http://www.williammills.com/blog/10-things-your-bank-can-do-now-for-free-to-make-more-money/
Presentation by William Mills III, CEO for LCB’s 18th ANNUAL LEADERSHIP CONFERENCE
Top 3 topics:
What is Public Relations?
Why PR is the most important part of your work.
The Ten Things Your Bank Can Do Now (For Free) to Make More Money
Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet.
On June 29th 2014, Jim presented The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDayMIA at the Arsht Center to a packed lecture room. What a great audience! FEEL FREE TO SHARE THIS!
To all in attendance who wanted to see the full version (I only had a half hour to present), here it is. Fully 36 more slides with great do this, don't do that examples from my social media clients.
About the author of the 9 Immutable Laws, Jim Gilbert
Jim is the President of Gilbert Direct Marketing, Inc, a full service direct, digital and social media marketing agency. He is also the President of the Florida Direct Marketing Association (www.fdma.org).
Jim loves to give back and spends a lot of time presenting to marketers from all over at FDMA, The Direct Marketing Association, Social Media Day, Word Camp, Catalog University, and colleges and university.
How to reach Jim:
Email: jimdirect@aol.com
Twitter: @gilbertdirect
Web: www.gilbertdirectmarketing.com
Linkedin: www.linkedin.com/in/jimwgilbert/
Let's be honest, it's a Millennial's world! Learn how to capture more millennial market share and build lasting relationships to keep them loyal to your business and products.
This is a presentation from CMPX 2014 where we discuss how businesses need to rethink how the approach their customers and create organic engagement through being partners.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet.
On June 29th 2014, Jim presented The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDayMIA at the Arsht Center to a packed lecture room. What a great audience! FEEL FREE TO SHARE THIS!
To all in attendance who wanted to see the full version (I only had a half hour to present), here it is. Fully 36 more slides with great do this, don't do that examples from my social media clients.
About the author of the 9 Immutable Laws, Jim Gilbert
Jim is the President of Gilbert Direct Marketing, Inc, a full service direct, digital and social media marketing agency. He is also the President of the Florida Direct Marketing Association (www.fdma.org).
Jim loves to give back and spends a lot of time presenting to marketers from all over at FDMA, The Direct Marketing Association, Social Media Day, Word Camp, Catalog University, and colleges and university.
How to reach Jim:
Email: jimdirect@aol.com
Twitter: @gilbertdirect
Web: www.gilbertdirectmarketing.com
Linkedin: www.linkedin.com/in/jimwgilbert/
Let's be honest, it's a Millennial's world! Learn how to capture more millennial market share and build lasting relationships to keep them loyal to your business and products.
This is a presentation from CMPX 2014 where we discuss how businesses need to rethink how the approach their customers and create organic engagement through being partners.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
As part of RE/MAX Realty Advantage's commitment to reaching out and serving the entire real estate community, our Director of Agent Development, Shauna Zamarripa teaches a class specifically on how to generate leads using referrals as a source of business. This series is deigned to introduce concepts, provide examples and to assist real estate agents in creating their own blended marketing model that works for them. Shauna teaches webinars on this content regularly because having the information is great, but getting more than just the information is even better. For more, visit www.281advantage.net
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
Getting the right sponsors to join forces with you can make a big impact on the success of your event or project. It’s a guaranteed revenue source, and if you partner with relevant companies, the relationship will also provide added value to attendees.
Back in 2014, Fame Per Second was asked to pitch for a matrimony platform, as developed by ABP.
Through the next couple of uploads, we will bring to you all the presentations that we had made starting from August till early 2015 on the concept.
First up, the first presentation made to ABP regarding consumer psyche and way ahead.
Positive criticisms will be appreciated.
This eBook walks real estate agents through making the most of their natural spheres of influence. New agents and veterans alike will benefit from maximizing their already-existing networks to grow their business.
With the past decade of decentralization in the music industry, there are plenty of opportunities for musicians to find and connect with fans on their own, provide products at varying price points to these fans, and pull off creative marketing campaigns to help existing fans tell your story to their friends.
In many cases, established artists have had years of label support to help create a dedicated fanbase, which these artists can then continue to tap into directly, even if they are no longer affiliated with the label. For developing, unsigned artists, there can certainly be a bit of a "Catch 22" when it comes to funding the activities they need to engage in to find their core fanbase, engage with this fanbase, and ultimately monetize this fanbase. How does a developing artist fund the marketing initiatives necessary to generate a core fanbase, without having a fanbase to tap into?
In this presentation, we'll discuss the various methods that musicians and music business entrepreneurs can use to fund their activities, from traditional opportunities to more cutting-edge options for generating funding.
