The document provides an overview of digital publishing solutions presented by Bora Ünal and Turgay Biriand. It discusses digital publishing formats like EPUB, PDF, MobiPocket and Kindle. It also covers topics such as digital rights management (DRM), publishing tools like Adobe InDesign, and automation solutions like Adobe Digital Publishing Suite and Adobe Content Server. Comprehensive solutions like Adobe Digital Publishing Suite allow creating, selling, and managing digital publications across different devices and platforms.
Developing an Effective Search Strategy for Office 365 and Hybrid DeploymentsNetwoven Inc.
The key discussion is on how to maximize Microsoft Enterprise Search with Office 365 and SharePoint hybrid deployments. It covers topics in the architecture, design, deployment and testing of these type of solutions. Learn from our experiences on implementing best practices and avoid common mistakes.
Maximizing Your Office 365 Investments With OneDriveNetwoven Inc.
Learn how to maximize OneDrive with Office 365 and have virtually ubiquitous access to open, edit and share data from anywhere. Also, Office 365 users can now stop discriminating about which files or data deserve to occupy the cloud and which should remain local.
Key Takeaways:
• Why use OneDrive with Office 365
• Comparison between OneDrive and other cloud storage products
• OneDrive Migration
• Integration with Office 365
Managing OneDrive for Business - SPSNYCDrew Madelung
OneDrive for Business (OD4B) is a key workload in Office 365 and can be an integral part of your collaboration strategy. OD4B provides a cloud location to store, share, and sync your work files and then work with them from any device. Microsoft has spent a lot of effort to get a rock-solid solution including a well-oiled sync engine together.
Microsoft continues to tout the message of ‘Cloud This,’ ‘Surface That,’ and ‘Office 365 for all of your business needs,’ but what does it all mean? Do you feel like a “Zombie” with all of this messaging? You’re not alone. Office 365 is becoming such an important piece of Microsoft’s enterprise strategy that if you haven’t looked into its offerings, benefits and cost savings, you won’t know what you’re missing.
In this informative webinar, we deconstruct the offerings within Office 365 and clearly translate these solutions into business value and potential savings that your business will understand. Plus, get answers to your questions during our interactive Q&A session.
How to Get Nonprofit Office 365 Cloud SubscriptionsTechSoup
Have you heard about Microsoft Office 365 and are ready to use Microsoft cloud solutions, but unsure of how to get started? We’ll walk you through what subscriptions are available to nonprofits, how you can learn more about making the right choices for your organization, and your options for how to request the licenses you need. This webinar is best suited for those who are ready to explore moving to Office 365 or that already have a Microsoft nonprofit cloud account set up. In this webinar, we will discuss:
- What Office 365 licenses are available to nonprofits
- How to get qualified for purchasing licenses
- Requesting your licenses
- Ways TechSoup can help you through this process
In this presentation, I cover
--Account personalizations (about you and start page)
--Sign into your Office apps on the desktop to add your account(s)
--Add your places (you can have OneDrive for Biz, OneDrive, SharePoint & more)
--Introduction to main apps (Teams, OneDrive for Business & SharePoint)
--Resources
--Subscribe to my YouTube channel and my newsletter
What is OneDrive for Business and What Does it Do?ShareGate
The core purpose of OneDrive for Business is to offer users a personal storage space for their work. With 1TB of available storage space, combined with the ability to synchronize files offline, it quickly became a major player on the market! Let’s take a detailed look at what it is, and what it does!
It doesn't get any sweeter than this. As of September 1st, Microsoft started offering huge incentives to encourage organizations to move to the cloud. So if you are already kicking the tires on Office 365 or perhaps just migrated Exchange to Office 365, these new features and unprecedented incentives recently announced now make a pretty compelling case to make the move to Office 365.
Developing an Effective Search Strategy for Office 365 and Hybrid DeploymentsNetwoven Inc.
The key discussion is on how to maximize Microsoft Enterprise Search with Office 365 and SharePoint hybrid deployments. It covers topics in the architecture, design, deployment and testing of these type of solutions. Learn from our experiences on implementing best practices and avoid common mistakes.
Maximizing Your Office 365 Investments With OneDriveNetwoven Inc.
Learn how to maximize OneDrive with Office 365 and have virtually ubiquitous access to open, edit and share data from anywhere. Also, Office 365 users can now stop discriminating about which files or data deserve to occupy the cloud and which should remain local.
Key Takeaways:
• Why use OneDrive with Office 365
• Comparison between OneDrive and other cloud storage products
• OneDrive Migration
• Integration with Office 365
Managing OneDrive for Business - SPSNYCDrew Madelung
OneDrive for Business (OD4B) is a key workload in Office 365 and can be an integral part of your collaboration strategy. OD4B provides a cloud location to store, share, and sync your work files and then work with them from any device. Microsoft has spent a lot of effort to get a rock-solid solution including a well-oiled sync engine together.
