This is a presentation given to the NC Institute of Political Leadership on how to setup a campaign website and the important elements to take into consideration in the process.
This document provides an analysis and recommendations for Best Delivery LLC. It identifies issues in marketing (social media), vehicle maintenance, and new hires. It recommends using systems like MyRig, an Android app, to track vehicle maintenance and reduce costs. For human resources, it suggests improving the hiring process, offering better benefits to attract employees, and implementing an incentive plan to reduce turnover. Overall, the document analyzes Best Delivery's operations and provides IT and process recommendations to improve sales/marketing, vehicle operations, and human resources.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Digital Marketing Agency - Hong Kong & Manila - EOI DigitalRoy Selbach
This is the company profile slidedeck from EOI Digital.
EOI Digital. Making the world a better place by helping businesses to become digital. We are a Result-driven Digital Agency based in Hong Kong & Manila. We embrace the power of analytical methods & technologies to always deliver the best possible outcomes for all your digital marketing campaigns.
In emerging markets such as South-east Asia the digital
maturity level is very low compared to global scale. While the
large companies already setting foot into the landscape, less
experienced SME’s & traditional companies are left with
questions marks how to proceed online. This opens the need of
companies to connect with the right digital partner to compete
in fast-growing digital markets. And that’s where we step in.
EOI Digital is a recently founded company by Roy Selbach &
Amadeo Brands from the Netherlands to provide solutions for
companies to help them digitalize their business. With years of
experience of large international companies we are helping
businesses like you to become digital.
Let’s move forward!
Graphic Design • Web Development • Digital Marketing
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
This document discusses B2B internet marketing services including improving search engine optimization, generating leads through websites, effective social media strategies, and online advertising. It also offers a free website audit through the contact information provided for Brian Bluff, president and co-founder of site-seeker.com.
Tech Touch: Why Women should venture into e-commerce?Janette Toral
Last March 28, 2015 Janette Toral gave a "Tech Touch" talk at the 8th Annual Women Entrepreneurs Conference 2015 organized by the Network for Enterprising Women.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Emilee Wise is seeking a position that allows her to utilize her educational background in psychology and human services management. She has over 10 years of marketing and event coordination experience. Her skills include customer service, problem solving, CRM management, campaign management, data analytics, logistics, marketing automation, website design, and event sales and scheduling. She is detail-oriented, able to multi-task effectively, a confident decision maker, and demonstrates strong leadership skills.
Efficient digital marketing for start ups and entrepreneursDipesh Patel
Digital Marketing Company and Digital Marketing Course in Vadodara
Helping business owners to grow digitally and empowering people to explore digital marketing.
If you are looking for digital marketing course then Dipeshpreneur is best digital marketing course in vadodara.
This document provides an analysis and recommendations for Best Delivery LLC. It identifies issues in marketing (social media), vehicle maintenance, and new hires. It recommends using systems like MyRig, an Android app, to track vehicle maintenance and reduce costs. For human resources, it suggests improving the hiring process, offering better benefits to attract employees, and implementing an incentive plan to reduce turnover. Overall, the document analyzes Best Delivery's operations and provides IT and process recommendations to improve sales/marketing, vehicle operations, and human resources.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Digital Marketing Agency - Hong Kong & Manila - EOI DigitalRoy Selbach
This is the company profile slidedeck from EOI Digital.
EOI Digital. Making the world a better place by helping businesses to become digital. We are a Result-driven Digital Agency based in Hong Kong & Manila. We embrace the power of analytical methods & technologies to always deliver the best possible outcomes for all your digital marketing campaigns.
In emerging markets such as South-east Asia the digital
maturity level is very low compared to global scale. While the
large companies already setting foot into the landscape, less
experienced SME’s & traditional companies are left with
questions marks how to proceed online. This opens the need of
companies to connect with the right digital partner to compete
in fast-growing digital markets. And that’s where we step in.
EOI Digital is a recently founded company by Roy Selbach &
Amadeo Brands from the Netherlands to provide solutions for
companies to help them digitalize their business. With years of
experience of large international companies we are helping
businesses like you to become digital.
Let’s move forward!
Graphic Design • Web Development • Digital Marketing
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
This document discusses B2B internet marketing services including improving search engine optimization, generating leads through websites, effective social media strategies, and online advertising. It also offers a free website audit through the contact information provided for Brian Bluff, president and co-founder of site-seeker.com.
