The presentation covers Brand elements of Coca Cola, which are describe in detail. Information related to its Brand elements are shown here. I hope this will help you.

1. Presented by:
Rida Abbass
AF-1183

2.  The Coca-Cola Company, American corporation founded in
1892.Coca Cola is a globally renowned multinational
corporation whose vision and mission statements reflect the
leadership and the development the company has gifted the
nonalcoholic industry with for over 127 years ever since the
company came into existence.

3. Coca Cola’s vision statement is “inspiring each other to
be the best we can be by providing a great place to work.”
Coca Cola’s mission statement is “to refresh the world in
mind, body, and spirit, to inspire moments of optimism and
happiness through our brands and actions, and to create value
and make a difference.”

4.  The brand is represented by the various
tangible elements that create and formulate a
visual, auditory, and olfactory brand
identity resulting in the innate and inherent
Brand Elements.
 It includes brand name, logo, theme line,
shape and graphic etc.

5. Coca Cola’s Brand elements played a vital role
behind enhancing its brand awareness .
It includes:
1. Brand Name
2. Logo
3. Tagline
4. Slogan
5. Graphics and Font
6. Packaging
7. Jingles

6. 1. Brand name refers to the word, phrases or words used to
identify the company, product, service or concept and other
core values of the brand.
 The drink is called "Coca-Cola" because of the coca leaf
and kola fruits that were used to add flavor. Dr. Pemberton's
partner and bookkeeper, Frank Robinson, suggested
the name "Coca-Cola" because he thought using the letter C
twice would look better than if they used a K in the word
"Cola".

7. 2. Logo is a visual trademark that
identifies the brand with its
design elements.
 RED Indicates : Passion,
strength, power, love, energy.
 WHITE Indicates: Innocence
,youth, peace,purity, humility.
Coca Cola only have a logo type
that their signet is the curvy script
and roll-off-the-tongue name.

8. 3. Tagline is catch phrase.
Taglines have a long run
rather than being changed
every year.
 Coca-Cola's chief marketing
officer Marcos de Quinto,
changed their tagline to
'Taste the Feeling' in 2016
after 7-year-old tagline “Open
Happiness”.

9. 4. Sologans
 Slogans used in Pakistan in recent years.
 "Coca Cola Hi to hay jo sab ko khooshiyan dai" ("Only Coca
Cola makes everyone happy")
 "Khulein Khushian" ("Open Happiness")
 "Kha Le Pee Le Jee Le" ("eat drink live")
 "Aao mil kar khayen" ("Eat together")
 "Piyo Zara Jhoom K" ("Drink in Excitement")
 "Maza Har Lamhe Ka" ("Fun of every Moment")
 "Zaalima Coca-Cola Pila Dey" ("O Tyrant! Feed me Coca-Cola")
 2017 - Tadını Çıkar (Taste The Feeling)

10. 5. Graphics and Font
Until now, Coca-Cola has used a mix of fonts including
Gotham, Google fonts and Proxima Nova. In the past, the
brand has also leant towards "Trade Gothic" style fonts with a
nod to Coca-Cola's American provenance.
 Graphics are those Brand Elements that can also bring a
brand to our attention in a fraction of a second. The dynamic
ribbon is a trademarked part of Coca-Cola’s brand and
Coach’s unique pattern of “C’s” emboldens the look of most of
their products in the market.

11. 6. Packaging
 All Coca Cola products will have the legendary red packaging
and iconography with a dash of colour to highlight the
different options. It will be 90 per cent Coca-Cola and 10 per
cent variant.
 The company and its global network of bottling partners will
tackle the ambitious goal, which is part of a holistic plan called
“World Without Waste,” through a renewed focus on the entire
packaging lifecycle – from how bottles and cans are designed
and made, to how they’re recycled and repurposed.

12. 7. Jingle is a short song or tune used in advertising and for
other commercial uses. Jingles are a form of sound branding.
 The current jingle of coca cola is “Coca Cola khulay toh dil
Khulay”