This is a presentation I made to a business breakfast in September 2010 about how to use Facebook for business. If you have any question, please feel free to contact me on Simon@twocentsgroup.com.au
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
The Facebook You Never Knew: Tips for MarketersAlexis Cheong
Learn about Page management, set up, optimization and how to engage fans with this simple primer for marketers. This was presented in Oct 2013 and some things have changed since.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
The Facebook You Never Knew: Tips for MarketersAlexis Cheong
Learn about Page management, set up, optimization and how to engage fans with this simple primer for marketers. This was presented in Oct 2013 and some things have changed since.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
Dana R Zezzo - VP of Sales for ProTowels Etc conducted a Social Media workshop for the promotional products online distributor Leaderpromos in Columbus, OH. The goal was to help account excutives understand the power that social media had in building customer relationships.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2. You can buy attention (advertising); you can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” David Meerman Scott
3. The Facebook Illusions It's free. Build it and they will come. My customers want to engage with my business no matter what. I don't have a message. It's just for kids. It's the answer to my business woes! It can stand on its own as a communication tool. It’s fool-proof.
4.
5. Agenda About MeSome Facts About Facebook Just for Young People? Why Is Facebook So Important People Trust Their Friends What is a Business Page? Why Do People Interact? When Do People Interact? The Process of Interaction Results Of A Good Page Insights 12 Tips Applications How Many Fans Should I Have? Top Brands On Facebook Groups & Places Games! Facebook adverts Is The Investment Worth It? How To Win
6. About Me and why I think I'm qualified to talk on this subject.. Director of TwoCents Group - creative marketing & advertising agency Branding Graphic Design Marketing Consultancy Advertising Campaigns Social Media Background Consumer behaviour, FMCG goods, retail, promotions Social networking Social media crosses a number of boundaries - creative, PR, digital - but the key factors with social media are communication, creativity and relationships. And…I use Facebook A LOT!
7. Some Facts About Facebook Founded by Mark Zuckerberg. Estimated personal wealth of $4 billion aged 26. 2nd most popular website in the world (Alexa.com) 500 million active users; if Facebook were a country it would be the 3rd most populated in the world 50% log-in on any given day Average user has 130 friends 500 billion minutes per month are spent on Facebook Average user is connected to 60 pages or groups or events Average user creates 70 pieces of content per month 70 translations available One million external websites are integrated with Facebook 70% users are outside US 7.7 million users in Australia; 44% male, 56% female Facebook accounts for 29% of all time spent online by Australians, In October 2009, Australian users spent 27.2 hours online - 7.55 of which were spent on Facebook,In the same month, Australian users uploaded 80 million pictures, wrote 32 million ‘wall posts’ and 45 million ‘status updates’. Australia leads the world in time spent on social media sites. "The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.” Mark Zuckerberg
8. Just for Young People? Top age demographics in Australia: 29.3% are 25-34; 28.8% are 18-24. 15% are over 45. Between April 2009 & May 2010, social networking use among internet users ages 50-64 grew by 88% from 25% to 47%. During the same period, use among those ages 65 and older grew 100%--from 13% to 26%. By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%. One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago. Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009. One in ten internet users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others.
20. Much more customisable Pages are created by anyone or anything: Major brands Companies Celebrities Even just a catch phrase or a joke Do NOT use a personal page as a business page: Facebook WILL delete you!
21.
22. Why Do People Interact? 38% of Facebook users like at least one brand; average fan likes nine brands 70% of fans don’t think that becoming a fan equates to opting in to marketing 40 percent to receive discounts and promotions 39 percent to show my support for the company to others 34 percent to stay informed about the activities of the company 33 percent to get updates on future products 30 percent to get updates on upcoming sales 29 percent for fun or entertainment 25 percent to get access to exclusive content 21 percent to learn more about the company 13 percent for education about company topics
23. When Do People Interact? 65% access the site when they’re not at work or school: typically meaning early morning or evening. CTR by age: CTR by sex: 13-17: 40% Female: 56% 18-24: 30% Male: 44%25-34: 14%35-44: 10%45-54: 4%55-plus: 2% These numbers might be higher. ViTrue CEO Reggie Bradford explained in August, "If a site has 100 fans and your wall post gets five clicks, that's a 5% CTR. But if you assume only about 20% of those folks actually saw the post, it's really a 20% click-through rate.