Tech Touch: Why Women should venture into e-commerce?Janette Toral
Last March 28, 2015 Janette Toral gave a "Tech Touch" talk at the 8th Annual Women Entrepreneurs Conference 2015 organized by the Network for Enterprising Women.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Emilee Wise is seeking a position that allows her to utilize her educational background in psychology and human services management. She has over 10 years of marketing and event coordination experience. Her skills include customer service, problem solving, CRM management, campaign management, data analytics, logistics, marketing automation, website design, and event sales and scheduling. She is detail-oriented, able to multi-task effectively, a confident decision maker, and demonstrates strong leadership skills.
Efficient digital marketing for start ups and entrepreneursDipesh Patel
Digital Marketing Company and Digital Marketing Course in Vadodara
Helping business owners to grow digitally and empowering people to explore digital marketing.
If you are looking for digital marketing course then Dipeshpreneur is best digital marketing course in vadodara.
This document discusses digital PR strategies for trade shows. It recommends setting up social media profiles and websites to attract attendees before the event, engaging attendees at the show through social media, and following up after the event. It provides examples like creating a hashtag and handing out candy at a booth to drive social media buzz. The goal is to target influencers, get attendees to interact on social media, and collect leads.
The document outlines an agenda for a class on blogging that includes introductions, a lecture on blogging, a review of blog platforms, and a discussion of why blogging is important for content marketing and search engine optimization. It provides information on choosing a blog platform based on purpose, technology, ease of use, costs and other factors. The document also discusses best practices for creating great blog content, including knowing your audience, resources, voice and focusing on creating timely, significant content of human interest.
An overview of website strategies for non-profits and charities. Want to watch the webinar recording where I talk through these slides? Now you can!
https://www.youtube.com/watch?v=cgRn5WgiLc0
(Note: You'll need to copy and paste the URL into your browser.)
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Brand Whiz is an ad agency into its 11th year that has expanded into the digital vertical.
Are you an entrepreneur? Let us help you grow your business with our special Entrepreneur Packages.
Visit www.brand-whiz.com.
Find us on Facebook at www.facebook.com/BrandWhiz
This document is a resume for Lauren Dries, a strategic marketing and public relations professional. It outlines her relevant work experience including marketing roles at Secura Consultants and B2 Interactive, as well as internships in public relations, promotions, and digital marketing. Her resume highlights her skills in areas such as writing, design, social media, and project management. It also lists her education credentials, including a Bachelor's degree in Journalism and Public Relations from Creighton University.
This document outlines 10 steps for designing your own website, including defining the problem being solved, developing an online plan, understanding your audience, choosing a domain name and hosting, creating a professional website design, publishing great content, establishing a budget, generating traffic, designing a monetization strategy, and measuring effectiveness. The 10 steps provide a process for planning and launching a website from the ground up to solve problems and engage target audiences.
The document describes a flash header with 5-6 rotating images and subheadlines covering topics like website design, social media, smart technology, and instructions to follow and join the Smart Equipment Technology Group. Images would rotate with the subject and subheadline, such as an image of a website with the text "Website Design & Development". Other topics included social media for business and smart technology solutions. The follow us graphic included icons for LinkedIn, Facebook, YouTube and Twitter with the text "Follow Us". The final topic encouraged joining the Smart Equipment Technology Group today.
Marketing Strategies For Trade Shows - Lunch & LearnThe Trade Group
This document provides strategies for maximizing return on investment from trade shows. It recommends setting clear goals and objectives and measuring performance against them. Key activities include selective pre-show attraction of qualified leads, using a 4-step selling process at the show, collecting lead data, and following up promptly post-show. Integrating social media before, during and after the show is also emphasized to help spread brand awareness and generate additional leads. Measurement of key metrics like cost per lead and return on objectives is crucial to assess the effectiveness of show participation.
Your Website in Focus: Does your website meet your organizational objectives?Raheel Gauba
The document discusses the foundations of a successful website design and live website reviews. It outlines key principles for website design including sharing information effectively, communicating in a personalized manner, supporting organizational goals, and creating brand awareness. The document also describes conducting live website reviews to evaluate how well a site meets its objectives and areas for improvement. Examples of successful website redesigns are presented and questions from attendees are addressed.
