These are based upon an HBR Article: creative that cracks code
made by Nandini Gupta as a marketing internship done under the guidance of Prof. Sameer Mathur
Dove is a personal care brand which is owned by Unilever. It was created in the year 1955 by an American chemist named Vincent Lamberti. The Dover products are sold in more than 150 countries and are offering a range of products for women, men and children. Dove's logo is a silhouette profile of the brand's namesake bird. The products include beauty bars, lotions/moisturizers, antiperspirants/deodorants, hair care, body washes, or facial care products.
Dove is a personal care brand which is owned by Unilever. It was created in the year 1955 by an American chemist named Vincent Lamberti. The Dover products are sold in more than 150 countries and are offering a range of products for women, men and children. Dove's logo is a silhouette profile of the brand's namesake bird. The products include beauty bars, lotions/moisturizers, antiperspirants/deodorants, hair care, body washes, or facial care products.
Areas Covered :
Evolution of the Brand
Brand Identity
Brand Personality
Logo of the Brand
Tagline of the Brand
Brand Connect with intended customer
Where does the Brand fit in the company’s scheme of things??
Ad campaign analysis (both Print and TVC)
Integrated marketing communication mix of coca colaGoogle Blogger
Tools and techniques used by coca-cola in its marketing communication & how it is different from pepsi in terms of identifying consumer behaviour. Marketing strategies from the beginning, i.e. From establishment in 1889.
Apple Paper - Advertising Case Studies - Junior Year
In Advertising Case Studies class we studied Apple and the 1984 campaign and compared it to their other campaigns they have had.
Areas Covered :
Evolution of the Brand
Brand Identity
Brand Personality
Logo of the Brand
Tagline of the Brand
Brand Connect with intended customer
Where does the Brand fit in the company’s scheme of things??
Ad campaign analysis (both Print and TVC)
Integrated marketing communication mix of coca colaGoogle Blogger
Tools and techniques used by coca-cola in its marketing communication & how it is different from pepsi in terms of identifying consumer behaviour. Marketing strategies from the beginning, i.e. From establishment in 1889.
Apple Paper - Advertising Case Studies - Junior Year
In Advertising Case Studies class we studied Apple and the 1984 campaign and compared it to their other campaigns they have had.
Sometimes a single mistake can bring horrendous results to your brand! Get some valuable insights through these worst marketing campaigns and avoid marketing glitches for your brand.
Snap: 10 creative business designs and what you can learn from themSnap
10 creative business designs and what you can learn from them.
Before you hit send on that newsletter template, print your next stock-standard ad, or go live with that basic website design, take some inspiration from these creative business designs and the lessons behind each one's success.
Slides on making the most of a polarizing brand, based on a Harvard Business Review Article By Xueming Luo, Michael Wiles, and Sascha Raithel, by Dhananjay Goel.
These slides were created by Maulshri Pathak from UIT RGPV as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com
A brand is forever ! A framework for revitalizing declining and dead brands.Sameer Mathur
This presentation is based on the case study of harvard business review on the case "A brand is forever ! A framework for revitalizing declining and dead brands."
A brand is forever- Havard Business CaseSameer Mathur
The prsentation is based on Havard Business Case " A brand is forever" which highlights examples of brand decline, investigates leading causes of brand decline, identify signs that are precursors to impending decline, suggests guidelines to revitalize dead or declining brands.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
4. A meme is an image, video, piece
of text, etc., typically humorous in
nature, that is copied and spread
rapidly by Internet users, often
with slight variations.
What is MEME ?
5. EXAMPLE—
Advertising creatives have always
known the power of memes, even
if they didn’t always use the term.
The ads of Wonderful Pistachios
include memes, such as YouTube’s
infamous Honey Badger and Secret Service
agents partying with prostitutes.
6.
7. OTHER EXAMPLES —
Virgin Media used the
“Success Kid” meme
on a billboard to help advertise
their HD channel offerings in the
U.K. both incorporating the meme
as it relates to a recent product
launch of the brand.
8.
9. EXAMPLE—
COCA COLA CHINA
Coca-Cola China’s TV ad for the Hong
Kong market invited viewers to use their
smart-phones to “chok” bottle
caps flying across their TV screens. A well-
timed waggle of the phone would catch a cap
on the phone’s screen, earning points (to be
redeemed later for sweepstakes entries).
10. EXAMPLE—
OREO cookies
Nabisco’s “daily Twist” campaign for
Oreo cookies is an example of getting it right.
In honour of its centennial, the brand
launched a 100-day series of cookie
designs pegged to each day’s news. It
invited people to nominate news
pegs every morning and to vote later in the
day for their favourite designs. In the
meantime, highly talented designers cooked
up the creamy execution.
11.
12. OTHER EXAMPLE—
(in INDIA)
I would like to call it a very innovative
brand strategy. The youngistan ad which
came to be known as the ‘Pepsi The Game’
was also a huge success. It was a free online
contest. It showcased two bollywood
stars- Sanjay Dutt and Ranbir Kapoor.
13.
14. EXAMPLE—
KIA MOTORS AMERICA
In March 2009, Kia Motors America
aired a fun little ad for its Soul model car.
To evoke the drab mindlessness of the typical
daily commute, it showed roads filled
with hamster wheels.
When a Soul drove up alongside one and its
window slid down, the hamsters in the car,
chilling to their hip tunes, showed everyone “a
new way to roll.”
15.
16. OTHER EXAMPLE—
(in INDIA) FANTA INDIA
Coca Cola India had released a new
campaign for its orange flavoured soft
drink Fanta. The brand is trying to position
Fanta as the drink for the '4 pm snack time'
through a commercial conceptualised by
Ogilvy & Mather.
The film has a jingle 'Snack-time,
Fanta-time' to reiterate its
positioning.
17.
18.
19. EXAMPLE—
Persuading people is what
advertising is designed to do. This is
what British retailing giant Marks and
Spencer is doing in its “shwopping” (a
conflation of “shopping” and “swapping”)
campaign, which suggests that before you rush
out to buy the latest fashion, you choose
something from your closet to recycle.
20.
21. Oxfam and M&S launched Shwopping in
April 2012, a new idea that makes it even
easier to give your unwanted clothes
a second life.
23. Introduced on 12 February 2009, 'The Great
Exchange Offer' allows customers to
exchange their old goods for Big Bazaar
coupons. The coupons can be redeemed later
for buying brand new goods from Big Bazaar
outlets across the nation.
24. Shiksha began with P&G India’s research
which revealed education as the one cause
that consumers are most concerned about and
are looking for a simple way to contribute to.
The brands include Vicks, Ariel, Tide,
Whisper, Olay, Gillette, Ambipur,
Pampers, Pantene, Oral-B, Head &
Shoulders, Wella and Duracell.
OTHER EXAMPLE—
(in INDIA)
25.
26.
27. After the retailers Target and Neiman
Marcus teamed up on some merchandise,
they decided to advertise it on ABC’s
drama series Revenge. First they opted for a
“take-over” of the program, meaning that
every ad in the hour-long segment was theirs.
Then, to make the most of that sole
sponsorship, they hired the show’s cast to
perform in character in five long-form
commercials.
EXAMPLE—
31. "These slides were created by
NANDINI GUPTA, AKGEC Ghaziabad
as part of an internship done
under the guidance of
Prof. Sameer Mathur
(www.IIMInternship.com)"
NANDINI GUPTA