Digital marketing refers to the promotion of products or services using digital channels, such as search engines, social media, email, and websites. Unlike traditional marketing, digital marketing allows businesses to reach a global audience and target specific groups of people with personalized messages.
To be successful in digital marketing, it's important to have a well-defined strategy that aligns with your business goals and target audience. This strategy should include a mix of different digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
One of the key advantages of digital marketing is the ability to measure and analyze campaign performance in real-time using tools like Google Analytics. This data can be used to make informed decisions and optimize campaigns for better results.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
DIGITAL MARKETING
What is digital marketing and what are its 12 essential components? What exactly is digital marketing? Digital marketing is, in essence, marketing that involves digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing.
DWM SOFT WARE HUOOS
"Redefining Success: Strategies for Dominating Digital Marketing".pptxsharonraj12
Dive into an immersive journey of innovation and strategy with our captivating SlideShare presentation! Uncover the secrets to boosting online presence, mastering social media dynamics, and driving impactful results through our visually stunning and insightful slides. Elevate your understanding of SEO, PPC, and content strategies, as we guide you through the dynamic landscape of digital marketing.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
DIGITAL MARKETING
What is digital marketing and what are its 12 essential components? What exactly is digital marketing? Digital marketing is, in essence, marketing that involves digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing.
DWM SOFT WARE HUOOS
"Redefining Success: Strategies for Dominating Digital Marketing".pptxsharonraj12
Dive into an immersive journey of innovation and strategy with our captivating SlideShare presentation! Uncover the secrets to boosting online presence, mastering social media dynamics, and driving impactful results through our visually stunning and insightful slides. Elevate your understanding of SEO, PPC, and content strategies, as we guide you through the dynamic landscape of digital marketing.
What is digital marketing and what are its 12 essential components? What exactly is digital marketing? Digital marketing is, in essence, marketing that involves digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing.
Are you ready to take your digital marketing skills to the next level? Look no further than DDI Mohali, the pinnacle of excellence in digital marketing industrial training in India. With a focus on empowering individuals with comprehensive knowledge and hands-on experience, DDI Mohali stands out as a leader in the industry. Our meticulously crafted curriculum covers every facet of digital marketing. From search engine optimization (SEO) and social media marketing to pay-per-click (PPC) advertising and analytics, our program ensures you gain expertise in all crucial areas. Learn from industry experts with extensive experience in the digital marketing landscape. Our trainers bring real-world insights, ensuring you receive practical knowledge that goes beyond theoretical concepts. Digital marketing is a dynamic field, and DDI Mohali ensures you are well-equipped to navigate its complexities. Our 6-month training program prepares you for a rewarding career in digital marketing, whether you aspire to work for established brands, agencies, or launch your entrepreneurial ventures.
Don't just learn digital marketing; master it with DDI Mohali, the best digital marketing industrial training center in India. Join us and pave the way for a successful and fulfilling career in the ever-evolving realm of digital marketing. Elevate your skills, amplify your career prospects - choose DDI Mohali for a transformative learning experience.
Address: C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Phone: 070876 02319
Website: https://digitaldiscovery.institute
The promotion of brands to connect with potential customers using the interne...net3webdm04sohug
Digital marketing are online platforms or software tools that enable individuals and businesses to create websites without needing to write code or have advanced technical skills. These platforms typically offer a user-friendly interface and a variety of customizable templates, allowing users to design and build their websites through a visual editor.
These Digital marketing typically offer various subscription plans, ranging from free with limited features to premium plans with advanced functionality and customization options. Users can choose the plan that best suits their needs and budget.You will get more from your expectation.
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
t is all about Internet Marketing. we have all the solutions of web business like : Digital Marketing / SEO / Websites / SMO / App Developing /and much more
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
"
Are you looking to take your digital marketing game to the next level? Raghu Gaddam is here with a specialized digital marketing training program designed to help you get ahead. As an acclaimed digital marketer and enterprenuer, Raghu is giving away all his secrets on how he created successful campaigns for some of the most renowned companies in the world."
"
Are you looking to take your digital marketing game to the next level? Raghu Gaddam is here with a specialized digital marketing training program designed to help you get ahead. As an acclaimed digital marketer and enterprenuer, Raghu is giving away all his secrets on how he created successful campaigns for some of the most renowned companies in the world."
Do you want to know about digital marketing services in Kochi.pdfpsmoozhayil
Best Digital marketing services in Kochi encompass a wide range of online activities aimed at promoting and growing a business. These services leverage digital channels such as search engines, social media, email, websites, and other online platforms to connect with current and prospective customers. Here are some key digital marketing services:
What Is Digital Marketing And features of Digital Marketing?apj69856
Digital marketing leverages online channels such as websites, social media, and email to engage target audiences. It encompasses tactics like SEO, PPC advertising, social media marketing, and email campaigns. By utilizing these strategies, businesses can effectively boost brand awareness, drive website traffic, and increase conversions, adapting to the evolving landscape of consumer behavior in the digital age.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What is digital marketing and what are its 12 essential components? What exactly is digital marketing? Digital marketing is, in essence, marketing that involves digital communication. Utilizing the Internet and other forms of digital communication, such as email, social media, search engines, and websites, to help a brand connect with potential customers and sell products and services is known as online marketing.