This document describes CityHour, a networking tool that allows professionals to arrange face-to-face meetings with others based on mutual calendar availability, common interests, or shared objectives. It syncs calendars and allows users to search for and invite people nearby or for upcoming business trips. CityHour has over 1 million users concentrated in major US business hubs and sees significant growth potential as a paid service. It was founded by Alex Lubinsky, Lilia Ostapchuk, and Roman Osypenko to address the need for effective networking among business travelers and professionals.
This document provides a summary of Teelah Churchill's skills, education, experience, and certifications. She has a BA in Digital Media and Graphic Design from Lyndon State College and skills in Adobe Creative Suite, HTML5, CSS3, jQuery, and other design programs. Her experience includes graphic design internships and roles as a marketing manager, front end developer, and freelance designer for various companies. She has obtained certifications in HubSpot, HTML, and web design.
This document provides a summary of Courtney Hawver's experience and skills as a graphic designer. It outlines her recent projects including logo design, web design, branding, and various software skills. Her profile highlights an outgoing personality, attention to detail, and strong communication skills. Contact information and experience as a graphic design intern and creative director are also included, along with education details from Lakeshore Technical College where she earned a 4.0 GPA.
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business ...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. Marketing and producing a successful webinar is more than just buying software and flipping the switch. Our team, who has delivered over 2,000 webcasts, will share some of the critical steps that you need to be successful.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Survive the digital transition by joining this brief overview, where we show you how to jump in, have fun, and seamlessly pull off a successful, popular webcast.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have trained and coached over 120,000 professionals, globally, throughout the last 15 years.
About Jackson DeLisle
Jackson has always been a production-enthusiast - with a passion for digital marketing stemming from childhood, he made it a priority to leverage and improve video strategies for his clients. For over 7 years, he has demonstrated the ability to effectively coach clients on building and maintaining their Influence on social media, as well as oversee the production of Social Jack’s live Influencer streaming programs such as monthly Flash Classes, webinars, and the weekly webcast/podcast, Influence Factory, which he was an integral part of creating.
About Social Jack
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more qualified traffic to a site.
- SEO requires an understanding of on-page optimization techniques like keyword research, content creation, internal linking, as well as off-page factors like link building.
- SEO is measurable in terms of traffic, rankings, leads and sales, but also requires constant effort as search algorithms evolve. Effective SEO takes an ongoing, multifaceted approach.
Introduction to SEO - CIM presentation - Ian Miller SEOIan Miller
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more traffic.
- SEO is measurable in terms of metrics like traffic, keywords, inquiries, and sales, but is also incremental and constantly evolving as search algorithms change.
- The presentation provides tips for SEO such as creating a content strategy, building links, using analytics and schemas, and social media marketing.
This document provides a one-stop guide for building an effective social media strategy for marketing and business. It discusses developing objectives for social media use, understanding key demographics, establishing an appropriate brand tone and identity, auditing current social media efforts, and metrics for measuring return on investment. Key platforms like Facebook, Twitter, and blogging are examined in terms of best practices. The overall document aims to help executives understand how to build an infrastructure and use social media to find new customers, attract influencers, and plan for potential crises.
Gabriel del Carmen: Social Media Strategies for Outbound SourcingPia Riquelme
This document discusses social media strategies for talent acquisition and outbound sourcing. It outlines three strategies: platform play, content push, and hybrid push. Platform play involves using paid social media ads to target audiences. Content push leverages a company's branding and culture through engaging organic content. Hybrid push combines targeted content marketing with paid promotion. The document provides examples and analyzes the pros and cons of each approach. It recommends a hybrid strategy that leverages quality content marketing to a targeted audience for the widest reach and highest quality leads.
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
This document summarizes a B2B Huddle event focused on content marketing. The event brings together senior marketing professionals in an informal environment to discuss content marketing best practices. Key topics included what makes great B2B content marketing, how companies are building content marketing foundations, and common pitfalls to avoid. There were four keynote speakers and several breakout sessions on topics like measuring content marketing success and finding storytellers to curate quality content. The goal was to provide networking, insights, and actionable strategies for participants to apply to their own businesses.
Building a Digital Strategy Presentation for UNC School of Journalismnewmediaclay
This is a presentation from an Introduction to Marketing class at UNC-Chapel Hill's School of Journalism. The aim of the lecture was to educate students on how to build a digital strategy for clients and how that differs from traditional ad strategy. The lecture touches on the difference between tactics and strategy and looking at how to implement specific tactics to accomplish the overall strategy.
This 10 slide presentation walks through the basics on why and how non-profits should blog. It gives a quick overview of how Google works and then delves into the topic of how a non-profit can effectively leverage its blog.
