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Live Nation Digital Marketing Campaign
- 1. Live Nation Digital Marketing Strategy By: Jeff Ten Broeck
- 2. Demographic
- 3. Social Media Campaign Facebook Feedback News/ Ticket deals Twitter Picture contest Instagram Pinterest Concert lineup contest Blog Shape conversation
- 4. Mobile Strategy Download the app for free Purchase tickets on the go Set concert alerts
- 5. Search Engine Optimization Google Analytics Live Analytics
- 6. Google AdWords Campaign Live Nation Concert Tickets Conveniently order tickets online. Purchase now for half off! http://www.livenation.com/ Purchase Tickets Online Enjoy live music locally. Purchase now for ticket deals! http://www.livenation.com/cities/12 4616/lansing-mi
- 9. Spend Some Money to Make Some Money Monitor Growth Viewing ticket sales Customer acquisition Demographic analysis What is the cost of the digital marketing campaign?
- 10. Recap Demographic = 16-45 year olds Social Media Facebook Twitter Instagram Pinterest Blog Mobile strategy = SEO Google AdWords Inbound Marketing Public Relations Monitor Success +
Editor's Notes
- Photo Credit: www.livenation.com
- Target audience would be 16-4530% of teens attend a concert in the past year and young adults are likely to purchase tickets/ older adults have more disposable incomeTicket sales have increased among all demographics, especially 25-34 and 45-54Ages 18-24 is second largest purchasing groupBecause of the amount of 18-44 year olds that purchase tickets its imperative to use social media to attract them because 67% of adults use Facebook while 31% of 18-29 use Twitter and 19% of 30-49 use TwitterPhoto Credit: http://media.ticketmaster.com/en-us/img/static/ticketlogy/images/2012_Concert_Trends_v11.pdf
- Discuss Facebook useDiscuss Twitter contestDiscuss InstagramDiscuss PinterestconcestDiscuss blogPhoto Credit: http://www.cmj.com/wp-content/uploads/2012/05/Facebook-Concert-Calendar-660x315.png
- Talk about mobile stategyPhoto Credits: http://cargocollective.com/AmyLaw/Live-Nation-Concert-Mobile-App, https://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-prn2/t1.0-9/p403x403/1507753_548045115310229_267041864_n.jpg
- Explain how I will use Google Analytics and Live Analytics Photo Credits: http://3.bp.blogspot.com/-DwVOhVQqmzI/Te4_TWaxW_I/AAAAAAAABRY/T1z3IZld_VY/s1600/wmt-ga-nosearch.png, http://content.infotrustllc.com/Portals/205279/images/google-analytics1%20(1).jpg
- Explain my GoogleAdWords campaignExamples of adsPhoto Credit: http://www.customerplus.co.uk/userfiles/google-adwords.png
- - Explain why I will use inbound marketingPhoto Credit: http://www.cloudtactix.com/wp-content/uploads/2013/03/hubspot-new-graphic.png
- - Discuss my plan for using public relations and the mediaPhoto Credit: https://www.alaforveterans.org/uploadedImages/ALAforVeteransorg/Resources/Content/Members/Membership_Development/Public%20Relations.jpg
- Talk about how I will monitor growthBreak down the budget on the campaignPhoto Credit: http://media.ticketmaster.com/en-us/img/static/ticketlogy/images/2012_Concert_Trends_v11.pdf
- Conclusion