Social gifting is the latest trend in retail where people use social networks like Facebook to buy gifts for each other. It combines the trends of gift cards, social networks, and mobile devices. Though still a small portion of the gift card industry, social gifting is growing rapidly. Retailers benefit from social gifting because it drives in-store sales at little marketing cost to the retailers. Major companies like Facebook, Amazon, and Starbucks are entering the social gifting space.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
Defining the role of packaging as part of the online shopping experience
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
The Social Commerce IQ™: Retail, 8thBridge (http://www.8thbridge.com/socialcommerceiq) has analyzed the top 200 retailers on Facebook and ranked them based on their Social Commerce IQ™. We examine how these retailers use Facebook and what strategies are the most critical for success. We believe that retailers with a higher Social Commerce IQ™ create better experiences for their customers.
Insights from the report include:
Social shopping engagement rates are 30% higher than other status updates
Over 35 million people have shared a product on Facebook
35% of people are more likely to buy a product if it has more Likes on the product page
Nearly 60% of Likes on product pages are driven by product owners
22 million people have been driven to make a purchase based on a Facebook recommendation
More about the authors here:
http://www.linkedin.com/in/melissabuening
http://twitter.com/erikeliason
http://twitter.com/paulwbmarsden
Did you know that 16.5% of mobile phone users in 2013 will use mobile coupons? And that digital coupons have 10 times the redemption rates of traditional coupons? If you're not using digital coupons, you're leaving money on the table. Learn the ins and outs of creating and sending digital coupons for mobile, including web coupons, QR codes, text coupons, and email coupons. (These slides accompanied our August 14 live webinar on digital coupons.)
Consumer Behavior is changing rapidly everyday. How do brand marketers of today deliver their message cutting through the clutter and optimize their brand messaging using the ever changing media trends. This presentation talks about several approaches various industries and companies are adopting today to market themselves more effectively using consumer behavior.
I wrote this article for SES Magazine under the byline of executive leadership, showing how Groupon and group buying use a business model that works for some, not all.
Defining the role of packaging as part of the online shopping experience
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
The Social Commerce IQ™: Retail, 8thBridge (http://www.8thbridge.com/socialcommerceiq) has analyzed the top 200 retailers on Facebook and ranked them based on their Social Commerce IQ™. We examine how these retailers use Facebook and what strategies are the most critical for success. We believe that retailers with a higher Social Commerce IQ™ create better experiences for their customers.
Insights from the report include:
Social shopping engagement rates are 30% higher than other status updates
Over 35 million people have shared a product on Facebook
35% of people are more likely to buy a product if it has more Likes on the product page
Nearly 60% of Likes on product pages are driven by product owners
22 million people have been driven to make a purchase based on a Facebook recommendation
More about the authors here:
http://www.linkedin.com/in/melissabuening
http://twitter.com/erikeliason
http://twitter.com/paulwbmarsden
Did you know that 16.5% of mobile phone users in 2013 will use mobile coupons? And that digital coupons have 10 times the redemption rates of traditional coupons? If you're not using digital coupons, you're leaving money on the table. Learn the ins and outs of creating and sending digital coupons for mobile, including web coupons, QR codes, text coupons, and email coupons. (These slides accompanied our August 14 live webinar on digital coupons.)
Consumer Behavior is changing rapidly everyday. How do brand marketers of today deliver their message cutting through the clutter and optimize their brand messaging using the ever changing media trends. This presentation talks about several approaches various industries and companies are adopting today to market themselves more effectively using consumer behavior.
I wrote this article for SES Magazine under the byline of executive leadership, showing how Groupon and group buying use a business model that works for some, not all.
How to Increase eCommerce Sales with Gamification Flyyx Tech
There are several ways to increase eCommerce sales with gamification:
Implement a loyalty program that rewards customers for repeat purchases or certain actions, such as writing product reviews.
Use gamified elements, such as leaderboards and badges, to create a sense of competition and encourage customers to engage with your brand.
Incorporate quizzes and surveys to increase customer engagement and gather valuable information about their preferences.
Offer exclusive deals and discounts to customers who complete certain challenges or reach certain milestones.
Use gamification to create a sense of community, by encouraging customers to share their purchases on social media or participate in online forums.
Use push notifications and other forms of customer engagement to remind customers of their progress and rewards.
Use gamification to educate customer about your products, services, or brand by creating interactive tutorials, videos, and other educational materials.