This document discusses digital PR strategies for trade shows. It recommends setting up social media profiles and websites to attract attendees before the event, engaging attendees at the show through social media, and following up after the event. It provides examples like creating a hashtag and handing out candy at a booth to drive social media buzz. The goal is to target influencers, get attendees to interact on social media, and collect leads.
The document outlines an agenda for a class on blogging that includes introductions, a lecture on blogging, a review of blog platforms, and a discussion of why blogging is important for content marketing and search engine optimization. It provides information on choosing a blog platform based on purpose, technology, ease of use, costs and other factors. The document also discusses best practices for creating great blog content, including knowing your audience, resources, voice and focusing on creating timely, significant content of human interest.
An overview of website strategies for non-profits and charities. Want to watch the webinar recording where I talk through these slides? Now you can!
https://www.youtube.com/watch?v=cgRn5WgiLc0
(Note: You'll need to copy and paste the URL into your browser.)
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Brand Whiz is an ad agency into its 11th year that has expanded into the digital vertical.
Are you an entrepreneur? Let us help you grow your business with our special Entrepreneur Packages.
Visit www.brand-whiz.com.
Find us on Facebook at www.facebook.com/BrandWhiz
This document is a resume for Lauren Dries, a strategic marketing and public relations professional. It outlines her relevant work experience including marketing roles at Secura Consultants and B2 Interactive, as well as internships in public relations, promotions, and digital marketing. Her resume highlights her skills in areas such as writing, design, social media, and project management. It also lists her education credentials, including a Bachelor's degree in Journalism and Public Relations from Creighton University.
This document outlines 10 steps for designing your own website, including defining the problem being solved, developing an online plan, understanding your audience, choosing a domain name and hosting, creating a professional website design, publishing great content, establishing a budget, generating traffic, designing a monetization strategy, and measuring effectiveness. The 10 steps provide a process for planning and launching a website from the ground up to solve problems and engage target audiences.
The document describes a flash header with 5-6 rotating images and subheadlines covering topics like website design, social media, smart technology, and instructions to follow and join the Smart Equipment Technology Group. Images would rotate with the subject and subheadline, such as an image of a website with the text "Website Design & Development". Other topics included social media for business and smart technology solutions. The follow us graphic included icons for LinkedIn, Facebook, YouTube and Twitter with the text "Follow Us". The final topic encouraged joining the Smart Equipment Technology Group today.
Marketing Strategies For Trade Shows - Lunch & LearnThe Trade Group
This document provides strategies for maximizing return on investment from trade shows. It recommends setting clear goals and objectives and measuring performance against them. Key activities include selective pre-show attraction of qualified leads, using a 4-step selling process at the show, collecting lead data, and following up promptly post-show. Integrating social media before, during and after the show is also emphasized to help spread brand awareness and generate additional leads. Measurement of key metrics like cost per lead and return on objectives is crucial to assess the effectiveness of show participation.
Your Website in Focus: Does your website meet your organizational objectives?Raheel Gauba
The document discusses the foundations of a successful website design and live website reviews. It outlines key principles for website design including sharing information effectively, communicating in a personalized manner, supporting organizational goals, and creating brand awareness. The document also describes conducting live website reviews to evaluate how well a site meets its objectives and areas for improvement. Examples of successful website redesigns are presented and questions from attendees are addressed.
This document describes CityHour, a networking tool that allows professionals to arrange face-to-face meetings with others based on mutual calendar availability, common interests, or shared objectives. It syncs calendars and allows users to search for and invite people nearby or for upcoming business trips. CityHour has over 1 million users concentrated in major US business hubs and sees significant growth potential as a paid service. It was founded by Alex Lubinsky, Lilia Ostapchuk, and Roman Osypenko to address the need for effective networking among business travelers and professionals.
This document provides a summary of Teelah Churchill's skills, education, experience, and certifications. She has a BA in Digital Media and Graphic Design from Lyndon State College and skills in Adobe Creative Suite, HTML5, CSS3, jQuery, and other design programs. Her experience includes graphic design internships and roles as a marketing manager, front end developer, and freelance designer for various companies. She has obtained certifications in HubSpot, HTML, and web design.
This document provides a summary of Courtney Hawver's experience and skills as a graphic designer. It outlines her recent projects including logo design, web design, branding, and various software skills. Her profile highlights an outgoing personality, attention to detail, and strong communication skills. Contact information and experience as a graphic design intern and creative director are also included, along with education details from Lakeshore Technical College where she earned a 4.0 GPA.