Microsoft continues to tout the message of ‘Cloud This,’ ‘Surface That,’ and ‘Office 365 for all of your business needs,’ but what does it all mean? Do you feel like a “Zombie” with all of this messaging? You’re not alone. Office 365 is becoming such an important piece of Microsoft’s enterprise strategy that if you haven’t looked into its offerings, benefits and cost savings, you won’t know what you’re missing.
In this informative webinar, we deconstruct the offerings within Office 365 and clearly translate these solutions into business value and potential savings that your business will understand. Plus, get answers to your questions during our interactive Q&A session.
How to Get Nonprofit Office 365 Cloud SubscriptionsTechSoup
Have you heard about Microsoft Office 365 and are ready to use Microsoft cloud solutions, but unsure of how to get started? We’ll walk you through what subscriptions are available to nonprofits, how you can learn more about making the right choices for your organization, and your options for how to request the licenses you need. This webinar is best suited for those who are ready to explore moving to Office 365 or that already have a Microsoft nonprofit cloud account set up. In this webinar, we will discuss:
- What Office 365 licenses are available to nonprofits
- How to get qualified for purchasing licenses
- Requesting your licenses
- Ways TechSoup can help you through this process
In this presentation, I cover
--Account personalizations (about you and start page)
--Sign into your Office apps on the desktop to add your account(s)
--Add your places (you can have OneDrive for Biz, OneDrive, SharePoint & more)
--Introduction to main apps (Teams, OneDrive for Business & SharePoint)
--Resources
--Subscribe to my YouTube channel and my newsletter
What is OneDrive for Business and What Does it Do?ShareGate
The core purpose of OneDrive for Business is to offer users a personal storage space for their work. With 1TB of available storage space, combined with the ability to synchronize files offline, it quickly became a major player on the market! Let’s take a detailed look at what it is, and what it does!
It doesn't get any sweeter than this. As of September 1st, Microsoft started offering huge incentives to encourage organizations to move to the cloud. So if you are already kicking the tires on Office 365 or perhaps just migrated Exchange to Office 365, these new features and unprecedented incentives recently announced now make a pretty compelling case to make the move to Office 365.
Content Publishing is the process of planning, creating, producing,
distributing, and marketing content; and that applies to all kinds of digital content today from websites to videos to books.
Office 365 NextGen Portals featuring the Video Portal and more!Jasper Oosterveld
The era of the NextGen Portals is upon us! Microsoft is committed to deliver intelligent, mobile, Social and ready to go portals for its Office 365 customers. This new and exciting era kicks off with the video portal. The video portal delivers an out-of-the-box and easy to use internal video portal for enterprise video's. During this session we are going to take a l`1qasook at the latest features of the video portal. The session concludes with a quick peek into upcoming NextGen Portals such as People & Codename "InfoPedia".
Although Microsoft has done quite a good job at creating a robust and scalable platform in Office 365 that can satisfy the requirements of many organizations, there are some organizations that will need compliance and security capabilities not available natively in the platform. This white paper discusses what Office 365 will and will not do, and discusses where supplemental offerings from third-party vendors will prove to be beneficial.
Simple, Straightforward, and Jargon-Free Answers to basic questions including:
What is Office 365?
What is Office 365 used for?
How much does Office 365 cost?
Is Office 365 secure?
How does Office 365 stack up against the competition?
How difficult is it to migrate your existing files?
To help you make an informed decision about whether Office 365 is right for your business.
Content Collaboration And Protection With SharePoint, OneDrive & Microsoft TeamsRichard Harbridge
SharePoint connects the workplace and powers content collaboration. OneDrive connects you with all your files in Office 365. Teams is the hub for teamwork. Together, SharePoint, OneDrive and Teams are greater than the sum of their parts. Join us for an overview of how these products interact with each other and learn about latest integrations we are working on to bring the richness of SharePoint directly into Teams experiences and vice versa. We'll explore new innovations for sharing and working together with data using SharePoint lists, and no-code productivity solutions that streamline business processes. Finally, we’ll explore how to structure teams and projects with hub sites.
Webinar: What Microsoft's Cloud Services Can Do For Your Nonprofit-2016-10-27 TechSoup
Get to know Microsoft's full suite of donated and discounted cloud solutions for nonprofits, including Office 365, Microsoft Azure, Power BI, and more. Tech Impact's Linda Widdop discusses the benefits of cloud adoption for nonprofits. This 60-minute webinar will help you understand the different options, features of cloud solutions.
Content Publishing is the process of planning, creating, producing,
distributing, and marketing content; and that applies to all kinds of digital content today from websites to videos to books.
Office 365 NextGen Portals featuring the Video Portal and more!Jasper Oosterveld
The era of the NextGen Portals is upon us! Microsoft is committed to deliver intelligent, mobile, Social and ready to go portals for its Office 365 customers. This new and exciting era kicks off with the video portal. The video portal delivers an out-of-the-box and easy to use internal video portal for enterprise video's. During this session we are going to take a l`1qasook at the latest features of the video portal. The session concludes with a quick peek into upcoming NextGen Portals such as People & Codename "InfoPedia".
