaction Guarantee
Cash Back
Repeat Purchase
REBATES
Kick for Cash
Putt for a Million
Hole in One
SKILL
BASED
GWP
Claim Based Gift With Purchase
Collect and Get
LOYALTY
Acquisition
Retention
PROMOTIONAL
INSURANCE
Envelope Picks
Predictors
Tipping
ODDS
BASED PRIZE
INSURANCE
Our commitment to you
and your business.
2006
Established in Melbourne Australia
150+
Employees in Australia, Asia,
UK, Europe and North America
Acquired Edge Loyalty in 2012
Proven
We are fortunate to count 80% of Australia’s leading brands as key
long term clients.
End to End
We provide a full service offering. No need to engage and manage
multiple parties. We are 100% accountable. A tight, fully integrated
and secure solution.
Experts
We comprise of Australia’s leading promotional experts with access
to the largest database of campaign results.
Leading Edge
We invest heavily in technology to satisfy the evolving needs of
our customers to deliver platforms that create a seamless customer
experience with maximum ROI.
Fully Customised
Our platforms can feel like your very own when fully branded and
customised.
We always pay
We have a proud history of always paying out on claims.
Publicly Listed
You can rest assured we have the financial backing of one of
Australia’s largest and most reputable ASX listed businesses,
Village Roadshow Limited.
PLATFORMS
REWARDS
INSURANCE
“Edge Loyalty’s
innovative incentives
and rewards have been
instrumental in adding
value to both our brand
and the bottom line.”
Radek Sali CEO, Swisse
“Great open
relationship; we meet
up and work out ways
to overcome issues.”
Senior Product Specialist,
Suncorp
“We have found
the team to be
highly professional,
responsive,
approachable and
the ideal partner
for our initiative.”
Marketing Director, Sodastream
“The promotion
achieved our objectives
and gave our customers
and sales force an exciting
promotion to get behind.
It was great to not have
to think about anything
with the campaign from
start to finish.”
Marketing Manager Dairy, Lion
“Edge always
comes to us with
the latest products
and services in
the market.”
Senior Account Director,
Bamboo Marketing
“Our promotion
was a great success,
exceeding our
expectations by driving
sales and positive
engagement with
our customers.”
Marketing Manger, TCL
“You make it very
easy. We send an
email and you
make everything
happen.”
Business Analyst, iSelect
“Great service,
from your account
management
team to senior
management.”
INTEL
“Edge Loyalty helped
fulfil the promotion
across all elements,
allowing us to concentrate
on our businesses core
competency, freeing up
our resources for greater
business challenges.”
National Marketing Manager, Fujitsu
One Platform, Multiple Campaigns
Challenge
Increase positive brand association, appeal to a wide
demographic and run a self managed platform where
multiple campaigns can be listed.
Solution
Created a fully branded digital rewards platform.
Each campaign rewarded customers with different levels
of prizes, depending on the campaign. Prizes included:
movie tickets, double Gold Class passes and a choice
between 1 of 10 digital gift cards.
Results
Multiple campaigns seamlessly executed receiving
increased customer satisfaction and reaching a diverse
audience.
Product Launch
Challenge
Generate awareness of Dettol’s new product No Touch Hand
Wash, using a relevant incentive with wide coverage across
Australia and New Zealand.
Solution
Appealed to ‘Mums’ by leveraging the blockbuster children’s
film Ice Age 4 – Continental Drift and offering a ticket to the
film with every purchase made. This was communicated with
key film imagery across all promotional materials.
Customers who purchased the participating product
received a unique code which they took to a customised
website to claim their ticket. There, customers were also
asked to complete a survey providing Dettol with key
information about their customer demographic.
Results
The campaign was an outstanding success generating
10,000+ entries and sales significantly exceeding
expectations. The campaign was also delivered well
within Dettol’s budget.
Fujitsu Gives Away Free Money
Challenge
Fujitsu was looking for a way to stimulate sales and
increase demand for air conditioners during their
traditionally off peak season.
Solution
Edge Loyalty worked closely with Fujitsu to create Fujitsu
Free Money, rewarding customers with cash back gift cards
when they purchased participating products.
We provided an end-to-end solution, from claim validation
and fulfilment of gift cards to client account management,
website development, customer service support and
reporting.
Results
The campaign received positive sales uplift in a competitive
market place.
“Edge Loyalty helped fulfil the promotion across all
elements, allowing us to concentrate on our businesses
core competency, freeing up our resources for greater
business challenges.” National Marketing Manager, Fujitsu
Customer Acquisition
Challenge
Offer a highly valued incentive to encourage Australians to
switch their energy provider to Simply Energy.
Solution
Edge Loyalty developed a Gold Class movie ticket offer
rewarding customers who took out an energy contract with
Simply Energy during the promotional period. These tickets
were delivered quarterly using our Fixed Fee Pricing Model,
meeting budget and giving extreme cut through in a
competitive product set.
Results
The movie ticket offer successfully increased acquisition and
retention. Simply Energy experienced positive brand loyalty
and reached a broad appeal.
After receiving positive results, Simply Energy continue to use
Edge Loyalty as their promotional partner.
Try Me Free
Challenge
To increase customer acquisition, drive sales and provide
consumers with the chance to trial Beiersdorf’s new product
NIVEA Q10.
Solution
Consumers who purchased the new NIVEA Q10 were offered
their money back in the form of a branded eftpos Gift Card if
they weren’t satisfied with results after 28 days. The
promotion was insured utilising Edge Loyalty’s Fixed Fee
Pricing to ensure NIVEA’s budget was protected with 100% of
claims being covered.
Edge Loyalty provided an end-to-end solution including claim
management, validation, fulfilment and customer service
support.
Results
NIVEA experienced strong cut through in a highly competitive
market and exceeded sales targets across Australia and
New Zealand.
“Our most successful promotion yet!”
Challenge
Drive sales, stand out in a cluttered market and align
with a brand that appeals to their target market.
Solution
When customers purchased participating XXXX Gold
products they received a $10 Barbeques Galore gift card.
Customers could accumulate up to $250 in value.
Edge provided Lion with a redemption based Fixed Fee
pricing model, validation and fulfilment and reward
issuance, account management and customer service.
Results
Since 2010 we have continued to work hand in hand
delivering solutions for Lion and this particular promotion
received a positive response; as well as sparking a lot of
interest in store.
Biggest Game of Musical Chairs
Challenge
Create a ground breaking campaign to celebrate Fantastic
Furniture’s 25 years, drive in store traffic and become the
brand everyone talks about.
Solution
Edge Loyalty and Fantastic Furniture created the musical
chairs campaign. Customers that purchased a participating
product during the promotional period went in the draw to
play musical chairs. 101 participants were selected nation
wide to play for the chance to win a $250,000 eftpos
Gift Card.
The promotion was insured utilising Edge Loyalty’s Fixed Fee
Pricing to ensure Fantastic Furniture’s budget was protected.
Results
A national campaign was televised on TV, reaching a broad
appeal and received positive sales uplift.
Ultimate GWP
Challenge
Harvey Norman’s main objective was to drive sales across
the peak EOFY period, encourage brand loyalty and reward
customers with a gift they can treat themselves to.
Solution
Edge Loyalty worked closely with Harvey Norman to create
their BONUS wine promotion; rewarding customers that
spent $399+ with a 12-bottle case of their choice of Wolf
Blass BILYARA Chardonnay, Shiraz or Sauvignon Blanc.
At point of sale the customer provided their email address
and instantly received a redemption code via email. They
were then directed to a fully branded website where they
selected their preferred wine and completed their shipping
details. Within 4 weeks of claiming their 12-bottle case they
were delivered to their front door.
Results
The BONUS wine offer successfully increased sales, evoked
positive brand loyalty and reached a broad demographic.
After another positive campaign, Harvey Norman continue
to use Edge Loyalty as their promotional partner.
HAVE QUESTIONS?
TALK TO US: info@edgeloyalty.com.au or 1300 365 426
MELBOURNE LEVEL 1, 500 CHAPEL STREET SOUTH YARRA, VIC, 3141 AUSTRALIA
SYDNEY SUITE 7, 285A CROWN ST, SURRY HILLS, NSW, 2010 AUSTRALIA
LONDON 15 LONDON STREET CHERTSEY SURREY KT16 8AP
edgeloyalty.com.au
ABN 96 138 299 288

