The webinar discussed the impact of social media on careers. It began with presenters introducing themselves and noting how to ask questions. A survey found the biggest career challenges were technology/social media and networking. The webinar covered assessing one's social media skills and presented a new job search model emphasizing competence, experience, credentials, and differentiated value, authentic story, and brand community. Live webinars and courses were promoted to further skills in areas like branding and social media strategy. Participants were encouraged to continue the conversation on LinkedIn.