Although Microsoft has done quite a good job at creating a robust and scalable platform in Office 365 that can satisfy the requirements of many organizations, there are some organizations that will need compliance and security capabilities not available natively in the platform. This white paper discusses what Office 365 will and will not do, and discusses where supplemental offerings from third-party vendors will prove to be beneficial.
Simple, Straightforward, and Jargon-Free Answers to basic questions including:
What is Office 365?
What is Office 365 used for?
How much does Office 365 cost?
Is Office 365 secure?
How does Office 365 stack up against the competition?
How difficult is it to migrate your existing files?
To help you make an informed decision about whether Office 365 is right for your business.
Content Collaboration And Protection With SharePoint, OneDrive & Microsoft TeamsRichard Harbridge
SharePoint connects the workplace and powers content collaboration. OneDrive connects you with all your files in Office 365. Teams is the hub for teamwork. Together, SharePoint, OneDrive and Teams are greater than the sum of their parts. Join us for an overview of how these products interact with each other and learn about latest integrations we are working on to bring the richness of SharePoint directly into Teams experiences and vice versa. We'll explore new innovations for sharing and working together with data using SharePoint lists, and no-code productivity solutions that streamline business processes. Finally, we’ll explore how to structure teams and projects with hub sites.
Webinar: What Microsoft's Cloud Services Can Do For Your Nonprofit-2016-10-27 TechSoup
Get to know Microsoft's full suite of donated and discounted cloud solutions for nonprofits, including Office 365, Microsoft Azure, Power BI, and more. Tech Impact's Linda Widdop discusses the benefits of cloud adoption for nonprofits. This 60-minute webinar will help you understand the different options, features of cloud solutions.
Global Waste Investment: AcuComm's 2017 ForecastAcuComm
With over 370 projects in the AcuComm database anticipated to become operational in the next year, we take a look at what lies ahead for the global waste industry.
EGGER has a simple philosophy. And that is, if you are going to make something, make it the very best you can.
After the success of the EGGER Zoom Collection, the Zoom New Introductions 2015-2016 provide even more combination possibilities for applications in furniture and interior design.
Discover new technology such as PerfectSense, and explore the potential of combining synchronised pore textures with the imperfections of nature, to create authentic and realistic finishes.
Presentation delivered by Renato Suntay, Chief Financial Officer, Meadville Medical Center at the marcus evans National Healthcare CFO Summit Spring 2016 held in Palm Beach, FL
Parâmetros de diagnóstico organizacional. Cultura/Clima, Liderança e níveis de compromisso dos colaboradores.
O que se faz, um estudo de caso. Slides apresentados para dar a conhecer instrumentos de medida e de actuação nas organizações.
Need help designing beautiful but simple print collateral for your nonprofit or library? Save-the-date postcards, bookmarks, and double-sided event invitations are a great place to begin and Adobe's InDesign is the most popular tool to use among printers and designers.
Watch Wes Holing, one of TechSoup's in-house graphic designers (who learned the trade from trial and error), to go step-by-step through designing a double-sided invitation postcard for your organization in this free, 75-minute webinar.
We share a basic sample you can use to start, even if you have no design experience at all, and walk through customizing it for your needs, sharing best practices for working with professional designers and print shops along the way.
We demonstrate using InDesign as part of Adobe Creative Cloud, but many of the design tips, steps, and principles are relevant if you have InDesign as a standalone product or as part of Adobe's Creative Suite.
Also, U.S.-based organizations can participate in our #CelebrateAdobeCC contest for a chance to win $1,000 or other prizes from August 15 through October 15 by submitting your collateral designed using Adobe products. Learn more at www.techsoup.org!
Webinar - Crash Course in Adobe Creative Cloud - 2015-07-16TechSoup
In this free webinar with Adobe's Senior Creative Cloud Evangelist Paul Trani, get an introduction to Adobe's Creative Cloud, learn about new features available in the cloud version of the suite of design and editing tools, and see a live demo to get ideas on how you can tell your story using Creative Cloud!
Tools for Entrepreneurs: Create. Collaborate. Communicate.Sara Rosso
I created this presentation for entrepreneurs who need online tools to make their ideas happen (I gave it earlier this year at the Professional Women's Association in Milan).
The presentation "Tools for Entrepreneurs: Create. Collaborate. Communicate." started out as a way to explain very technical things to non-technical people, but I quickly realized that most people when approaching technology get intimidated by the "What's DNS? Do I need a dedicated server?" kind of questions and therefore feel they can't understand technology.
I feel that this technology intimidation is really due to the fact that they don't really own their idea, and better understanding it will guide any decisions they have to make with their idea moving forward.
So I focus on how to further refine your idea so you can move it forward, even with help, by having a better mastery over what you need and what your users need. I also cover some techniques and tools for collaborating with developers, external consultants, and other remote workers. Then, I briefly touch on communication strategies online and how your site won't be the only place communication happens but it should be the digital hub with the most useful and authoritative information about your company, and how you can develop a communication strategy that spans several types of networks.