More Related Content

What's hot

Future of Loyalty
Future of LoyaltyFuture of Loyalty
Future of Loyalty
Simon Rowles
 
Customer loyalty dimensions
Customer loyalty dimensionsCustomer loyalty dimensions
Customer loyalty dimensions
Deepanjali Dhankhar
 
Loyalty Program Management System for Retail
Loyalty Program Management System for RetailLoyalty Program Management System for Retail
Loyalty Program Management System for Retail
ScienceSoft
 
10 Reasons Why You Need a Digital Customer Loyalty Program
10 Reasons Why You Need a Digital Customer Loyalty Program10 Reasons Why You Need a Digital Customer Loyalty Program
10 Reasons Why You Need a Digital Customer Loyalty Program
PassKit
 
Gamification Benefits to Rewards/Loyalty Programs
Gamification Benefits to Rewards/Loyalty ProgramsGamification Benefits to Rewards/Loyalty Programs
Gamification Benefits to Rewards/Loyalty Programs
talktalk
 
Paycard advisor14
Paycard advisor14Paycard advisor14
Paycard advisor14
Christine DeRose
 
The Heart of Loyalty Marketing - Benefits
The Heart of Loyalty Marketing - BenefitsThe Heart of Loyalty Marketing - Benefits
The Heart of Loyalty Marketing - Benefits
rajinkl
 
How to Improve Customer Loyalty in Retail
How to Improve Customer Loyalty in RetailHow to Improve Customer Loyalty in Retail
How to Improve Customer Loyalty in Retail
MarketBridge
 
