presentation sharing my experiences of representing people, organisations and events online, including recommendations for DIY options

1. Experience sharing working with
information and the web

2. Lorna Jane Mitchell
● Web development consultant, writer, trainer
● Entrepreneur
● Accidental marketeer
● Website: http://lornajane.net
● Twitter: @lornajane

3. Information and The Web
● Websites
● Digital channels
● Managing investment
● Measuring return

4. Websites
● Contact point
● Domain-specific content
● News
● Brochure
● Call to action!

5. My Website

6. Information

7. Shopping

8. Tips for Buying a Website
● Start simple and iterate
● Get involved
● Avoid lock-in

9. The DIY Website
● Achievable
● even by technophobes!
● Content management tools
● Choose a template
● Add content

10. Content Management

11. Content Management

12. DIY Websites
● Google Sites
● http://sites.google.com
● Wordpress
● http://www.wordpress.com
● Drupal
● http://www.drupalgardens.com/

13. Content is King
● Events
● Publications
● Related news
● Appeals

14. Technical Terms
● Hosting
● Where the website actually lives
● Domain
● Its web address
● Domains can point to hosted solutions

15. Additional Services
● Search engine optimisation
● Template design
● Copywriting

16. Metrics

17. Mobile

18. Mobile Web

19. Apps
● Phone programs
● More control than a web page
● Manufacturers have
marketplaces

20. Digital Channels
● We reach people many ways
● Same people
● Same information
● Avoid duplication
● of information
● of systems

21. Systems Diagram
software application
web
site
mobile
web
device
app
databases
3rd
party
API

22. Social Media
● Announcements
● Promotion
● Spreading news
● Costs more time than money

23. Twitter
● Short messages
● Quick news
● Share links
● Follow others

24. Tweets

25. Followers

26. Facebook
● Post items
● Groups
● Events

27. URL Shorteners
● http://tinyurl.com
● http://bit.ly

28. Measuring Return
http://twittercounter.com
http://tweetreach.com

29. Digital Representation
● Need not cost $$$
● Does need regular attention

30. Any Questions?

31. Image Credits
● Twitter icon http://www.flickr.com/photos/mfilej/2397881577/
● Garden http://www.flickr.com/photos/lornajane/4880588436/
● Phones http://www.flickr.com/photos/nino63004/3729955754/

32. Thanks!
http://lornajane.net
@lornajane