It's important to note that gamification should be used in a way that is relevant, fun and engaging to your target audience. A/B testing, tracking and customer feedback can help you to optimize the gamification elements over time to achieve the best results.
More info : https://www.theflyy.com/
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Social Marketplace where you can buy stuff without money. Become a giver and start experiencing a new way of getting all the things that you want. Welcome to a bartering social network.
Social Marketplace en donde puedes comprar cosas con dinero. Únete a la nueva experiencia de compra social utilizando moneda virtual que consigues vendiendo los productos que ya utilizaste. Forma parte de Sharing Economy y únete a esta increíble red social de intercambio.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
La compañía 360 presenta el informe "Social Commerce Playbook": What the nexus of social media & shopping means for your brands en el que se analiza la relación entre los medios sociales y el ecommerce en su tendencia hacia el social Commerce. (inglés)
Jeremiah Owyang, Founder, Crowd Companies, shares what the new Collaborative Economy is becoming: access over ownership. His Collaborative Economy Honeycomb v1.0 shows that firms like.Airbnb are worth more than hoteliers like Marriott and Hilton.
Jeremiah Owyang, Founder, Crowd Companies, shares what the new Collaborative Economy is becoming: access over ownership. His Collaborative Economy Honeycomb v1.0 shows that firms like.Airbnb are worth more than hoteliers like Marriott and Hilton.
1. SOCIAL
GIFTING
30
September
2012
-‐
Louis
Hatzis
-‐
louishatzis@tsoonami.com
2.
Social
Gi1ing
-‐
What
is
it?
• Social
gi>ing
is
the
latest
trend
in
retail.
• People
on
Facebook
and
other
social
networks
buy
each
other
gi>s.
• People
can
give
away
a
gi>
using
a
smartphone.
• Friends
buy
each
other
gi>
cards
from
parGcipaGng
retailers
either
individually
or
by
teaming
up,
which
they
can
store
on
their
mobile
devices
and
redeem
either
online
or
inside
physical
stores.
3.
Social
Gi1ing
is
the
intersec<on
of
3
major
trends
• Gi>
cards:
Big
brands
like
them
because
they
don't
"cheapen"
the
brand/product
in
the
mind
of
consumers
(contrary
to
daily
deals).
• Social
networks:
People
love
to
share
and
let
others
know,
and
giving
is
social
by
nature
• Mobile:
Our
mobile
phones
are
with
us
all
the
way
through
our
path
to
the
purchase
counter.
4.
Some
Stats
• e-‐gi>ing
accounted
just
for
$1
billion
of
the
$100
billion
gi>
card
industry
last
year.
Of
that
$1
billion,
social
gi>ing
made
up
only
about
5%
or
$50
million.
(1)
• Since
November
2011
more
than
165,000
acGve
users
have
given
over
1.4
million
gi>
cards
that
can
be
redeemed
in
some
50
major
retail
stores
across
Europe.
(2)
• Starbucks
is
expecGng
social
gi>ing
to
take
up
as
much
as
one
fi>h
of
all
its
gi>ing
revenues
in
the
very
near
future.
(3)
Sources:
CEB
TowerGroup
(1)
Wrapp.com
(2)
Starbucks
(3)
6.
Why
do
Retailers
Like
it?
• Costs
retailers
almost
nothing!
All
the
markeGng
cost
is
handled
by
the
social
gi>ing
company.
No
cards
have
to
be
printed
because
it’s
all
handled
digitally.
• Gives
brick-‐and-‐mortar
retailers
new
&
more
efficient
ways
to
drive
sales
into
stores
without
diluGng
their
brands.
• Provides
retailers
an
opportunity
to
reach
out
to
their
target
buyers
and
promote
their
brands
at
almost
no
extra
cost.
• Offers
a
social
markeGng
acquisiGon
channel
that
increases
the
frequency
of
engagement
with
exisGng
customers,
and
ulGmately
increases
traffic
to
their
physical
store
locaGons.
• In
conclusion,
with
Social
gi>ing
there
is
lihle
markeGng
costs
for
retailers,
and
customers
end
up
buying
more
once
their
inside
the
store.
7.
Retailers
Survey
• 65
percent
of
retailers
believe
eGi>s
are
a
successful
tool
in
building
loyalty
and
establishing
online
relaGonships
with
customers.
