The document outlines tools and strategies for entrepreneurs to create, collaborate, and communicate effectively. It emphasizes the importance of owning your ideas, engaging external help, and leveraging open-source alternatives for various proprietary software. Additionally, it discusses the significance of credibility, measuring customer engagement, and provides extensive resources for collaborative documents and ebook creation.

1. Tools for Entrepreneurs
(or anyone with an idea)
Create. Collaborate. Communicate.
Sara Rosso
Credit

2. 1.
Credit

3. ...technology is not
Credit
the problem

4. It’s your idea.
(Or it’s you, not
fully owning the
idea.)
Credit

5. Before creating,
Credit
own your idea

6. or design looks
like this...

7. Navigation Content Conversions
Look & Feel Purpose Mood
Brainstorm
Support Products FAQs
Monitor Measure
Credit

8. Get inside your
customer’s head
Credit

9. Types of users
Credit

10. Customer / user paths
Credit

11. Commonalities Differences
Products
Features
Organization Look & Feel
Mood
Benchmarking
Who’s doing What works
it better? for your idea?
Credit

12. Must have vs.
Nice to have
Credit

13. Engage external help
Credit

14. Custom
vs.
Out of the box
Credit

15. Controlling your site
vs. remote control
Credit

16. Design & launch
in phases
Credit

17. 2.
Collaborate
Credit

18. A Distributed Company
80 employees 25 countries 65 cities

19. How we Collaborate
Skype
4%
IRC Email
25%
Internal Blogs
70%
Telephone?

20. Intranet & Knowledge Base
70+ internal blogs:
18 for teams
49 for projects
7 for fun

21. WordPress P2 Theme:
instant private network

22. Meeting
Oregon Israel
California Bulgaria
Italia

23. Town Hall
360°
Communication
Every employee has the
opportunity and the right to
ask questions

24. Collaborative, online
documents

25. Set rules for
your tools
Credit

26. Use them for
discussions
Credit

27. Use them for
documentation
Credit

28. Use them for
decisions
Credit

29. Use them for
decisions
And reinforce your
rules.
Credit

30. Proprietary vs.
Open Source
&
Licensed vs.
Free
Credit

31. Core to your
Data freedom?
Can improve or business?
self-host?
Credit

32. Open source alternatives
CRM
Word processor
Presentations
Instant messaging
Spreadsheets
Operating system
Database Graphic design
Audio editors FTP

33. 3.
Credit

34. Credibility:
Value-add +
Accountability +
Reliability
Credit

35. Own the content
vs.
control the message
Credit

36. Your website is
Disneyland
Credit

37. Everywhere else is
the real world
Credit

38. Death of the Pageview
Credit

39. Death of the Pageview
Follower
Credit

40. Death of the Pageview
Follower
Like
Credit

41. Response to Suggestions for
call-to-action improvement
Testers
Better ways to measure
engagement
Sales
Influence Customer
design cycle satisfaction levels
Credit

42. Why
Newsletters How often
Content
Statistics
Rewards
Call-to-action
Credit

43. Ebooks
Narrow content focus
Establish expertise
Reach new users
Give it away for free
Hold something back

44. “Creative Commons provides free tools that let authors,
scientists, artists, and educators easily mark their creative
work with the freedoms they want it to carry.You can use
CC to change your copyright terms from ‘All Rights
Reserved’ to ‘Some Rights Reserved.’”
In parallel with copyright, not instead of copyright.

45. Create.
Collaborate.
Communicate.

46. These slides & links will be on
WhenIHaveTime.com
Sara Rosso
www.sararosso.com
@rosso on Twitter

47. Appendix A:
Some Open Source Alternatives
for Proprietary Software

48. Operating System
• Proprietary: Windows, Mac OS
• Open Source:
• Linux (generale) http://www.linux.it
• Ubuntu http://www.ubuntu.com/
• Debian http://www.debian.org

49. Web Browser
• Proprietary: Internet Explorer, Opera, Safari, Google
Chrome
• Open Source:
• Firefox
• http://www.mozilla.com/firefox
• Flock
• http://www.flock.com/
• K-Meleon
• http://kmeleon.sourceforge.net/

50. Presentations,
Documents, Spreadsheets
• Proprietary: Microsoft Office, Lotus Suite
• Open Source:
• OpenOffice.org
• http://www.openoffice.org
• GNOME Office
• http://live.gnome.org/GnomeOffice