The appendix includes some open source software alternatives for growing a business on a bootstrap budget.
Webinar-Serie: Digital Experiences, Teil 1: Innovative KonzepteAcquia
Das Unternehmen von heute wird zunehmend digital - nicht nur über „das Web”, sondern auch mittels einer Vielzahl von vernetzten Geräten und Dienstleistungen. Open-Source-Software wie Drupal ist ein unverzichtbares Werkzeug in dieser Entwicklung und hilft, effektiver, wirtschaftlicher vorzugehen und an der Spitze der Innovation zu bleiben.
Acquia und Drupal stehen tausenden von Kunden für eine gelungene Konvergenz von Content, Community und Commerce. Wir werden uns mit allgemeinen Elemente der „Digital Experiences” befassen und anhand von Praxisbeispielen verdeutlichen, wie Interaktionen geschaffen werden, aus denen Transaktionen entstehen.
In diesem Webinar (Teil 1) befassen wir uns damit,
• was Unternehmen heutzutage zum Erfolg führt
• wie Open-Source-Software zu Innovation, Kosteneinsparung, Effizienz und Risikobegrenzung verhilft
• wie Content, Community und Commerce durch Acquia und Drupal vereint werden, um großartige Digital Experiences zu schaffen
PR1 - Efficient Magazine Workflow for Production and Editorial
These slides are from my presentation this morning at MagNet, Canada's Magazine Conference.
Can Technology Innovation Save The New York Times?C4Media
Video and slides synchronized, mp3 and slide download available at http://bit.ly/12BvrmR.
Marc Frons discusses the New York Times’ digital subscription model. Rajiv Pant shares their experiences transitioning to continuous delivery, and using NodeJS, Scala, cloud and big data. Filmed at qconnewyork.com.
Marc Frons was named Senior Vice President and Chief Information Officer of The New York Times Company in March 2012. Rajiv Pant is Chief Technology Officer & VP at The New York Times.
For the January 2015 Software User Assistance Conference, this session covers single-sourcing and cloud-sourcing tips, as well as techniques for maximizing graphical appeal and automating graphic generation.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
6. Digital Publishing
• Digital Publishing 101
• Statistics
• Timeline
• File Formats
• What is DRM?
• How DRM works?
• Is DRM a good solution?
• Show me the money
• Development Tools
• Publishing Tools
• Resources
8. Statistics (USA)
1.000.000. book/ year
Market share of ebooks %5
Amazon ebook sales number is higher
than printed ones.
Amazon sells 143 ebook for 100
hardcover book
130 million books downloaded from
iBooks in 1 year
9. Is it sustainable?
1.000.000. ton/year - Book
30.000.000 tree/year (USA) - Book
95.000.000 tree/year (USA) - Newspaper
CO2 Emmission ratio 10%
Average lifespan of a magazine page is 15 days
http://www.greenpressinitiative.org/about/bookSector.htm
10. Timeline
2003
2007 2010
Sony Librie Amazon Kindle Apple iPad
22. What is DRM?
• Digital Rights Management
• Let you open documents only in
allowed devices
• Strictly tied to one person
• Different suppliers
23. How DRM works?
• Client requests document
• Payment processed
• Document created
• Publisher authorizes client computer
to open the document
24. Is DRM a lovable
solution?
• From the client
point of view
• From the publisher
point of view
• Situation in
Turkey
25. Peachpit
• Long time user of a DRM solution
• Decided to drop the support for DRM
• No-DRM after decision
• Visible and hidden watermark added
• Increase in sales
26. Show me the money
• Aim:
• Lower prod. cost
• Lower material costs
• Lower piracy
• Make clients happier
29. Adobe InDesign
• Professional page layout tool
• Easly export to multiple formats
• EPUB delivery
• Easiest way to create EPUB
documents and comply with standarts
32. Change in Media
DESIGN
VIDEO
INTERACTION
More reliable and valuble
for customers and readers
33. Digital Publishing Suite (DPS)
A server and subscription
based solution that
publishers
can create, sell and
manage publications.
34. Digital Publishing Suite kullanan Yayıncılar
WIRED, The New Yorker, Martha Stewart Living, iGIZMO,
Credit Suisse, 10 new magazines are newly added to the
DPS.
8 Magazine is published in Turkey
Digital Publishing Gallery
http://blogs.adobe.com/digitalpublishinggallery/
publications
36. Design Production Delivery Analysis
Merge, enhance Manage Watch
Design most
and add subscriptions analysis
compelling
intelligence and sale
documents with
Creative Suite
37. Innovative Experience – Wired/Conde Nast
In Digital Publications
content is delivered in
more attractive ways.
Digital sales reached
37% of printed sales.
38. Innovative Experience – Wired/Conde Nast
In Digital Publications
content is delivered in
more attractive ways.