Advanced Marketing: Data, Loyalty & CRM
Advanced Marketing:  Data, Loyalty & CRMAdvanced Marketing:  Data, Loyalty & CRM
Advanced Marketing: Data, Loyalty & CRM
Timothy Lavelle
 
Loyalty 101
Loyalty 101Loyalty 101
DMA Awards unplugged
DMA Awards unpluggedDMA Awards unplugged
DMA Awards unplugged
Rachel Aldighieri
 
About Us
About UsAbout Us
About Us
stevepb
 
Easyrewardz corporate deck hospitality webinar_online
Easyrewardz corporate deck hospitality webinar_onlineEasyrewardz corporate deck hospitality webinar_online
Easyrewardz corporate deck hospitality webinar_online
IDS NEXT Business Solutions Pvt Ltd
 
Badges & Benefits: Is your loyalty program delivering value?
Badges & Benefits: Is your loyalty program delivering value?Badges & Benefits: Is your loyalty program delivering value?
Badges & Benefits: Is your loyalty program delivering value?
McKinsey on Marketing & Sales
 
Marketing: Loyalty Cards Presentation
Marketing: Loyalty Cards Presentation Marketing: Loyalty Cards Presentation
Marketing: Loyalty Cards Presentation
Ahmed Saleem Panhwar
 
Banking Loyalty
Banking LoyaltyBanking Loyalty
Banking Loyalty
Kinnar Majithia
 
Increasing New
Increasing New Increasing New
Increasing New
Arvind Datta
 
Customer Loyalty Programs In Itc Ltd, India
Customer Loyalty Programs In Itc Ltd, IndiaCustomer Loyalty Programs In Itc Ltd, India
Customer Loyalty Programs In Itc Ltd, India
amogh21
 
What is Omni Channel Rewards Platform - Redtie
What is Omni Channel Rewards Platform - RedtieWhat is Omni Channel Rewards Platform - Redtie
What is Omni Channel Rewards Platform - Redtie
Jefrindani
 
Customer loyalty program for chevrolet
Customer loyalty program for chevroletCustomer loyalty program for chevrolet
Customer loyalty program for chevrolet
Bharath Karthikeyan
 

What's hot (20)

Future of Loyalty
Future of LoyaltyFuture of Loyalty
Future of Loyalty
 
Customer loyalty dimensions
Customer loyalty dimensionsCustomer loyalty dimensions
Customer loyalty dimensions
 
Loyalty Program Management System for Retail
Loyalty Program Management System for RetailLoyalty Program Management System for Retail
Loyalty Program Management System for Retail
 
10 Reasons Why You Need a Digital Customer Loyalty Program
10 Reasons Why You Need a Digital Customer Loyalty Program10 Reasons Why You Need a Digital Customer Loyalty Program
10 Reasons Why You Need a Digital Customer Loyalty Program
 
Gamification Benefits to Rewards/Loyalty Programs
Gamification Benefits to Rewards/Loyalty ProgramsGamification Benefits to Rewards/Loyalty Programs
Gamification Benefits to Rewards/Loyalty Programs
 
Paycard advisor14
Paycard advisor14Paycard advisor14
Paycard advisor14
 
The Heart of Loyalty Marketing - Benefits
The Heart of Loyalty Marketing - BenefitsThe Heart of Loyalty Marketing - Benefits
The Heart of Loyalty Marketing - Benefits
 
How to Improve Customer Loyalty in Retail
How to Improve Customer Loyalty in RetailHow to Improve Customer Loyalty in Retail
How to Improve Customer Loyalty in Retail
 
Advanced Marketing: Data, Loyalty & CRM
Advanced Marketing:  Data, Loyalty & CRMAdvanced Marketing:  Data, Loyalty & CRM
Advanced Marketing: Data, Loyalty & CRM
 
Loyalty 101
Loyalty 101Loyalty 101
Loyalty 101
 
DMA Awards unplugged
DMA Awards unpluggedDMA Awards unplugged
DMA Awards unplugged
 
About Us
About UsAbout Us
About Us
 
Easyrewardz corporate deck hospitality webinar_online
Easyrewardz corporate deck hospitality webinar_onlineEasyrewardz corporate deck hospitality webinar_online
Easyrewardz corporate deck hospitality webinar_online
 
Badges & Benefits: Is your loyalty program delivering value?
Badges & Benefits: Is your loyalty program delivering value?Badges & Benefits: Is your loyalty program delivering value?
Badges & Benefits: Is your loyalty program delivering value?
 
