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KEY, PPTX29,962 views

The UX Umbrella

The document discusses user experience (UX) and how it is used to solve problems, not as a religion, magic, or altruism. It explains various aspects of UX like visual design, information architecture, interaction design, usability, and user research that help satisfy user goals and needs by analyzing user tasks and aligning with overall strategies. The document emphasizes defining important users and goals that can be addressed to use UX in solving problems.

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Photo by cobalt123 http://www.flickr.com/photos/cobalt/5315485485/sizes/o/in/photostream/ The UX Umbrella Dan Willis @uxcrank dan@dswillis.com
User experience is NOT a religion
User experience is NOT altruistic
User experience is NOT magic
UX is what it does and what it does is solve problems.
How UX solves problems
Visual Design • Satisfying the specific goals of well- defined users • Structuring visual elements • Aligning tone with overall strategy
Information Architecture • Satisfying the specific goals of well- defined users • Analyzing user tasks • Aligning information structure with overall strategy
Interaction Design • Satisfying the specific goals of well-defined users • Optimizing the interplay between humans and interfaces • Analyzing user tasks
Usability • Investigating how humans use the things we build
User Research • Investigating how and why humans do what they do
Content Strategy • Satisfying the specific goals of well- defined users • Collecting, creating and curating content • Aligning content with overall strategy
UX is what it does and what it does is solve problems.
How you can use UX to solve problems • Who are your most important users? • What goals or needs are most important to your most important users? • Of those goals or needs, which ones can you REALISTICALLY address with the work you’re doing?
More • Dan Willis • @uxcrank • http://www.dswillis.com • http://www.uxcrank.com