Digital sales reached
37% of printed sales.
39. Innovative Experience – Wired/Conde Nast
In Digital Publications
content is delivered in
more attractive ways.
Digital sales reached
37% of printed sales.
40. Innovative Experience – Wired/Conde Nast
In Digital Publications
content is delivered in
more attractive ways.
Digital sales reached
37% of printed sales.
41. Innovative Experience – Wired/Conde Nast
In Digital Publications
content is delivered in
more attractive ways.
Digital sales reached
37% of printed sales.
42. Innovative Experience – Wired/Conde Nast
In Digital Publications
content is delivered in
more attractive ways.
Digital sales reached
37% of printed sales.
43. Effective Adds – Martha Stewart Living Omnicom
Digital Magazine Advertisement
According to a
research that
Martha Stewart
Living conducted
with Nielsen brand
awarness
augmented 37%.
With interactive
adds add revenue
grew 70%
44. Powered by Adobe Online Marketing
Suite (Omniture)
Ready to go Powerfull Reporting
statistics tools Tools
45. How does it work?
• Upload content directly
from within InDesign CS5.5
to produce digital
publications.
• Drag and drop editorial and
advertising content into the
desired sequence. View .folio
files by orientation or list
view.
• Preview publications and
test interactivity on a
device.
46. Distribution Service
• Maintain content in a
central repository
ready for immediate
delivery
• Deliver your
publications to Content
Viewer on multiple
devices, including iPad,
tablets running Android
2.2 (Froyo) and 3.0
(Honeycomb), and
BlackBerry PlayBook.
47. E-commerce Service
• Monetize digital
content by selling
publications through
leading mobile
marketplaces or
directly from a
publisher's website.
48. Analytics Service
• Gain insight into how
your readers and
customers engage
with editorial and
advertising content
through tight
integration with
Adobe Online
Marketing Suite,
powered by
Omniture®.
53. Adobe InDesign Server
• What is InDesign Server?
• “Headless” InDesign
• Can do everything InDesign does
• Can do even more
• Why do we use it?
• How does it work?
58. Adobe LiveCyle Rights
Management
• Proactively protect
confidential data or
other sensitive
information from
being leaked outside
the organization.
• Use the intuitive
LiveCycle Launchpad
ES2 interface to
identify files for
protection.
59.
60. What is vook?
A vook is a new innovation in reading
that blends a well-written book, high-
quality video and the power of the
Internet into a single, complete story.
platforms.
Adobe is changing the world through digital experiences.\n\nWe are virtually everywhere you look, from TV and movies to magazines, to websites to enterprise applications. Adobe has always been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. Over the past 27 years, we have enabled businesses to reach consumers regardless of what computer they have, what browser they like, or what device suits their needs, as technology and the web have evolved. \n\nWhether it's a mobile application, a Facebook game, a YouTube video, an e-commerce business, an e-magazine, or an online bank application -- odds are that it was touched by Adobe technology.\n\nAcross the markets and customers we serve, Adobe helps create and deliver the most compelling content and applications in a streamlined workflow, and optimize those experiences for greater return on investment.\n\nWe enable these three things across media and devices, better than anyone else in the world.\n\nOur solutions are designed to address the challenges companies face today in considering every possible device, every user, and every intersection between content and applications: \n How do you address all aspects of the content workflow? \n How do you eliminate redundant customer-facing systems and processes and maximize existing investments? \n How do you organize and act on the customer data you’re gathering through these thousands (or millions) of interactions? \n And most importantly, how do you engage with your customer through a compelling experience that stands out from the competition and gets the results you want?\n\nI would like to spend a few minutes walking you through how we see the current technology landscape; what challenges that landscape is creating; and how we make a difference.\n
Publishers have encountered challenges in adding digital experiences to their portfolio – most notably finding a digital experience customers and advertisers will pay for. Tablets bring together everything that publishers, advertisers and consumers have been waiting for.\n\nThe web didn’t deliver a highly monetizable opportunity for publishers to engage users with their meticulously crafted brand. \nDesign was homogenized and templatized by CMS systems\nThe video and interactivity metaphor didn’t fit as well with a desktop entertainment experience\nAdvertisers didn’t see the value for brand advertising in this model\n\nTablets represent an opportunity to learn from what didn’t work on the Web and take advantage of monetizable, branded, engaging experiences for readers\nBring together best of print, video, interactivity. \nLean back device experience\nDesign is the essence of your brand, differentiate a publication\n
Adobe is building a Digital Magazine Solution that will allow professional publishers to enable customers to deliver magazines, books, newspapers and corporate collateral in print, online, and on all device classes including tablets, smartphones, and e-reading devices. The solution enables publishers to:\n--Differentiate and gain competitive advantage by creating digital content that is a richly designed, visually immersive experience accessible online and offline \n--Cost-effectively author and produce content using existing staff, skill sets and familiar Adobe® Creative Suite® CS5 publishing tools and deliver it to the widest possible audience on a broad variety of devices and mobile market places \n--Leverage editorial, advertising and customer analytics to optimize for better business decisions \n--Enable even greater profitability through new opportunities with consumers and advertisers and without obstacles between themselves and their customers \n\nIn this presentation we’ll talk about the workflow to create these engaging digital experience, as well as Adobe’s plans for the future in releasing this solution. \n