Marketing: Loyalty Cards Presentation
Marketing: Loyalty Cards Presentation Marketing: Loyalty Cards Presentation
Marketing: Loyalty Cards Presentation
 
Banking Loyalty
Banking LoyaltyBanking Loyalty
Banking Loyalty
 
Increasing New
Increasing New Increasing New
Increasing New
 
Customer Loyalty Programs In Itc Ltd, India
Customer Loyalty Programs In Itc Ltd, IndiaCustomer Loyalty Programs In Itc Ltd, India
Customer Loyalty Programs In Itc Ltd, India
 
What is Omni Channel Rewards Platform - Redtie
What is Omni Channel Rewards Platform - RedtieWhat is Omni Channel Rewards Platform - Redtie
What is Omni Channel Rewards Platform - Redtie
 
Customer loyalty program for chevrolet
Customer loyalty program for chevroletCustomer loyalty program for chevrolet
Customer loyalty program for chevrolet
 

Viewers also liked

6A Mark Ormsby redo
6A Mark Ormsby redo6A Mark Ormsby redo
6A Mark Ormsby redo
mwormsby
 
Infografia analy
Infografia analyInfografia analy
Infografia analy
analy loroima
 
Marlenephdpe
MarlenephdpeMarlenephdpe
Marlenephdpe
jbasta
 
Esquema ingles
Esquema inglesEsquema ingles
Esquema ingles
Arturo Gomez
 
International Journal of Applied Nanotechnology (Vol 2; Issue 2)
International Journal of Applied Nanotechnology (Vol 2; Issue 2)International Journal of Applied Nanotechnology (Vol 2; Issue 2)
International Journal of Applied Nanotechnology (Vol 2; Issue 2)
JournalsPub www.journalspub.com
 
Data Center Monitoring Systems
Data Center Monitoring SystemsData Center Monitoring Systems
Data Center Monitoring Systems
Erica Annette Galindo
 
Direccion del proyecto (1)
Direccion del proyecto (1)Direccion del proyecto (1)
Direccion del proyecto (1)
Alma Carmina Ornelas Pargas
 
ERP Highlights £ Điểm nổi bật của ERP
ERP Highlights £ Điểm nổi bật của ERPERP Highlights £ Điểm nổi bật của ERP
ERP Highlights £ Điểm nổi bật của ERP
Thuc Pham Chuc Nang
 
Event driven programming amazeballs
Event driven programming amazeballsEvent driven programming amazeballs
Event driven programming amazeballs
MsWillcox
 
Assessment review q1
Assessment review q1 Assessment review q1
Assessment review q1
Mr K Dudley
 
Tarea # 3 Recursos Didacticos y Tegnologicos
Tarea # 3 Recursos Didacticos y TegnologicosTarea # 3 Recursos Didacticos y Tegnologicos
Tarea # 3 Recursos Didacticos y Tegnologicos
Orquibel Jazmín Vidal
 
Event Report - SAP TechEd Barcelona - Analytics, ML, PaaS and Hana 2
Event Report - SAP TechEd Barcelona - Analytics, ML, PaaS and Hana 2Event Report - SAP TechEd Barcelona - Analytics, ML, PaaS and Hana 2
Event Report - SAP TechEd Barcelona - Analytics, ML, PaaS and Hana 2
Holger Mueller
 
Interpretação teológica de israel a partir do exílio babilônico parte 1
Interpretação teológica de israel a partir do exílio babilônico parte 1Interpretação teológica de israel a partir do exílio babilônico parte 1
Interpretação teológica de israel a partir do exílio babilônico parte 1
Natalino das Neves Neves
 
Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media
multifamily-social-media
 
Portafolio fisiologia liseth
Portafolio fisiologia lisethPortafolio fisiologia liseth
Portafolio fisiologia liseth
Lizeth Ruiz
 

Viewers also liked (15)

6A Mark Ormsby redo
6A Mark Ormsby redo6A Mark Ormsby redo
6A Mark Ormsby redo
 
Infografia analy
Infografia analyInfografia analy
Infografia analy
 
Marlenephdpe
MarlenephdpeMarlenephdpe
Marlenephdpe
 
Esquema ingles
Esquema inglesEsquema ingles
Esquema ingles
 
International Journal of Applied Nanotechnology (Vol 2; Issue 2)
International Journal of Applied Nanotechnology (Vol 2; Issue 2)International Journal of Applied Nanotechnology (Vol 2; Issue 2)
International Journal of Applied Nanotechnology (Vol 2; Issue 2)
 
Data Center Monitoring Systems
Data Center Monitoring SystemsData Center Monitoring Systems
Data Center Monitoring Systems
 
Direccion del proyecto (1)
Direccion del proyecto (1)Direccion del proyecto (1)
Direccion del proyecto (1)
 
ERP Highlights £ Điểm nổi bật của ERP
ERP Highlights £ Điểm nổi bật của ERPERP Highlights £ Điểm nổi bật của ERP
ERP Highlights £ Điểm nổi bật của ERP
 
Event driven programming amazeballs
Event driven programming amazeballsEvent driven programming amazeballs
Event driven programming amazeballs
 
Assessment review q1
Assessment review q1 Assessment review q1
Assessment review q1
 
Tarea # 3 Recursos Didacticos y Tegnologicos
Tarea # 3 Recursos Didacticos y TegnologicosTarea # 3 Recursos Didacticos y Tegnologicos
Tarea # 3 Recursos Didacticos y Tegnologicos
 
Event Report - SAP TechEd Barcelona - Analytics, ML, PaaS and Hana 2
Event Report - SAP TechEd Barcelona - Analytics, ML, PaaS and Hana 2Event Report - SAP TechEd Barcelona - Analytics, ML, PaaS and Hana 2
Event Report - SAP TechEd Barcelona - Analytics, ML, PaaS and Hana 2
 