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
As part of RE/MAX Realty Advantage's commitment to reaching out and serving the entire real estate community, our Director of Agent Development, Shauna Zamarripa teaches a class specifically on how to generate leads using referrals as a source of business. This series is deigned to introduce concepts, provide examples and to assist real estate agents in creating their own blended marketing model that works for them. Shauna teaches webinars on this content regularly because having the information is great, but getting more than just the information is even better. For more, visit www.281advantage.net
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
Getting the right sponsors to join forces with you can make a big impact on the success of your event or project. It’s a guaranteed revenue source, and if you partner with relevant companies, the relationship will also provide added value to attendees.
Back in 2014, Fame Per Second was asked to pitch for a matrimony platform, as developed by ABP.
Through the next couple of uploads, we will bring to you all the presentations that we had made starting from August till early 2015 on the concept.
First up, the first presentation made to ABP regarding consumer psyche and way ahead.
Positive criticisms will be appreciated.
This eBook walks real estate agents through making the most of their natural spheres of influence. New agents and veterans alike will benefit from maximizing their already-existing networks to grow their business.
With the past decade of decentralization in the music industry, there are plenty of opportunities for musicians to find and connect with fans on their own, provide products at varying price points to these fans, and pull off creative marketing campaigns to help existing fans tell your story to their friends.
In many cases, established artists have had years of label support to help create a dedicated fanbase, which these artists can then continue to tap into directly, even if they are no longer affiliated with the label. For developing, unsigned artists, there can certainly be a bit of a "Catch 22" when it comes to funding the activities they need to engage in to find their core fanbase, engage with this fanbase, and ultimately monetize this fanbase. How does a developing artist fund the marketing initiatives necessary to generate a core fanbase, without having a fanbase to tap into?
In this presentation, we'll discuss the various methods that musicians and music business entrepreneurs can use to fund their activities, from traditional opportunities to more cutting-edge options for generating funding.
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Presentation to the Alamo Heights Chamber of Commerce (San Antonio, TX) getting members to think about being a media company first and secondly your real business....
A case for the "strategy of no strategy" and a warning that the age of D.I.Y marketing (do it yourself) for small business is DEAD. Inspired by Tara "MissRogue" Hunt's "Your Social Media Strategy Won't Save You".
We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.
Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.
So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?
The answer is content marketing.
More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.
At the Content Marketing Master Class, you’ll have a chance to learn from and interact with many of today’s top content strategists who have had a hand in shaping the industry into what it is today.
Why is social media so important? A look at the statistics courtesy of Fuqua School of Business as well as the different social platforms and how to use them.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Similar to The Ten Things Your Bank Can Do Now (For Free) to Make More Money (20)
B2B Community Building - a discussion and roadmap - mesh conference 2010
The Ten Things Your Bank Can Do Now (For Free) to Make More Money
1.
2. “Ancient Proverbs”
• “Look before you leap”
and
• “He who hesitates is lost”
or
• “You can’t get something for nothing”
but
• “The best things in life are free”
All of these things are true
3. What others in PR won’t tell you
You don’t need a public relations agency
or an in-house PR person.
The most successful people are good at
what they do but they also reap greater
rewards by investing in personal and
professional public relations.
4. Getting Started
I. What is Public Relations?
II. Why PR is the most important part
of your work
III. The Ten Things Your Bank Can Do
Now (For Free) to Make More
Money
5. I. What is Public Relations?
In 1977 my parents started the William
Mills Agency as an advertising agency
• We were not experts in public relations
• We learned what to do and why PR is
so important
6. 13 years later: 1990
• Advertising and marketing for a savings &
loan data processing company
• Asked us to write press releases and articles.
• “We like your advertising but this press
coverage you are doing is making the phone
ring, prospects are calling us, sales are
growing.
• Can you do more of this PR?”
7. So, what really is public relations?
It means a LOT of different things to
different people.
8. Meeting a New Client In
Ireland
• My first international
client
• Planning meeting
with their CEO in
Dublin
• Coordinated meeting
with their Director of
Public Relations
9. TV makes it seem glamorous
• What PR means is
building your bank’s
brand through
Reputation
Management
• The inspiration for the
TV show “Mad Men”
said..
10. What is a Brand?
“The intangible sum
of a product or company’s attributes: its
name, packaging and price, its history, its
reputation,” – David Ogilvy
11. The rise of PR
• “What others say about your
brand is so much more important
than what you can say about it
yourself,” say the co-authors
• “That’s why publicity in general is
more powerful than advertising.
And why over the past two
decades, public relations has
eclipsed advertising as the most
powerful force in branding.”
