The document covers a learning session on digital marketing, detailing key topics such as email marketing, SEO, SEM, PPC, and various other digital marketing strategies. It emphasizes tools and ethical considerations, career opportunities in the field, and sources for further learning. Notable tools mentioned include SEMrush, Google Ads, and Mailchimp, alongside educational platforms like HubSpot Academy and Coursera.

1. LEARNING SESSION ON DIGITAL MARKETING
PRESENTED BY: Haider Ali

2.  Email Marketing
 Reports and Analytics
 Ethical and Legal Consideration
 Affiliate Marketing
 Career Opportunities
 Source for Learning
What topics will our session cover
DIGITAL MARKETING
 Search Engine Optimization
 Pay Per Click
 Social Media Marketing
 Content Marketing
 Mobile Marketing
 Tools Used

3.  Key Concepts of Digital Marketing
DIGITAL MARKETING
 Search Engine Optimization (SEO): Techniques used to optimize a website's visibility and ranking on
search engine results pages.
 Search Engine Marketing (SEM): Paid advertising on search engine results pages to increase visibility and
drive traffic to a website.
 Pay-Per-Click (PPC): Advertising model where advertisers pay each time someone clicks on their ad.
 Social Media Marketing: Using social media platforms to promote a brand or product and engage with
customers.
 Content Marketing: Creating and distributing valuable content to attract and retain a target audience.
 Email Marketing: Sending targeted emails to a list of subscribers to promote products or services and
build relationships.

4.  Key Concepts of Digital Marketing
DIGITAL MARKETING
 Mobile Marketing: Marketing efforts designed specifically for mobile devices, including mobile-
optimized websites, apps, and SMS/text messaging campaigns.
 Display Advertising: Advertising on websites and apps through banner ads, videos, and other visual
content.
 Affiliate Marketing: A performance-based marketing model where affiliates earn a commission for
promoting a company's products or services.
 Influencer Marketing: Using influencers to promote products or services to their social media followers
and fans.
 Analytics and Reporting: Measuring and analyzing digital marketing data to optimize campaigns and
make informed business decisions.

5.  Search Engine Optimization (SEO):
DIGITAL MARKETING
 Improving website visibility and ranking on search engine
results pages (SERPs)
 Keyword research and optimization
 On-page optimization (title tags, meta descriptions, etc.)
 Off-page optimization (link building, social signals, etc.)
 Local SEO (Google My Business, local directory listings)

6.  Search Engine Marketing (SEM):
DIGITAL MARKETING
 Paid advertising on search engine results pages (SERPs)
 Creating effective ads and targeting the right keywords
 Measuring and analyzing campaign performance
 Cost-per-click (CPC) bidding strategies
 Ad extensions and ad scheduling

7.  Pay-Per-Click (PPC):
DIGITAL MARKETING
 Advertising model where advertisers pay each time
someone clicks on their ad
 Creating effective ads and targeting the right keywords
 Measuring and analyzing campaign performance
 Cost-per-click (CPC) bidding strategies
 Ad extensions and ad scheduling

8.  Social Media Marketing:
DIGITAL MARKETING
 Promoting a brand or product on social media platforms
 Engaging with customers and building relationships
 Creating and sharing valuable content (images, videos,
blog posts, etc.)
 Paid social advertising options (sponsored posts, promoted
tweets, etc.)
 Social media analytics and reporting

9.  Content Marketing:
DIGITAL MARKETING
 Creating and distributing valuable content to attract
and retain a target audience
 Identifying and targeting a specific audience
 Developing a content strategy (blog posts, videos,
podcasts, etc.)
 Measuring and analyzing content performance
 Promoting content through social media and other
channels

10.  Email Marketing:
DIGITAL MARKETING
 Sending targeted emails to a list of subscribers
 Building and maintaining a subscriber list
 Creating effective email campaigns (subject lines,
content, calls-to-action, etc.)
 Measuring and analyzing email campaign
performance
 A/B testing and optimizing email campaigns

11.  Mobile Marketing:
DIGITAL MARKETING
 Marketing efforts designed specifically for mobile devices
 Mobile-optimized websites and landing pages
 Mobile apps and in-app advertising
 SMS/text messaging campaigns
 Mobile analytics and reporting

12.  Affiliate Marketing:
DIGITAL MARKETING
 A performance-based marketing model where
affiliates earn a commission for promoting a
company's products or services
 Identifying and recruiting affiliates
 Creating effective affiliate campaigns (banners, links,
coupons, etc.)
 Measuring and analyzing affiliate performance
 Managing affiliate relationships and payouts

13.  Influencer Marketing:
DIGITAL MARKETING
 Using influencers to promote products or services to
their social media followers and fans
 Identifying and selecting influencers with the right
audience and brand fit
 Negotiating and executing influencer partnerships (paid
or unpaid)
 Measuring and analyzing influencer campaign
performance
 FTC guidelines and disclosures for influencer marketing

14.  Ethical and Legal Considerations:
DIGITAL MARKETING
 Privacy and data protection (GDPR,, etc.)
 Intellectual property (copyright, trademarks, etc.)
 Cybersecurity and fraud prevention (protecting
customer data and preventing fraud)
 Accessibility (ensuring websites and digital content
are accessible to all users, including those with
disabilities)

15. DIGITAL MARKETING
 Some Tools Used in Digital Marketing:
 SEMrush for keyword research and competitor analysis
 Yoast SEO plugin for optimizing website content Google Search
Console for monitoring and analyzing website performance on
Google search
 Google Ads for creating and managing PPC campaigns
 Bing Ads for advertising on the Bing search engine
 SEMrush for competitive research and keyword analysis
 Hootsuite for managing and scheduling social media content
 Canva for creating visual content such as images and graphics
 Buffer for social media analytics and reporting
 Grammarly for improving writing and grammar
 Mail Chimp for creating and managing email campaigns

16.  Overview of Career paths in digital marketing:
DIGITAL MARKETING
 Digital Marketing Manager
 Social Media Manager
 Content Marketing Manager
 PPC Specialist
 SEO Specialist
 Email Marketing Specialist
 Digital Marketing Analyst
 Web Analytics Manager
 E-commerce Manager
 Digital Marketing Consultant
 LinkedIn: This professional social media platform is a great tool to connect with recruiters
 Indeed: A popular job search website that allows you to search for digital marketing jobs
 Upwork: A popular freelancing platform where you can find digital marketing jobs as a freelancer.
 FlexJobs: A job search website that provides remote and flexible job opportunities in digital marketing.

17.  Important Source To Learn
DIGITAL MARKETING
 Google Digital Garage: https://learndigital.withgoogle.com/digitalgarage
 HubSpot Academy: https://academy.hubspot.com/
 Moz Academy: https://moz.com/learn/seo
 Facebook Blueprint:. https://www.facebook.com/business/learn
 LinkedIn Learning: https://www.linkedin.com/learning/topics/digital-marketing
 DigitalMarketer: https://www.digitalmarketer.com/
 Coursera:.https://www.coursera.org/courses?query=digital%20marketing
 Udemy:.https://www.udemy.com/topic/digital-marketing/

18. Thank You