• Nearly
half
of
the
retailers
surveyed
plan
to
improve
the
mobile
shopping
experience
for
their
customers
in
the
next
year.
• 60
percent
of
retail
partners
agreed
that
it
is
important
for
eGi>
Card
delivery
to
be
instant.
• 45
percent
of
retail
partners
surveyed
agreed
that
a
combinaGon
of
personalized
video,
text,
photos
and
mulGple
design
opGons
are
important
features
for
eGi>.
CashStar's
Annual
Digital
Gi>ing
Retailer
Roundtable,
July
2012
8.
Group
Buying
vs.
Social
Gi1ing
• Group
Buying
made
waves
by
providing
online
deals
to
customers
from
various
retailers.
It
rode
on
the
euphoria
around
“gemng
something
for
free.”
• Group
Buying
brought
new
business
to
many
retailers.
• Some
retailers
saw
a
decrease
in
online
raGngs
due
to
these
deals,
while
others
did
not
see
repeat
business
materialize.
• In
some
cases,
retailers
lost
money.
For
example
a
bakery
lost
$20,000
because
they
did
not
plan
for
the
surge
in
customers
and
had
to
hire
addiGonal
help
to
manage
the
increase
in
demand.
• In
contract,
Social
gi>ing,
does
not
place
pressure
on
retailers
in
the
same
way
(Note:
The
broad
idea
of
Wrapp’s
marke6ng
scheme
was
a;ained
from
Groupon.
However,
Wrapp
does
not
charge
the
retailer
unless
the
transac6on
has
been
completed).
9.
Amazon
granted
patent
on
Electronic
Gi1ing
(May
2012)
GeekWire:
hhp://bit.ly/QCvJ6N
US
Patent
Office:
hhp://1.usa.gov/W377EV
10.
Wrapp.com
A
Swedish
company
that
has
raised
$10.5
million.
AcGve
in
8
countries,
including
the
US.
11.
Karma
(getkarma.com)
Acquired
by
Facebook
earlier
this
year.
13.
Boomerang
(rang.com)
Backed
by
Lightbank,
the
investment
fund
created
by
Groupon
founders
Eric
Letofsky
and
Brad
Keywell.
14.
Treater.com
Raised
$2.5
million.
Users
can
instantly
send
gi>s
like
a
coffee,
cupcake
or
a
cocktail
to
friends
on
their
mobile
devices
in
mere
seconds.
15.
WanUul.com
raised
$5.5
million
in
Series
A
funding
for
their
customized
gi>
plavorm,
which
acts
as
a
personalized
gi>
card
16.
Givable.co
An
australian
based
start-‐up.
Formely
known
as
Gri>less.
17.
Gi1socially.com
Allows
gi>
drives:
many
people
collecGvely
buy
a
gi>
for
a
friend.
18.
Gi1sproject.com
Acquired
by
eBay.
Offers
a
white
label
soluGon
for
social
gi>ing
for
online
retailers,
marketplaces
and
gi>
stores.
19.
Shopycat
(facebook.com/shopycat)
A
service
by
Walmart.
Finds
and
analyzes
your
friends'
likes
and
dislikes
and
suggests
gi>s.
Its
a
Facebook
App.
21.
Gy1.com
Launched
at
TC
Disrupt
2012.
Lets
users
buy,
save,
redeem
and
share
gi>
cards
using
an
iPhone.
Integrated
with
Apple’s
Passbook
app
in
iOS
6.
22.
Jifi<.com
A
gi>ing
plavorm
that
allows
users
to
spot,
share
and
redeem
gi>s
while
walking
through
their
favorite
stores.
23.
Flikgi1.com
An
Australian
social
gi>ing
service.
24.
Gi1sToFriends.de
A
German
service
that
offers
social
gi>ing
on
and
off
Facebook.
25.
DropGi1s.com
A
German
service
with
a
presence
in
11
countries,
including
the
US.
Its
a
venture
by
the
Samwer
brothers.
26.
Gi1ly.com
Lets
users
send
any
kind
of
gi>
to
a
friend
or
family
member,
without
having
to
go
through
a
merchant.
27.
Gi1Rocket.com
A
2011
Y
Combinator
grad,
is
a
simple
P2P
digital
gi>ing
service
that
lets
users
send
and
receive
digital
gi>
cards
via
email.
28.
CashStar.com
Digital
eGi>
Card
for
naGonal
&
local
restaurants
and
retail
stores.