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business ...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. Marketing and producing a successful webinar is more than just buying software and flipping the switch. Our team, who has delivered over 2,000 webcasts, will share some of the critical steps that you need to be successful.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Survive the digital transition by joining this brief overview, where we show you how to jump in, have fun, and seamlessly pull off a successful, popular webcast.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have trained and coached over 120,000 professionals, globally, throughout the last 15 years.
About Jackson DeLisle
Jackson has always been a production-enthusiast - with a passion for digital marketing stemming from childhood, he made it a priority to leverage and improve video strategies for his clients. For over 7 years, he has demonstrated the ability to effectively coach clients on building and maintaining their Influence on social media, as well as oversee the production of Social Jack’s live Influencer streaming programs such as monthly Flash Classes, webinars, and the weekly webcast/podcast, Influence Factory, which he was an integral part of creating.
About Social Jack
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more qualified traffic to a site.
- SEO requires an understanding of on-page optimization techniques like keyword research, content creation, internal linking, as well as off-page factors like link building.
- SEO is measurable in terms of traffic, rankings, leads and sales, but also requires constant effort as search algorithms evolve. Effective SEO takes an ongoing, multifaceted approach.
Introduction to SEO - CIM presentation - Ian Miller SEOIan Miller
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more traffic.
- SEO is measurable in terms of metrics like traffic, keywords, inquiries, and sales, but is also incremental and constantly evolving as search algorithms change.
- The presentation provides tips for SEO such as creating a content strategy, building links, using analytics and schemas, and social media marketing.
This document provides a one-stop guide for building an effective social media strategy for marketing and business. It discusses developing objectives for social media use, understanding key demographics, establishing an appropriate brand tone and identity, auditing current social media efforts, and metrics for measuring return on investment. Key platforms like Facebook, Twitter, and blogging are examined in terms of best practices. The overall document aims to help executives understand how to build an infrastructure and use social media to find new customers, attract influencers, and plan for potential crises.
Gabriel del Carmen: Social Media Strategies for Outbound SourcingPia Riquelme
This document discusses social media strategies for talent acquisition and outbound sourcing. It outlines three strategies: platform play, content push, and hybrid push. Platform play involves using paid social media ads to target audiences. Content push leverages a company's branding and culture through engaging organic content. Hybrid push combines targeted content marketing with paid promotion. The document provides examples and analyzes the pros and cons of each approach. It recommends a hybrid strategy that leverages quality content marketing to a targeted audience for the widest reach and highest quality leads.
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
This document summarizes a B2B Huddle event focused on content marketing. The event brings together senior marketing professionals in an informal environment to discuss content marketing best practices. Key topics included what makes great B2B content marketing, how companies are building content marketing foundations, and common pitfalls to avoid. There were four keynote speakers and several breakout sessions on topics like measuring content marketing success and finding storytellers to curate quality content. The goal was to provide networking, insights, and actionable strategies for participants to apply to their own businesses.
Building a Digital Strategy Presentation for UNC School of Journalismnewmediaclay
This is a presentation from an Introduction to Marketing class at UNC-Chapel Hill's School of Journalism. The aim of the lecture was to educate students on how to build a digital strategy for clients and how that differs from traditional ad strategy. The lecture touches on the difference between tactics and strategy and looking at how to implement specific tactics to accomplish the overall strategy.
This 10 slide presentation walks through the basics on why and how non-profits should blog. It gives a quick overview of how Google works and then delves into the topic of how a non-profit can effectively leverage its blog.
The document discusses how to build a successful website by identifying the organization's story and mission. It emphasizes finding the core story and offering upfront to guide the vendor. Important questions are listed to help define goals, stakeholders, key metrics and what success looks like. The document also notes that the launch is not the end, and the site will continue to evolve after going live.
New media and Marketing - Clay Schossow (4.20.10)newmediaclay
Clay Schossow is the founder and partner of New Media Campaigns, an agency with 8 employees that has over 400 clients. The document discusses New Media Campaigns' focus on driving traffic through social media, search engine optimization, and paid ads. It also covers building an audience through content creation and sustained campaigns across different social media platforms like Facebook, Twitter, YouTube and LinkedIn.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Affordable and robust community organizing systems are now available to all advocacy organizations and campaigns. Groundforce Digital provides a full suite of digital services to ensure you have the resources you need to deploy your web site and digital campaigns. Most importantly, we act as a partner, providing affordable advice and technology solutions that grow with your organization.