51. Wiki
• Proprietary: Confluence, Google Sites, Wikispaces,
PBWiki
• Open Source
• MediaWiki
• http://www.mediawiki.org/
• Twiki
• http://www.twiki.org
• PMWiki
• http://www.pmwiki.org/

52. Web Sites and CMS
• Proprietary: Dreamweaver, Blogspot, custom
CMS, Tumblr
• Open Source:
• WordPress
• http://www.wordpress.org
• Drupal
• http://www.drupal.org
• Joomla
• http://www.joomla.org

53. Instant Messaging
• Proprietary: GTalk, MSN Messenger, Skype, Yahoo
• Open Source:
• Pidgin
• http://pidgin.im/
• Adium
• http://www.adiumx.com/
• aMSN
• http://www.amsn-project.net/

54. Create PDFs
• Proprietary: Adobe PDF Creator
• Open Source:
• PDF Creator
• http://sourceforge.net/projects/
pdfcreator
• PDF Forge
• http://www.pdfforge.org

55. FTP
• Proprietary: Bulletproof, WinFTP
• Open Source:
• FileZilla
• http://filezilla-project.org
• WinSCP
• http://winscp.net

56. Various Tools
• Web Statistics: AWStats
• http://awstats.sourceforge.net/
• Create Podcasts & edit audio: Audacity
• http://audacity.sourceforge.net
• Manage Projects: GANTTProject
• http://ganttproject.biz
• OpenProj
• http://openproj.org/
• Mind Map: Free Mind
• http://freemind.sourceforge.net/wiki/index.php/Main_Page

57. Various Tools
• Modify Images: GIMP
• http://www.gimp.org
• XAMPP – package of web server apps
installable on your PC
• http://www.apachefriends.org/en/xampp.html
• Delete files, forever: Inferno
• http://inferno.sourceforge.net/

58. PC Backup
• Proprietary: DropBox.net, Norton Ghost,
Mozy
• Open Source:
• Amanda
• http://amanda.zmanda.com/
• BackupPC
• http://backuppc.sourceforge.net/

59. Database
• Proprietary: MS Access, MS SQL, IBM DB2, Oracle database
• Open Source:
• MySQL
• http://www.mysql.com/products/database/
• GNOME-DB
• http://www.gnome-db.org/
• SQLite
• http://www.sqlite.org/
• InnoDB
• http://www.innodb.com/

60. Server Web & Mail
• Proprietary: Microsoft IIS & Exchange
• Open Source:
• Sendmail
• http://www.sendmail.org
• Apache web server
• http://www.apache.org

61. (Management) ERP/
CRM
• Proprietary: SAP, JD Edwards (Oracle)
• Open Source:
• Compiere : ERP e CRM
• http://www.compiere.com/
• Sugar CRM
• http://www.sugarcrm.com/crm/

62. Appendix B:
Other Resources

63. Collaborative
Documents
• Google Docs
• http://docs.google.com
• Google Sites
• http://sites.google.com
• Zoho
• http://www.zoho.com

64. Creative Commons
links
• Flickr Creative Commons Search
• http://www.flickr.com/search/advanced/
• Click “Only search within Creative
Commons-licensed content”
• Creative Commons Search
• http://search.creativecommons.org/

65. Ebook links
• Sigil open source software • Smashwords style guide
• http://code.google.com/p/sigil/ • http://www.smashwords.com/books/view/
52
• Barnes & Noble’s pubit!
• Creating ePub files with (Apple) Pages
• http://pubit.barnesandnoble.com/
pubit_app/bn?t=pi_reg_home • http://support.apple.com/kb/HT4168
• Kindle self-publishing • Calibre for managing and converting ebook
formats
• https://kdp.amazon.com/self-publishing/
signin • http://calibre.kovidgoyal.net/
• General Kindle self-pub Help & FAQ for them • An Ebook formatting tutorial
• https://kdp.amazon.com/self-publishing/ • http://amalthia.mediawood.net/tutorials/
help ebooks/index.html
• Amazon professional conversion services: • Baker Ebook framework for iPad & iPhone
• https://kdp.amazon.com/self-publishing/ • http://bakerframework.com/tutorials/
help?topicId=A3RRQXI478DDG7 basic

66. Miscellaneous
• MailChimp newsletter service
• http://mailchimp.com/
• Skype for Business
• http://www.skype.com/intl/en/business/
• Twitter for Business
• http://business.twitter.com/
• IRC (Inter-relay chat)
• http://www.irchelp.org/irchelp/networks/
• Google Data Liberation
• http://www.dataliberation.org/
• Google Code repository

67. page forward :)
Credit