The document introduces Acquia and Drupal, an open source content management system. It notes that Acquia has over 400 employees across offices in the US, Europe, and Australia, and over 4,000 enterprise customers. The document discusses how open source solutions like Drupal can provide businesses with innovation, cost savings, efficiency and productivity gains, and risk mitigation. It also highlights several Drupal customer case studies and how Drupal supports features like mobile responsiveness, personalization, and integration with other systems.

1. Digital Experiences - innovative
Konzepte um im digitalen
Wettbewerb zu bestehen
Herzlich Willkommen!
Jeffrey A. “jam” McGuire
Acquia Open Source Evangelist

3. Acquia - The Enterprise Guide to Drupal!
Acquia – Dream it. Drupal it.
• Gründer und CTO Dries Buytaert
• Gründer und CTO Dries Buytaert
• 400+ Mitarbeiter, in USA, Europa & Australia
Mitarbeiter in USA,
• 400+ Enterprise Kunden Europa & Australia
• 4,000+
• Acquia Software, Support & Cloud of Excellence
• Acquia Support & Hosting, PS – Center
• 19 Mrd.+ Requests pro Monat auf Acquia Cloud
• 19 Mrd.+ Requests pro Monat auf Acquia Cloud
• 700+ Partner
• 700+ Partner
1!

5. Digital Experiences- Innovative
Konzepte um im digitalen
Wettbewerb zu bestehen
Jeffrey A. “jam” McGuire
Acquia Open Source Evangelist
jam@acquia.com
@horncologne

6. Delivering the interactions
that become transactions
with Acquia & Drupal
Jeffrey A. “jam” McGuire
Acquia Open Source Evangelist
jam@acquia.com
@horncologne

7. Double-click to edit

8. What do
businesses need?

9. Profitability (aka “$”)
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation

10. Open Source Delivers:
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation
But what is open source? ...

11. Open Source = Four Freedoms
Use it: for anything, anywhere, forever
Study it: understand what you are using
Modify it: fix it, make it better
Share it: redistribute, sell, give back

12. Open source delivers all this?
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation
Let’s check ...

13. 1. Open source: Innovation & Agility
Pinterest hits
10M unique visitors
New Drupal module
created for website
Users “pinned” images
15 Drupal sites go live
with Pinterest integration
February 2012
March 2012
April 2012

14. 2. Open Source: “zero” price tag
http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/

15. Proprietary Open Source
IT Costs
Personnel
Hosting
Bandwidth
Design
(Recurring) Licensing fees
Vendor lock-in
Data lock-in (buy it back?)
Vendor roadmap
Vendor release cycle
When it happens
IT Costs
Personnel
Hosting
Bandwidth
Design
No licensing fees
Invest in your team
Invest what/when you need
1000s of vendors
You own your data
Your needs
When you need it
Cutting edge

16. Better, not cheaper
Project Budget == 100
Open Source
Proprietary
Implementation
Hosting/Support
Licenses
25
15
0
25
15
30
Branding,
Design,
Freatures,
Strategy,
Training,
Staffing,
Profit!
60
30

17. 3. Open source: Efficiency/Productivity
World’s largest open source platform
Market Presence
Global Adoption
Extensive Capabilities
Broad Community
Active Development
1,500,000+ sites
228 countries
22,000+ modules
1,000,000+ members
26,000+ developers
2X the size of Linux developer community

18. 4. Open source: Risk Mitigation
Yours?

19. Open Source Delivers:
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation
∴ Open Source == $

20. “But open source ...”
(Open Source Myths)
1. is just for blogs and simple sites
2. isn’t secure
3. won’t scale to handle the largest sites
4. requires tribal knowledge
5. won’t work well with my marketing tools

21. 1. Look who’s using open source

22. 2. Open source is secure
“Continuous and broad peer review,
enabled by publicly available source code,
supports [our] software reliability
and security efforts”
David M. Wennergren, Department of Defense CIO
Clarifying Guidance Regarding Open Source Software

23. 2. Open source is secure
“One interviewee from a global pharmaceutical
organization believed that his open source
WCM solutions were more secure than
proprietary ones … Many also feel that the
open code base is a particular advantage, as it
allows organizations to explore potential
security vulnerabilities.”
- Forrester Research, October 2012

24. 3. Open source is for big sites
30

25. 460M!
!
Hits to grammy.com on
night of award show

26. 30K!
!
Concurrent visitors
during Hurricane Sandy

27. 4. This is your talent pool
33

28. 4. This is your talent pool
1,000,000+ Active Community Members
26,000+ Code Contributors
Developers working in 228 Countries
1000s of companies with Drupal expertise
Trainings at Universities, Events, & Online
33

29. 5. Integrated digital experiences
User
Generated
Content
DAM
CONTENT
COMMUNITY
Email
CRM
Analytics
COMMERCE
Marketing
automation
Personalization

30. 5. Integrated digital experiences
Integration with Best-of-Breed Tools
Primary
site
Mobile
application
Email
campaign
Social
FB/Twitter
Community
site
Video
portal
Measurement and reporting
Drupal
Social
Social Media
Marketing
automation
CRM
Analytics

31. “Web experience
Management”
“ONLINE CHANNEL
OPTIMIZATION” - Gartner
“CUSTOMER
EXPERIENCE
MANAGEMENT” - Adobe
“DIGITAL EXPERIENCE
MANAGEMENT” - Forrester
- Oracle

32. r :)
eve
hat
W

33. Right content

34. Right place

35. Right time

36. CONTEXT

37. context =
experience

38. context =
engagement
Context depends on:
- Geography
- Past behavior
- Intent
- Device
- Time of day
- Temperature
...AND
MORE

39. What actually goes into
digital experiences?

40. Acquia & Drupal Deliver
Experience and Personalisation
• Geo-Location
• Mobile
• Multi-Screen Strategy
• Omnichannel
• Conversations
• Search Experiences

41. Acquia & Drupal Deliver
Business Agility & Value
• Content reuse
• Microsites: fast, easy, customised
• Best-of-breed integration
• Complete customisation
• Future friendly
• Mission critical and the lighter side

42. rds
zwo
Buz
-

43. lity
Rea
+

44. Delivering the interactions
that become transactions
with Acquia & Drupal

45. Symantec Social CRM

46. Brit Awards

47. Brit awards

48. ITV Press Centre

49. ITV Press Centre

50. Timex in 2012: “These are our products.”
54

51. Timex in 2013: “This is your life.”
55

52. Timex in 2013: “This is your life.”
56

65. ITV Signed Stories

66. ITV Signed Stories

68. Shepherd Neame

69. Shepherd Neame - Multisite 1

70. Shepherd Neme - Multisite 2

71. Warner Music Group!
artist websites, 3 site
templates, total creative
freedom!
+!
250

72. Also Shepherd Neame!

73. Also Shepherd Neame!

74. Also Shepherd Neame!

75. Also Shepherd Neame!

76. Also Shepherd Neame!

77. Personalisation
I care about:

82. Florida Hospital Patient Engagement

83. Recap: What’s in it for me?

84. Open Source Delivering
•Innovation
•Cost savings
•Efficiency
•Productivity
•Risk mitigation
... Profitability!

85. Acquia & Drupal Delivering
•Geo-Location
•Mobile
•Multi-Screen Strategy
•Omnichannel
•Conversations
•Content reuse
•Search experiences
•Microsites: fast, easy,
customised
•Best-of-breed
integration
•Complete
customisation
•Future friendly
•Mission critical and
the lighter side

86. DANKE!

87. Fragen?
Jeffrey A. “jam” McGuire
Acquia Open Source Evangelist
jam@acquia.com
@horncologne