Interpretação teológica de israel a partir do exílio babilônico parte 1
Interpretação teológica de israel a partir do exílio babilônico parte 1Interpretação teológica de israel a partir do exílio babilônico parte 1
Interpretação teológica de israel a partir do exílio babilônico parte 1
 
Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media
 
Portafolio fisiologia liseth
Portafolio fisiologia lisethPortafolio fisiologia liseth
Portafolio fisiologia liseth
 

Similar to Edge Overview Feb 2017

How Sales Promotion can help your business to drive sales and create brand aw...
How Sales Promotion can help your business to drive sales and create brand aw...How Sales Promotion can help your business to drive sales and create brand aw...
How Sales Promotion can help your business to drive sales and create brand aw...
Ivaylo Panayotov
 
RewardPort - Know More about India's Leading Engagement Company
RewardPort - Know More about India's Leading Engagement Company RewardPort - Know More about India's Leading Engagement Company
RewardPort - Know More about India's Leading Engagement Company
RewardPort - India's No 1 Loyalty and Reward Managers
 
SP_Brochure_Generic_2015
SP_Brochure_Generic_2015SP_Brochure_Generic_2015
SP_Brochure_Generic_2015
Kamelia Dimitrova
 
SP_Brochure_Generic_2015
SP_Brochure_Generic_2015SP_Brochure_Generic_2015
SP_Brochure_Generic_2015
Eleonora Georgieva
 
Digital Signage Overview
Digital Signage OverviewDigital Signage Overview
Digital Signage Overview
Steve Shroyer
 
SPI Agency Presentation
SPI Agency PresentationSPI Agency Presentation
SPI Agency Presentation
Sunrise Promotions, Inc.
 
Summit group overview
Summit group overviewSummit group overview
Summit group overview
mollz1125
 
Get customers, productive employees & happy clientele
Get customers, productive employees & happy clientele Get customers, productive employees & happy clientele
Get customers, productive employees & happy clientele
Sunrise Promotions, Inc.
 
Apparent Credentials 0710
Apparent Credentials 0710Apparent Credentials 0710
Apparent Credentials 0710
Apparent
 
RedStar Primer
RedStar PrimerRedStar Primer
RedStar Primer
RedStar PrimerRedStar Primer
PromoMonsterCapabilities-
PromoMonsterCapabilities-PromoMonsterCapabilities-
PromoMonsterCapabilities-
Chuck Feldman
 
PROSPECTUS Uwin Iwin
PROSPECTUS Uwin IwinPROSPECTUS Uwin Iwin
PROSPECTUS Uwin Iwin
Letitia Naidoo
 
Incentives
IncentivesIncentives
Incentives
ezholmes
 
Reward Port - Alternate Marketing Channels
Reward Port - Alternate Marketing ChannelsReward Port - Alternate Marketing Channels
Reward Port - Alternate Marketing Channels
RewardPort - India's No 1 Loyalty and Reward Managers
 
Synergixx Company Overview
Synergixx Company OverviewSynergixx Company Overview
Synergixx Company Overview
sreed23
 
Debt Settlement Options Video From SCOA - Debt Settlement Company USA
Debt Settlement Options Video From SCOA - Debt Settlement Company USADebt Settlement Options Video From SCOA - Debt Settlement Company USA
Debt Settlement Options Video From SCOA - Debt Settlement Company USA
settlementcorporation
 
Customer Experience is a Team Sport
Customer Experience is a Team SportCustomer Experience is a Team Sport
Customer Experience is a Team Sport
Nuxeo
 
Electronic incentives presentation for companies (2)
Electronic incentives   presentation for companies (2)Electronic incentives   presentation for companies (2)
Electronic incentives presentation for companies (2)
hotels etc
 
VIA Agent to Franchisee
VIA Agent to FranchiseeVIA Agent to Franchisee
VIA Agent to Franchisee
amicsuec
 

Similar to Edge Overview Feb 2017 (20)

How Sales Promotion can help your business to drive sales and create brand aw...
How Sales Promotion can help your business to drive sales and create brand aw...How Sales Promotion can help your business to drive sales and create brand aw...
How Sales Promotion can help your business to drive sales and create brand aw...
 