Digital Publishing Suite already has momentum with major publishers, including WIRED, The New Yorker, Martha Stewart Living and 20 + publications expected to be delivered in the coming 2 months. \n\nFor a current list of publications created with this technology, visit http://blogs.adobe.com/digitalpublishinggallery/publications/\n\nThese publications were created using a prerelease version of the tools. I’ll explain at the end how to gain access to these tools via prerelease or Adobe Labs.\n
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For digital publishing, at the product level, Adobe has introduced the Digital Publishing Suite -- providing publishers a set of hosted services and viewer technologies to create, publish, optimize and sell digital content direct to consumers, through content retailers or via leading mobile marketplaces. \n\nBuilt on the foundation of Adobe Creative Suite and Adobe InDesign CS5 software, the Digital Publishing Suite enables the design and delivery of innovative publisher-branded reading experiences, paired with flexible commerce models and support for deep analytics reporting. Using this suite publishers and content authors can:\n\nCREATE – the richest possible experience via familiar tools like InDesign and Photoshop, that designers use every day\n\nPRODUCE – collaborate across creative teams, to assemble, preview and package digital publications for multiple platforms, devices and operating systems\n\nDISTRIBUTE & MONETIZE - Increase customer value and boost advertising and subscription revenue through direct customer relationships and flexible e-commerce capabilities that allow content authors sell directly to customers or through leading mobile marketplaces, such as Apple iTunes app store, Android Marketplace or Blackberry App World.\n\nANALYZE & TARGET – Digital publications can be automatically instrumented to take advantage of the power and capabilities of Omniture analytics, helping publishers improve the experience for readers and also start to explore more targeted advertising going forward. \n\nThis suite was a direct result of early engagements with leading publishers, Conde Nast and Martha Stewart Living Omnimedia -- that helped shape the offering. Already we have seen Conde Nast deliver both WIRED magazine and The New Yorker on iPad using early versions of these technologies. And Martha Stewart Living produced a highly acclaimed 20th Anniversary edition for iPad using the suite. \n \nAs new Android, RIM devices come to market to compete with iPad, it’s clear that the publishing industry is reinventing itself and a new era of editorial and advertising innovation is upon us. The beauty of the Adobe solution is that it delivers on the challenges facing content authors that we talked about previously: no longer do you have to employ separate app development teams for each platform. There is actually no need for coding at all. The design team for a magazine can use the tools they are familiar with to package a publication that can be delivered to Android, RIM, iOS, indeed any platform that supports Adobe AIR. \n\nJust letting designers and content authoring do what they do best – delivering a digital product that preserves and enhances a publication’s brand identity as it delivers a digital version. After all, if you have been entrusted with a fabled brand like The New Yorker, as a content author, you want to do everything in your power to ensure the digital edition does justice to its witty, thoughtful spirit. And if you are working for Martha Stewart, ensure that the stunning imagery that the print magazine is renowned for is enhanced and brought to life in new ways, via a digital edition.\n
POINT OF SLIDE: Establish the value of interactivity to drive deeper reader engagement with tablet content. WIRED is showcase example.\n\n<Notes are for background information and to address any potential questions that may come up during/after preso>>\n---------------------------------------------------------------\n\nPRINT PLUS: There are a lot of compelling magazine applications built by very talent teams using Digital Publishing Suite. However, WIRED has really lead the way in terms of combining the reading experience of print with new levels of interactivity, as well as video, social media and photography to create a powerful approach to story telling in the digital world.\n\nWired has delivered over 10 issues built with DPS and as a hallmark of each issue, has made innovative use of interactive overlays to create an engaging reading experiences not only with editorial but also advertising.\n \n\nInteractivity:\nDPS allows WIRED to provide a 3D view of Mars that you couldn&#x2019;t get in print. As you turn the planet around additional factoids pop up. They effectively used interactivity to supplement the Mars Invader story with additional information in a very intuitive and informative manner. \n\nWired also recognized the growing re-socialization of the media consumption experience. Reading magazines has historically been something people do alone. But now the combination of digital access, mobility, and social networking is driving ALL forms of media from being solo activities toward being social experiences, as viewers discuss and share content via their social networks and mobile devices as well as in physical groups. Hence WIRED used the Web View overlay with support for twitter in one of their recent issues.\n\nWired has had critical commercial success.\n\nThe first issue of WIRED on iPad sold over 100,000 copies which significantly eclipsed the print sales of the same issue. Since then WIRED digital sales through the App store have averaged 37% of the print issues over the last 6 months. T\n\n\n<<Note: Additional comments regarding the 37% digital sales if time:\n\nThis is significant and not to be under estimated given:\n - there is only one marketplace in which to sell content and as yet it does not support subscriptions\n - there are very few reading device in market - that is expected to change this year\n - purchasing habits on the iPad are being formed now\n - pricing models are being worked out by publishers >>\n