During the summer 2015 MHCA conference in San Diego, California Valley Behavioral Health CEO Gary Larcenaire and Healthcare Social Media Strategist Bobbie Rathjens discussed how they raised thousands of dollars for non-verbal children affected by autism so they could each have iPad technology to communicate.
Anet van Staden of Shift One Digital presented a 12 step framework for effective B2B lead generation. The steps include understanding target audiences, creating compelling content, optimizing websites, leveraging social media, effective email marketing, investing in SEO, using paid ads, setting appointments, working with influencers, hosting events, focusing on customer success after sales, and using metrics and analytics to track progress. The presentation provided details and examples for each step in driving sales through a strategic marketing approach.
M.Sateesh is a digital marketing analyst with over 2 years of experience in pay per click management, search engine optimization, and social media optimization. He has expertise in SEM, SEO, SMO, web analytics and tracking. His experience includes managing PPC campaigns, keyword research, landing page optimization, social media marketing, reputation management and reporting. He is currently working as a digital marketing analyst at Ncentric technologies India Pvt ltd and holds certifications in Google Analytics and Google AdWords Fundamentals.
Shhhh! Reddit is PPC's Best Kept Secret. Learn How You Can Get in on it!Hanapin Marketing
Reddit is every PPC marketer's dream - cheap low-funnel traffic, a highly engaged audience and wildly specific targeting with bountiful inventory. In this session, I'll provide a brief introduction to Reddit, Redditors and Subreddits, and then dive right into the nuts and bolts of how to get started with Reddit advertising. After this session, you should be able to get a successful Reddit PPC campaign up and running in no time!
CommonSpot CMS Bar Association Web Strategy by Bret Peters of Fig Leaf SoftwareBret Peters
If your organization is considering implementing an Adobe ColdFusion based CMS then CommonSpot is your best choice. In this webinar you'll learn:
1) How to develop a reliable content strategy and plan for content migration
2) The value of focus groups and user surveys
3) What happens during the design process
4) How to manage the content on your website
5) Making your website accessible on mobile devices
Cracking The Secret Code To Ridiculously Well Performing WebsitesHannah Eisenberg
Watch this on-demand webinar as Luke Summerfield, HubSpot's Chief Evangelist for Growth Driven Design and Hannah Eisenberg, 3P Creative Group's founder and award-winning website strategist will crack the secret code and reveal:
How we increased a software company's lead pipeline by 13x within 5 months of going live
Why the traditional website design process is crippling your website performance
How to approach your website design process to be faster, less expensive and always in scope
What you can do today to take the first steps to get more out of your website
What to look out for when hiring a website design company for your next redesign
Rebecca Xiong is a serial entrepreneur and social media marketer who has successfully grown multiple companies and products using growth hacking techniques. She discusses the basics of growth hacking, including knowing your target customers and goals, being willing to experiment, and using data insights to determine what is and isn't working. Xiong then provides examples from her own companies to illustrate how she matched growth strategies to specific goals, such as using co-sponsored parties and enabling event organizers to grow her first company to over 1 million members or tweaking SEO and keywords to grow a social media marketing tool. For her top business app, she achieved steady growth and downloads to reach the top 100 in the app store through multi-channel efforts like email
Meaningful Work: Building Resilience and Capacity through Skilled VolunteeringNetSquared Vancouver
Hosted by TechSoup Connect BC on August 2021.
https://events.techsoup.org/e/m6hyry/
Learn about how your nonprofit can achieve digital transformation and utilize skill-based volunteering to drive deeper impact. By the end of the event, you will learn how easy it is to connect with skill-based volunteers that have today's most in-demand skills to achieve some of your biggest goals and how to build new corporate partnerships & funding avenues through corporate volunteers.
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
In this webinar, Joe DiGiovanni and Kyle Barkins, Co-Founders of Tapp Network shared some insights on the strategic process of creating a website that captures attention and drives meaningful impact.
ComputerAid.org Web Analytics Exchange ProjectPhil Pearce
ComputerAid.org Web Analytics Exchange Student presentation my from May 2011.