RewardPort - Know More about India's Leading Engagement Company
RewardPort - Know More about India's Leading Engagement Company RewardPort - Know More about India's Leading Engagement Company
RewardPort - Know More about India's Leading Engagement Company
 
SP_Brochure_Generic_2015
SP_Brochure_Generic_2015SP_Brochure_Generic_2015
SP_Brochure_Generic_2015
 
SP_Brochure_Generic_2015
SP_Brochure_Generic_2015SP_Brochure_Generic_2015
SP_Brochure_Generic_2015
 
Digital Signage Overview
Digital Signage OverviewDigital Signage Overview
Digital Signage Overview
 
SPI Agency Presentation
SPI Agency PresentationSPI Agency Presentation
SPI Agency Presentation
 
Summit group overview
Summit group overviewSummit group overview
Summit group overview
 
Get customers, productive employees & happy clientele
Get customers, productive employees & happy clientele Get customers, productive employees & happy clientele
Get customers, productive employees & happy clientele
 
Apparent Credentials 0710
Apparent Credentials 0710Apparent Credentials 0710
Apparent Credentials 0710
 
RedStar Primer
RedStar PrimerRedStar Primer
RedStar Primer
 
RedStar Primer
RedStar PrimerRedStar Primer
RedStar Primer
 
PromoMonsterCapabilities-
PromoMonsterCapabilities-PromoMonsterCapabilities-
PromoMonsterCapabilities-
 
PROSPECTUS Uwin Iwin
PROSPECTUS Uwin IwinPROSPECTUS Uwin Iwin
PROSPECTUS Uwin Iwin
 
Incentives
IncentivesIncentives
Incentives
 
Reward Port - Alternate Marketing Channels
Reward Port - Alternate Marketing ChannelsReward Port - Alternate Marketing Channels
Reward Port - Alternate Marketing Channels
 
Synergixx Company Overview
Synergixx Company OverviewSynergixx Company Overview
Synergixx Company Overview
 
Debt Settlement Options Video From SCOA - Debt Settlement Company USA
Debt Settlement Options Video From SCOA - Debt Settlement Company USADebt Settlement Options Video From SCOA - Debt Settlement Company USA
Debt Settlement Options Video From SCOA - Debt Settlement Company USA
 
Customer Experience is a Team Sport
Customer Experience is a Team SportCustomer Experience is a Team Sport
Customer Experience is a Team Sport
 
Electronic incentives presentation for companies (2)
Electronic incentives   presentation for companies (2)Electronic incentives   presentation for companies (2)
Electronic incentives presentation for companies (2)
 
VIA Agent to Franchisee
VIA Agent to FranchiseeVIA Agent to Franchisee
VIA Agent to Franchisee
 

