about coca cola how they promoted their product in fifa 2014

1. Digital Marketing of Coca Cola
ASSIGNMENT BY PROF . BIBHAS BASUMATRAY
PRESENT ED BY
BHUMI T KOTHARI

2. Coca cola brief profile
•A BRAND THAT IS SPREADING HAPPINESS
FROM LAST 128 YEARS.
•PRODUCTS AVAILABLE IN 200+
COUNTRIES.
•MORE THAN 3000+ BEVERAGES
PRODUCTS.

3. Digital
campaign
On social
sites
online
Treasure
videos/
UGV’s*
Mobile
campaign
to engage
users
Online ads
and
promotion
s
* User generated videos

4. Digital Marketing Concepts
 Share a Coke
The campaign gives people the chance to
order personalised Coke bottles through a
Facebook app.
 Tweet your Christmas Wish
Coca-Cola gave people the chance to
have their tweets displayed on its giant
neon sign in Piccadilly Circus.

6. Digital Marketing Concepts
 Coke Zone
Coca-Cola raised awareness of the platform
with a series of TV and billboard ads that
encouraged young people to sign up.
 Mobile App
One of Coca-Cola’s most recent digital marketing
initiatives, involves a series of online games
and mobile apps aimed at teenagers and
offered trip to brazil FIFA 2014.

8. Digital Marketing Concept
 King of the Recycle
In order to encourage recycling in Israel, Coca-
Cola created Facebook Places for 10,000
recycle bins around the country.
 Happiness flag FIFA 2014
Coca-Cola invited fans from across the globe
to be part of the largest flag mosaic ever
created and show the world the power of
football to bring people from different
backgrounds and beliefs together.

9. THANK YOU