Marketing mix of coca cola a project at RNB Global University

1. Marketing Mix
(Coca Cola)
Group-2
1. Gautam Chopra
2. Kanak Binayakiya
3. Saurabh Chopra
4. Abhay Chawala
5. Chaman Tanwar

2. 4 P’s of Marketing Mix

3. Product
Product Variety:-

4. Brand Name:-
Coca Cola is the worlds largest non Alcoholic
beverages company
One of most popular and trusted brand of the
world.
Packaging:-
Glass bottle, Can, Plastic Bottle.
Size:-
200ML, 350ML, 600ML, 1.25L, 2.25L.

5. Price
 Price is determined on the basis of size and packaging
 Keeping in mind the competitors pricing policy.

6. Place

7.  Coverage: It has covered almost each and every corner of the
country
 Transports: It has built up its own transportation fleet to support
the nooks and corners of India.
 Inventory:
 Have to maintain large stock.
 They have their own warehouses

8. Promotion
Advertisement:-
Outdoor media:
TV Advertisement:

9. Sales Promotions:
Free Gift
Cash Back
Public Relations: Evaluating public attitude, behavior, interest and execute action to
earn profit.
Direct Marketing:

10. Other Promotional techniques:
Vizi Coolers
Freezers
Display Racks

11. Competitor(Pepsi)
Less market share.
Contains more sugar.
Contains more caffeine.
Pepsi is flatter in comparison to Coca Cola.

12. Improvements
Use of environment friendly packaging
Introduce no fizz version