The document is a guide by Lorna Jane Mitchell on web development, covering topics such as website creation, content management systems, and digital marketing strategies. It emphasizes the importance of simple iterations in building websites and offers tips for utilizing various digital channels effectively. Additionally, it discusses the significance of metrics in measuring the success of online efforts and encourages regular engagement with digital content.

1. Experience sharing working with
information and the web

2. Lorna Jane Mitchell
● Web development consultant, writer, trainer
● Entrepreneur
● Accidental marketeer
● Website: http://lornajane.net
● Twitter: @lornajane

3. Information and The Web
● Websites
● Digital channels
● Managing investment
● Measuring return

4. Websites
● Contact point
● Domain-specific content
● News
● Brochure
● Call to action!

5. My Website

6. Information

7. Shopping

8. Tips for Buying a Website
● Start simple and iterate
● Get involved
● Avoid lock-in

9. The DIY Website
● Achievable
● even by technophobes!
● Content management tools
● Choose a template
● Add content

10. Content Management

11. Content Management

12. DIY Websites
● Google Sites
● http://sites.google.com
● Wordpress
● http://www.wordpress.com
● Drupal
● http://www.drupalgardens.com/

13. Content is King
● Events
● Publications
● Related news
● Appeals

14. Technical Terms
● Hosting
● Where the website actually lives
● Domain
● Its web address
● Domains can point to hosted solutions

15. Additional Services
● Search engine optimisation
● Template design
● Copywriting

16. Metrics

17. Mobile

18. Mobile Web

19. Apps
● Phone programs
● More control than a web page
● Manufacturers have
marketplaces

20. Digital Channels
● We reach people many ways
● Same people
● Same information
● Avoid duplication
● of information
● of systems

21. Systems Diagram
software application
web
site
mobile
web
device
app
databases
3rd
party
API

22. Social Media
● Announcements
● Promotion
● Spreading news
● Costs more time than money

23. Twitter
● Short messages
● Quick news
● Share links
● Follow others

24. Tweets

25. Followers

26. Facebook
● Post items
● Groups
● Events

27. URL Shorteners
● http://tinyurl.com
● http://bit.ly

28. Measuring Return
http://twittercounter.com
http://tweetreach.com

29. Digital Representation
● Need not cost $$$
● Does need regular attention

30. Any Questions?

31. Image Credits
● Twitter icon http://www.flickr.com/photos/mfilej/2397881577/
● Garden http://www.flickr.com/photos/lornajane/4880588436/
● Phones http://www.flickr.com/photos/nino63004/3729955754/

32. Thanks!
http://lornajane.net
@lornajane