Edge Overview Feb 2017

  • 2. We now live in a world where people expect to be rewarded.
  • 3. Engaging customers today is more challenging than ever. DRIVE PRODUCT TRIAL SATISFACTION GUARANTEES INCENTIVISE MARKET RESEARCH OUTCOMES DRIVE REPEAT PURCHASE CUSTOMER RETENTION PRIZE BROKERAGE RE-ENGAGE AT RISK CUSTOMERS DELIVER FINANCIAL PAYMENTS TO MULTIPLE STAKEHOLDERS LIFT SALES, ACQUIRE NEW CUSTOMERS, MEMBERS AND SUBSCRIBERS SURPRISE AND DELIGHT CUSTOMERS BRAND SWITCHING ENCOURAGE CUSTOMERS TO PAY ON TIME AND PAY ONLINE TRADE UP/ TRADE IN INCREASE BASKET SIZE CAPTURE DATA DRIVE A HEADLINE OFFER INTO MARKET SHORTEN PRODUCT REFRESH CYCLES DRIVE PRODUCT ENGAGEMENT
  • 4. We’ve discovered close collaboration and the right framework delivers the best ROI. 1. Consult Meet with one of our experts to discuss your promotional challenges. • Define problem, target audience and budget • Review prior learnings • Assess solution options - Channel - Mechanic and triggers - Rewards - Fee structure and ROI - Insurance 2. Build It’s time for us to get busy and start creating your tailored promotion. • Customise platform client APIs • Develop promotion mechanic • Finalise TCs • Secure permits • Source reward content • Secure approvals • Lock in insurance 4. Review Full reporting and analytical capabilities to drive learnings and more effective campaigns for the future. • Underlying sales and ROI review • Promotional analytics • Critique of offers and mechanics • Customised survey results • Psychographic overlays - How to find more ‘like’ customers - Media consumption habits - Communication preferences 3. Manage Our team will ensure your promotion runs smoothly and will keep you engaged throughout. • Dedicated account management • End recipient customer service • Reward inventory management • Claim validation • Platform hosting • Fulfilment • Return to sender • Customer communications
  • 5. That’s why leading brands trust us.
  • 6. A first of its kind in the market, we created our platform that changed the landscape forever. COMPETITION CLAIM MANAGEMENT Prize Draws Permit board approved odds based prize draw engine and interface. Consumer Claim Management Secure and flexible consumer claim processing portal with online, sms and social integration. Promotional Insights Reporting Analyse the influence your promotion had on sales and how to find ‘like’ customers to better your ROI for future promotions. Client Claim Management Client initiated onsite claim qualification (POS and CRM integration) to trigger pre-established payment types and values.
  • 7. Benefits • Real time reward and payment issuance • Security - Securely transmit and receive data via API and SFTP - Fortify approved software security testing and assurance • Communication - Automatic and tailored customer communications to keep customers engaged and informed throughout your campaign (email, sms, online, social) • Connected - API integration with client POS/CRM and third party payment and reward providers • Access to Australia’s broadest range of payment and reward solutions - Scheme based card payments, mobile payments, digital rewards, downloads and merchandise • Optimised - Mobile, tablet and PC responsive - Optional AB in market testing protocols - Digital deliverability tracking • Collect and analyse customer data - Client application interfaces provide for end to end single view of customer - Survey and poll overlays - Psychographic plugin to identify customer media consumption, interests and preferences • Trackability - Track the status of claims, fulfilment files and reward issuance. • Customer Reporting - Online and offline reporting - Analytics insights - Customer tracking INCENTIVE MANAGEMENT Rewards Payment Management Issuance of all physical and digital rewards. Digital Redemption Present your customers with the choice of multiple rewards. Use our ‘code intelligence’: to deliver different campaigns across the same platform. Self Loading Ordering Take full control of when and how you issue rewards and incentives. Perfect for customer complaint handling and onsite incentives. Benefits Platform Member access to discounted rewards and dynamic offers.
  • 8. Supplying the broadest range of reward content. Retail Digital Gift Cards Wine Offers Digital Movie Tickets Branded eftpos and Visa Gift Cards Electronic Payments Digital Entertainment Travel and Accommodation Dining and Spa Gift CardsBespoke Content
  • 9. And managing your financial exposure. WHY US? 100% Protected We can provide you with a fixed fee, regardless of claim rates, providing your business with 100% protection. We have a proud history of always paying out every claim. Experience We have underwritten countless campaigns for Australia’s leading brands and taken hundreds of millions of dollars of exposure. Deal Direct We deal directly with Lloyds market of London; eliminating unnecessary middle men inflating prices and spreading risk. Flexible We work with you to come up with creative and flexible fixed fee pricing models that meet your budget and risk tolerance. Claim Histories Together with our deep database of claim histories and unique and expert understanding of redemption drivers, we will get you the right price and ensure you are always covered. INSURANCE SOLUTIONS ‘Promotional Insurance’ or ‘Fixed Fee’ protects a promotional budget against higher than anticipated redemption or claim rates. Edge Loyalty offer Promotional Risk Management solutions which, transfers the risk and manages the financial exposure associated with any promotion or activation. Digital Scratch Cards Physical Scratch Cards INSTANT WIN PARTIAL LIQUIDATING OFFER Try Me Free Money Back Guarantee Satisfaction Guarantee Cash Back Repeat Purchase REBATES Kick for Cash Putt for a Million Hole in One SKILL BASED GWP Claim Based Gift With Purchase Collect and Get LOYALTY Acquisition Retention PROMOTIONAL INSURANCE Envelope Picks Predictors Tipping ODDS BASED PRIZE INSURANCE
  • 10. Our commitment to you and your business. 2006 Established in Melbourne Australia 150+ Employees in Australia, Asia, UK, Europe and North America Acquired Edge Loyalty in 2012 Proven We are fortunate to count 80% of Australia’s leading brands as key long term clients. End to End We provide a full service offering. No need to engage and manage multiple parties. We are 100% accountable. A tight, fully integrated and secure solution. Experts We comprise of Australia’s leading promotional experts with access to the largest database of campaign results. Leading Edge We invest heavily in technology to satisfy the evolving needs of our customers to deliver platforms that create a seamless customer experience with maximum ROI. Fully Customised Our platforms can feel like your very own when fully branded and customised. We always pay We have a proud history of always paying out on claims. Publicly Listed You can rest assured we have the financial backing of one of Australia’s largest and most reputable ASX listed businesses, Village Roadshow Limited. PLATFORMS REWARDS INSURANCE
