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Digital Product Design's Biggest Challenge
This document discusses the biggest challenges in digital product design. It notes that determining who drives design decisions, demonstrating the value of user experience, deciding what to build, and prioritizing experience over potential money are challenges. It also mentions that testing does not always happen and that users often hate change. The document goes on to discuss iterative development and how agile processes can produce great or poor results. It covers multi-device experiences and cross-channel experiences as additional challenges.
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Digital Product Design's Biggest Challenge
- 1. Digital Product Design’s BIGGEST CHALLENGE DanWillis dan@dswillis.com @uxcrank ProductCamp DC 2014
- 2. • Figuring outwho drives • Show value of UX just to be able to hang out • What to build • People who buy are not the people who use • Testing doesn't happen • Prioritization - experience vs potential money • Users hate change BIGGEST CHALLENGE
- 3. It will crankout garbage or brilliance. And it will do it iteratively. Agile is a HUNGRY MACHINE. “ ”- Bill Scott, VP, Business Engineering, PayPal ITERATIVE DEVELOPMENT
- 5. People with two devices whoswitch between them to complete a task. 53% SOURCE: GfK study of 2,004 U.S. online users, Dec. 2013 People with three devices who switch between them to complete a task. 77% MULTI-DEVICE EXPERIENCES
- 8. strategic leadership & multidiscip Effectivecross-channel experiences demand“ - Tyler Tate, The Rise of Cross-Channel UX Design CROSS CHANNEL EXPERIENCES
- 12. Internet users surveyed(age 18- 29) who use social networking sites 90% SOURCES: Pew Research, CompTIA, Towers Watson Millennial office workers surveyed who said they judge their companies based on technological knowledge 67% FUTURE OF WORK Organizations surveyed who said they are using social networks well internally 6%
- 16. • Figuring outwho drives • Show value of UX just to be able to hang out • What to build • People who buy are not the people who use • Testing doesn't happen • Prioritization - experience vs potential money • Users hate change BIGGEST CHALLENGE
- 18. Devices Interfaces Serviceproviders User goals
- 19. Devices 1. Laptop 2. Mobilephone 3. Car radio 4. Lighted sign 1 5. Lighted sign 2 6. Tablet 7. Kiosk 8. Paper ticket 9. Timetable Interfaces 1. Video conference 2. Flight table 3. Digital boarding pass 4. Car radio/text reader 5. Directory 6. Direction signage 7. System info (battery) 8. Map 9. Kiosk purchase screen 10. Print 11. Timetable Service providers 1. Skype 2. Travel aggregator 3. Airline 4. Airport information 5. Airport signage 6. Phone info 7. Google maps 8. Ticket purchase 9. Airport travel information
- 21. •Map 100%, butinfluence less than 10% •Unavoidable seams •Stupid tech, unadorned design •Intertwined services and pixels •Disrupted business models
- 22. How do weopen the design process to everybody, while protecting the expertise of each team member?
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- 26. Build something Digital ProductDesign’s Biggest Challenge Define something more deeply Fix something Talk (zzzz)
- 27.