Are you ready to take your digital marketing skills to the next level? Look no further than DDI Mohali, the pinnacle of excellence in digital marketing industrial training in India. With a focus on empowering individuals with comprehensive knowledge and hands-on experience, DDI Mohali stands out as a leader in the industry. Our meticulously crafted curriculum covers every facet of digital marketing. From search engine optimization (SEO) and social media marketing to pay-per-click (PPC) advertising and analytics, our program ensures you gain expertise in all crucial areas. Learn from industry experts with extensive experience in the digital marketing landscape. Our trainers bring real-world insights, ensuring you receive practical knowledge that goes beyond theoretical concepts. Digital marketing is a dynamic field, and DDI Mohali ensures you are well-equipped to navigate its complexities. Our 6-month training program prepares you for a rewarding career in digital marketing, whether you aspire to work for established brands, agencies, or launch your entrepreneurial ventures.
Don't just learn digital marketing; master it with DDI Mohali, the best digital marketing industrial training center in India. Join us and pave the way for a successful and fulfilling career in the ever-evolving realm of digital marketing. Elevate your skills, amplify your career prospects - choose DDI Mohali for a transformative learning experience.
Address: C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Phone: 070876 02319
Website: https://digitaldiscovery.institute
The promotion of brands to connect with potential customers using the interne...net3webdm04sohug
Digital marketing are online platforms or software tools that enable individuals and businesses to create websites without needing to write code or have advanced technical skills. These platforms typically offer a user-friendly interface and a variety of customizable templates, allowing users to design and build their websites through a visual editor.
These Digital marketing typically offer various subscription plans, ranging from free with limited features to premium plans with advanced functionality and customization options. Users can choose the plan that best suits their needs and budget.You will get more from your expectation.
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
t is all about Internet Marketing. we have all the solutions of web business like : Digital Marketing / SEO / Websites / SMO / App Developing /and much more
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
"
Are you looking to take your digital marketing game to the next level? Raghu Gaddam is here with a specialized digital marketing training program designed to help you get ahead. As an acclaimed digital marketer and enterprenuer, Raghu is giving away all his secrets on how he created successful campaigns for some of the most renowned companies in the world."
"
Are you looking to take your digital marketing game to the next level? Raghu Gaddam is here with a specialized digital marketing training program designed to help you get ahead. As an acclaimed digital marketer and enterprenuer, Raghu is giving away all his secrets on how he created successful campaigns for some of the most renowned companies in the world."
Do you want to know about digital marketing services in Kochi.pdfpsmoozhayil
Best Digital marketing services in Kochi encompass a wide range of online activities aimed at promoting and growing a business. These services leverage digital channels such as search engines, social media, email, websites, and other online platforms to connect with current and prospective customers. Here are some key digital marketing services:
What Is Digital Marketing And features of Digital Marketing?apj69856
Digital marketing leverages online channels such as websites, social media, and email to engage target audiences. It encompasses tactics like SEO, PPC advertising, social media marketing, and email campaigns. By utilizing these strategies, businesses can effectively boost brand awareness, drive website traffic, and increase conversions, adapting to the evolving landscape of consumer behavior in the digital age.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Email Marketing
Reports and Analytics
Ethical and Legal Consideration
Affiliate Marketing
Career Opportunities
Source for Learning
What topics will our session cover
DIGITAL MARKETING
Search Engine Optimization
Pay Per Click
Social Media Marketing
Content Marketing
Mobile Marketing
Tools Used
3. Key Concepts of Digital Marketing
DIGITAL MARKETING
Search Engine Optimization (SEO): Techniques used to optimize a website's visibility and ranking on
search engine results pages.
Search Engine Marketing (SEM): Paid advertising on search engine results pages to increase visibility and
drive traffic to a website.
Pay-Per-Click (PPC): Advertising model where advertisers pay each time someone clicks on their ad.
Social Media Marketing: Using social media platforms to promote a brand or product and engage with
customers.
Content Marketing: Creating and distributing valuable content to attract and retain a target audience.
Email Marketing: Sending targeted emails to a list of subscribers to promote products or services and
build relationships.
4. Key Concepts of Digital Marketing
DIGITAL MARKETING
Mobile Marketing: Marketing efforts designed specifically for mobile devices, including mobile-
optimized websites, apps, and SMS/text messaging campaigns.
Display Advertising: Advertising on websites and apps through banner ads, videos, and other visual
content.
Affiliate Marketing: A performance-based marketing model where affiliates earn a commission for
promoting a company's products or services.
Influencer Marketing: Using influencers to promote products or services to their social media followers
and fans.