12. II. Why PR is the most
important part of your work
13. Author Geoffrey Moore says:
"The most important
element of the
success for a
company is its ability
to articulate,
differentiate and
execute on their
corporate and
product vision”
15. Bill Gates, Chairman of Microsoft
• Net worth $59 billion
• When CEO of
Microsoft, Mr. Gates
estimated that he
devoted 30% of his
time doing media and
public relations
activities
Do you spend thirty percent of your time each day
doing media and public relations activities?
16. Larry Ellison, CEO of Oracle
• Smaller company
• Net worth of only
$33 billion
• Larry does
– press interviews
– media meetings
– press conference calls
each and every week
17. III. The Ten Things Your Bank
Can Do Now (For Free) to
Make More Money
18. 7 Habits of Highly Effective People
• Why did some of our clients
make boatloads of money
while others struggle to make
their mortgage payment?”
• The most important element
of success, and the first thing
you should do is…
19. #1. Find and Articulate Your Vision
• Successful people…
• Know their company, or bank, people and products
and how they should be positioned in the minds of
prospective customers
• Provide clear, concise reasons to buy
• Use all facets of marketing communications to
enhance the company value position
The ability to articulate your bank’s vision and value
proposition is the most important element of success
20. #2 Know your customers
(and prospects)
• Not about bank regulations or SAR
reports
• Ask all types of business questions with
a wide range of people
• Speak with your customers and ask
them, “Why are you their banker? “
21. Ask questions from
• Your doctor, dentist, lawyer where he or
she has their commercial and/or
personal financial relationship
• Ask people on the street; friends,
neighbors and business peers;
“Where do you bank and why?”
22. • Most of the really important things I’ve
learned in business have been speaking with
people on the street, like my wife’s Aunt Janie
• Once you really, really know the WHY of the
real value of you and your bank’s reputation
you are ready to tackle the third thing you can
do now for free to make your bank more
money…
23. #3 Take Your Light From
Under That Barrel And
Show It To The World
24. “A city set on a hill cannot be hidden. Nor
do people light a lamp and put it under a
basket, but on a stand, and it gives light
to all in the house.”
You and I both know you and your bank
are doing great things each and every
day.
25. Whether
• it’s opening a high school student’s first
checking account so she can save for
college, or
• helping a college student with online bill pay
so she won’t be late on her cell phone bill
which will be part of the foundation of a good
credit history, which
• will help her qualify for the mortgage she’ll
need when she buys her first home
26. Perhaps some day,
• She will start her own business like a
farm-to-table, organic restaurant that
your community craves, which
• creates badly needed jobs, especially
• helping that returning soldier back from
overseas getting their financial house in
order
27. Besides a person’s family and their faith,
there is nothing more important than
their relationship with the person and
company that takes care of their
financial needs
28. You don’t need to do PR for your own ego;
you need to commit to investing your time
and energy in public relations for your
•Employees
•Customers
•Shareholders
•Those folks in your community that need a
relationship with your bank.
29. #4 Know your media:
“Actively” read, watch and
listen” to the various media
outlets in your market
30. Active interest
is really knowing what media that your
bank’s customers read, watch or listen to.
Some of Friend Bank’s media include
31. Active interest in your local
media means knowing…
• Who owns your local newspaper?
• Is it part of a national chain?
• How long has the editor worked at the local
paper?
• Where did he or she go to college?
• What’s the circulation of the newspaper?
• What other financial institutions are
advertising in your bank’s market?
• Bank of America? Wells Fargo?
ING? USAA?
32. Learn about people in the
media on their web sites
• The Dothan Eagle
newspaper serving
Dothan, Ozark &
Enterprise
www.dothaneagle.com
• WTVY in Dothan
www.wtvy.com
33. #5 Build relationships
With editors, writer and
producers of the media
outlets in the markets your
bank serves
34. Why do you have
more contact with the
media’s sales
representatives than
with the people that
write and produce the
news?
35. Journalists are overwhelmed with
information
• They write the news
that will be of most
interest to their
readers.
• Their counterparts in
the advertising
departments are
very persistent.
36. Like teachers and those in public
service
• Journalists often don’t
make a whole of
money, and they do
what they do because
of their passion
• As a result, they often
don’t get the praise
and recognition they
deserve
37. Often when they hear from a business
executive it’s some kind of a complaint
• “I was misquoted”
“You got the story wrong”
“My name was misspelled”
• Like any relationship, you
have to have mutual trust
and respect for each other
if you want it to work
• Journalists like relevant,
sincere compliments of their
work
38. Be a source for journalists
• Whether you work
in Red Bay or
other community,
take an editor out
to lunch or get
together for
coffee
39. • Keep in mind, journalists are naturally
suspicious of government and businesses;
especially financial institutions. You’ll have to
work, to build a trust by helping them any way
you can
• Journalists also need someone they trust for
their financial needs, and there is no one
better than their local community bank
40. #6 Distribute news releases regularly
At least twice a month as a
part of a balanced PR
program
41. You don’t have to have a degree in PR
• … to write a good press release
• Less than half of the folks at WMA majored in
public relations
• If you don’t have an in-house marketing person
at your bank I’m sure there are plenty of people
at your bank that can
– Write
– Edit
– Proof and distribute a good news release in an
Associated Press style
42.