This was a non-profit project to learn analytics for free, by connecting a Charity, Student and Mentor.
http://www.webanalyticsdemystified.com/ae/
UID 2015 Presentation - Online Marketing - Where's it going? How to win.Brian Bluff
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
Soms Consulting- Presentation on Case Studiessoms_2013
- Click2Resume needed a resume writing portal created within 6 months. The team broke the project into smaller problems and created an interface for users to access resume services and an admin panel to manage orders. The full website was delivered on time.
- For GoPaktor, the team created a social networking app within 45 days that allows users in Singapore to discover who likes them and potentially find partners locally through the app's dating features.
- Magic Moments vodka hired the team to promote the brand on Facebook through posts, ads, contests and more. The brand's Facebook likes grew from 300 to over 300,000 and active members increased by 20%.
Practical Application of Web Technologies for Consultants Dave Horan
Presentation made to Rochester Professional Consultants Network, Feb 2014.
The Internet and its technologies have dramatically altered every aspect of business. This presentation will help unravel the terms and hype around the web and show you how to safely navigate through the maze. The goal is to make your website work for, and not against, your efforts to market yourself, provide quality services, and build your brand. This is not a technical-focused presentation, but rather how to apply technology to common business problems you may encounter. Understanding the basics will help a you, the consultant, make informed decisions.
Audience Takeaways:
* Understand how a website can benefit a business, regardless of the type.
* How to find the right sized site for your business.
* Understand the evolution of a web site over time.
* Leveraging internet technologies into business processes.
* What is social media marketing and how it can benefit you or hurt you!
* Why mobile sites are becoming more important than ever.
* How to find a good web technology partner for your consulting practice.
Embracing the Digital Age in Economic DevelopmentBen Wright
Community Systems CEO Ben Wright presents "Embracing the Digital Age in Economic Development" at the Northeastern Economic Developers Association Conference in New Haven, CT
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Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
2. New Media Campaigns
● 12 Person Agency in Carrboro
● Full-service digital agency with a focus on politics
● Clients include local, state, and federal campaigns.
● Worked on more than 100 online campaigns
● Featured in BBC, BusinessWeek, Inc, N&O, and
more
3. Does a campaign need a website?
● While rare, question still gets asked
○ Alternatives: FB, Donate page,
YES
● Online fundraising, education, data collection &
organization
8. A Website for Your Campaign
● Options available for every level
● Small Budgets: Free templates, monthly options like
NationBuilder, or volunteer
● Medium Budgets: Start to look at firms w/ different
options (NMC, NGP, NMS, BSD, Harris, etc.). Firms
are generally partisan
● Big Budgets: Team of firms or build in-house team
9. Get Up and Running in 5 Days
● Reserve a domain and social media handles
● Have a logo and campaign headshot
● Choose a prelim online donation vendor (ActBlue,
PayPal, ClickandPledge - something quick)
● Put up a simple splash page w/ signup and welcome
● Launch!
10. Building Out a Full Online Campaign
To be covered:
● Data and Donor Management
● Graphic Design
● Web Development and Content Management
● Post-Launch Strategy
11. Data and Donor Management
● Way to quickly create forms
● Easy integration into voter files (NGP, Aristotle, BSD,
etc.)
● Email Tool with personalization
● Data Collection on every page
12. Graphic Design
● Engage, Educate, Excite!
● Consistent with other materials, but room for
uniqueness to web
● Visitors read in an F Pattern
● People recognize good design and connect it with
campaign's professionalism and approach
● Make it easy for people to know what to do (give
17. Development and CMS
● Hidden, but important
● Ease of uploading content and ability to add
multimedia
● Code is important element of SEO (underrated
aspect) and sites loading fast
● Popular platforms: WordPress, Drupal, Custom
● Talk to databases through APIs
18. Post-Launch Strategy
● Site needs to evolve with campaign
● Know who owns site updating
● Homepage is valuable promotional real estate
● Complementary microsites
● Landing Pages and Petitions
21. Elements Working Together
● Social Feeding Into Site and Vice Versa
● Site building data lists and emails then driving people
into the site
● Microsites and landing pages hitting specific message
points and encouraging shares
● A full online campaign
22. All of This Work Leads To...
● Educating public on the campaign
● Engaging voters on specific issues and giving them
an outlet to get involved
● Excited supporters who contribute time and money to
campaign
23. Conclusion
● Online continues to evolve and become more of a
force. Innovation isn't done yet.
● Options available for all races
● Get started early
● Nail the basics and know that your online
presentation matters
● Make the online campaign as integrated as possibl