  • 11. “Edge Loyalty’s innovative incentives and rewards have been instrumental in adding value to both our brand and the bottom line.” Radek Sali CEO, Swisse “Great open relationship; we meet up and work out ways to overcome issues.” Senior Product Specialist, Suncorp “We have found the team to be highly professional, responsive, approachable and the ideal partner for our initiative.” Marketing Director, Sodastream “The promotion achieved our objectives and gave our customers and sales force an exciting promotion to get behind. It was great to not have to think about anything with the campaign from start to finish.” Marketing Manager Dairy, Lion “Edge always comes to us with the latest products and services in the market.” Senior Account Director, Bamboo Marketing “Our promotion was a great success, exceeding our expectations by driving sales and positive engagement with our customers.” Marketing Manger, TCL “You make it very easy. We send an email and you make everything happen.” Business Analyst, iSelect “Great service, from your account management team to senior management.” INTEL “Edge Loyalty helped fulfil the promotion across all elements, allowing us to concentrate on our businesses core competency, freeing up our resources for greater business challenges.” National Marketing Manager, Fujitsu
  • 12. One Platform, Multiple Campaigns Challenge Increase positive brand association, appeal to a wide demographic and run a self managed platform where multiple campaigns can be listed. Solution Created a fully branded digital rewards platform. Each campaign rewarded customers with different levels of prizes, depending on the campaign. Prizes included: movie tickets, double Gold Class passes and a choice between 1 of 10 digital gift cards. Results Multiple campaigns seamlessly executed receiving increased customer satisfaction and reaching a diverse audience. Product Launch Challenge Generate awareness of Dettol’s new product No Touch Hand Wash, using a relevant incentive with wide coverage across Australia and New Zealand. Solution Appealed to ‘Mums’ by leveraging the blockbuster children’s film Ice Age 4 – Continental Drift and offering a ticket to the film with every purchase made. This was communicated with key film imagery across all promotional materials. Customers who purchased the participating product received a unique code which they took to a customised website to claim their ticket. There, customers were also asked to complete a survey providing Dettol with key information about their customer demographic. Results The campaign was an outstanding success generating 10,000+ entries and sales significantly exceeding expectations. The campaign was also delivered well within Dettol’s budget.
  • 13. Fujitsu Gives Away Free Money Challenge Fujitsu was looking for a way to stimulate sales and increase demand for air conditioners during their traditionally off peak season. Solution Edge Loyalty worked closely with Fujitsu to create Fujitsu Free Money, rewarding customers with cash back gift cards when they purchased participating products. We provided an end-to-end solution, from claim validation and fulfilment of gift cards to client account management, website development, customer service support and reporting. Results The campaign received positive sales uplift in a competitive market place. “Edge Loyalty helped fulfil the promotion across all elements, allowing us to concentrate on our businesses core competency, freeing up our resources for greater business challenges.” National Marketing Manager, Fujitsu Customer Acquisition Challenge Offer a highly valued incentive to encourage Australians to switch their energy provider to Simply Energy. Solution Edge Loyalty developed a Gold Class movie ticket offer rewarding customers who took out an energy contract with Simply Energy during the promotional period. These tickets were delivered quarterly using our Fixed Fee Pricing Model, meeting budget and giving extreme cut through in a competitive product set. Results The movie ticket offer successfully increased acquisition and retention. Simply Energy experienced positive brand loyalty and reached a broad appeal. After receiving positive results, Simply Energy continue to use Edge Loyalty as their promotional partner.
  • 14. Try Me Free Challenge To increase customer acquisition, drive sales and provide consumers with the chance to trial Beiersdorf’s new product NIVEA Q10. Solution Consumers who purchased the new NIVEA Q10 were offered their money back in the form of a branded eftpos Gift Card if they weren’t satisfied with results after 28 days. The promotion was insured utilising Edge Loyalty’s Fixed Fee Pricing to ensure NIVEA’s budget was protected with 100% of claims being covered. Edge Loyalty provided an end-to-end solution including claim management, validation, fulfilment and customer service support. Results NIVEA experienced strong cut through in a highly competitive market and exceeded sales targets across Australia and New Zealand. “Our most successful promotion yet!” Challenge Drive sales, stand out in a cluttered market and align with a brand that appeals to their target market. Solution When customers purchased participating XXXX Gold products they received a $10 Barbeques Galore gift card. Customers could accumulate up to $250 in value. Edge provided Lion with a redemption based Fixed Fee pricing model, validation and fulfilment and reward issuance, account management and customer service. Results Since 2010 we have continued to work hand in hand delivering solutions for Lion and this particular promotion received a positive response; as well as sparking a lot of interest in store.
  • 15. Biggest Game of Musical Chairs Challenge Create a ground breaking campaign to celebrate Fantastic Furniture’s 25 years, drive in store traffic and become the brand everyone talks about. Solution Edge Loyalty and Fantastic Furniture created the musical chairs campaign. Customers that purchased a participating product during the promotional period went in the draw to play musical chairs. 101 participants were selected nation wide to play for the chance to win a $250,000 eftpos Gift Card. The promotion was insured utilising Edge Loyalty’s Fixed Fee Pricing to ensure Fantastic Furniture’s budget was protected. Results A national campaign was televised on TV, reaching a broad appeal and received positive sales uplift. Ultimate GWP Challenge Harvey Norman’s main objective was to drive sales across the peak EOFY period, encourage brand loyalty and reward customers with a gift they can treat themselves to. Solution Edge Loyalty worked closely with Harvey Norman to create their BONUS wine promotion; rewarding customers that spent $399+ with a 12-bottle case of their choice of Wolf Blass BILYARA Chardonnay, Shiraz or Sauvignon Blanc. At point of sale the customer provided their email address and instantly received a redemption code via email. They were then directed to a fully branded website where they selected their preferred wine and completed their shipping details. Within 4 weeks of claiming their 12-bottle case they were delivered to their front door. Results The BONUS wine offer successfully increased sales, evoked positive brand loyalty and reached a broad demographic. After another positive campaign, Harvey Norman continue to use Edge Loyalty as their promotional partner.
  • 16. HAVE QUESTIONS? TALK TO US: info@edgeloyalty.com.au or 1300 365 426 MELBOURNE LEVEL 1, 500 CHAPEL STREET SOUTH YARRA, VIC, 3141 AUSTRALIA SYDNEY SUITE 7, 285A CROWN ST, SURRY HILLS, NSW, 2010 AUSTRALIA LONDON 15 LONDON STREET CHERTSEY SURREY KT16 8AP edgeloyalty.com.au ABN 96 138 299 288