43. #7 Spend 1 ¢ (almost free)
… on a used copy
of “The Associated
Press Stylebook”
from Amazon
One cent + $3.99 in
shipping &
handling
44. “The Associated Press Stylebook”
• Everyone at our company has this book
• You will learn how news copy is written.
• You want to distribute news and information
that is interesting, relevant and local to your
markets in the style that newspapers, radio
stations, TV producers expect.
• Journalists recognize when you write in an
AP style and they appreciate when you are
speaking in their language. Number eight…
46. I hate Facebook.
And most types of social media
But my company uses them
effectively to make more money
47. • Our company actively engages in a
wide variety of social networking
platforms where I don’t have to
participate but I benefit.
• Any size community bank can have a
social media presence
50. First,
• We formed a voluntary social media
committee at our company. The younger folks
at our firm jumped at this endeavor, as they
were already active on Face book, Twitter
and more.
• Keep in mind, that for many of your bank’s
future customers your bank’s web site is both
the sign and the front door to your bank. If
prospective bank customers can’t find you in
Google we search, they might not find you at
all.
51. Second,
• Identified the types of social media where we
felt would drive traffic to our web site.
• Our company has a LinkedIn profile, a
Facebook profile, a YouTube channel, a
corporate blog and we disseminate “Tweets”
each day.
• All of these help to drive prospective
customers to our web site.
52. Social media is so important
• HALF of all new clients we signed last
year we didn't even know but they were
looking for a company like ours.
53. #9 Find & use the best key words
for SEO using free online tools
54. Search Engine Optimization
• The difference between Search Engine
Marketing (SEM) and Search Engine
Optimization (SEO), is that with SEM you
have to pay for clicks through your paid
Internet ads
• Search Engine Optimization is where your
future customers find your bank’s web site
quickly and easily for free
56. Public relations is
the foundation of
all your other
3. Sales
sales and Internet
marketing efforts
Website
2. Marketing Advertising
Direct Marketing
Communications
Events
Social Media
1. PR
57. • No matter much time and energy you
spend on social networking, public
relations is the foundation of all relevant
search engine results
• Third-party press coverage is more
important and relevant than content
from social networks so...
58. The most important part of your bank’s
Internet presence is public relations
because Google, Yahoo, Bing and other
search engines will rank your bank higher in
their free listings
IF
your bank receives positive press coverage
in unbiased, third party news and other
media outlets
60. Dr. Edwards Deming said
“What is not measured is not
managed”
You have to quantify all the results your
hard work in public relations is doing
for you and your bank’s reputation.
61.
62.
63. If you remember only thing …
• Now, more than ever, PR is the most
important part of your work at your bank
because
• You will enhance shareholder value
• Grow your business
• Have the reputation you, and
your bank deserve
Editor's Notes
In the short time that we have together this morning I ’d like to share with you a few key ideas that will help your bank make more money and be profitable now, for free.
Eventually, we quit the advertising business and focused only on PR for more than 10 years. Today, we have a seasoned on-staff marketing executive that provides creative services for select clients but the vast majority of what our 30 associates do every day for our fifty plus clients is public relations.
I remember my first meeting with a new client in Ireland and I had spoken to their Director of Public Relations on the phone before the scheduled planning meeting later in the week with the client CEO in Dublin. I arrived at their offices bright and early and before the CEO and I met the receptionist asked me if I ’d like coffee or tea and we exchanged business cards. On her business card it read “Director of Public Relations”.
At that company, and perhaps elsewhere,
Now, no one can promise you billions of net worth so let ’s talk about those ten things your bank can do now, for free, to make more money.
You ’ll know you are doing great PR when you see press coverage about your bank with the exact words that you provided to the media.
If it were not for public relations and social media, our new business would have been 50% less.
Now, more and more people get their news direct, through the Internet, whether it ’s on the computer, smart phone or iPad. This creates an opportunity for you and your bank to get the greatest exposure for free.
If you look at the paid Internet advertising above and to the right – wel, that ’s just insurance to make sure whether it’s free or paid, our company will always be on the first page of Google financial PR search results no matter where, or how you search
For example, if you go to the Google search engine and type in “Bank PR” you’ll find that williammills.com ranks in the top three results in the first page and which costs us nothing. Google, Yahoo, Bing and the other search engines are constantly changing their algorithms and we’ve found that they all rank unbiased,