37. Average fan may participate with a brand 10 times a year and will make 1 recommendation vs. active fan may participate 30 times and make 10 recommendations.Data from Syncapse & Rice University’s Jones Graduate School of Business
41. 12 Tips Have a Plan! Set Objectives! Know Your Message Help People Find You Constant & Relevant Communication Get Everyone Involved Listen! And Reply! “A vocal minority, but an audible majority” Be a Resource Use Applications Welcome Page Defining Page Image Add More Tabs BIG QUESTION: How often do I post?
42. Applications Applications are a massive growth area for Facebook pages http://tcrn.ch/12bestways Some of the best: MiproApps – customise your landing page Tabfusion NorthSocial Static520 PageModo Wildfire – quizzes, contests, coupons, sign-up forms Payvment – online shop
46. How Many Fans Should I Have? Dessert Gallery had 13,000 active visitors in a month and attracted 5% as fans on Facebook. Quality over quantity – look at your objectives again Aim is to build VALUABLE relationships, not just relationships “It’s more difficult to unsubscribe from a relationship.”David Almano If you focus on numbers, you’re missing the point.
47. Top Brands On Facebook 2009 Facebook Starbucks Coca-Cola YouTube Skittles Disney Oreo Pringles iTunes Big Prize Giveaways Live Messenger FerreroRocher Victoria’s Secrets Addidas Originals Red Bull
48.
49. Super Butcher Pedigree Adoption Le Black Book Boutique Penguin Books Australia http://laurelpapworth.com/fanpages-list-of-top-100-australian-facebook-fan-pages/
60. Cascadian Farm is now the brand behind the game’s new organic blueberries crop, which became available in the FarmVille Market in August. Has been purchased by more than 1 million players for 20 credits each. In total, 310 million Cascadian Farm organic blueberries have been planted by FarmVille players. 100 credits = approximately AUD$11.00
61. Facebook Adverts Choose your landing page wisely. The rules of Pay-Per-Click apply to Facebook marketing! Make sure the offer matches the landing page. Include calls to action. Keep your offers up to date. Less is more when it comes to text/copy and graphics. Don’t be vague. Cute/clever doesn’t always come across right to customers who are are not inside your head. Contests may appeal more to social media users who aren’t in buying mode. Geotarget your campaigns well. Segment your campaigns by gender if necessary. Split text your ads Interesting images create clicks!
62.
63.
64.
65.
66.
67. Is the investment worth it? Measuring your investment is vital and should be done in three ways: Qualitative Data – the opinions. Quantitative Data – the numbers. ROI
68. How To WIN! Take It Seriously Objectives Don’t Be Boring Move Quickly Interactive. Invest Time. Invest Money Connect to Other Marketing Avenues Failed first time? Jump Back In Selective in Your Communication
69. "Advertising on the Web is less about just hitting someone with a message... It's about engagement." Mark Z “Content marketing is a commitment, not a campaign.” Jon Buscall “The future of business is now tied to strategies that work in a profoundly connected society.” Dion Hinchcliffe “The real power of social media is that your customers voluntarily share a wealth of data that can drive improvements to your business strategy.” Zach Hofer-Shall “If the social media guy is the only one talking, the social media guy has failed.” Steve Woods You can buy attention (advertising); you can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” David Meerman Scott
Editor's Notes
1. Downside is that Pakistan is trying to have Zuckerberg arrested for blasphemy.
1. Downside is that Pakistan is trying to have Zuckerberg arrested for blasphemy.