Analytics and Reporting: Measuring and analyzing digital marketing data to optimize campaigns and
make informed business decisions.
5. Search Engine Optimization (SEO):
DIGITAL MARKETING
Improving website visibility and ranking on search engine
results pages (SERPs)
Keyword research and optimization
On-page optimization (title tags, meta descriptions, etc.)
Off-page optimization (link building, social signals, etc.)
Local SEO (Google My Business, local directory listings)
6. Search Engine Marketing (SEM):
DIGITAL MARKETING
Paid advertising on search engine results pages (SERPs)
Creating effective ads and targeting the right keywords
Measuring and analyzing campaign performance
Cost-per-click (CPC) bidding strategies
Ad extensions and ad scheduling
7. Pay-Per-Click (PPC):
DIGITAL MARKETING
Advertising model where advertisers pay each time
someone clicks on their ad
Creating effective ads and targeting the right keywords
Measuring and analyzing campaign performance
Cost-per-click (CPC) bidding strategies
Ad extensions and ad scheduling
8. Social Media Marketing:
DIGITAL MARKETING
Promoting a brand or product on social media platforms
Engaging with customers and building relationships
Creating and sharing valuable content (images, videos,
blog posts, etc.)
Paid social advertising options (sponsored posts, promoted
tweets, etc.)
Social media analytics and reporting
9. Content Marketing:
DIGITAL MARKETING
Creating and distributing valuable content to attract
and retain a target audience
Identifying and targeting a specific audience
Developing a content strategy (blog posts, videos,
podcasts, etc.)
Measuring and analyzing content performance
Promoting content through social media and other
channels
10. Email Marketing:
DIGITAL MARKETING
Sending targeted emails to a list of subscribers
Building and maintaining a subscriber list
Creating effective email campaigns (subject lines,
content, calls-to-action, etc.)
Measuring and analyzing email campaign
performance
A/B testing and optimizing email campaigns
11. Mobile Marketing:
DIGITAL MARKETING
Marketing efforts designed specifically for mobile devices
Mobile-optimized websites and landing pages
Mobile apps and in-app advertising
SMS/text messaging campaigns
Mobile analytics and reporting
12. Affiliate Marketing:
DIGITAL MARKETING
A performance-based marketing model where
affiliates earn a commission for promoting a
company's products or services
Identifying and recruiting affiliates
Creating effective affiliate campaigns (banners, links,
coupons, etc.)
Measuring and analyzing affiliate performance
Managing affiliate relationships and payouts
13. Influencer Marketing:
DIGITAL MARKETING
Using influencers to promote products or services to
their social media followers and fans
Identifying and selecting influencers with the right
audience and brand fit
Negotiating and executing influencer partnerships (paid
or unpaid)
Measuring and analyzing influencer campaign
performance
FTC guidelines and disclosures for influencer marketing
14. Ethical and Legal Considerations:
DIGITAL MARKETING
Privacy and data protection (GDPR,, etc.)
Intellectual property (copyright, trademarks, etc.)
Cybersecurity and fraud prevention (protecting
customer data and preventing fraud)
Accessibility (ensuring websites and digital content
are accessible to all users, including those with
disabilities)
15. DIGITAL MARKETING
Some Tools Used in Digital Marketing:
SEMrush for keyword research and competitor analysis
Yoast SEO plugin for optimizing website content Google Search
Console for monitoring and analyzing website performance on
Google search
Google Ads for creating and managing PPC campaigns
Bing Ads for advertising on the Bing search engine
SEMrush for competitive research and keyword analysis
Hootsuite for managing and scheduling social media content
Canva for creating visual content such as images and graphics
Buffer for social media analytics and reporting
Grammarly for improving writing and grammar
Mail Chimp for creating and managing email campaigns
16. Overview of Career paths in digital marketing:
DIGITAL MARKETING
Digital Marketing Manager
Social Media Manager
Content Marketing Manager
PPC Specialist
SEO Specialist
Email Marketing Specialist
Digital Marketing Analyst
Web Analytics Manager
E-commerce Manager
Digital Marketing Consultant
LinkedIn: This professional social media platform is a great tool to connect with recruiters
Indeed: A popular job search website that allows you to search for digital marketing jobs
Upwork: A popular freelancing platform where you can find digital marketing jobs as a freelancer.
FlexJobs: A job search website that provides remote and flexible job opportunities in digital marketing.
17. Important Source To Learn
DIGITAL MARKETING
Google Digital Garage: https://learndigital.withgoogle.com/digitalgarage
HubSpot Academy: https://academy.hubspot.com/
Moz Academy: https://moz.com/learn/seo
Facebook Blueprint:. https://www.facebook.com/business/learn
LinkedIn Learning: https://www.linkedin.com/learning/topics/digital-marketing
DigitalMarketer: https://www.digitalmarketer.com/
Coursera:.https://www.coursera.org/courses?query=digital%20marketing
Udemy:.https://www.udemy.com/topic/digital-marketing/