POINT OF SLIDE: Establish the value of interactivity to drive deeper reader engagement with tablet content. WIRED is showcase example.\n\n<Notes are for background information and to address any potential questions that may come up during/after preso>>\n---------------------------------------------------------------\n\nPRINT PLUS: There are a lot of compelling magazine applications built by very talent teams using Digital Publishing Suite. However, WIRED has really lead the way in terms of combining the reading experience of print with new levels of interactivity, as well as video, social media and photography to create a powerful approach to story telling in the digital world.\n\nWired has delivered over 10 issues built with DPS and as a hallmark of each issue, has made innovative use of interactive overlays to create an engaging reading experiences not only with editorial but also advertising.\n \n\nInteractivity:\nDPS allows WIRED to provide a 3D view of Mars that you couldn&#x2019;t get in print. As you turn the planet around additional factoids pop up. They effectively used interactivity to supplement the Mars Invader story with additional information in a very intuitive and informative manner. \n\nWired also recognized the growing re-socialization of the media consumption experience. Reading magazines has historically been something people do alone. But now the combination of digital access, mobility, and social networking is driving ALL forms of media from being solo activities toward being social experiences, as viewers discuss and share content via their social networks and mobile devices as well as in physical groups. Hence WIRED used the Web View overlay with support for twitter in one of their recent issues.\n\nWired has had critical commercial success.\n\nThe first issue of WIRED on iPad sold over 100,000 copies which significantly eclipsed the print sales of the same issue. Since then WIRED digital sales through the App store have averaged 37% of the print issues over the last 6 months. T\n\n\n<<Note: Additional comments regarding the 37% digital sales if time:\n\nThis is significant and not to be under estimated given:\n - there is only one marketplace in which to sell content and as yet it does not support subscriptions\n - there are very few reading device in market - that is expected to change this year\n - purchasing habits on the iPad are being formed now\n - pricing models are being worked out by publishers >>\n
POINT OF SLIDE: Establish the value of interactivity to drive deeper reader engagement with tablet content. WIRED is showcase example.\n\n<Notes are for background information and to address any potential questions that may come up during/after preso>>\n---------------------------------------------------------------\n\nPRINT PLUS: There are a lot of compelling magazine applications built by very talent teams using Digital Publishing Suite. However, WIRED has really lead the way in terms of combining the reading experience of print with new levels of interactivity, as well as video, social media and photography to create a powerful approach to story telling in the digital world.\n\nWired has delivered over 10 issues built with DPS and as a hallmark of each issue, has made innovative use of interactive overlays to create an engaging reading experiences not only with editorial but also advertising.\n \n\nInteractivity:\nDPS allows WIRED to provide a 3D view of Mars that you couldn&#x2019;t get in print. As you turn the planet around additional factoids pop up. They effectively used interactivity to supplement the Mars Invader story with additional information in a very intuitive and informative manner. \n\nWired also recognized the growing re-socialization of the media consumption experience. Reading magazines has historically been something people do alone. But now the combination of digital access, mobility, and social networking is driving ALL forms of media from being solo activities toward being social experiences, as viewers discuss and share content via their social networks and mobile devices as well as in physical groups. Hence WIRED used the Web View overlay with support for twitter in one of their recent issues.\n\nWired has had critical commercial success.\n\nThe first issue of WIRED on iPad sold over 100,000 copies which significantly eclipsed the print sales of the same issue. Since then WIRED digital sales through the App store have averaged 37% of the print issues over the last 6 months. T\n\n\n<<Note: Additional comments regarding the 37% digital sales if time:\n\nThis is significant and not to be under estimated given:\n - there is only one marketplace in which to sell content and as yet it does not support subscriptions\n - there are very few reading device in market - that is expected to change this year\n - purchasing habits on the iPad are being formed now\n - pricing models are being worked out by publishers >>\n
POINT OF SLIDE: Establish the value of interactivity to drive deeper reader engagement with tablet content. WIRED is showcase example.\n\n<Notes are for background information and to address any potential questions that may come up during/after preso>>\n---------------------------------------------------------------\n\nPRINT PLUS: There are a lot of compelling magazine applications built by very talent teams using Digital Publishing Suite. However, WIRED has really lead the way in terms of combining the reading experience of print with new levels of interactivity, as well as video, social media and photography to create a powerful approach to story telling in the digital world.\n\nWired has delivered over 10 issues built with DPS and as a hallmark of each issue, has made innovative use of interactive overlays to create an engaging reading experiences not only with editorial but also advertising.\n \n\nInteractivity:\nDPS allows WIRED to provide a 3D view of Mars that you couldn&#x2019;t get in print. As you turn the planet around additional factoids pop up. They effectively used interactivity to supplement the Mars Invader story with additional information in a very intuitive and informative manner. \n\nWired also recognized the growing re-socialization of the media consumption experience. Reading magazines has historically been something people do alone. But now the combination of digital access, mobility, and social networking is driving ALL forms of media from being solo activities toward being social experiences, as viewers discuss and share content via their social networks and mobile devices as well as in physical groups. Hence WIRED used the Web View overlay with support for twitter in one of their recent issues.\n\nWired has had critical commercial success.\n\nThe first issue of WIRED on iPad sold over 100,000 copies which significantly eclipsed the print sales of the same issue. Since then WIRED digital sales through the App store have averaged 37% of the print issues over the last 6 months. T\n\n\n<<Note: Additional comments regarding the 37% digital sales if time:\n\nThis is significant and not to be under estimated given:\n - there is only one marketplace in which to sell content and as yet it does not support subscriptions\n - there are very few reading device in market - that is expected to change this year\n - purchasing habits on the iPad are being formed now\n - pricing models are being worked out by publishers >>\n
POINT OF SLIDE: Establish the value of interactivity to drive deeper reader engagement with tablet content. WIRED is showcase example.\n\n<Notes are for background information and to address any potential questions that may come up during/after preso>>\n---------------------------------------------------------------\n\nPRINT PLUS: There are a lot of compelling magazine applications built by very talent teams using Digital Publishing Suite. However, WIRED has really lead the way in terms of combining the reading experience of print with new levels of interactivity, as well as video, social media and photography to create a powerful approach to story telling in the digital world.\n\nWired has delivered over 10 issues built with DPS and as a hallmark of each issue, has made innovative use of interactive overlays to create an engaging reading experiences not only with editorial but also advertising.\n \n\nInteractivity:\nDPS allows WIRED to provide a 3D view of Mars that you couldn&#x2019;t get in print. As you turn the planet around additional factoids pop up. They effectively used interactivity to supplement the Mars Invader story with additional information in a very intuitive and informative manner. \n\nWired also recognized the growing re-socialization of the media consumption experience. Reading magazines has historically been something people do alone. But now the combination of digital access, mobility, and social networking is driving ALL forms of media from being solo activities toward being social experiences, as viewers discuss and share content via their social networks and mobile devices as well as in physical groups. Hence WIRED used the Web View overlay with support for twitter in one of their recent issues.\n\nWired has had critical commercial success.\n\nThe first issue of WIRED on iPad sold over 100,000 copies which significantly eclipsed the print sales of the same issue. Since then WIRED digital sales through the App store have averaged 37% of the print issues over the last 6 months. T\n\n\n<<Note: Additional comments regarding the 37% digital sales if time:\n\nThis is significant and not to be under estimated given:\n - there is only one marketplace in which to sell content and as yet it does not support subscriptions\n - there are very few reading device in market - that is expected to change this year\n - purchasing habits on the iPad are being formed now\n - pricing models are being worked out by publishers >>\n
POINT OF SLIDE: Establish the value of DPS to drive deeper engagement with brand advertising which will allow publishers to attract back ad investment. Martha Stewart Living is showcase example.\n\n<Notes are for background information and to address any potential questions that may come up during/after preso>>\n---------------------------------------------------------------\nAnother significant opportunity for digital magazine publisher lies in the opportunity to offer more immersive, engaging brand advertising to advertisers who need a mechanism to combat user fatigue with online banners and disruptive site takeovers. &#xA0;\n\nBrand advertisers can now create engaging advertisements which leverage video, hyperlinks, audio and other interactivity to connect readers with their brands. &#xA0;The result is an immersive advertising experience that is part of the reading experience &#x2013; not an interruptive one. Companies are changing their focus from advertising in a medium to marketing through and with content for more positive results.Take Martha Stewart Living, for example. &#xA0;Major global brands signed up to be part of the initial launch of the Boundless Beauty edition, including Estee Lauder, Fedex, Macys, Nestle, UPS, Tiffany & Co and more. &#xA0;In the examples you see [on slide], readers see a highly-designed Tiffany & Co ad that looks much like a print layout &#x2013; but as they explore the ad, they can click on a video to see up close the features of the jewelry , as well as learn more about Tiffany & Co products. &#xA0;\n\nOther ads feature hyperlinks that open up a Web browser right within the magazine experience for a direct call to action. When the user is finished, he/she returns right back into the magazine experience. &#xA0;Other ads include 360 degree rotation, slideshows and more &#x2013; all with the intent to engage a user with the brand.These digital ads drive results. &#xA0;In a Nielsen survey Martha Stewart Living conducted, they found that each advertiser in the digital edition saw an increase of brand awareness &#x2013; some up to three or four times. &#xA0;In a separate academic research study sponsored by Adobe, we found that users had a 70% increase in message involvement, positive attitude towards the brand and purchase intent when they viewed interactive ads in digital magazines versus static print ads. &#xA0;\n
Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.\n